“Millionär” is aimed at investors who view investment as meaning more than just shares, bonds and gold. Art, collection areas such as vintage watches, mid-century furniture, vintage cars and real estate are all given equal attention. The topics are approached not just from an intellectual angle, but also with a human, emotional touch. Prominent figures featured are not limited to Swiss personalities, with many interviewees enjoying an international reputation. Service aspects relating to financial investments round out the content on offer. Following the discontinuation of “Cash Value” magazine, the two editorial teams of “Handelszeitung” and “cash.ch” are working more closely together. The service aspects found “Cash Value” have been continued in investment magazine “Millionär” – now featuring the familiar “Millionär” tone and layout.

Facts

  • CharacteristicInvestor Magazine
  • Readership58 000
  • Reach1.1 %
  • Distributed circulation31 969
  • 1/1 page, gross rateCHF 13 500
  • Frequency4x per year
  • DistributionGerman-speaking Switzerland

The values correspond to those of the Handelszeitung
Source for readership and reach: MACH Basic 2024-1 (basis: German-speaking language group of 5 255 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2023

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total581.1 %100 %100
Gender
Male461.8 %80 %161
Female120.4 %20 %40
Age
14 – 34 years90.6 %14.9 %52
35 – 54 years211.2 %35.6 %106
55+ years291.4 %49.4 %132
Age
14 – 19 years20.5 %2.9 %44
20 – 29 years40.6 %7.6 %56
30 – 39 years50.6 %9.1 %53
40 – 49 years101.2 %18 %111
50 – 59 years151.6 %25.5 %144
60+ years211.4 %36.8 %128
Household income in CHF
Up to 3,99950.7 %8.7 %65
4,000 – 7,999140.7 %25.1 %65
8,000+381.5 %66.2 %138
Type of residential area
Metropolitan area: central core481.2 %83.7 %106
Outside metropolitan areas90.8 %16.3 %77
Employment
Full time331.6 %56.5 %142
Part time80.7 %13.2 %60
In education/training20.5 %2.8 %45
Unemployed160.9 %27.5 %86
Education
Compulsory50.6 %8.8 %53
Medium160.7 %26.9 %59
High371.9 %64.3 %169
Very strong/generally strong interest
Stock market. investment. financial markets403.2 %69.1 %295
Economy512.5 %89.2 %224
Cars and motorbikes171.7 %29.9 %158
Computers and informatics271.7 %47.2 %151
Science and technology411.5 %70.2 %139
Source: MACH Basic 2024-1 / Base: German-speaking language group of 5 255 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
0114.03.202422.02.202422.02.2024
0213.06.202423.05.202423.05.2024
0303.10.202412.09.202412.09.2024
0405.12.202414.11.202414.11.2024

Rates

Rates

Standard formats

FormatsBordering textFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
1/1 page–210 x 282189 x 26113,500
1/2 landscapeYes210 x 140189 x 2618,505
1/3 landscapeYes210 x 96189 x 855,631
1/3 verticalYes71 x 28261 x 2615,631
1/4 landscape–210 x 74189 x 634,272
1/4 verticalYes56 x 28245 x 2614,272

Cover pages

FormatsFull bleed in mm (W x H)Print space in mm (W x H)Gross price in CHF
2nd cover page210 x 282189 x 26116,200
4th cover page210 x 282189 x 26116,200

Supplement

Weights in grammGross price in CHF
≤ 1518,720
16 – 2521,060
26 – 3522,620
36 – 5023,790

Tip-on

Weights in grammGross price in CHF
≤ 159,750
16 – 2519,500
26 – 3523,010
36 – 5027,885

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.

Specifications & delivery

Specifications & delivery

Publishing title

Cirulation
TitleCirculation 2024SubscriptionsKiosk sales
Millionär39,00030,0009,000
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Supplement

Technical conditions
FormatsMinimum: 105/115 x 148 mm
Maximum: 210/210 x 282 mm
ScopeMinimum: 4 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
Paper4 pages: max. 300 gm2
4 – 8 pages: 90 gm2
From 8 pages: 54 gm2
Weightmax. 49 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm (thicker product on request)
TrimHeader trim: 5 mm
Footer trim: max. 23 mm
Overfold10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’).
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingOnly one supplement is possible per magazine and issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
DesignFor bleed designs, texts and image elements that must not be cut must be 8mm from the edge of the format (cut differences and fold rise).
PositioningIn the centre of the magazine
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

Tip-on

Technical conditions
FormatsMinimum: 60 x 80 mm
Maximum: 175 x 210 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position)
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request
Glue strips3 mm from the left edge (glue strips on the item to be glued)
PositioningIn the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier admin. format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times
Monday – Thursday07.00h – 11.30h or 13.30h – 15.30h
Friday07.00h – 11.30h
Before public holidays, the goods receiving department closes at 12.00 noon
Delivery times

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

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