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TV Star
 
TV Star thumbnail
Even more about your favourite Swiss TV stars

TV-Star is the people magazine on stars and celebrities from the stage and screen The compact programme guide with a magazine section filled with surprising and refreshing news on stars and celebrities from the stage and screen. Daily tips and highlights, analysed and recommended by the editorial team, as well as an extensive top-quality programme section.

 
Facts & Figures
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Characteristic:
TV magazine
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Readership:
130'000 readers, German language group (Source: MACH Basic 2021-1)
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Distributed circulation:
57'061 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
CHF 5'900
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Frequency:
every two weeks, Wednesday
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 45
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Reach:
2.7% in the German language group (Source: MACH Basic 2021-1)
Gender
44 %
Male
56 %
Female
Age
13 %
between 14 and 34 years
20 %
between 35 and 54 years
67 %
older than 55 years
Household income
23 %
up to 4'000 CHF
43 %
between 4'001 and 8'000 CHF
34 %
more than 8'000 CHF
School education
24 %
compulsory
49 %
middle
27 %
high
Very strong affinities
115
Clothing and fashion
127
Cosmetics, body care, beauty
133
Stock exchange, investments, financial markets
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
5 900
 
 
icon
2/1 panorama
396 x 240
420 x 282
11 800
 
 
icon
1/2 portrait
93 x 261
104 x 282
3 500
 
 
icon
1/2 landscape
189 x 129
210 x 140
3 500
 
 
icon
1/3 portrait
61 x 261
71 x 282
2 400
 
 
icon
1/3 landscape
189 x 85
210 x 96
2 400
 
 
icon
1/4 portrait
45 x 261
56 x 282
2 200
 
 
icon
1/4 landscape
189 x 63
210 x 74
2 200
 
 
icon
1/4 corner halfway up
93 x 129
104 x 140
2 200
 
 
icon
2x 1/2 landscape panorama
398 x 129
420 x 140
7 000
 
 

Placement guarantee: 20% of the gross price.

Advertisements guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
  • For bleed-off, trim +5 mm applies on all 4 edges.
  • Text and parts which may not be trimmed must be 8 mm from the edge.
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
  • Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover
189 x 261
210 x 282
6 785
 
 
icon
outside back cover
189 x 261
210 x 282
7 080
 
 
 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
181 x 240
210 x 282
5 900
 
 
icon
1/2 landscape
181 x 120
210 x 140
3 500
 
 
icon
2/1 page
396 x 240
420 x 282
11 800
 
 

Advertorials are not eligible for turnover discounts or agency commission/YTP.

Design guidelines:

  • Name and logo of the carrier title and its classifieds may not be used.
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
  • The client must be clearly visible.
  • The advertorial must feature the word ADVERTORIAL at the top right or top left.
  • Prior to publication, we require a layout for approval by the publisher.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Ads in programme section – side sections
 
 
Formats
Width x height
Gross rate in CHF
Page
in mm
b/w or 4c
 
 
2/1 Panorama in program
420 x 282
12 980
 
 
1/1-Seite in program
210 x 282
6 490
 
 
 
 
Ads in programme section – side sections

In conjunction with ad campaigns

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
Width x height in mm
b/w or 4c
 
 
icon
daily tips
396 x 44
3 675
 
 
icon
daily tips right-hand or left-hand
190 x 44
1 875
 
 
icon
daily tips right-hand or left-hand
43 x 44
600
 
 
 
 
Discounts
 
 
Discounts
 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 050 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13&%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Caminada. Das Magazin, Tele, TV Star, TV4, TV8 and all their specials.

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
  • All bookings must be made via the web-based Marketplace of Ringier Advertising.
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.
 
 
Frequency discount
 
 
 
 
 
 
Quantity
Discount
 
 
6x
2%
 
 
12x
4%
 
 
18x
6%
 
 
24x
8%
 
 
30x
10%
 
 

Can be combined with Ads up to max. 1/4 page. Expenditure and frequency discounts cannot be combined.

 
 
Agency commission AC

AC and ATP cannot be combined.

Authorised media and advertising agencies: 15%

"Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc. 5% of net

 
 
Yearly turnover bonus YTP

AC and ATP cannot be combined.

Minimum volume of 3 pages per year in one or more Ringier Axel Springer Medien Schweiz AG: 15% of net

 

 

 
 
Special discounts
50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list / not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts

  • Consecutive ads: from 4 pages, 25% additional discount.

 

 
 
Specialities 2021
 
 
Prices of specialities

Printing circulation: 62'000 copies (+3% surcharges) Subscrition ciruculation 54'000 / Kiosk circulation 8'000

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
7 192
11 532
11 966
18 476
 
 
16 to 25 g
8 370
11 532
12 710
19 344
 
 
26 to 35 g
10 850
14 446
20 522
 
 
36 to 50 g
13 144
16 492
22 320
 
 
51 to 75 g
26 970
 
 
76 to 100 g
31 806
 
 
 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Format min. width
55 mm
105 mm / 115 mm
105 mm
148 mm
 
 
Format min. height
80 mm
148 mm
148 mm
148 mm
 
 
Format max. width
180 mm
210 mm
195 mm
210 mm
 
 
Format max. height
210 mm
282 mm
262 mm
282 mm
 
 
Overfold on back half of sheet
10 mm
 
 
Head trim (fixed inserts only)
5 mm
 
 
Foot trim max.
23 mm
 
 
Max allowances +/-
+/- 10 mm/axial 5°
 
 

Other formats on request

Advertising cover sheets

  • Cost per 1,000 copies: CHF 254 incl. postage and technical costs
  • Format: 210 x 282 mm (magazine format)
  • The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.


TV-Star is enclosed in the St. Galler Tagblatt (8,000 copies) every Thursday.

Conditions

  • Split placing The publisher reserves the right to change the date of publication. Only possible for loose inserts.
  • Split surcharge CHF 3'000.00
  • Minimum order 1/1-page for fixed inserts
  • AC 5%
  • External advertisements Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
  • Sample The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
  • Delivery 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen
 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
2
13.01.2021
30.12.2020
 
 
3
27.01.2021
13.01.2021
 
 
4
10.02.2021
27.01.2021
 
 
5
24.02.2021
10.02.2021
 
 
6
10.03.2021
24.02.2021
 
 
7
21.03.2021
10.03.2021
 
 
8
07.04.2021
24.03.2021
 
 
9
21.04.2021
07.04.2021
 
 
10
05.05.2021
21.04.2021
 
 
11
19.05.2021
05.05.2021
 
 
12
02.06.2021
19.05.2021
 
 
13
16.06.2021
02.06.2021
 
 
14
30.06.2021
16.06.2021
 
 
15
14.07.2021
30.06.2021
 
 
16
28.07.2021
14.07.2021
 
 
17
11.08.2021
28.07.2021
 
 
18
25.08.2021
11.08.2021
 
 
19
08.09.2021
25.08.2021
 
 
20
22.09.2021
08.09.2021
 
 
21
06.10.2021
22.09.2021
 
 
22
20.10.2021
06.10.2021
 
 
23
03.11.2021
20.10.2021
 
 
24
17.11.2021
03.11.2021
 
 
25
01.12.2021
17.11.2021
 
 
26
15.12.2021
01.12.2021
 
 

Published: every 2 weeks

First day of sale: Wednesday

Delivery of data: 10 working days before publication

 
 
Technical specifications
 
 

Print material

  • Colours: In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
  • Print process: Offset
  • UCR: 300% (sum of C+M+Y+K)
  • ICC profile: ISO Coated_V2_300_eci

Data preparation

  • Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
  • Documents: PDF/X-3. Other documents on request
  • Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi.
  • Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
  • Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
  • Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer

  • E-Mail: anzeigen-prod@ringier.ch
  • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data

  • Magazine format: 210 x 282 mm
  • Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge
 
 
Media Data
 
 
 
 
TV Star
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
130 000
2.7 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
57 000
2.3 %
43.8 %
88
 
 
Female
73 000
3.0 %
56.2 %
112
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
5 000
1.5 %
4.1 %
58
 
 
Between 20 and 29 Years
8 000
1.1 %
6.2 %
43
 
 
Between 30 and 39 Years
8 000
1.0 %
6.2 %
37
 
 
Between 40 and 49 Years
11 000
1.4 %
8.6 %
52
 
 
Between 50 and 59 Years
20 000
2.3 %
15.1 %
85
 
 
60+ Years
78 000
5.8 %
59.8 %
219
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
29 000
4.1 %
22.5 %
153
 
 
Between 4'001 and 8'000 CHF
56 000
3.0 %
43.2 %
112
 
 
More than 8'000 CHF
45 000
2.0 %
34.3 %
73
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
112 000
2.9 %
86.3 %
110
 
 
Outside agglomerations
18 000
1.7 %
13.7 %
64
 
 
 
 
 
Employment:
 
 
Full time
31 000
1.5 %
23.7 %
56
 
 
Part time
22 000
2.0 %
16.6 %
74
 
 
Training
4 000
1.3 %
3.2 %
50
 
 
Not working
73 000
5.3 %
56.5 %
198
 
 
 
 
 
Education and further training:
 
 
Compulsory
31 000
4.0 %
24.2 %
150
 
 
Middle
64 000
2.6 %
49.1 %
98
 
 
High
35 000
2.1 %
26.7 %
79
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition
104 000
2.9 %
79.8 %
108
 
 
Cosmetics, body care, beauty
49 000
3.4 %
37.9 %
127
 
 
Clothing and fashion
50 000
3.1 %
38.6 %
115
 
 
Stock exchange, investments, financial markets
36 000
3.6 %
27.8 %
133
 
 
Entertainment and communication devices
60 000
2.9 %
46.5 %
111
 
 

Source: MACH Basic 2021-1 / Basis: german-language group, 4'875'000 persons

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ruia
Rahimi
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich