Millionär is aimed at investors who see investment as more than just buying shares, bonds and gold. That’s why it places great emphasis on art, collectors’ items such as vintage watches, mid-century furniture, classic cars, and real estate. The approach to the subject matter is not only intellectual – it also highlights people and emotions. Hear from Swiss personalities, and from many internationally renowned interviewees. Service aspects of investment complete the magazine’s contents. Since Cash Value magazine has been discontinued, the two editorial teams from Handelszeitung and cash.ch are now working together more closely. The service aspects familiar from Cash Value continue in Millionär investment magazine, with Millionär’s usual tone and appearance.