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TELE
 
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The most varied TV magazine out there

This weekly television magazine provides a programme guide with an overview of more than 100 channels. TELE also features exciting background stories and detailed reports on entertainment, sport, nature, culture, music and film. Alongside daily tips and highlights, TELE readers will also find everything they need to know about major streaming platforms, such as Netflix, Sky Show, Disney+, etc.

Facts & Figures
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Characteristic:
TV magazine
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Readership:
248 000 readers
German language group
Source: MACH Basic 2022-1
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Distributed circulation:
88 173 copies
Source: WEMF/authenticated 2021
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1/1 page, gross rate:
CHF 10 900
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Frequency:
Weekly on Wednesday
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross 44
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Reach:
5,1% in the German language group
Source: MACH Basic 2022-1
Gender
47 %
Male
53 %
Female
Age
12 %
between 14 and 34 years
19 %
between 35 and 54 years
69 %
older than 55 years
Household income
21 %
up to 4'000 CHF
43 %
between 4'001 and 8'000 CHF
36 %
more than 8'000 CHF
School education
20 %
compulsory
59 %
middle
20 %
high
Very strong affinities
110
Animals and nature
121
Cosmetics, body care, beauty
108
Economy
112
Stock exchange, investments, financial markets
114
Entertainment and communication devices
2
Stories about celebrities
Overview
 
Advertising rates
 
 
Basic Rates

General guidelines

Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from November 1, 2021.

 
 
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
181 x 240
210 x 282
10 900
 
 
icon
2/1 panorama
396 x 120
420 x 282
21 800
 
 
icon
1/2 portrait
93 x 240
104 x 282
6 500
 
 
icon
1/2 landscape
181 x 120
210 x 140
6 500
 
 
icon
1/3 portrait
61 x 261
71 x 282
4 400
 
 
icon
1/3 landscape
181 x 80
210 x 96
4 400
 
 
icon
1/4 portrait
45 x 240
56 x 282
3 700
 
 
icon
1/4 landscape
181 x 61
210 x 74
3 700
 
 
icon
1/4 corner halfway up
90.5 x 120
104 x 140
3 700
 
 
icon
2x 1/2 landscape panorama
420 x 140
13 000
 
 

Advertisements guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
  • For bleed-off, trim +5 mm applies on all 4 edges.
  • Text and parts which may not be trimmed must be 8 mm from the edge.
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
  • Several colour advertisements can be placed on one page.

Advertising rates effective 01.11.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover
189 x 261
210 x 282
12 535
 
 
icon
outside back cover
189 x 261
210 x 282
13 080
 
 
 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
10 900
 
 
icon
1/2 landscape
189 x 129
210 x 140
6 500
 
 
icon
2/1 Page
398 x 261
420 x 282
21 800
 
 

Advertorials are not eligible for turnover discounts or agency commission/YTP.

Design guidelines:

  • Name and logo of the carrier title and its classifieds may not be used.
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
  • The client must be clearly visible.
  • The advertorial must feature the word ADVERTORIAL at the top right or top left.
  • Prior to publication, we require a layout for approval by the publisher.

Advertising rates effective 01.11.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Ads in programme section – side sections
 
 
Formats
Width x height
Gross rate in CHF
Page
in mm
b/w or 4c
 
 
2/1
420 x 282
23 980
 
 
1/1
210 x 282
11 990
 
 
 
 
Ads in programme section – section tips
 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
Width x height in mm
b/w or 4c
 
 
icon
section tips
396 x 34
4 350
 
 
icon
section tips - left or right
190 x 34
2 175
 
 
icon
section tips - left or right
60 x 34
788
 
 

In conjunction with ad campaigns

 
 
Ads in programme section – film tips
 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
Width x height in mm
b/w or 4c
 
 
icon
film tips
266 x 70
5 925
 
 
icon
film tips - left-hand or right-hand
125 x 70
3 000
 
 
icon
film tips - left-hand or right-hand
60 x 44
1 013
 
 
 
 
Advertising rates combinations
 
 
Basic rates

«Quattro» - The perfect combination offer

The magazine and newspaper portfolio of Ringier Advertising covers an almost inexhaustible range of topics. It covers almost all target groups and this with a very high reach. The brand new combination «Quattro» offers you a high degree of flexibility and also grants you an additional discount of 20%. Extension to Ticino? With «Quattro-Più», add a fifth advertisement to your booking in "La Domenica" and/or "Corriere del Ticino".

*Choose your ideal combination from these attractive titles:

Beobachter, CôtéNature Suisse, Glückspost, Interview by Ringier, L’illustré, Schweizer Illustrierte, Schweizer LandLiebe, Tele, TV8, TVstar, Blick und SonntagsBlick.

Other formats on request. Volume and closing discounts as well as consultant's commission allowed.

More information

 
 
Combination
 
Publications included
Title
Gross price in CHF
1/1 page
Discount
 
Gross price in CHF
Final
 
 
«Quattro»
* Selection from 12 titles
20%
 
 

Conditions

  • Advertising rates valid from 01/01/2022; all figures in CHF gross, AC/YTP consumer magazines & SonntagsBlick 15% | Blick 5%, plus 7.7 % VAT.
  • Prices subject to change. The combination discount applies to the conditions according to the 2022 tariff.
  • Cannot be combined with other special discounts.
  • The general terms and conditions found under ringier-advertising.ch apply.
 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, CôtéNature, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Caminada. Das Magazin, Interview by Ringier, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 500 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
300 000
4%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 0000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement;
  • multiple changes between dynamic and classic pricing are not possible.
  • All bookings must be made via the web-based Marketplace of Ringier Advertising.
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.
 
 
Frequency discount
 
 
 
 

Can be combined with Ads up to max. 1/4 page.

 
 
Quantity
Discount
 
 
6x
2%
 
 
12x
4%
 
 
18x
6%
 
 
24x
8%
 
 
30x
10%
 
 
 
 
Agency commission AC

AC and ATP cannot be combined.

Authorised media and advertising agencies: 15%


Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc. 5% of net

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages per year in one or more Ringier Axel Springer Medien Schweiz AG: 15% of net

 
 
Special discounts
50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list / not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts

  • Consecutive ads: from 4 pages, 25% additional discount.

General conditions:

  • The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta, yellow and black.
  • Chromatic colours (Pantone) on request.
  • All prices excluding 8% VAT.
  • Placement guarantee: 20% of gross price.
  • Prices subject to change.
  • Other special formats available on request.
  • Expenditure and frequency discounts cannot be combined.
  • 5 mm trim for ads with bleed.
  • Text and images that should not be truncated must be 5 mm from the margin. Ads that point to a collaboration or partnershipwith Beobachter are not permitted. (For example: an offer for Beobachter readers)
 
 
Specialities
 
 
Prices of specialities

Printing circulation: 91'000 copies (+3% surcharges)

Subscrition ciruculation 81'000 / Kiosk circulation 10'000

All prices in CHF gross, plus VAT.

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
10 556
16 926
17 563
27 118
 
 
16 to 25 g
12 285
16 926
18 655
28 392
 
 
26 to 35 g
15 925
21 203
30 121
 
 
36 to 50 g
19 292
24 206
32 760
 
 
51 to 75 g
39 585
 
 
76 to 100 g
46 683
 
 
 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Format min. width
55 mm
105 / 115 mm
105 mm
148 mm
 
 
Format min. height
80 mm
148 mm
148 mm
148 mm
 
 
Format max. width
180 mm
210 mm
195 mm
210 mm
 
 
Format max. height
210 mm
282 mm
262 mm
282 mm
 
 
Overfold on back half of sheet
-
10 mm
-
 
 
Grind-off margin
5 mm
-
 
 
Head trim (fixed inserts only)
-
23 mm
-
 
 
Foot trim max.
-
4 mm
-
 
 
Front trim max
-
-
 
 
Max allowances +/-
+/- 10 mm/ axial 5°
-
 
 

Piggypack: further formats upon request

Advertising cover sheets

  • Cost per 1,000 copies: CHF 254 incl. postage and technical costs
  • Format: 210 x 282 mm (magazine format)
  • The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

Conditions

  • Split placing The publisher reserves the right to change the date of publication. Only possible for loose inserts.
  • Split surcharge CHF 3'000.00
  • Minimum order 1/1-page for fixed inserts
  • AC 5%
  • External advertisements Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
  • Sample: The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
  • Delivery 10 days before on-sale date to:
    • Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen
 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
24
08.06.2022
25.05.2022
 
 
25
15.06.2022
01.06.2022
 
 
26
22.06.2022
08.06.2022
 
 
27
29.06.2022
15.06.2022
 
 
28
06.07.2022
22.06.2022
 
 
29
13.07.2022
29.06.2022
 
 
30/31
20.07.2022
06.07.2022
 
 
32
03.08.2022
20.07.2022
 
 
33
10.08.2022
27.07.2022
 
 
34
17.08.2022
03.08.2022
 
 
35
24.08.2022
10.08.2022
 
 
36
31.08.2022
17.08.2022
 
 
37
07.09.2022
24.08.2022
 
 
38
14.09.2022
31.08.2022
 
 
39
21.09.2022
07.09.2022
 
 
40
28.09.2022
14.09.2022
 
 
41
05.10.2022
21.09.2022
 
 
42
12.10.2022
28.09.2022
 
 
43
19.10.2022
05.10.2022
 
 
44
26.10.2022
12.10.2022
 
 
45
02.11.2022
19.10.2022
 
 
46
09.11.2022
26.10.2022
 
 
47
16.11.2022
02.11.2022
 
 
48
23.11.2022
09.11.2022
 
 
49
30.11.2022
16.11.2022
 
 
50
07.12.2022
23.11.2022
 
 
51
14.12.2022
30.11.2022
 
 
52 / 01 (2023)
21.12.2022
07.12.2022
 
 

Published: Weekly
First day of sale: Wednesday
Delivery of data: 10 working days before publication

 
 
Technical specifications
 
 

Print material

Colours:

  • In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

 

Print process Offset

  • UCR 300% (sum of C+M+Y+K)
  • ICC profile ISO Coated_V2_300_eci

 

Data preparation:

  • Data format: Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
  • Documents: PDF/X-4. Other documents on request (settings at http://www.pdfx-ready.ch).
  • Image resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images.
  • Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
  • Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

 

Data transfer

  • E-Mail: anzeigen-prod@ringier.ch
  • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

 

Technical data

  • Magazine format: 210 x 282 mm
  • Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 8 mm away from the booklet edge.
 
 
Media Data
 
 
 
 
TELE
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
248 000
5.1 %
100 %
100
 
 
 
 
 
Gender:
 
 
Male
117 000
4.8 %
47.1 %
94
 
 
Female
131 000
5.3 %
52.9 %
106
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
7 000
2.0 %
2.7 %
39
 
 
Between 20 and 29 Years
15 000
2.2 %
6.2 %
44
 
 
Between 30 and 39 Years
16 000
2.0 %
6.5 %
39
 
 
Between 40 and 49 Years
21 000
2.6 %
8.4 %
51
 
 
Between 50 and 59 Years
44 000
5.0 %
17.6 %
98
 
 
60+ Years
145 000
10.7 %
58.5 %
211
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
52 000
7.3 %
21.2 %
145
 
 
Between 4'001 and 8'000 CHF
107 000
5.7 %
43.0 %
112
 
 
More than 8'000 CHF
89 000
3.9 %
35.8 %
76
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
202 000
5.3 %
81.4 %
104
 
 
Outside agglomerations
46 000
4.4 %
18.6 %
86
 
 
 
 
 
Employment:
 
 
Full time
65 000
3.1 %
26.3 %
61
 
 
Part time
38 000
3.6 %
15.3 %
70
 
 
Training
5 000
1.6 %
2.0 %
31
 
 
Not working
140 000
9.8 %
56.5 %
194
 
 
 
 
 
Education and further training:
 
 
Compulsory
50 000
6.5 %
20.3 %
128
 
 
Middle
147 000
6.0 %
59.3 %
118
 
 
High
51 000
3.1 %
20.4 %
60
 
 
 
 
 
Strong and very strong interests:
 
 
Animals and nature
189 000
5.6 %
76.2 %
110
 
 
Cosmetics, body care, beauty
77 000
6.1 %
31.0 %
121
 
 
Local and regional information and topics
212 000
5.5 %
85.6 %
110
 
 
Consumer information
144 000
6.3 %
58.1 %
125
 
 
Stock exchange, investments, financial markets
60 000
5.7 %
24.0 %
112
 
 
Entertainment and communication devices
112 000
5.8 %
45.3 %
114
 
 
Literature
108 000
6.0 %
43.7 %
119
 
 
Stories about celebrities
57 000
6.4 %
23.2 %
127
 
 

4 898 000 persons - base: German-language group

Source: MACH Basic 2022-1

 
Downloads
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

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Your Contacts
Ruia
Rahimi
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich
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