‘local.ch’ has long since evolved from a telephone directory to become Switzerland’s strongest booking platform. And it’s only going to get better. Anyone looking for and booking services and products from local providers heads first to ‘local.ch’. Not least because the new ‘local.ch’ boasts a smart new look and new functions and is even more user-friendly.
You’re in the right place with a business profile on ‘local.ch’: Thanks to the modern design, expanded filter search and a focus on business services, your business will be found even faster as well as booked and liked more easily, and your products can be purchased in a more targeted manner.
Facts
- Average Visits per Day (DE)221’500
- Average IDs per Day (DE)189’900
Source: Mediapulse / Online-Content-Data/ Brand-View / December 2022
Media Facts
Media Facts
Total
| Category | Unique users per month | Range | Structure | Affinity |
| Total | 2’889’000 | 45.4 % | 100 % | 100 |
Gender
| Category | Unique users per month | Range | Structure | Affinity |
| Male | 1’358’000 | 41.8 % | 47.0 % | 92 |
| Female | 1’531’000 | 49.1 % | 53.0 % | 108 |
Age
| Category | Unique users per month | Range | Structure | Affinity |
| Aged 14 to 19 | 208’000 | 40.7 % | 7.2 % | 90 |
| Aged 14 to 34 | 802’000 | 38.2 % | 27.8 % | 84 |
| Aged 14 to 59 | 2’257’000 | 45.3 % | 78.1 % | 100 |
| Aged 20 to 29 | 385’000 | 37.8 % | 13.3 % | 83 |
| Aged 30 to 39 | 498’000 | 43.9 % | 17.2 % | 97 |
| Aged 35 to 54 | 1’196’000 | 50.7 % | 41.4 % | 112 |
| Aged 40 to 49 | 596’000 | 50.8 % | 20.6 % | 112 |
| Aged 50 to 59 | 571’000 | 49.8 % | 19.8 % | 110 |
| 55+ years | 891’000 | 46.7 % | 30.8 % | 103 |
| 60+ years | 631’000 | 45.6 % | 21.9 % | 101 |
Training & education
| Category | Unique users per month | Range | Structure | Affinity |
| Compulsory | 462’000 | 44.6 % | 16.0 % | 98 |
| Medium | 1’335’000 | 43.8 % | 46.2 % | 96 |
| High | 1’091’000 | 47.8 % | 37.8 % | 105 |
Household income
| Category | Unique users per month | Range | Structure | Affinity |
| Up to CHF 4’000 | 291’000 | 45.7 % | 10.1 % | 101 |
| Between CHF 4’001 and CHF 8’000 | 636’000 | 46.7 % | 22.0 % | 103 |
| Between CHF 8’001 and CHF 10’000 | 350’000 | 45.7 % | 12.1 % | 101 |
| Between CHF 10’001 and CHF 15’000 | 347’000 | 44.8 % | 12.9 % | 99 |
| Between CHF 15’001 and CHF 20’000 | 152’000 | 46.5 % | 5.3 % | 102 |
| More than CHF 8’000 | 979’000 | 45.8 % | 33.9 % | 101 |
| No information / withheld | 983’000 | 44.0 % | 34.0 % | 97 |
Household management
| Category | Unique users per month | Range | Structure | Affinität |
| Ja, alleine | 961’000 | 47.7 % | 33.3 % | 105 |
| Ja, zusammen | 1’501’000 | 45.1 % | 52.0 % | 99 |
| Nein / nicht definiert | 427’000 | 41.7 % | 14.8 % | 92 |
Region / language
| Category | Unique users per month | Range | Structure | Affinity |
| Geman | 1’917’000 | 42.0 % | 66.4 % | 93 |
| French | 843’000 | 55.2 % | 29.2 % | 122 |
| Italian | 128’000 | 47.3 % | 4.4 % | 104 |
Residential area type
| Category | Unique users per month | Range | Structure | Affinity |
| Town / city / metropolitan area | 2’261’000 | 44.6 % | 78.3 % | 98 |
| Rural area | 628’000 | 48.5 % | 21.7 % | 107 |
Strong & very strong interest
| Category | Unique users per month | Range | Structure | Affinity |
| Health & nutrition | 2’341’000 | 45.3 % | 81.1 % | 100 |
| Family, children & partnerships | 1’757’000 | 45.4 % | 60.8 % | 100 |
| Cosmetics, body care & beauty | 1’024’000 | 46.1 % | 35.4 % | 102 |
| Clothing & fashion | 1’196’000 | 45.7 % | 41.4 % | 101 |
| Local & regional information & topics | 2’531’000 | 45.8 % | 87.6 % | 101 |
| National & international politics & topics | 2’087’000 | 45.5 % | 72.2 % | 100 |
| Home living & furnishing | 1’529’000 | 45.9 % | 52.9 % | 101 |
| Art & culture | 1’693’000 | 46.2 % | 58.6 % | 102 |
Internet use, device usage
| Category | Unique users per month | Range | Structure | Affinity |
| Desktop PC or laptop, notebook, netbook | 2’650’000 | 46.0 % | 91.7 % | 101 |
| Internet-enabled mobile phone, smartphone | 2’498’000 | 50.6 % | 86.5 % | 112 |
| Tablet PC (e.g. iPad), eBook reader | 1’258’000 | 45.6 % | 43.5 % | 100 |
Source: NET-Metrix-Profile 2020-2 / Base: Total, 6’367’000 Unique User
Data Solutions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
- Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Digital
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
local.ch
Advertising formats
Your Points of Contact
Soeren Beermann
Head of Sales Swisscom
Sales
+41 44 259 89 21
soeren.beermann@ringier.ch
Marco Spadacini
Sales Manager Digital Swisscom
Sales
+41 44 259 88 43
marco.spadacini@ringier.ch
Digital Services
Media Service Digital
Operations
+41 58 909 99 63
digitalservices@ringier.ch
