ad format
PreRoll CTV
CTV is growing continuously and combines digital entertainment with a modern advertising experience.
Rates & specifications
DAZN
DAZN is one of the world’s leading sports entertainment platforms, specialising in the live broadcast of top-tier sporting events. Every year, this international brand broadcasts around 86,000 sporting events in over 200 countries, including top-level international football matches and the most popular American sports leagues. In Switzerland, DAZN offers a high-quality digital sports ecosystem, featuring exclusive content and a particularly high usage rate, particularly on smart TVs.
Rates
| Preroll Bumper CTV (up to 6 seconds) | CHF 80 |
| Preroll CTV (up to 20 seconds) | CHF 120 |
Specifications
| Possible file formats | MP4 |
| Protocol | VAST only, no VPAID / Trackings and media files secured |
| Codec | H264 (MP4) |
| Format | At least 1280 x 720 pixels |
| Bitrate | At least 2,500 Kb/s. |
| Max. spot length | Preroll bumper CTV: up to 6 seconds Preroll CTV: up to 20 seconds |
| Framerate | 25 frames / second |
| Audio / Sound | The volume standard EBU R 128 must be complied with and the sound must be integrated into the video. |
| Audio | MPEG Layer 3 (MP3). Stereo |
| Audioversion | Version 1 |
| Audio Bitrate Mode | constant |
| Audio Bitrate / Audiochannels | 128 Kb/s / 2 |
| Wrapper Level | max. 2 |
Connected TV
The Connected TV offering already reaches 28 million monthly views and approximately 2.2 million devices across Switzerland. Our products are available on platforms such as Funke, TV Plus, Samsung TV Plus, VEVO, LG Ads and we do tv.
Rates
| Preroll Bumper CTV (up to 6 seconds) | CHF 50 |
| Preroll CTV (up to 30 seconds) | CHF 90 |
| Preroll CTV Long (over 30 seconds) | CHF 120 |
Specifications
| Possible file formats | MP4 |
| Protocol | VAST only, no VPAID / Trackings and media files secured |
| Codec | H264 (MP4) |
| Format | At least 1280 x 720 pixels |
| Bitrate | At least 2,500 Kb/s. |
| Max. spot length | Preroll bumper CTV: up to 6 seconds Preroll CTV: up to 30 seconds Preroll CTV Long: over 30 seconds |
| Framerate | 25 frames / second |
| Audio / Sound | The volume standard EBU R 128 must be complied with and the sound must be integrated into the video. |
| Audio | MPEG Layer 3 (MP3). Stereo |
| Audioversion | Version 1 |
| Audio Bitrate Mode | constant |
| Audio Bitrate / Audiochannels | 128 Kb/s / 2 |
| Wrapper Level | max. 2 |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- No advisory commission
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
More information
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material:
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
| SSL | All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://). |
| Sound | Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’. |
| Flash | Flash files are not allowed. |
| Number of subjects | For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag. |
| Heavy Ad Intervention | The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog |
| HTML5 | Download PDF |
| AdReload | An ad reload takes place after 30 seconds at the earliest. |
