Switzerland’s business magazine. BILANZ reaches a regular readership of 109,000.
Advertising clients thus have even more reasons to aim their advertising message at the high-end, loyal, constantly increasing reader base in BILANZ. Since 2019, readers and advertisers have also enjoyed an additional BILANZ benefit: BOLERO, the renowned luxury and lifestyle magazine, is now published as a supplement six times a year. Both titles complement each other exceptionally well in reaching a demanding readership.
Facts
- CharacteristicEconomy
- Readership109 000
- 1/1 page, gross rateCHF 14 900
- DistributionGerman-speaking Switzerland
- FrequencyMonthly
- Reach D-CH2.1 %
Source for readership and reach: MACH Basic 2023-2 (basis: German-speaking language group of 5,255,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2023
Media Facts
Media Facts
Readers (thousand) | Range (%) | Structure (%) | Affinity | |
---|---|---|---|---|
Total | 109 | 2.1 | 100.0 | 100 |
Gender | ||||
Male | 84 | 3.2 | 77.3 | 155 |
Female | 25 | 0.9 | 22.7 | 45 |
Age (years) | ||||
14 – 34 years | 23 | 1.5 | 21.5 | 75 |
35 – 54 years | 37 | 2.1 | 34.0 | 101 |
55+ years | 48 | 2.5 | 44.6 | 119 |
Age (years) | ||||
14 – 19 years | 4 | 1.0 | 3.2 | 49 |
20 – 29 years | 11 | 1.5 | 10.1 | 74 |
30 – 39 years | 18 | 2.0 | 16.5 | 96 |
40 – 49 years | 16 | 1.9 | 14.7 | 91 |
50 – 59 years | 24 | 2.5 | 21.7 | 122 |
60+ years | 37 | 2.4 | 33.8 | 117 |
Household income in CHF | ||||
Up to 3,999 | 8 | 1.1 | 7.2 | 52 |
4,00 – 7,999 | 29 | 1.4 | 27.0 | 69 |
8,000+ | 71 | 2.9 | 65.7 | 140 |
Type of residential area | ||||
Metropolitan area: central core | 93 | 2.2 | 85.6 | 109 |
Outside metropolitan areas | 16 | 1.4 | 14.4 | 68 |
Employment | ||||
Full time | 59 | 2.8 | 54.1 | 134 |
Part time | 14 | 1.2 | 12.6 | 58 |
in education/training | 4 | 1.2 | 3.6 | 57 |
Unemployed | 32 | 1.9 | 29.7 | 93 |
Education | ||||
Compulsory | 10 | 1.1 | 9.1 | 55 |
Medium | 37 | 1.5 | 33.7 | 74 |
High | 62 | 3.1 | 57.2 | 151 |
Very strong/generally strong interest | ||||
Stock exchange, investment, financial markets | 73 | 6 | 66.9 | 292 |
Economy | 94 | 4.4 | 86.1 | 212 |
Cars and Motorcycles | 34 | 3.4 | 30.8 | 164 |
Computers and Information Technology | 49 | 3 | 45.2 | 144 |
Science and Technology | 77 | 2.9 | 71 | 140 |
Source | ||||
Source: MACH Basic 2023-2 / Base: German-speaking language group of 5,255,000 people |
Publication and advertising deadlines
Publication and advertising deadlines
Issue | Publication | Advertising deadline |
01 | 22.12.2023 | 06.12.2023 |
02 | 26.01.2024 | 10.01.2024 |
03 | 23.02.2024 | 07.02.2024 |
04 | 28.03.2024 | 12.03.2024 |
05 | 26.04.2024 | 10.04.2024 |
06 | 31.05.2024 | 15.05.2024 |
07 | 28.06.2024 | 12.06.2024 |
08 | 26.07.2024 | 10.07.2024 |
09 | 30.08.2024 | 14.08.2024 |
10 | 27.09.2024 | 11.09.2024 |
11 | 25.10.2024 | 09.10.2024 |
12* | 29.11.2024 | 13.11.2024 |
01 | 20.12.2024 | 04.12.2024 |
*”The 300 Richest”
Deadline for printing material
The deadline for print material is 12 working days before the publication date.
Advertising rates
Advertising rates
Cover pages
Formats | Full bleed (width x height in mm) | Gross price CHF Regular issue | Gross price CHF “Die 300 Reichsten” | |
2nd cover page | 210 x 282 | 23,095 | 27,111 | |
3rd cover page | 210 x 282 | 21,825 | 25,210 | |
4th cover page | 210 x 282 | 23,095 | 27,111 |
Double-page spreads
Formats | Full bleed (width x height in mm) | Print space (width x height in mm) | Gross price CHF Regular issue | Gross price CHF “Die 300 Reichsten” |
2/1 Premium after Bonjour 1st position | 420 x 282 | 390 x 238 | 45,885 | 52,012 |
2/1 Premium after Bonjour 2nd position | 420 x 282 | 390 x 238 | 44,250 | 49,750 |
2/1 Premium after Bonjour 3rd position | 420 x 282 | 390 x 238 | 42,607 | 47,941 |
2/1 page | 420 x 282 | 390 x 238 | 37,690 | 43,344 |
2 x 1/2 landscape | 420 x 139 | 390 x 117 | 21,445 | 24,660 |
2 x 1/3 landscape | 420 x 99 | 390 x 77 | 15,355 | 17,658 |
2 x 1/4 landscape | 420 x 79 | 390 x 57 | 11,240 | 12,926 |
Special formats
Formats | Print space (width x height in mm) | Full bleed (width x height in mm) | Gross price CHF Regular issue | Gross price CHF “Die 300 Reichsten” |
2-page gate fold ad (folded outwards) | – | 396 x 282 | 59,400 | 68,310 |
Papillon | – | (125 + 207 + 125) x 282 | 59,000 | 67,850 |
Cover with flap | – | 165 x 190 | 58,000 | 66,700 |
Coverspread | – | 420 x 282 | 48,875 | 56,206 |
– | 210 x 282 | 54,500 | 60,625 | |
Banderole | Min. 30/ Max. 100 | – | 58,000 | 60,100 |
Advert – Inside Bahnhofstrasse | – | 48 x 74 | 3,905 | 4,490 |
Advert – Invest | – | 57 x 87 | 3,010 | 3,460 |
Advertorials
Formats | Full bleed (width x height in mm) | Gross price CHF* Regular issue | Gross price CHF* “Die 300 Reichsten” |
2/1 page | 420 x 282 | 40,790 | 46,444 |
1/1 page | 210 x 282 | 18,000 | 20,235 |
*Advertorials: delivery by customers.
Production surcharges
The following production surcharges apply when creating print material via the Brand Studio:
Formats | All-inclusive price CHF** | ||
2/1 page | Layout and Editing – Tabloid | 5,000 | |
1/1 page | Layout and Editing – Tabloid | 3,300 | |
1/1 page | Layout and Editing – Broadsheet | 5,000 |
** Exclusive shooting – further adaptations and translations on request.
Requirements for the creation of advertorials
- Frame: The page(s) are framed with a border at least 0.5 point thick. A line “PUBLIREPORTAGE” is placed above the frame in capital letters (font: Helvetica, 12 point) (left page – top left, right page – top right). The frame and the line must be at least 5 mm away from the trim.
- Fonts: The following fonts may not be used:
- Publico Text
- Publico Headline
- Whitman
- Antenna
- Serif fonts in particular are tricky, as the Bilanz itself uses serif fonts.
- Overall image
- Title and text fonts must stand out clearly from the Bilanz.
- Type area and layout grid must not be identical to the Bilanz.
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.
Supplements and special advertising formats
Supplements and special advertising formats
Weights and prices
Weights (g) | Gross price CHF Regular issue | Gross price CHF “The 300 Richest” |
≤ 15 | 22,080 | 33,410 |
16 – 25 | 24,840 | 37,635 |
26 – 35 | 26,680 | 40,365 |
36 – 50 | 28,060 | 42,510 |
Heavy specialities on request.
Technical conditions
Formats | Minimum: 115 x 140 mm Maximum: 210 x 282 mm |
Scope | Minimum: 2 pages Maximum: 48 pages (higher number of pages following the presentation of a dummy version) |
Paper | 2 pages: 100-240 gm2 (max.) 4 – 8 pages: Maximum 60 gm2 From 8 pages: Maximum 40 gm2 |
Trim | Header trim: 5 mm Footer trim: minimum 5 mm and maximum 23 mm (ideal) |
Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
Further information
Booking/ Cancellation | 5 weeks before publication. |
Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time. |
Scheduling | Multiple bound supplements are possible per issue. |
Third-party ads | Third-party ads with up to 3 pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request. |
Design | For bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise). |
Positioning | Between 2 printed sheets. |
Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. – By postcode (subscribers) – Cycle split (e.g. every 3rd subscriber) |
Weights and prices
Weights (g) | Gross price CHF Regular issue | Gross price CHF “The 300 Richest” |
≤ 15 | 11,500 | 17’420 |
16 – 25 | 23,000 | 34’840 |
26 – 35 | 27,140 | 41’080 |
36 – 50 | 32 890 | – |
Heavy specialities on request.
Technical conditions
- Formats:
- Minimum: 60 x 80 mm
- Maximum: 170 x 252 mm
- Scope (minimum): 2 pages
- Weight (maximum weight): 20 g
- Thickness (maximum): 2 mm
- Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2
- Restrictions: bound tip-ons on agreement only (stapling position)
Layout
Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Further information
- Booking/ Cancellation: 5 weeks before publication.
- Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
- Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
- Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
- Positioning:
- 1st page on a sheet with header positioning
- On the right-hand ad page
- On the top or bottom half of the page (according to the tip-on diagram)
- Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
- Carrier ad: minimum format 1/1 page
Weights and prices
Weights (g) | Gross price CHF Regular issue | Gross price CHF “The 300 Richest” |
≤ 15 | 26,680 | 40,365 |
16 – 25 | 30,360 | 45,955 |
26 – 35 | 31,280 | 47,385 |
36 – 50 | 32,200 | 48,750 |
Heavy specialities on request.
Bound supplements / loose supplements and piggybacks: insert with sample 30% surcharge.
Technical conditions
- Formats:
- Minimum: 148 x 210 mm
- Maximum: 210 x 282 mm
- Scope:
- Minimum: 2 pages
- Maximum: 64 pages
- Paper:
- Individual sheet, double-sided: 120 – 350 gm2
- 4 – 8 pages: minimum 80 gm2 (higher on request)
- From 8 pages: minimum 60 gm2 (higher on request)
- Weight (maximum weight): 100 g (higher weight following the presentation of a dummy version)
- Thickness (maximum): 3 mm (thicker product on request)
Layout
Multi-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert.
Further information
- Booking/ Cancellation: 5 weeks before publication.
- Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
- Scheduling: multiple inserts are possible per issue.
- Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
- Positioning: placed on the back of the magazine. The magazine will be shrink-wrapped.
- Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
- By postcode (subscribers)
- Cycle split (e.g. every 3rd subscriber)
Weights and prices
Weights (g) | Gross pirce CHF Regular issue | Gross price CHF “The 300 Richest” |
≤ 15 | 26,680 | 40,365 |
16 – 25 | 30,360 | 45,955 |
26 – 35 | 31,280 | 47,385 |
36 – 50 | 32,200 | 48,750 |
Heavy specialities on request.
Supplements, loose supplements and piggybacks: 30% surcharge for inserts with samples.
Technical conditions
Formats | Minimum: 100 x 150 mm Maximum: 195 x 267 mm |
Scope | Minimum: 2 pages Maximum: 32 pages (higher number of pages following the presentation of a dummy version) |
Paper | Individual sheet, double-sided: 120 – 300 gm2 (maximum) 4 – 8 pages: 80 gm2 (higher on request) From 8 pages: 60 gm2 (higher on request) |
Weight (maximum weight) | 49 g (higher weight following the presentation of a dummy version) |
Thickness (maximum) | 2 mm (thicker product on request) |
Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
Further information
Booking/ Cancellation | 5 weeks before publication |
Dummy version | The final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time. |
Scheduling | Multiple loose supplements are possible per issue. |
Third-party ads | Third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request. |
Positioning | Anywhere inside the magazine. |
Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. – By postcode (subscribers) – Cycle split (e.g. every 3rd subscriber) |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Delivery times
Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h
Delivery
Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60
Delivery from outside Switzerland
The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.
Title | Circulation 2024 | Subscriptions | Kiosk sales |
Bilanz | 46,000* | 28,000 | 18,000 |
Bilanz Richest** | 65,000 | – | – |
* Supplements within a special can only be booked as a total print run.
** Only the total print run is bookable.
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.
Discounts
Discounts
Cumulative turnover
The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.
Cumulative turnover CHF (excl. VAT)* | Discount in % |
30,000 | 2 |
50,000 | 4 |
75,000 | 5 |
100,000 | 6 |
150,000 | 7 |
200,000 | 8 |
300,000 | 9 |
400,000 | 10 |
500,000 | 11 |
750,000 | 12 |
1,000,000 | 13 |
1,500,000 | 14 |
2,000,000 | 15 |
2,500,000 | 16 |
3,000,000 | 17 |
3,500,000 | 18 |
4,000,000 | 19 |
4,500,000 | 20 |
5,000,000 | 21 |
5,500,000 | 22 |
6,000,000 | 23 |
Dynamic pricing offer
- With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
- It is not possible to switch back and forth between dynamic and classic pricing.
- All bookings must occur via the web-based marketplace.
- The following staggered contract discounts apply to all customers who use dynamic pricing.
- Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
- The advertising rates and general insertion conditions found at ringier-advertising.ch/en/legal continue to apply.
- Further information: Dynamic Pricing
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT) | Discount in % |
100,000 | 2 |
200,000 | 3 |
400,000 | 5 |
500,000 | 6 |
750,000 | 7 |
1,000,000 | 8 |
1,250,000 | 9 |
1,500,000 | 10 |
1,750,000 | 11 |
2,000,000 | 12 |
2,500,000 | 13 |
3,000,000 | 14 |
3,500,000 | 15 |
Special discounts
Discount in % | |
12 | |
Political ads | 15 |
30 | |
ZEWO charitable discount 1 | 50 |
Specials
Specials
Events
BILANZ Business Talk
Dirk Schütz, editor-in-chief of “Bilanz”, invites a panel of top-class guests to the “BILANZ Business Talk” several times a year.
The panel discussion has taken place several times a year at the Zurich Kunsthaus since 2007. Around 150 participants from politics and business accept the invitation to each event. The event is followed by the traditional aperitif and the participants engage in lively exchanges and networking.
In addition, and as part of “Presse TV”, the programmes are broadcast 11 times on SRF under the title “BILANZ Standpunkte”, each time with the name of the sponsor. The current and exclusive sponsor of the event is VOLVO. Following the talks, the contents of the talks will be distributed in the printed edition of “BILANZ” as well as online.
For further information and enquiries, please contact Thierry Hansen (+41 44 259 88 52, thierry.hansen@ringier.ch).
Technical conditions
Technical conditions
Printing process
Print process | Offset |
UCR | 300 % (sum of C+M+Y+K) |
ICC profile | ISO Coated_V2_300_eci |
Print material colours
To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Data preparation
Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
Documents | PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch) |
Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
Technical data
Magazine format | 210 x 282 mm |
Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine. |
Address for data transfer
Ringier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich
Downloads
Dynamic Pricing
All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.