Sports year 2025: Advertising in the right environment

Sport is part of our DNA. With Blick, blue News, kicker.ch and other channels, we reach millions of sports fans in Switzerland every day. From traditional print and digital ads to sponsoring possibilities and customised content formats – we take your message to where sports fans are at home.

Ringier Media Switzerland is media partner of UEFA Women’s Euro Switzerland 2025

«For several years now, we have been continuously campaigning for the visibility of women in sport. It is a matter of the heart for us to put the stories and successes of female athletes in the spotlight and thus give them the recognition they deserve, also supported by Riniger’s EqualVoice initiative since 2019. We are therefore delighted to be media partner of the UEFA Women’s Euro 2025, which will take place in Switzerland.»

Emanuel Gisi, Head of Sports, Blick

Marketing highlights of the European Women’s Football Championship 2025

Blick Kick
Blick Kick is a must-watch in the football scene: female footballers, coaches and officials tune in when presenters Fabian Furrer and Rebecca Spring discuss important football topics with their guests.
During the European Women’s Football Championship, we will be reporting live from the fan zones, stadiums and public viewings.
Blick Kick EM 2024
FORZA!
In the weekly podcast FORZA! – Switzerland’s football podcast – the experienced and well-connected Blick head of football Tobias Wedermann discusses everything that makes football hearts beat faster with prominent guests. From the Swiss Super League and the national team to the most exciting developments in the international leagues – FORZA! provides the latest analyses, opinions and background information. On and off the pitch: With expertise, passion and a pinch of humour, Tobias Wedermann gets to the heart of the big and small stories in football.
All episodes
European Championship Special
Our European Championship Special is the tournament’s data and information centre: together with you, we provide fans with the latest match schedules, match results, rankings and statistics for the European Women’s Football Championship on a daily basis. Digital and print.

Further sports offers

Here’s what the facts say

Fact #1

753’000

sports enthusiasts* use Blick.ch. This makes Blick.ch the leading platform for sports fans.

Fact #2

41.6%

of male sports fans** regularly use the Blick media.

Fact #3

24.9%

of people who frequently attend live sporting events regularly use Blick.ch.*

Source: MACH Strategy 2024 | *D-CH & W-CH | **D-CH – very strong interest in sport

AXA 360° content marketing campaign

The insurance company is the proud partner of the AXA Women’s Super League. Together with us, AXA has launched a campaign to promote awareness and recognition of women’s football and provide background information.

The AXA-sponsored channel on Blick.ch provides fans with the latest news and videos from the AXA Women’s Super League. Teaser articles are also used to reach the target group on social networks.
Branded Stories (native ads) in Blick print and digital provide background information on the AXA Women’s Super League and women’s football in general. Teasers on the homepage link to the Branded Stories.
Display ads in the Channel summarise AXA’s commitment to sport in a few words.

«Thanks to our content partnership with Ringier Advertising and Blick, we have been able to increase awareness of the AXA Women’s Super League, present the topic in a credible way and provide targeted knowledge about women’s football.»
Sandro Singer, Head of AXA Switzerland’s Sponsoring Project

Sport Pool

Sport Pool in the Ringier Digital Network

The RDN Sport Pool brings together all our high-calibre sports platforms and environments. These include Blick, blue News, sport.ch, transfermarkt.ch and kicker.ch. With one booking, you can reach millions of Swiss sports fans and benefit from a wide range of advertising formats for desktop and mobile. On request, we also offer targeting options for individual sports.
sports on request.

Go to the RDN Sport Pool