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TV8
 
TV8 thumbnail
The most comprehensive Swiss TV magazine

TV8 keeps pace with television trends but remains true to its roots as a comprehensive, curious and innovative magazine. The magazine values good stories and offers its loyal readership a top reading experience.


In addition to featuring schedules for 112 channels, it showcases a selection of the week’s films as well as programme recommendations. The magazine is more than just a TV guide: it’s an essential magazine for all TV and film lovers, plus it’s a real celebrity magazine reporting the latest on film stars thanks to two journalists – one in Paris and the other in Los Angeles.

 

Facts & Figures
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Characteristic:
Programme guide
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Readership:
160 000 readers
French language group
Source: MACH Basic 2022-1
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Distributed circulation:
49 904 copies
Source: WEMF/authenticated 2021
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1/1 page, gross rate:
4c CHF 7 800
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Frequency:
Weekly on Wednesday
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Distribution:
French-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 49
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Reach:
9,6% in the French language group
Source: MACH Basic 2022-1
Gender
45 %
Male
55 %
Female
Age
12 %
between 14 and 34 years
26 %
between 35 and 54 years
63 %
older than 55 years
Household income
27 %
up to 4'000 CHF
45 %
between 4'001 and 8'000 CHF
28 %
more than 8'000 CHF
School education
31 %
compulsory
44 %
middle
26 %
high
Very strong affinities
104
Health and nutrition
108
Animals and nature
108
Cosmetics, body care, beauty
103
Gastronomy, food and cooking
107
Environmental protection
Overview
 
Advertising rates
 
 
Basic Rates

General guidelines

Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from 01.01.2022.

 
 
 
 
Special placement/form

Placements in the program section, day of your choice.  Other placements on request.

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
front page, footer
210 x 25*
1 520
 
 
icon
Banner along the bottom of the daily homepage
210 x 35*
800
 
 
icon
Centred advert programme column
95 x 30**
530
 
 

Closing date/printing material: Monday of the previous week

*Format: Full bleed
**Format: RTS1/RTS2

 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 panorama
398 x 261
420 x 282
13 400
 
 
icon
1/1 page
189 x 261
210 x 282
7 800
 
 
icon
1/1 Premium (Edito, Courrier)
189 x 261
210 x 282
8 360
 
 
icon
2/2 panorama
398 x 129
420 x 140
8 450
 
 
icon
1/2 portrait
93 x 261
104 x 282
5 300
 
 
icon
1/2 landscape
189 x 129
210 x 140
5 300
 
 
icon
1/3 portrait
61 x 261
71 x 282
3 500
 
 
icon
1/3 landscape
189 x 85
210 x 96
3 500
 
 
icon
1/4 landscape
189 x 63
210 x 74
2 825
 
 
icon
1/4 corner
93 x 129
104 x 140
2 825
 
 
icon
2/4 panorama
398 x 63
420 x 74
5 030
 
 
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
outside back cover
189 x 261
210 x 282
8 900
 
 
icon
Opening; 2nd. Cover page + 3rd page
398 x 261
420 x 282
14 300
 
 
 
 
Advertorial

(delivered)

 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
7 800
 
 
icon
2/1 Page
398 x 261
420 x 282
13 400
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
  • The client must be clearly visible
  • The advertorial must feature the word ADVERTORIAL at the top right or top left
  • Prior to publication, we require a layout for approval by the publisher

Advertisment guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes
  • For bleed-off, trim +5 mm applies on all 4 edges
  • Text and parts which may not be trimmed must be 8 mm from the edge
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
  • Several colour advertisements can be placed on one page

Advertising rates effective 01.01.2022; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
Advertising rates combinations
 
 
Basic rates

«Quattro» - The perfect combination offer

The magazine and newspaper portfolio of Ringier Advertising covers an almost inexhaustible range of topics. It covers almost all target groups and this with a very high reach. The brand new combination «Quattro» offers you a high degree of flexibility and also grants you an additional discount of 20%. Extension to Ticino? With «Quattro-Più», add a fifth advertisement to your booking in "La Domenica" and/or "Corriere del Ticino".

*Choose your ideal combination from these attractive titles:

Beobachter, CôtéNature Suisse, Glückspost, Interview by Ringier, L’illustré, Schweizer Illustrierte, Schweizer LandLiebe, Tele, TV8, TVstar, Blick und SonntagsBlick.

Other formats on request. Volume and closing discounts as well as consultant's commission allowed.

More information

 
 
Combination
 
Publications included
Title
Gross price in CHF
1/1 page
Discount
 
Gross price in CHF
Final
 
 
«Quattro»
* Selection from 12 titles
20%
 
 

Conditions

  • Advertising rates valid from 01/01/2022; all figures in CHF gross, AC/YTP consumer magazines & SonntagsBlick 15% | Blick 5%, plus 7.7 % VAT.
  • Prices subject to change. The combination discount applies to the conditions according to the 2022 tariff.
  • Cannot be combined with other special discounts.
  • The general terms and conditions found under ringier-advertising.ch apply.
 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, CôtéNature, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Caminada. Das Magazin, Interview by Ringier, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 050 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

Agency commission AC:
Authorised media and advertising agencies: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net

Yearly turnover premium YTP
Minimum volume of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
300 000
4%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Extra costs
 
 
Ad placement guarantee

1/2 page and larger 10% of gross rate
Smaller than 1/2 page 20% of gross rate
Minimum format 1/4 page portrait or landscape
Box number fees: Switzerland: CHF 20 / abroad: CHF 25

 
 
Common campaign
  • Per third-party ad: 30% of the gross rate 1/1 page
  • Without turnover discount, AC or YTP
  • Template must be submitted to the publisher

General terms and conditions apply

 
 
Specialities
 
 
Prices of specialities

Printing circulation: 56 000 copies (Subscrition ciruculation 40 000 / Kiosk circulation 16 000) (+3% surcharges)

All prices in CHF gross, plus VAT.

 

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
6 552
12 600
14 000
14 840
16 856
 
 
16 to 25 g
8 120
12 600
15 456
16 408
18 424
 
 
26 to 35 g
9 800
17 024
17 976
19 992
 
 
36 to 50 g
11 872
19 656
20 776
20 776
 
 
51 to 75 g
26 320
25 088
22 792
 
 
76 to 100 g
32 648
29 680
27104
 
 
  • Heavier specialities on request
  • Reservation/cancellation
    • 5 weeks before publication
  • 30% surcharge for inserts with product sample
  • Piggyback
    • Including technical costs
 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split
Yes
Yes
Yes
Yes
 
 
Split surcharge
3 000
3 000
3 000
3 000
3 000
 
 

Split min. 15 000 copies
Split surcharge is not eligible for turnover discounts, AC or YTP.

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Size min
2 pages
-
4 pages
2 pages
2 pages
 
 
Size max.
24 pages
-
32 pages
32 pages
64 pages
 
 
Thickness max
2 mm
2 mm
2 mm
2 mm
3 mm
 
 
Format min. width
60 mm
65 mm
*105/115 mm
105 mm
148 mm
 
 
Format min. height
80 mm
84 mm
*148 mm
148 mm
210 mm
 
 
Format max. width
175 mm
110 mm
*Magazine format
195 mm
*Magazine format
 
 
Format max. height
210 mm
170 mm
*Magazine format
262 mm
*Magazine format
 
 
Paper weight min. 2 pages
120 gm2
-
-
115 gm2
115 gm2
 
 
Paper weight min. 4–8 pages
80 gm2
-
90 gm2
80 gm2
80 gm2
 
 
Paper weight min. > 8 pages
50 gm2
-
54 gm2
50 gm2
50 gm2
 
 
Paper weight max. 4 pages
300 gm2
-
300 gm2
300 gm2
300 gm2
 
 
Total weight min.
2 g
2 g
2 g
2 g
2 g
 
 
Total weight max.
20 g
20 g
49 g
49 g
99 g
 
 
Overfold on back half of sheet
-
-
10 mm
-
-
 
 
Head trim (fixed inserts only)
-
-
5 mm
-
-
 
 
Foot trim max.
-
-
23 mm
-
-
 
 
Glue strips
3 mm from the left edge
3 mm from the left edge
-
-
-
 
 
Max allowances +/-
9 mm / axial 4°
9 mm / axial 4°
-
-
-
 
 
Split options
Kiosk / Subscription
Kiosk / Subscription
-
-
-
 
 

Fixed inserts: in the front part of the magazine, top or bottom half of the page, righthand side
Product sample: in the front part of the magazine
bound insert: n the centre or artificial centre of the magazine
looses insert: in an unspecified place in the magazine
piggyback: on the back of the cover of the magazine

Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP

Split: possible (postcode; WEMF zone/subscription). Insert with speciality (sample/CD/...) + 30%. Media/advertising agency commission
5% / YTP I 5%.

Specialities are eligible for turnover discounts.

Note the trimming in the format table. Deviations from these standards must always be arranged in advance

 
 
Technical specifications

Equipment
Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.

Packaging for delivery
Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.

Dummies,sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.

Delivery
10 working days before publication:

Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen

Delivery conditions: DDP (Incoterm 2010)

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
31
03.08.2022
25.07.2022
 
 
32
10.08.2022
29.07.2022
 
 
33
17.08.2022
08.08.2022
 
 
34
24.08.2022
15.08.2022
 
 
35
31.08.2022
22.08.2022
 
 
36
07.09.2022
29.08.2022
 
 
37
14.09.2022
05.09.2022
 
 
38
21.09.2022
12.09.2022
 
 
39
28.09.2022
16.09.2022
 
 
40
05.10.2022
26.09.2022
 
 
41
12.10.2022
03.10.2022
 
 
42
19.10.2022
10.10.2022
 
 
43
26.10.2022
17.10.2022
 
 
44
02.11.2022
24.10.2022
 
 
45
09.11.2022
31.10.2022
 
 
46
16.11.2022
07.11.2022
 
 
47
23.11.2022
14.11.2022
 
 
48
30.11.2022
21.11.2022
 
 
49
07.12.2022
28.11.2022
 
 
50
14.12.2022
05.12.2022
 
 
51
21.12.2022
12.12.2022
 
 
52
28.12.2022
16.12.2022
 
 

Published: Weekly
First day of sale: Wednesday
Delivery of data: 5 working days before publication

 
 
Technical specifications
 
 

Print material

Colours:

  • In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

 

Print process: Offset

  • UCR: 300% (sum of C+M+Y+K)
  • ICC profile: ISO Coated_V2_300_eci


Data preparation

  • Data format: Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
  • Documents: PDF/X-4. Other documents on request (settings at http://www.pdfx-ready.ch/en).
  • Image resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images.
  • Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
  • Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.


Data transfer

  • E-Mail prepresse@ringier.ch
  • Technical information: Ringier, Prépresse Annonces, Samantha Rudaz Tel. +41 58 269 28 83 / Lise Schaeffler, Tel. +41 58 269 28 91
  • Postal address: Ringier, Prépresse Annonces, Pont Bessières 3, CP 7289, CH-1002 Lausanne

Technical data

  • Magazine format: 210 x 282 mm
  • Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 8 mm away from the booklet edge.

Additional costs will be charged in the event of delivery of non-compliant printed documents. To ensure the advert is reproduced as accurately as possible, we require a colour-consistent quality proof according to the ISO Coated v2 standard with measuring range (adjusted to the corresponding paper format) in good time. No requests/claims can be made if we do not receive this quality proof.

 
 
Media Data
 
 
 
 
TV8
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
160 000
9.6 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
72 000
8.9 %
45.2 %
92
 
 
Female
88 000
10.4 %
54.8 %
108
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
7 000
5.6 %
4.6 %
58
 
 
Between 20 and 29 Years
10 000
3.8 %
6.1 %
39
 
 
Between 30 and 39 Years
8 000
3.0 %
5.1 %
31
 
 
Between 40 and 49 Years
19 000
6.8 %
12.0 %
71
 
 
Between 50 and 59 Years
32 000
11.4 %
19.9 %
119
 
 
60+ Years
84 000
19.2 %
52.2 %
199
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
44 000
13.8 %
27.3 %
143
 
 
Between 4'001 and 8'000 CHF
72 000
10.8 %
4.7 %
112
 
 
More than 8'000 CHF
45 000
6.6 %
28.0 %
68
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
138 000
9.9 %
8600 %
102
 
 
Outside agglomerations
22 000
8.4 %
14.0 %
87
 
 
 
 
 
Employment:
 
 
Full time
35 000
5.4 %
22.0 %
56
 
 
Part time
28 000
8.6 %
17.2 %
90
 
 
Training
9 000
5.7 %
5.7 %
59
 
 
Not working
88 000
16.6 %
55.1 %
172
 
 
 
 
 
Education and further training:
 
 
Compulsory
49 000
12.8 %
30.8 %
133
 
 
Middle
70 000
10.2 %
43.5 %
106
 
 
High
41 000
6.9 %
25.7 %
72
 
 
 
 
 
Strong and very strong interests:
 
 
Animals and nature
113 000
10.5 %
70.4 %
108
 
 
Cosmetics, body care, beauty
41 000
10.4 %
25.8 %
108
 
 
Local and regional information and topics
129 000
10.5 %
80.8 %
109
 
 
Consumer information
103 000
11.8 %
64.3 %
122
 
 
Literature
77 000
10.8 %
48.3 %
112
 
 
Stories about celebrities
41 000
15.4 %
25.8 %
159
 
 
Entertainment and humour
108 000
10.6 %
67.6 %
110
 
 
Environmental protection
123 000
10.3 %
76.8 %
107
 
 

1 660 000 persons - base: French-language group

Source: MACH Basic 2022-1

 
Downloads
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Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

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Your Contacts
Antoine
Paillette
Consultant Media Service Print
Media Services Print & Digital
Esther
Staub
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich
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