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Mediacompass – the analysis tool for your media strategy

Media consumption study: best planning

Admeira’s media consumption study offers you representative online results regarding the media and consumption behaviour of more than 3,200 people aged between 15 and 74 from both German- and French-speaking Switzerland. The online media compass tool is a needs-oriented solution for the comparison of media potential and provides you with segmented media strategies.

Added value for your work

  • The same questions about “Use yesterday” and “Use in the last week” were asked of all media, enabling you to analyse all the results from the same starting point
  • All media platforms can be combined into a single strategy thanks to the standardised survey. This enables you to model a cross-media strategy
  • Sinus-Milieus – the established international typology is available for all media types
  • All key media platforms (including social media platforms such as Instagram, Twitter, etc.) are available and can be analysed with regard to various target groups from a single source
  • Intuitive graphic tool makes work more efficient and simplifies the export of graphics

For access and use of the annual licence, the contractual partner receives:

  • Two software licences
  • Training for two users

Basic price: CHF 9’500.- (excl. VAT)

Contact us

We would be happy to send you the comprehensive methodological description and the survey questions on request.

Good to know
Media Planner – Plan your booking with our portfolio

What does your target group read? Which websites does it visit? We not only provide answers to these questions, we also reveal which Swiss media offer the best access to your potential customers. You benefit from numerous high-quality environments and targeting solutions, enabling you to get your message across to your target group even more precisely and effectively.

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

Your Contacts
Head of Market Intelligence
Market Intelligence
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich