Yaleo Console: Create effective native advertising campaigns
independently with AI support

audienzz is launching the Yaleo Console, a self-service platform for native advertising. Supported by AI technology, advertisers can independently implement campaigns within the Swiss premium publisher ecosystem of audienzz and Ringier Advertising – with high reach and full control and transparency over performance. This is audienzz’s response to the growing demand for advertising solutions that are both independently controllable and efficient.

The integrated AI support is the core feature of the Yaleo Console: advertisers – whether direct clients, agencies or media buyers – simply specify the landing page they wish to promote. The AI analyses the content and uses it to generate a campaign strategy, as well as a fully set-up campaign complete with designed ads. This can be adopted directly, or customised both with AI assistance and manually, and booked in just a few further steps.

The campaigns are being run on a cost-per-click basis via the Yaleo native ad network, operated by audienzz and Ringier Advertising. This network comprises over 200 premium websites and apps across all language regions of Switzerland, including NZZ, Blick, 20 Minuten, Le Temps and Corriere del Ticino.

Throughout the campaign, the AI continuously optimises performance: it processes data in real time and automatically adjusts budget allocation, ad delivery and ad rotation. Unlike traditional booking processes, these optimisations take place continuously and without any manual intervention.

Through the intuitive dashboard of the Yaleo Console, advertisers can manage their budget, campaign duration, targeting and ad placement. They can view performance data such as ad placements and clicks in real time, track AI optimisations transparently and review billing in detail.

“Companies want more autonomy in online advertising without the added hassle, whilst also seeking flexible, predictable cost-per-click models,” says Nora Chapero, Product Director at Yaleo. “With the Yaleo Console, we provide them with easy access to effective, cost-efficient native advertising campaigns – whilst ensuring high transparency regarding performance.”

The Yaleo Console is now available at yaleo.com/console.

The original text was published here.