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TV Land & Lüt
 
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Four weeks of nature and TV

This TV magazine is complete with a clear four-week programme guide, an extensive magazine section all about Switzerland, nature, country life and people, and a large puzzle section.

The magazine provides plenty of tips on all the top nature shows of the month, weekly recommendations, a programme guide with an overview of more than 50 channels on a double-page spread, and new recipes every month from country women

Facts & Figures
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Characteristic:
TV magazine
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1/1 page, gross rate:
4c CHF 2'500
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Frequency:
monthly on Friday
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Distribution:
German-speaking Switzerland
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 

Placement guarantee: 20% of the gross price.

1/1 page: Surcharge for 2.cover page = 15%, 4. cover page = 20%

 
 
Advertorial
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
189 x 261
210 x 282
2 500
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
  • The client must be clearly visible
  • The advertorial must feature the word ADVERTORIAL at the top right or top left
  • Prior to publication, we require a layout for approval by the publisher

 

Advertisment guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes
  • For bleed-off, trim +5 mm applies on all 4 edges
  • Text and parts which may not be trimmed must be 8 mm from the edge
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
  • Several colour advertisements can be placed on one page

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer
Illustrierte, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60'000
2%
 
 
100'000
3%
 
 
200'000
4%
 
 
300'000
5%
 
 
400'000
6%
 
 
500'000
7%
 
 
600'000
8%
 
 
750'000
9%
 
 
900'000
10%
 
 
1'050'000
11%
 
 
1'200'000
12%
 
 
1'400'000
13%
 
 
1'650'000
14%
 
 
1'900'000
15%
 
 
2'150'000
16%
 
 
2'400'000
17%
 
 
2'700'000
18%
 
 
3'000'000
19%
 
 
3'300'000
20%
 
 
3'600'000
21%
 
 
3'900'000
22%
 
 
4'200'000
23%
 
 
4'500'000
24%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Frequency discount
 
 
 
 

Can be combined with Ads up to max. 1/4 page.

 
 
Quantity
Discount
 
 
6x
2%
 
 
12x
4%
 
 
18x
6%
 
 
24x
8%
 
 
30x
10%
 
 
 
 
Agency commission AC

AC and ATP cannot be combined.

Authorised media and advertising agencies: 15%
"Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc. 5% of net

 
 
Yearly turnover bonus YTP

Can be combined with Ads up to max. 1/4 page.

Minimum volume of 3 pages per year in one or more Ringier Axel Springer Medien Schweiz AG: 15% of net

 
 
Special discounts

50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list / not final and
agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts
Consecutive ads: from 4 pages, 25% additional discount.

General conditions:

  • The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta,
    yellow and black
  • Chromatic colours (Pantone) on request
  • All prices excluding 8% VAT. Placement guarantee: 20% of gross price
  • Prices subject to change. Other special formats available on request. Expenditure and frequency discounts cannot be combined
  • 5 mm trim for ads with bleed
  • Text and images that should not be truncated must be 5 mm from the margin
  • Ads that point to a collaboration or partnershipwith Beobachter are not permitted. (For example: an offer for Beobachter readers)
 
 
Specialities 2021
 
 
Prices of specialities

Printing circulation: 19 000 Ex + 3% surcharges

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
—
—
7'141
11'026
—
 
 
16 to 25 g
—
—
7'585
11'554
—
 
 
26 to 35 g
—
—
8'621
12'247
—
 
 
36 to 50 g
—
—
9'842
13'320
—
 
 

prices from 51g on request

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Format min. width
55 mm
—
105 mm / 115 mm
105 mm
148 mm
 
 
Format min. height
80 mm
—
148 mm
148 mm
148 mm
 
 
Format max. width
180 mm
—
210 mm
195 mm
210 mm
 
 
Format max. height
210 mm
—
282 mm
262 mm
282 mm
 
 
Overfold on back half of sheet
—
—
10 mm
—
—
 
 
Head trim (fixed inserts only)
—
—
5 mm
—
—
 
 
Foot trim max.
—
—
23 mm
—
—
 
 
Front trim max
—
—
4 mm
—
—
 
 
Max allowances +/-
+/- 10 mm/ axial 5°
—
—
—
—
 
 

other formats on request

Advertising cover sheets:

  • Cost per 1,000 copies: CHF 254 incl. postage and technical costs Format: 210 x 282 mm (magazine format) The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.
 
 
Technical specifications
  • Split placing The publisher reserves the right to change the date of publication. Only possible for loose inserts
  • Split surcharge CHF 3'000.00
  • Minimum order 1/1-page for fixed inserts
  • AC 5%
  • External advertisements
  • Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad
  • Sample: The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher
  • Delivery: 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen
 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
08.01.2021
25.12.2020
 
 
2
05.02.2021
22.01.2021
 
 
3
05.03.2021
19.02.2021
 
 
4
01.04.2021
18.03.2021
 
 
5
30.04.2021
16.04.2021
 
 
6
28.05.2021
14.05.2021
 
 
7
25.06.2021
11.06.2021
 
 
8
23.07.2021
09.07.2021
 
 
9
20.08.2021
06.08.2021
 
 
10
17.09.2021
03.09.2021
 
 
11
15.10.2021
01.10.2021
 
 
12
12.11.2021
29.10.2021
 
 
13
10.12.2021
26.11.2021
 
 

Published: monthly
First day of sale: Friday
Delivery of data: 10 working days before publication

 
 
Technical specifications
 
 

Print material

Colours: In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print process: Offset
UCR: 300% (sum of C+M+Y+K)
ICC profile: ISO Coated_V2_300_eci

Data preparation
Data format: Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents: PDF/X-3. Other documents on request
Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data
Magazine format: 210 x 282 mm
Bleed advertisements: +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

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Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

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Your Contacts
Ruia
Rahimi
Consultant Media Service Print
Media Services Print & Digital
+41 44 259 89 31
ruia.rahimi@ringier.ch
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich
+ 41 44 259 88 44
advertising@ringier.ch