‘search.ch’ offers detailed company information and helpful functions such as route and leisure planners, public transport timetables and tickets, as well as weather information. In this way, ‘search.ch’ supports and simplifies the planning and organisation of day-to-day private or business life. Its millions of users make search.ch an attractive platform for SMEs.

Facts

  • Average Visits per Day (DE)532 704
  • Average User per Day (DE)349 901

Source: Google Analytics, ø September 2022 – 2023

Media Facts

Media Facts

Total

CategoryUnique users per monthRangeStructureAffinity
Total2’706’00042.5 %100 %100

Gender

CategoryUnique users per monthRangeStructureAffinity
Male1’260’00038.8 %46.6 %91
Female1’446’00046.3 %53.4 %109

Age

CategoryUnique users per monthRangeStructureAffinity
Aged 14 to 19173’00033.8 %6.4 %80
Aged 14 to 34722’00034.4 %27.7 %81
Aged 14 to 592’066’00041.5 %76.3 %98
Aged 20 to 29345’00033.8 %12.7 %80
Aged 30 to 39458’00040.4 %16.9 %95
Aged 35 to 541’075’00045.6 %39.7 %107
Aged 40 to 49530’00045.2 %19.6 % 106
Aged 50 to 59560’00048.9 %20.7 %115
55+ years909’00047.7 %33.6 %112
60+ years640’00046.3 %23.7 %109

Training & education

CategoryUnique users per monthRangeStructureAffinity
Compulsory403’00038.9 %14.9 %91
Medium1’290’00042.3 %47.7 %100
High1’013’00044.4 %37.4 %105

Household income

CategoryUnique users per monthRangeStructureAffinity
Up to CHF 4’000265’00041.6 %9.8 %98
Between CHF 4’001 and CHF 8’000592’00043.4 %21.9 %102
Between CHF 8’001 and CHF 10’000336’00043.9 %12.4 %103
Between CHF 10’001 and CHF 15’000360’00043.1 %13.3 %101
Between CHF 15’001 and CHF 20’000141’00043.1 %5.2 %102
More than CHF 8’000934’00043.8 %34.5 %103
No information / withheld915’00041 %33.8 %96

Household management

CategoryUnique users per monthRangeStructureAffinity
Yes, alone919’00045.6 %33.9 %107
Yes, together1’408’00042.3 %52 %100
No / not specified380’00037.1 %14 %87

Region / language

CategoryUnique users per monthRangeStructureAffinity
German2’093’00045.8 %77.4 %108
French523’00034.2 %19.3 %80
Italian90’00033.2 %3.3 %78

Residential area type

CategoryUnique users per monthRangeStructureAffinity
Town / city / metropolitan area2’114’00041.7 %78.1 %98
Rural area592’00045.7 %21.9 %108

Strong & very strong interest

CategoryUnique users per monthRangeStructureAffinity
Health & nutrition2’219’00043 %82 %101
Family, children & partnerships1’668’00043.1 %61.6 %101
Cosmetics, body care & beauty973’00043.8 %36 %103
Clothing & fashion1’119’00042.8 %41.4 %101
Local & regional information & topics2’371’00042.9 %87.6 %101
National & international politics & topics1’991’00043.4 %73.6 %102
Economy1’715’00043 %63.4 %101
Home living & furnishing1’422’00041.7 %42.6 %101

Internet & device usage

CategoryUnique users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook2’467’00042.8 %91.2 %101
Internet-enabled mobile phone, smartphone2’300’00046.6 %85 %110
Tablet PC (e.g. iPad), eBook reader1’180’00042.7 %43.6 %101

Source: NET-Metrix-Profile 2020-2 / Base: Gesamt, 6’367’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Delivery

Anlieferung

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Digital

Programmatic

Das gesamte Inventar von Ringier Advertising ist auch bequem auf programmatischem Weg buchbar.

In den 1st Price Auctions werden nebst vollkommener Preistransparenz auch sämtliche Informationen hinsichtlich VPAID wo technisch möglich, Viewability sowie Publisher URLs übergeben. Private Deals können mit allen Segmenten versehen werden.

search.ch

Advertising formats

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