Inbox Native Line

With the Inbox Native Line, you can place your message exclusively in the top line of the Bluewin e-mail environment. This puts your advertising directly in the field of vision of numerous webmail users – unobtrusive yet eye-catching.

Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.

Rates & specifications




Advertising material (width x height)300 x 250 px
Icon15 x 15 px
File sizemax. 1 MB
Title and textMax. Number of characters incl. spaces: 130.
If the viewport is smaller, texts are shortened with «…».


Mockup als Preview der Inbox Native Line. Ein Laptop dessen Screen eine Mailbox anzeigt, das Ad ist zur

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:


All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).


  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.


Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog


Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).


An ad reload takes place after 30 seconds at the earliest.

  • Digital Services

    Media Service Digital
    +41 58 909 99 63

    Männliche Person sitzt am Schreibtisch mit einem Headset auf dem Kopf und schaut in den PC Bildschirm.