local.ch | Ringier Advertising

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local.ch

local.ch

Simple, fast and accurate

local.ch is the number 1 platform in Switzerland for finding addresses, telephone numbers and detailed information on companies in a fast and simple manner. Whether you are looking for a popular restaurant, a nearby chemist or simply the location of the closest cash machine – local.ch provides accurate results simply and quickly.

Facts & Figures

Reach:

45.4%

Monthly Unique Users:

2'889'000

Language:

German, French, Italian, English

Website:

https://www.local.ch/

Desktop:

92%

Smartphone:

87%

Tablet:

44%

Source:

NET-Metrix-Profile 2020-2

Gender

47 %

Male

53 %

Female

Age

28 %

between 14 and 34 years

41 %

between 35 and 54 years

31 %

older than 55 years

Household income

10 %

up to 4'000 CHF

22 %

between 4'001 and 8'000 CHF

34 %

more than 8'000 CHF

School education

16 %

compulsory

46 %

middle

38 %

high

Very strong affinities

102

Cosmetics, body care, beauty

101

Living and furnishing

102

Arts and Culture

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium:

Halfpage Ad

68,9%

25 CHF

17.5 CHF

Wideboard

—

25 CHF

17.5 CHF

Basic:

Universal Ad Package

49,7%

10 CHF

7 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
Additional production costs: + CHF 700 / for every additional language: + CHF 50.-

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
All other formats: surcharge CPM, Gross CHF 7.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Basic

Mobile Rectangle

—

25 CHF

17.5 CHF

Mobile Wideboard

—

15 CHF

10.5 CHF

Mobile Banner

—

5 CHF

3.5 CHF

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
All other formats: surcharge CPM, Gross CHF 7.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Targetings

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Media Facts

Category

Unique users per month

Range

Structure

Affinity

Total

2'889'000

45.4 %

100 %

100

Gender:

Male

1'358'000

41.8 %

47.0 %

92

Female

1'531'000

49.1 %

53.0 %

108

Age:

Between 14 and 59 Years

2'257'000

45.3 %

78.1 %

100

Between 14 and 19 Years

208'000

40.7 %

7.2 %

90

Between 20 and 29 Years

385'000

37.8 %

13.3 %

83

Between 30 and 39 Years

498'000

43.9 %

17.2 %

97

Between 40 and 49 Years

596'000

50.8 %

20.6 %

112

Between 50 and 59 Years

571'000

49.8 %

19.8 %

110

60+ Years

631'000

45.6 %

21.9 %

101

Between 14 and 34 Years

802'000

38.2 %

27.8 %

84

Between 35 and 54 Years

1'196'000

50.7 %

41.4 %

112

55+ Years

891'000

46.7 %

30.8 %

103

School Education:

Compulsory

462'000

44.6 %

16.0 %

98

Middle

1'335'000

43.8 %

46.2 %

96

High

1'091'000

47.8 %

37.8 %

105

Household Income:

Up to 4'000 CHF

291'000

45.7 %

10.1 %

101

Between 4'001 and 8'000 CHF

636'000

46.7 %

22.0 %

103

Between 8'001 and 10'000 CHF

350'000

45.7 %

12.1 %

101

Between 10'001 and 15'000 CHF

347'000

44.8 %

12.9 %

99

Between 15'001 and 20'000 CHF

152'000

46.5 %

5.3 %

102

More than 8'000 CHF

979'000

45.8 %

33.9 %

101

No information / refused

983'000

44.0 %

34.0 %

97

Household Management:

Yes, alone

961'000

47.7 %

33.3 %

105

Yes, together

1'501'000

45.1 %

52.0 %

99

No / not specified

427'000

41.7 %

14.8 %

92

Regions / Languages:

German

1'917'000

42.0 %

66.4 %

93

French

843'000

55.2 %

29.2 %

122

Italian

128'000

47.3 %

4.4 %

104

Type of habitat:

City / Agglomeration

2'261'000

44.6 %

78.3 %

98

Countryside

628'000

48.5 %

21.7 %

107

Strong and very strong interests:

Health and nutrition

2'341'000

45.3 %

81.1 %

100

Family, children and partnership

1'757'000

45.4 %

60.8 %

100

Cosmetics, body care, beauty

1'024'000

46.1 %

35.4 %

102

Clothing and fashion

1'196'000

45.7 %

41.4 %

101

Local and regional information and topics

2'531'000

45.8 %

87.6 %

101

National and international politics and topics

2'087'000

45.5 %

72.2 %

100

Living and furnishing

1'529'000

45.9 %

52.9 %

101

Arts and Culture

1'693'000

46.2 %

58.6 %

102

Internet usage, device usage:

Desktop computer OR Laptop, Notebook, Netbook

2'650'000

46.0 %

91.7 %

101

Web-enabled mobile phone, smartphone

2'498'000

50.6 %

86.5 %

112

Tablet PC (e.g. iPad), eBook reader

1'258'000

45.6 %

43.5 %

100

Source: NET-Metrix-Profile 2020-2 / Basis: Total, 6'367'000 Unique User

Downloads

Specifications Guideline HTML5

Good to know

Targeting – reach your target group accurately

We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.

Read more

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

Read more

Your Contacts

Anna Sylwia

Eppert

Consultant Media Services Digital

Media Services Print & Digital

+41 44 259 89 49

anna.eppert@ringier.ch

Lorris

Kennel

Consultant Media Service International & Allmedia

Sales International

+41 44 259 89 92

lorris.kennel@ringier.ch

Ringier Advertising

Flurstrasse 55
Post Office Box
8021 Zurich

+ 41 44 259 88 44

advertising@ringier.ch