ad format
PreRoll CTV
CTV is growing continuously and combines digital entertainment with a modern advertising experience.
Rates & specifications
Connected TV
The Connected TV offering already reaches 600 000 unique users and 7 million impressions per month in Switzerland. Our products are available on platforms such as Funke, TV Plus, Samsung TV Plus, VEVO, LG Ads and we do tv.
Rates
| CPM | CHF 90 |
Specifications
| Possible file formats | MP4 |
| Protocol | VAST only, no VPAID / Trackings and media files secured |
| Codec | H264 (MP4) |
| Format | At least 1280 x 720 pixels |
| Bitrate | At least 2,500 Kb/s. |
| Max. spot length | Bumper Ad 6 sec. PreRoll / MidRoll non-skippable up to 30 sec. |
| Framerate | 25 frames / second |
| Audio / Sound | The volume standard EBU R 128 must be complied with and the sound must be integrated into the video. |
| Audio | MPEG Layer 3 (MP3). Stereo |
| Audioversion | Version 1 |
| Audio Bitrate Mode | constant |
| Audio Bitrate / Audiochannels | 128 Kb/s / 2 |
| Wrapper Level | max. 2 |
tv.blue.ch
blue TV brings the best in Swiss entertainment to your laptop, tablet and smartphone. High-image-quality live TV from more than 200 broadcasters, replay, recording function, and thousands of films, series and live sporting events make blue TV an unforgettable experience on any screen. The PreRoll CTV product can be booked on blue TV exclusively on CTV and not on the other devices.
Tarife
PreRoll (InStream)
| CPM | CHF 70 |
Specifications – physical delivery
| Possible file formats | MP4, MOV oder AVI |
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Spezifikationen – Vast Redirect
| Possible file formats | MP4, MOV oder AVI |
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast Version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
PreRoll Bumper (InStream)
| CPM | CHF 35 |
Specifications – physical delivery
| Possible file formats | MP4, MOV oder AVI |
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 6 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Spezifikationen – Vast Redirect
| Possible file formats | MP4, MOV oder AVI |
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 6 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast Version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- No advisory commission
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
More information
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material:
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
SSL
All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
Sound
- Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
- Audio for instream video formats should be switched to ‘sound on’.
Flash
Flash files are not allowed.
Number of subjects
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad Intervention
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5
Branding Day background images
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
AdReload
An ad reload takes place after 30 seconds at the earliest.
