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TV8
 
TV8 thumbnail
Switzerland's most detailed and extensive TV Magazine

TV8 adapts to developments in television while staying true to its roots as a consistently curious and innovative magazine. The magazine prioritises good stories and provides the best possible reading experience for its loyal readership.

Alongside a programme guide with an overview of the 112 channels, the magazine also includes a selection of films for the week and recommended programmes. This magazine is more than just a TV guide – it’s an essential magazine for all television and film lovers, but also a real people magazine that frequently features reports on film stars, thanks to a journalist and correspondent in Los Angeles.

TV8 can be purchased at newsstands or by subscription, but is also included in the Saturday edition of "Le Temps Week-end" at newsstands and thus reaches the qualified readership of this major newspaper. (9000 copies)

Facts & Figures
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Characteristic:
programme guide
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Readership:
192'000 readers, German language group (Source: MACH Basic 2021-1)
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Distributed circulation:
53'424 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
4c CHF 7'800
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Frequency:
weekly on Wednesday
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Distribution:
french-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 41
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Reach:
11.6% in the French language group (Source: MACH Basic 2021-1)
Gender
40 %
Male
60 %
Female
Age
14 %
between 14 and 34 years
27 %
between 35 and 54 years
59 %
older than 55 years
Household income
26 %
up to 4'000 CHF
45 %
between 4'001 and 8'000 CHF
29 %
more than 8'000 CHF
School education
28 %
compulsory
44 %
middle
28 %
high
Very strong affinities
106
Health and nutrition
107
Animals and nature
105
Clothing and fashion
110
Cosmetics, body care, beauty
105
Living and furnishing
146
Stories about celebrities
Overview
 
Advertising rates 2021
 
 
Special placement/form

Placements in the program section, day of your choice.  Other placements on request.

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
front page, footer
210 x 25*
1 520
 
 
icon
Banner along the bottom of the daily homepage
210 x 35*
800
 
 
icon
Centred advert programme column
95 x 30**
530
 
 

Closing date/printing material: Monday of the previous week

*Format: Full bleed
**Format: RTS1/RTS2

 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 panorama
398 x 261
420 x 282
13 400
 
 
icon
1/1 page
189 x 261
210 x 282
7 800
 
 
icon
1/1 Premium (Edito, Courrier)
189 x 261
210 x 282
8 360
 
 
icon
2/2 panorama
398 x 129
420 x 140
8 450
 
 
icon
1/2 portrait
93 x 261
104 x 282
5 300
 
 
icon
1/2 landscape
189 x 129
210 x 140
5 300
 
 
icon
1/3 portrait
61 x 261
71 x 282
3 500
 
 
icon
1/3 landscape
189 x 85
210 x 96
3 500
 
 
icon
1/4 landscape
189 x 63
210 x 74
2 825
 
 
icon
1/4 corner
93 x 129
104 x 140
2 825
 
 
icon
2/4 panorama
398 x 63
420 x 74
5 030
 
 
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
outside back cover
189 x 261
210 x 282
8 900
 
 
icon
Opening; 2nd. Cover page + 3rd page
398 x 261
420 x 282
14 300
 
 
 
 
Advertorial

(delivered)

 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
7 800
 
 
icon
2/1 page
398 x 261
420 x 282
13 400
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
  • The client must be clearly visible
  • The advertorial must feature the word ADVERTORIAL at the top right or top left
  • Prior to publication, we require a layout for approval by the publisher

Advertisment guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes
  • For bleed-off, trim +5 mm applies on all 4 edges
  • Text and parts which may not be trimmed must be 8 mm from the edge
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
  • Several colour advertisements can be placed on one page

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Caminada. Das Magazin, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 050 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

Agency commission AC:
Authorised media and advertising agencies: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net

Yearly turnover premium YTP
Minimum volume of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Extra costs
 
 
Ad placement guarantee

1/2 page and larger 10% of gross rate
Smaller than 1/2 page 20% of gross rate
Minimum format 1/4 page portrait or landscape
Box number fees: Switzerland: CHF 20 / abroad: CHF 25

 
 
Common campaign
  • Per third-party ad: 30% of the gross rate 1/1 page
  • Without turnover discount, AC or YTP
  • Template must be submitted to the publisher

General terms and conditions apply

 
 
Specialities 2021
 
 
Prices of specialities

Printing circulation: 69'000 copies (Subscrition ciruculation 44'00 / Kiosk circulation 25'000) (+3% surcharges)

All prices in CHF gross, plus VAT.

 

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
8 073
15 525
17 250
18 285
20 769
 
 
16 to 25 g
10 005
15 525
19 044
20 217
22 701
 
 
26 to 35 g
12 075
20 976
22 149
24 633
 
 
36 to 50 g
14 628
24 219
25 599
25 599
 
 
51 to 75 g
32 430
30 912
28 083
 
 
76 to 100 g
40 227
36 570
33 396
 
 

Heavier specialities on request. Reservation/cancellation 5 weeks before publication.
30% surcharge for inserts with product sample
Piggyback: Including technical costs

 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split
Yes
Yes
Yes
Yes
 
 
Split surcharge
3 000
3 000
3 000
3 000
3 000
 
 

Split min. 15 000 copies
Split surcharge is not eligible for turnover discounts, AC or YTP.

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Size min
2 pages
-
4 pages
2 pages
2 pages
 
 
Size max.
24 pages
-
32 pages
32 pages
64 pages
 
 
Thickness max
2 mm
2 mm
2 mm
2 mm
3 mm
 
 
Format min. width
60 mm
65 mm
*105/115 mm
105 mm
148 mm
 
 
Format min. height
80 mm
84 mm
*148 mm
148 mm
210 mm
 
 
Format max. width
175 mm
110 mm
*Magazine format
195 mm
*Magazine format
 
 
Format max. height
210 mm
170 mm
*Magazine format
262 mm
*Magazine format
 
 
Paper weight min. 2 pages
120 gm2
-
-
115 gm2
115 gm2
 
 
Paper weight min. 4–8 pages
80 gm2
-
90 gm2
80 gm2
80 gm2
 
 
Paper weight min. > 8 pages
50 gm2
-
54 gm2
50 gm2
50 gm2
 
 
Paper weight max. 4 pages
300 gm2
-
300 gm2
300 gm2
300 gm2
 
 
Total weight min.
2 g
2 g
2 g
2 g
2 g
 
 
Total weight max.
20 g
20 g
49 g
49 g
99 g
 
 
Overfold on back half of sheet
-
-
10 mm
-
-
 
 
Head trim (fixed inserts only)
-
-
5 mm
-
-
 
 
Foot trim max.
-
-
23 mm
-
-
 
 
Glue strips
3 mm from the left edge
3 mm from the left edge
-
-
-
 
 
Max allowances +/-
9 mm / axial 4°
9 mm / axial 4°
-
-
-
 
 
Split options
Kiosk / Subscription
Kiosk / Subscription
-
-
-
 
 

Fixed inserts: in the front part of the magazine, top or bottom half of the page, righthand side
Product sample: in the front part of the magazine
bound insert: n the centre or artificial centre of the magazine
looses insert: in an unspecified place in the magazine
piggyback: on the back of the cover of the magazine

Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP

Split: possible (postcode; WEMF zone/subscription). Insert with speciality (sample/CD/...) + 30%. Media/advertising agency commission
5% / YTP I 5%.

Specialities are eligible for turnover discounts.

Note the trimming in the format table. Deviations from these standards must always be arranged in advance

 
 
Technical specifications

Equipment
Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.

Packaging for delivery
Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.

Dummies,sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.

Delivery
10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen

Delivery conditions: DDP (Incoterm 2010)

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
06.01.2021
18.12.2020
 
 
2
13.01.2021
04.01.2021
 
 
3
20.01.2021
11.01.2021
 
 
4
27.01.2021
18.01.2021
 
 
5
03.02.2021
25.01.2021
 
 
6
10.02.2021
01.02.2021
 
 
7
17.02.2021
08.02.2021
 
 
8
24.02.2021
15.02.2021
 
 
9
03.03.2021
22.02.2021
 
 
10
10.03.2021
01.03.2021
 
 
11
17.03.2021
08.03.2021
 
 
12
24.03.2021
15.03.2021
 
 
13
31.03.2021
22.03.2021
 
 
14
07.04.2021
29.03.2021
 
 
15
14.04.2021
01.04.2021
 
 
16
21.04.2021
12.04.2021
 
 
17
28.04.2021
19.04.2021
 
 
18
05.05.2021
26.04.2021
 
 
19
12.05.2021
03.05.2021
 
 
20
19.05.2021
10.05.2021
 
 
21
26.05.2021
17.05.2021
 
 
22
02.06.2021
21.05.2021
 
 
23
09.06.2021
31.05.2021
 
 
24
16.06.2021
07.06.2021
 
 
25
23.06.2021
14.06.2021
 
 
26
30.06.2021
21.06.2021
 
 
27
07.07.2021
28.06.2021
 
 
28
14.07.2021
05.07.2021
 
 
29
21.07.2021
12.07.2021
 
 
30
28.07.2021
19.07.2021
 
 
31
04.08.2021
26.07.2021
 
 
32
11.08.2021
02.08.2021
 
 
33
18.08.2021
09.08.2021
 
 
34
25.08.2021
16.08.2021
 
 
35
01.09.2021
23.08.2021
 
 
36
08.09.2021
30.08.2021
 
 
37
15.09.2021
06.09.2021
 
 
38
22.09.2021
13.09.2021
 
 
39
29.09.2021
20.09.2021
 
 
40
06.10.2021
27.09.2021
 
 
41
13.10.2021
04.10.2021
 
 
42
20.10.2021
11.10.2021
 
 
43
27.10.2021
18.10.2021
 
 
44
03.11.2021
25.10.2021
 
 
45
10.11.2021
01.11.2021
 
 
46
17.11.2021
08.11.2021
 
 
47
24.11.2021
15.11.2021
 
 
48
01.12.2021
22.11.2021
 
 
49
08.12.2021
29.11.2021
 
 
50
15.12.2021
06.12.2021
 
 
51
22.12.2021
13.12.2021
 
 
52
29.12.2021
16.12.2021
 
 

Published: Weekly
First day of sale: Wednesday
Delivery of data: 5 working days before publication

 
 
Technical specifications
 
 

Print material

Colours: In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print process: Offset
UCR: 300% (sum of C+M+Y+K)
ICC profile: ISO Coated_V2_300_eci

Data preparation
Data format: Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents: PDF/X-3. Other documents on request
Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi.
Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail prepresse@ringier.ch
Technical information: Ringier, Prépresse Annonces, Denis Jacquérioz, Tel. +41 58 269 28 95 / Lise Schaeffler, Tel. +41 58 269 28 91
Postal address: Ringier, Prépresse Annonces, Pont Bessières 3, CP 7289, CH-1002 Lausanne

Technical data
Magazine format: 210 x 282 mm
Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge

Additional costs will be charged in the event of delivery of non-compliant printed documents. To ensure the advert is reproduced as accurately as possible, we require a colour-consistent quality proof according to the ISO Coated v2 standard with measuring range (adjusted to the corresponding paper format) in good time. No requests/claims can be made if we do not receive this quality proof.

 
 
Media Data
 
 
 
 
TV8
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
192 000
11.6 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
77 000
9.6 %
40.3 %
82
 
 
Female
115 000
13.6 %
59.7 %
117
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
9 000
6.9 %
4.8 %
59
 
 
Between 20 and 29 Years
12 000
4.7 %
6.3 %
40
 
 
Between 30 and 39 Years
13 000
4.9 %
6.9 %
42
 
 
Between 40 and 49 Years
23 000
8.0 %
11.8 %
69
 
 
Between 50 and 59 Years
42 000
15.2 %
21.9 %
130
 
 
60+ Years
93 000
21.7 %
48.3 %
187
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
50 000
15.6 %
25.9 %
134
 
 
Between 4'001 and 8'000 CHF
86 000
12.8 %
45.0 %
110
 
 
More than 8'000 CHF
56 000
8.5 %
29.1 %
73
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
164 000
11.8 %
85.3 %
102
 
 
Outside agglomerations
28 000
10.6 %
14.7 %
91
 
 
 
 
 
Employment:
 
 
Full time
47 000
7.4 %
24.7 %
64
 
 
Part time
32 000
9.7 %
16.8 %
84
 
 
Training
11 000
6.9 %
5.8 %
59
 
 
Not working
101 000
19.6 %
52.7 %
169
 
 
 
 
 
Education and further training:
 
 
Compulsory
54 000
13.9 %
28.3 %
120
 
 
Middle
83 000
12.5 %
43.4 %
107
 
 
High
54 000
9.2 %
28.3 %
79
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition
145 000
12.3 %
75.3 %
106
 
 
Animals and nature
141 000
12.5 %
73.2 %
107
 
 
Cosmetics, body care, beauty
54 000
12.8 %
27.9 %
110
 
 
Clothing and fashion
67 000
12.2 %
34.7 %
105
 
 
Living and furnishing
82 000
12.2 %
42.6 %
105
 
 

Source: MACH Basic 2021-1 / Basis: french-language group, 1'654'000 Persons

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Antoine
Paillette
Consultant Media Service Print
Media Services Print & Digital
Esther
Staub
Consultant Media Service Print
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich