‘local.ch’ has long since evolved from a telephone directory to become Switzerland’s strongest booking platform. And it’s only going to get better. Anyone looking for and booking services and products from local providers heads first to ‘local.ch’. Not least because the new ‘local.ch’ boasts a smart new look and new functions and is even more user-friendly.

You’re in the right place with a business profile on ‘local.ch’: Thanks to the modern design, expanded filter search and a focus on business services, your business will be found even faster as well as booked and liked more easily, and your products can be purchased in a more targeted manner.


  • Average Visits per Day (DE)221’500
  • Average IDs per Day (DE)189’900

Source: Mediapulse / Online-Content-Data/ Brand-View / December 2022

Media Facts

Media Facts


CategoryUnique users per monthRangeStructureAffinity
Total2’889’00045.4 %100 %100


CategoryUnique users per monthRangeStructureAffinity
Male1’358’00041.8 %47.0 %92
Female1’531’00049.1 %53.0 %108


CategoryUnique users per monthRangeStructureAffinity
Aged 14 to 19208’00040.7 %7.2 %90
Aged 14 to 34802’00038.2 %27.8 %84
Aged 14 to 592’257’00045.3 %78.1 %100
Aged 20 to 29385’00037.8 %13.3 %83
Aged 30 to 39498’00043.9 %17.2 %97
Aged 35 to 541’196’00050.7 %41.4 %112
Aged 40 to 49596’00050.8 %20.6 %112
Aged 50 to 59571’00049.8 %19.8 %110
55+ years891’00046.7 %30.8 %103
60+ years631’00045.6 %21.9 %101

Training & education

CategoryUnique users per monthRangeStructureAffinity
Compulsory462’00044.6 %16.0 %98
Medium1’335’00043.8 %46.2 %96
High1’091’00047.8 %37.8 %105

Household income

CategoryUnique users per monthRangeStructureAffinity
Up to CHF 4’000291’00045.7 %10.1 %101
Between CHF 4’001 and CHF 8’000636’00046.7 %22.0 %103
Between CHF 8’001 and CHF 10’000350’00045.7 %12.1 %101
Between CHF 10’001 and CHF 15’000347’00044.8 %12.9 %99
Between CHF 15’001 and CHF 20’000152’00046.5 %5.3 %102
More than CHF 8’000979’00045.8 %33.9 %101
No information / withheld983’00044.0 %34.0 %97

Household management

CategoryUnique users per monthRangeStructureAffinität
Ja, alleine961’00047.7 %33.3 %105
Ja, zusammen1’501’00045.1 %52.0 %99
Nein / nicht definiert427’00041.7 %14.8 %92

Region / language

CategoryUnique users per monthRangeStructureAffinity
Geman1’917’00042.0 %66.4 %93
French843’00055.2 %29.2 %122
Italian128’00047.3 %4.4 %104

Residential area type

CategoryUnique users per monthRangeStructureAffinity
Town / city / metropolitan area2’261’00044.6 %78.3 %98
Rural area628’00048.5 %21.7 %107

Strong & very strong interest

CategoryUnique users per monthRangeStructureAffinity
Health & nutrition2’341’00045.3 %81.1 %100
Family, children & partnerships1’757’00045.4 %60.8 %100
Cosmetics, body care & beauty1’024’00046.1 %35.4 %102
Clothing & fashion1’196’00045.7 %41.4 %101
Local & regional information & topics2’531’00045.8 %87.6 %101
National & international politics & topics2’087’00045.5 %72.2 %100
Home living & furnishing1’529’00045.9 %52.9 %101
Art & culture1’693’00046.2 %58.6 %102

Internet use, device usage

CategoryUnique users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook2’650’00046.0 %91.7 %101
Internet-enabled mobile phone, smartphone2’498’00050.6 %86.5 %112
Tablet PC (e.g. iPad), eBook reader1’258’00045.6 %43.5 %100

Source: NET-Metrix-Profile 2020-2 / Base: Total, 6’367’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.


Advertising formats


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