Targeting
Targeting
Want your digital campaign to reach the right users? Ringier Advertising offers a wide range of high-quality targeting strategies and target group segments to ensure your message reaches your target group online.
Sociodemographics
Thanks to Ringier Connect user data, we can offer you socio-demographic targeting of the highest quality.
Interest
Benefit from Ringier Advertising's broad portfolio of interest data on a range of themes – we cover every target group, from car fans to foodies to mothers-to-be.
Contextual Display
The right place at the right time – display your ad in the right contextual environment.
Contextual Video (Blick TV)
The right place at the right time – display your ad in the right contextual environment or in editorially relevant video clips by Blick TV.
Intent
Using data from the Scout24 online marketplaces, you can reach your specific target group based on their purchase intent and interests.
B2B
Our B2B targeting can help you reach employees from specific, defined industries and companies of different sizes.
Good to know
Programmatic – book our portfolio programmatically
Our digital portfolio can also be purchased on a programmatic basis. This means that in addition to the classic booking method, purchases can also be made with the help of a demand-side platform via the open or private marketplace, on individual pages as well as on the Ringier Digital Network (RDN). With around five million unique users, the RDN accounts for approx. 79% of the Swiss digital advertising market.
Updates – discover the latest news or browse through the archive
Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.