«newhome» is with over 30’000 published real estate listings daily and 2 million visits per month one of the leading regional Swiss real estate portals. It is owned by 500 Swiss real estate companies, 19 cantonal banks and AXA Insurance Ltd.

“Exactly where you are looking.“ – We ensure that searchers can find what they are looking for with our comprehensive, regional offerings. And we provide advertisers the opportunities they need to be found.​

The core target audience of «newhome» is between 25 and 54 years old, moderately to highly educated, and with an average to above-average income. It comprises 53% women and 47% men, predominantly residing in the larger urban centers of Switzerland, and has an affinity for topics such as travel, news, finance, outdoor activities, as well as food and cooking. Approximately 2 out of 3 users now access the real estate portal through a mobile device (70% via smartphones / 2% via tablets).


  • Average Daily Users22 700
  • Average Daily Visits52 000

Source: Google Analytics, ø September 2022 – 2023

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.


Advertising formats


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