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TVvier
 
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TVvier

TVvier, the television magazine for Switzerland published every four weeks, attracts readers with its clearly laid out service section and excellent programme guide. Every week, it summarises its TV tips on one page. This publication also keeps the puzzle fans among its readers entertained, with a large puzzle section spanning eight pages.

Facts & Figures
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Characteristic:
TV magazine
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Distributed circulation:
20'690 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
4c CHF 2'500
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Frequency:
monthly on Friday
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Distribution:
German-speaking Switzerland
Overview
 
Advertising rates 2021
 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
181 x 240
210 x 282
2 500
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used.
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
  • The client must be clearly visible.
  • The advertorial must feature the word ADVERTORIAL at the top right or top left.
  • Prior to publication, we require a layout for approval by the publisher

Advertisment guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
  • For bleed-off, trim +5 mm applies on all 4 edges.
  • Text and parts which may not be trimmed must be 8 mm from the edge.
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
  • Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size CHF
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
181 x 240
210 x 282
2 500
 
 

Placement guarantee: 20% of the gross price.

1/1 page: Surcharge for 2.cover page = 15%, 4. cover page = 20%

 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Caminada. Das Magazin, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 050 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
  • All bookings must be made via the web-based Marketplace of Ringier Advertising.
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.
 
 
Frequency discount
 
 
 
 

Can be combined with Ads up to max. 1/4 page.

 
 
Quantity
Discount
 
 
6x
2%
 
 
12x
4%
 
 
18x
6%
 
 
24x
8%
 
 
30x
10%
 
 
 
 
Agency commission AC

AC and ATP cannot be combined.
Authorised media and advertising agencies: 15%
"Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc. 5% of net

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages per year in one or more Ringier Axel Springer Medien Schweiz AG: 15% of net

 
 
Special discounts

50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list / not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts Consecutive ads: from 4 pages, 25% additional discount.

 
 
Specialities 2021
 
 
Prices of specialities

Printing circulation: 33'000 copies (+3% surcharges) Subscrition ciruculation 8'000 / Kiosk circulation 25'000

 

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 20 g
 
 
up to 15 g
3 828
6 138
6 369
9 834
 
 
16 to 25 g
4 455
6 138
6 765
10 296
 
 
26 to 35 g
5 775
7 689
10 923
 
 
36 to 50 g
6 996
8 778
11 880
 
 
51 to 75 g
14 335
 
 
76 to 100 g
16 929
 
 
 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Format min. width
55 mm
105 mm / 115 mm
105 mm
148 mm
 
 
Format min. height
80 mm
148 mm
148 mm
148 mm
 
 
Format max. width
180 mm
210 mm
195 mm
210 mm
 
 
Format max. height
210 mm
282 mm
262 mm
282 mm
 
 
Overfold on back half of sheet
10 mm
 
 
Head trim (fixed inserts only)
5 mm
 
 
Foot trim max.
23 mm
 
 
Front trim max
4 mm
 
 
Max allowances +/-
+/- 10 mm/ axial 5°
 
 

Advertising cover sheets

  • Cost per 1,000 copies: CHF 254 incl. postage and technical costs
  • Format: 210 x 282 mm (magazine format)
  • The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.
 
 
Technical specifications

Split placing: The publisher reserves the right to change the date of publication. Only possible for loose inserts.
Split surcharge: CHF 3'000.00
Minimum order: 1/1-page for fixed inserts
AC: 5%
External advertisements: Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
Sample: The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
Delivery: 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
2
08.01.2021
25.12.2020
 
 
3
05.02.2021
22.01.2021
 
 
4
05.03.2021
19.02.2021
 
 
5
01.04.2021
18.03.2021
 
 
6
30.04.2021
16.04.2021
 
 
7
28.05.2021
14.05.2021
 
 
8
25.06.2021
11.06.2021
 
 
9
23.07.2021
09.07.2021
 
 
10
20.08.2021
06.08.2021
 
 
11
17.09.2021
03.09.2021
 
 
12
15.10.2021
01.10.2021
 
 
13
12.11.2021
29.10.2021
 
 
14
10.12.2021
26.11.2021
 
 

Published: monthly

First day of sale: Friday

Delivery of data: 10 working days before publication

 
 
Technical specifications
 
 

Print material

  • Colours In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
  • Print process Offset
  • UCR 300% (sum of C+M+Y+K)
  • ICC profile ISO Coated_V2_300_eci

Data preparation

  • Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
  • Documents PDF/X-3. Other documents on request Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi.
  • Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images Colour composition All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
  • Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer

  • E-Mail: anzeigen-prod@ringier.ch
  • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data

  • Magazine format 210 x 282 mm
  • Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge
 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ruia
Rahimi
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich