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local.ch
 
Simple, fast and accurate

local.ch is the number 1 platform in Switzerland for finding addresses, telephone numbers and detailed information on companies in a fast and simple manner. Whether you are looking for a popular restaurant, a nearby chemist or simply the location of the closest cash machine – local.ch provides accurate results simply and quickly.

Facts & Figures
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Reach:
45.4%
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Monthly Unique Users:
2'889'000
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Language:
German, French, Italian, English
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Desktop:
92%
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Smartphone:
87%
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Tablet:
44%
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Source:
NET-Metrix-Profile 2020-2
Gender
47 %
Male
53 %
Female
Age
28 %
between 14 and 34 years
41 %
between 35 and 54 years
31 %
older than 55 years
Household income
10 %
up to 4'000 CHF
22 %
between 4'001 and 8'000 CHF
34 %
more than 8'000 CHF
School education
16 %
compulsory
46 %
middle
38 %
high
Very strong affinities
102
Cosmetics, body care, beauty
101
Living and furnishing
102
Arts and Culture
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
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Halfpage Ad
68,9%
25 CHF
17.5 CHF
 
 
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Wideboard
25 CHF
17.5 CHF
 
 
 
 
 
Basic:
 
 
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Universal Ad Package
49,7%
10 CHF
7 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50.-

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
  • All other formats: surcharge CPM, Gross CHF 7.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Basic
 
 
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Mobile Rectangle
25 CHF
17.5 CHF
 
 
icon
Mobile Wideboard
15 CHF
10.5 CHF
 
 
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Mobile Banner
5 CHF
3.5 CHF
 
 

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
  • All other formats: surcharge CPM, Gross CHF 7.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
2'889'000  
45.4 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
1'358'000  
41.8 %  
47.0 %  
92  
 
 
Female  
1'531'000  
49.1 %  
53.0 %  
108  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
2'257'000  
45.3 %  
78.1 %  
100  
 
 
Between 14 and 19 Years  
208'000  
40.7 %  
7.2 %  
90  
 
 
Between 20 and 29 Years  
385'000  
37.8 %  
13.3 %  
83  
 
 
Between 30 and 39 Years  
498'000  
43.9 %  
17.2 %  
97  
 
 
Between 40 and 49 Years  
596'000  
50.8 %  
20.6 %  
112  
 
 
Between 50 and 59 Years  
571'000  
49.8 %  
19.8 %  
110  
 
 
60+ Years  
631'000  
45.6 %  
21.9 %  
101  
 
 
Between 14 and 34 Years  
802'000  
38.2 %  
27.8 %  
84  
 
 
Between 35 and 54 Years  
1'196'000  
50.7 %  
41.4 %  
112  
 
 
55+ Years  
891'000  
46.7 %  
30.8 %  
103  
 
 
 
 
 
School Education:
 
 
Compulsory  
462'000  
44.6 %  
16.0 %  
98  
 
 
Middle  
1'335'000  
43.8 %  
46.2 %  
96  
 
 
High  
1'091'000  
47.8 %  
37.8 %  
105  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
291'000  
45.7 %  
10.1 %  
101  
 
 
Between 4'001 and 8'000 CHF  
636'000  
46.7 %  
22.0 %  
103  
 
 
Between 8'001 and 10'000 CHF  
350'000  
45.7 %  
12.1 %  
101  
 
 
Between 10'001 and 15'000 CHF  
347'000  
44.8 %  
12.9 %  
99  
 
 
Between 15'001 and 20'000 CHF  
152'000  
46.5 %  
5.3 %  
102  
 
 
More than 8'000 CHF  
979'000  
45.8 %  
33.9 %  
101  
 
 
No information / refused  
983'000  
44.0 %  
34.0 %  
97  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
961'000  
47.7 %  
33.3 %  
105  
 
 
Yes, together  
1'501'000  
45.1 %  
52.0 %  
99  
 
 
No / not specified  
427'000  
41.7 %  
14.8 %  
92  
 
 
 
 
 
Regions / Languages:
 
 
German  
1'917'000  
42.0 %  
66.4 %  
93  
 
 
French  
843'000  
55.2 %  
29.2 %  
122  
 
 
Italian  
128'000  
47.3 %  
4.4 %  
104  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
2'261'000  
44.6 %  
78.3 %  
98  
 
 
Countryside  
628'000  
48.5 %  
21.7 %  
107  
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition  
2'341'000  
45.3 %  
81.1 %  
100  
 
 
Family, children and partnership  
1'757'000  
45.4 %  
60.8 %  
100  
 
 
Cosmetics, body care, beauty  
1'024'000  
46.1 %  
35.4 %  
102  
 
 
Clothing and fashion  
1'196'000  
45.7 %  
41.4 %  
101  
 
 
Local and regional information and topics  
2'531'000  
45.8 %  
87.6 %  
101  
 
 
National and international politics and topics  
2'087'000  
45.5 %  
72.2 %  
100  
 
 
Living and furnishing  
1'529'000  
45.9 %  
52.9 %  
101  
 
 
Arts and Culture  
1'693'000  
46.2 %  
58.6 %  
102  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
2'650'000  
46.0 %  
91.7 %  
101  
 
 
Web-enabled mobile phone, smartphone  
2'498'000  
50.6 %  
86.5 %  
112  
 
 
Tablet PC (e.g. iPad), eBook reader  
1'258'000  
45.6 %  
43.5 %  
100  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: Total, 6'367'000 Unique User

 

 

 
Downloads
Specifications Guideline HTML5
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Anna Sylwia
Eppert
Consultant Media Services Digital
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich