cash is the most visited web portal in Switzerland for comprehensive economic and financial information with real-time market data from the Swiss stock exchange. In addition, cash offers intelligent investment solutions and provides direct access to stock exchange trading via cash-bank zweiplus. cash offers private investors and financial professionals precise, accessible and relevant information to help them make informed decisions. The portal is characterised by in-depth research, exclusive reports and well-founded analyses. The cash brand belongs to Ringier Schweiz AG.
DIGITAL (DE)
131’000
User
4.2 Min
Length of stay
13.2 % F
86.8 % M
Gender
Stock Market & Finance
High affinity
204’500
Average Visits per Day
Sources: MACH Strategy 2025 (D-CH) / RUS: Regular Usership, Online Content Traffic Data, annual average 2025
digital
Advertising formats
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Downloads
Media Facts
| Users | Range | Structure | Affinity | |
| Total | 131 000 | 2.4 | 100.0 | 100 |
| Gender | ||||
| Male | 114 000 | 4.2 | 86.8 | 174 |
| Female | 17 000 | 0.6 | 13.2 | 26 |
| Age | ||||
| 14 – 34 years | 21 000 | 1.4 | 15.8 | 56 |
| 35 – 54 years | 50 000 | 2.8 | 38.2 | 115 |
| 55+ years | 60 000 | 2.9 | 46.0 | 120 |
| Household income in CHF | ||||
| Up to 3 999 | 7 000 | 1.0 | 5.0 | 40 |
| 4 000 – 7 999 | 32 000 | 1.7 | 24.8 | 68 |
| 8 000+ | 92 000 | 3.3 | 70.2 | 138 |
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
Your Points of Contact
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
