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Millionär
 
The investment magazine from Handelszeitung and cash

Millionär is aimed at investors who see investment as more than just buying shares, bonds and gold. That’s why it places great emphasis on art, collectors’ items such as vintage watches, mid-century furniture, classic cars, and real estate. The approach to the subject matter is not only intellectual – it also highlights people and emotions. Hear from Swiss personalities, and from many internationally renowned interviewees. Service aspects of investment complete the magazine’s contents. Since Cash Value magazine has been discontinued, the two editorial teams from Handelszeitung and cash.ch are now working together more closely. The service aspects familiar from Cash Value continue in Millionär investment magazine, with Millionär’s usual tone and appearance.

Facts & Figures
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Characteristic:
investment magazine (special from Handelszeitung)
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Readership:
77'000 readers, German language group (Source: MACH Basic 2020-2)
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Distributed circulation:
Handelszeitung 37'482 copies
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1/1 page, gross rate:
4c CHF 13'500
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Frequency:
4x per year
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Distribution:
German-speaking Switzerland
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Reach:
Handelszeitung 1.6% in the German language group (Source: MACH Basic 2020-2)
Gender
73 %
Male
27 %
Female
Age
21 %
between 14 and 34 years
41 %
between 35 and 54 years
38 %
older than 55 years
Household income
9 %
up to 4'000 CHF
26 %
between 4'001 and 8'000 CHF
65 %
more than 8'000 CHF
School education
8 %
compulsory
40 %
middle
52 %
high
Very strong affinities
224
Economy
328
Stock exchange, investments, financial markets
165
Computer and IT
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/4 portrait
45 x 261
56 x 282
4 272
 
 
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/2 landscape facing matter
189 x 261
210 x 140
8 505
 
 
icon
1/3 landscape facing matter
189 x 85
210 x 96
5 631
 
 
icon
1/3 portrait facing matter
61 x 261
71 x 282
5 631
 
 
icon
1/4 landscape
189 x 63
210 x 47
4 272
 
 
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
13 500
 
 
icon
2nd cover
189 x 261
210 x 282
16 200
 
 
icon
outside back cover
189 x 261
210 x 282
16 200
 
 
 
 
Discounts
 
 
Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME Magazine and all their specials.

 
 
Turnover accumulated
Discount
 
 
40 000
3%
 
 
80 000
4%
 
 
120 000
5%
 
 
180 000
6%
 
 
240 000
7%
 
 
300 000
8%
 
 
400 000
9%
 
 
500 000
10%
 
 
600 000
11%
 
 
700 000
12%
 
 
800 000
13%
 
 
900 000
14%
 
 
1 000 000
15%
 
 
1 100 000
16%
 
 
1 200 000
17%
 
 
1 300 000
18%
 
 
1 400 000
20%
 
 
1 500 000
21%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing.

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines

Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
All bookings must be made via the web-based Marketplace of Ringier Advertising.
Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.

 
 
Agency commission AC

For authorised media and avertising agencies: 15% of net
Specialities: 5% of net

 
 
Yearly turnover bonus YTP

15% from CHF 60 000 gross

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
Topic
 
 
1
18.03.2021
25.02.2021
Inserts of Handelszeitung
 
 
2
10.06.2021
20.05.2021
Inserts of Handelszeitung
 
 
3
07.10.2021
16.09.2021
Inserts of Handelszeitung
 
 
4
09.12.2021
18.11.2021
Inserts of Handelszeitung
 
 
 
 
Technical specifications
 
 

Print material

Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data
Magazine format 210 x 282 mm
Bleed advertisements
+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from
the booklet edge

 
Downloads
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Michael
Germann
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich