TV Land & Lüt | Ringier Advertising

Portfolio

TV Land & Lüt

Four weeks of nature and TV

This TV magazine is complete with a clear four-week programme guide, an extensive magazine section all about Switzerland, nature, country life and people, and a large puzzle section.

The magazine provides plenty of tips on all the top nature shows of the month, weekly recommendations, a programme guide with an overview of more than 50 channels on a double-page spread, and new recipes every month from country women

Facts & Figures

Characteristic:

TV magazine

1/1 page, gross rate:

4c CHF 2'500

Frequency:

monthly on Friday

Distribution:

German-speaking Switzerland

Overview

Advertising rates 2021

Basic Rates

Formats
Page

Type area
Width x height in mm

Trim size
Width x height in mm

Gross rate in CHF
b/w or 4c

1/1 page

189 x 261

210 x 282

2 500

Placement guarantee: 20% of the gross price.

1/1 page: Surcharge for 2.cover page = 15%, 4. cover page = 20%

Advertisment guidelines:

Advertisements taking up less than 1/4 of a page are framed for layouting purposes
For bleed-off, trim +5 mm applies on all 4 edges
Text and parts which may not be trimmed must be 8 mm from the edge
All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
Several colour advertisements can be placed on one page

Rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Advertorial

Formats
Page

Type area
Width x height in mm

Trim size
Width x height in mm

Gross rate in CHF
b/w or 4c

1/1 page

189 x 261

210 x 282

2 500

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

Name and logo of the publication and its sections may not be used
The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
The client must be clearly visible
The advertorial must feature the word ADVERTORIAL at the top right or top left
Prior to publication, we require a layout for approval by the publisher

Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer
Illustrierte, Tele, TV Star, TV4, TV8 and all their specials.

Turnover accumulated

Discount

60'000

100'000

200'000

300'000

400'000

500'000

600'000

750'000

900'000

10%

1'050'000

11%

1'200'000

12%

1'400'000

13%

1'650'000

14%

1'900'000

15%

2'150'000

16%

2'400'000

17%

2'700'000

18%

3'000'000

19%

3'300'000

20%

3'600'000

21%

3'900'000

22%

4'200'000

23%

4'500'000

24%

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

Gross sales

General settlement discount

100 000

200 000

400 000

500 000

750 000

1 000 000

1 250 000

1 500 000

10%

1 750 000

11%

2 000 000

12%

2 500 000

13%

3 000 000

14%

3 500 000

15%

Dynamic Pricing Guidelines

Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
All bookings must be made via the web-based Marketplace of Ringier Advertising
Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

Frequency discount

Can be combined with Ads up to max. 1/4 page.

Quantity

Discount

12x

18x

24x

30x

10%

Agency commission AC

AC and ATP cannot be combined.

Authorised media and advertising agencies: 15%
"Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc. 5% of net

Yearly turnover bonus YTP

Can be combined with Ads up to max. 1/4 page.

Minimum volume of 3 pages per year in one or more Ringier Axel Springer Medien Schweiz AG: 15% of net

Special discounts

50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list / not final and
agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts
Consecutive ads: from 4 pages, 25% additional discount.

General conditions:

The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta,
yellow and black
Chromatic colours (Pantone) on request
All prices excluding 8% VAT. Placement guarantee: 20% of gross price
Prices subject to change. Other special formats available on request. Expenditure and frequency discounts cannot be combined
5 mm trim for ads with bleed
Text and images that should not be truncated must be 5 mm from the margin
Ads that point to a collaboration or partnershipwith Beobachter are not permitted. (For example: an offer for Beobachter readers)

Specialities 2021

Prices of specialities

Printing circulation: 19 000 Ex + 3% surcharges

Weight

Glued insert

Product sample

Bound insert

Loose insert

Piggyback

up to 15 g

—

7'141

11'026

—

16 to 25 g

—

7'585

11'554

—

26 to 35 g

—

8'621

12'247

—

36 to 50 g

—

9'842

13'320

—

prices from 51g on request

Formats / Weights

Glued insert

Product sample

Bound insert

Loose insert

Piggyback

Format min. width

55 mm

—

105 mm / 115 mm

105 mm

148 mm

Format min. height

80 mm

—

148 mm

Format max. width

180 mm

—

210 mm

195 mm

210 mm

Format max. height

210 mm

—

282 mm

262 mm

282 mm

Overfold on back half of sheet

—

10 mm

—

Head trim (fixed inserts only)

—

5 mm

—

Foot trim max.

—

23 mm

—

Front trim max

—

4 mm

—

Max allowances +/-

+/- 10 mm/ axial 5°

—

other formats on request

Advertising cover sheets:

Cost per 1,000 copies: CHF 254 incl. postage and technical costs Format: 210 x 282 mm (magazine format) The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

Technical specifications

Split placing The publisher reserves the right to change the date of publication. Only possible for loose inserts
Split surcharge CHF 3'000.00
Minimum order 1/1-page for fixed inserts
AC 5%
External advertisements
Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad
Sample: The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher
Delivery: 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen

Dates

Issue

Publication date

Advertising deadline

08.01.2021

25.12.2020

05.02.2021

22.01.2021

05.03.2021

19.02.2021

01.04.2021

18.03.2021

30.04.2021

16.04.2021

28.05.2021

14.05.2021

25.06.2021

11.06.2021

23.07.2021

09.07.2021

20.08.2021

06.08.2021

17.09.2021

03.09.2021

15.10.2021

01.10.2021

12.11.2021

29.10.2021

10.12.2021

26.11.2021

Published: monthly
First day of sale: Friday
Delivery of data: 10 working days before publication

Technical specifications

Print material

Colours: In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print process: Offset
UCR: 300% (sum of C+M+Y+K)
ICC profile: ISO Coated_V2_300_eci

Data preparation
Data format: Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents: PDF/X-3. Other documents on request
Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data
Magazine format: 210 x 282 mm
Bleed advertisements: +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge

Good to know

Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.