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TV Star

TV Star

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Even more about your favourite Swiss TV stars

TV-Star is the people magazine on stars and celebrities from the stage and screen The compact programme guide with a magazine section filled with surprising and refreshing news on stars and celebrities from the stage and screen. Daily tips and highlights, analysed and recommended by the editorial team, as well as an extensive top-quality programme section.

Facts & Figures

Characteristic:

TV magazine

Readership:

133'000 readers, German language group (Source: MACH Basic 2020-2)

Distributed circulation:

57'061 copies

1/1 page, gross rate:

CHF 5'900

Frequency:

every two weeks, Wednesday

Distribution:

German-speaking Switzerland

Cost-per-thousand:

4c gross CHF 44

Reach:

2.7% in the German language group

Gender

40 %

Male

60 %

Female

Age

16 %

between 14 and 34 years

30 %

between 35 and 54 years

54 %

older than 55 years

Household income

24 %

up to 4'000 CHF

46 %

between 4'001 and 8'000 CHF

30 %

more than 8'000 CHF

School education

31 %

compulsory

41 %

middle

28 %

high

Very strong affinities

133

Cosmetics, body care, beauty

138

Consumer information

146

Stock exchange, investments, financial markets

Overview

Advertising rates 2021

Basic Rates

Formats

Type area

Trim size

Gross rate in CHF

Page

Width x height in mm

Width x height in mm

b/w

1/1 page

189 x 261

210 x 282

5 900

2/1 panorama

396 x 240

420 x 282

11 800

1/2 portrait

93 x 261

104 x 282

3 500

1/2 landscape

189 x 129

210 x 140

3 500

1/3 portrait

61 x 261

71 x 282

2 400

1/3 landscape

189 x 85

210 x 96

2 400

1/4 portrait

45 x 261

56 x 282

2 200

1/4 landscape

189 x 63

210 x 74

2 200

1/4 corner halfway up

93 x 129

104 x 140

2 200

2x 1/2 landscape panorama

398 x 129

420 x 140

7 000

Placement guarantee: 20% of the gross price.

Advertisements guidelines:

Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
For bleed-off, trim +5 mm applies on all 4 edges.
Text and parts which may not be trimmed must be 8 mm from the edge.
All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

Cover pages

Formats

Type area

Trim size

Gross rate in CHF

Page

Width x height in mm

Width x height in mm

b/w

2nd cover

189 x 261

210 x 282

6 785

outside back cover

189 x 261

210 x 282

7 080

Advertorial

Formats

Type area

Trim size

Gross rate in CHF

Page

Width x height in mm

Width x height in mm

b/w

1/1 page

181 x 240

210 x 282

5 900

1/2 landscape

181 x 120

210 x 140

3 500

2/1 page

396 x 240

420 x 282

11 800

Advertorials are not eligible for turnover discounts or agency commission/YTP.

Design guidelines:

Name and logo of the carrier title and its classifieds may not be used.
The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
The client must be clearly visible.
The advertorial must feature the word ADVERTORIAL at the top right or top left.
Prior to publication, we require a layout for approval by the publisher.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

Ads in programme section – side sections

Formats

Width x height

Gross rate in CHF

Page

in mm

b/w

2/1 Panorama in program

420 x 282

12 980

1/1-Seite in program

210 x 282

6 490

Ads in programme section – side sections

In conjunction with ad campaigns

Formats

Width x height

Gross rate in CHF

Page

Width x height in mm

b/w

daily tips

396 x 44

3 675

daily tips right-hand or left-hand

190 x 44

1 875

daily tips right-hand or left-hand

43 x 44

600

Discounts

Discounts

Turnover accumulated

Discount

60 000

2%

100 000

3%

200 000

4%

300 000

5%

400 000

6%

500 000

7%

600 000

8%

750 000

9%

900 000

10%

1 050 000

11%

1 200 000

12%

1 400 000

13&%

1 650 000

14%

1 900 000

15%

2 150 000

16%

2 400 000

17%

2 700 000

18%

3 000 000

19%

3 300 000

20%

3 600 000

21%

3 900 000

22%

4 200 000

23%

4 500 000

24%

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Tele, TV Star, TV4, TV8 and all their specials.

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

Gross sales

General settlement discount

100 000

2%

200 000

3%

400 000

5%

500 000

6%

750 000

7%

1 000 000

8%

1 250 000

9%

1 500 000

10%

1 750 000

11%

2 000 000

12%

2 500 000

13%

3 000 000

14%

3 500 000

15%

Dynamic Pricing Guidelines

Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
All bookings must be made via the web-based Marketplace of Ringier Advertising.
Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.

Frequency discount

Quantity

Discount

6x

2%

12x

4%

18x

6%

24x

8%

30x

10%

Can be combined with Ads up to max. 1/4 page. Expenditure and frequency discounts cannot be combined.

Agency commission AC

AC and ATP cannot be combined.

Authorised media and advertising agencies: 15%

"Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc. 5% of net

Yearly turnover bonus YTP

AC and ATP cannot be combined.

Minimum volume of 3 pages per year in one or more Ringier Axel Springer Medien Schweiz AG: 15% of net

Special discounts

50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list / not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts

Consecutive ads: from 4 pages, 25% additional discount.

Specialities 2021

Prices of specialities

Printing circulation: 62'000 copies (+3% surcharges) Subscrition ciruculation 54'000 / Kiosk circulation 8'000

Weight

Glued insert

Product sample

Bound insert

Loose insert

Piggyback

up to 15 g

7 192

11 532

11 966

18 476

—

16 to 25 g

8 370

11 532

12 710

19 344

—

26 to 35 g

10 850

—

14 446

20 522

—

36 to 50 g

13 144

—

16 492

22 320

—

51 to 75 g

—

—

26 970

—

—

76 to 100 g

—

—

31 806

—

—

Formats / Weights

Glued insert

Product sample

Bound insert

Loose insert

Piggyback

Format min. width

55 mm

—

105 mm / 115 mm

105 mm

148 mm

Format min. height

80 mm

—

148 mm

148 mm

148 mm

Format max. width

180 mm

—

210 mm

195 mm

210 mm

Format max. height

210 mm

—

282 mm

262 mm

282 mm

Overfold on back half of sheet

—

—

10 mm

—

—

Head trim (fixed inserts only)

—

—

5 mm

—

—

Foot trim max.

—

—

23 mm

—

—

Max allowances +/-

+/- 10 mm/axial 5°

—

—

—

—

Other formats on request

Advertising cover sheets

Cost per 1,000 copies: CHF 254 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

TV-Star is enclosed in the St. Galler Tagblatt (8,000 copies) every Thursday.

Conditions

Split placing The publisher reserves the right to change the date of publication. Only possible for loose inserts.
Split surcharge CHF 3'000.00
Minimum order 1/1-page for fixed inserts
AC 5%
External advertisements Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
Sample The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
Delivery 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen

Dates

Issue

Publication date

Advertising deadline

2

13.01.2021

30.12.2020

3

27.01.2021

13.01.2021

4

10.02.2021

27.01.2021

5

24.02.2021

10.02.2021

6

10.03.2021

24.02.2021

7

21.03.2021

10.03.2021

8

07.04.2021

24.03.2021

9

21.04.2021

07.04.2021

10

05.05.2021

21.04.2021

11

19.05.2021

05.05.2021

12

02.06.2021

19.05.2021

13

16.06.2021

02.06.2021

14

30.06.2021

16.06.2021

15

14.07.2021

30.06.2021

16

28.07.2021

14.07.2021

17

11.08.2021

28.07.2021

18

25.08.2021

11.08.2021

19

08.09.2021

25.08.2021

20

22.09.2021

08.09.2021

21

06.10.2021

22.09.2021

22

20.10.2021

06.10.2021

23

03.11.2021

20.10.2021

24

17.11.2021

03.11.2021

25

01.12.2021

17.11.2021

26

15.12.2021

01.12.2021

Published: every 2 weeks

First day of sale: Wednesday

Delivery of data: 10 working days before publication

Technical specifications

Print material

Colours: In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print process: Offset
UCR: 300% (sum of C+M+Y+K)
ICC profile: ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents: PDF/X-3. Other documents on request
Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi.
Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer

E-Mail: anzeigen-prod@ringier.ch
Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data

Magazine format: 210 x 282 mm
Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge

Media Data

TV Star

Category

Reader indicative

Reach

Structure

Affinity

Total

133 000

2.7 %

100.0 %

100

Gender:

Male

62 000

2.6 %

46.9 %

94

Female

71 000

2.9 %

53.1 %

106

Age:

Between 14 and 19 Years

7 000

2.0 %

5.1 %

72

Between 20 and 29 Years

9 000

1.3 %

6.9 %

47

Between 30 and 39 Years

9 000

1.1 %

6.7 %

41

Between 40 and 49 Years

12 000

1.5 %

9.1 %

53

Between 50 and 59 Years

21 000

2.4 %

15.6 %

89

60+ Years

75 000

5.7 %

56.5 %

209

Household income:

Up to 4'000 CHF

28 000

3.9 %

21.5 %

143

Between 4'001 and 8'000 CHF

58 000

3.1 %

44.0 %

113

More than 8'000 CHF

46 000

2.0 %

34.5 %

75

Type of settlement:

Main/Minor + belt agglomeration core

116 000

3.0 %

87.2 %

111

Outside agglomerations

17 000

1.6 %

12.8 %

59

Employment:

Full time

33 000

1.6 %

25.1 %

59

Part time

23 000

2.1 %

17.2 %

76

Training

5 000

1.7 %

3.8 %

62

Not working

72 000

5.2 %

53.8 %

190

Education and further training:

Compulsory

29 000

3.6 %

21.8 %

131

Middle

69 000

2.8 %

51.8 %

103

High

35 000

2.2 %

26.3 %

80

Strong and very strong interests:

Health and nutrition

107 000

3.0 %

80.5 %

108

Cosmetics, body care, beauty

49 000

3.3 %

36.9 %

122

Clothing and fashion

51 000

3.1 %

38.1 %

112

Stock exchange, investments, financial markets

35 000

3.5 %

26.4 %

128

Entertainment and communication devices

65 000

3.1 %

48.6 %

113

Source: MACH Basic 2020-2 / Basis: german-language group, 4'864'000 Persons

Good to know

Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Read more

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

Read more

Your Contacts

Ruia

Rahimi

Consultant Media Service Print

Media Services Print & Digital

+41 44 259 89 31

ruia.rahimi@ringier.ch

Ringier Advertising

Flurstrasse 55
Post Office Box
8021 Zurich

+ 41 44 259 88 44

advertising@ringier.ch