The large-format and high-performance welcome ad offers advertisers an exclusive premium placement, which can only be booked once a week or 52 times a year on blick.ch for mobile and desktop.
This innovative ad reaches users at every access point on blick.ch and guarantees high visibility on all screen sizes – an important consideration in the development of this format. Two other fundamental aspects taken into account in the development of the welcome ad were performance analysis and user acceptance. The welcome ad was successfully piloted in close collaboration with Sunrise UPC, Webrepublic and the Blick Group.
«The high visibility and the extremely high click rate on all devices completely exceeded our expectations. It’s more wow for our advertising spaces.»Webrepublic’s Bence Jünnemann-Illés on the Welcome Ad.
The Blick Group is constantly expanding its digital presence and also offers blick.ch, Switzerland’s digital news channel. More than a million users visit blick.ch every day (42.3% more than in 2019, NET Metrix profile 2020-2) to read the latest business, politics, sports, culture, society, insight and lifestyle stories.
The preview of the welcome ad is only displayed once per day, per user.