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TELE
 
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The most varied TV magazine out there

This weekly television magazine provides a programme guide with an overview of more than 100 channels. TELE also features exciting background stories and detailed reports on entertainment, sport, nature, culture, music and film. Alongside daily tips and highlights, TELE readers will also find everything they need to know about major streaming platforms, such as Netflix, Sky Show, Disney+, etc.

Facts & Figures
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Characteristic:
TV magazine
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Readership:
280'000 readers, German language group (Source: MACH Basic 2020-2)
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Distributed circulation:
92'770 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
CHF 10'900
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Frequency:
weekly on Wednesday
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross 39
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Reach:
5.8% in the German language group (Source: MACH Basic 2020-2)
Gender
49 %
Male
51 %
Female
Age
12 %
between 14 and 34 years
23 %
between 35 and 54 years
65 %
older than 55 years
Household income
20 %
up to 4'000 CHF
45 %
between 4'001 and 8'000 CHF
35 %
more than 8'000 CHF
School education
22 %
compulsory
57 %
middle
21 %
high
Very strong affinities
115
Stock exchange, investments, financial markets
107
Cars and motorcycles
112
Entertainment and communication devices
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
181 x 240
210 x 282
10 900
 
 
icon
2/1 panorama
396 x 120
420 x 282
21 800
 
 
icon
1/2 portrait
93 x 240
104 x 282
6 500
 
 
icon
1/2 landscape
181 x 120
210 x 140
6 500
 
 
icon
1/3 portrait
61 x 261
71 x 282
4 400
 
 
icon
1/3 landscape
181 x 80
210 x 96
4 400
 
 
icon
1/4 portrait
45 x 240
56 x 282
3 700
 
 
icon
1/4 landscape
181 x 61
210 x 74
3 700
 
 
icon
1/4 corner halfway up
90.5 x 120
104 x 140
3 700
 
 
icon
2x 1/2 landscape panorama
420 x 140
13 000
 
 

Advertisements guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
  • For bleed-off, trim +5 mm applies on all 4 edges.
  • Text and parts which may not be trimmed must be 8 mm from the edge.
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
  • Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Cover pages
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
2nd cover
189 x 261
210 x 282
12 535
 
 
icon
outside back cover
189 x 261
210 x 282
13 080
 
 
 
 
Advertorial
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
189 x 261
210 x 282
10 900
 
 
icon
1/2 landscape
189 x 129
210 x 140
6 500
 
 
icon
2/1 page
398 x 261
420 x 282
21 800
 
 

Advertorials are not eligible for turnover discounts or agency commission/YTP.

Design guidelines:

  • Name and logo of the carrier title and its classifieds may not be used.
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
  • The client must be clearly visible.
  • The advertorial must feature the word ADVERTORIAL at the top right or top left.
  • Prior to publication, we require a layout for approval by the publisher.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Ads in programme section – side sections
 
 
Formats
Width x height
Gross rate in CHF
Page
in mm
b/w
 
 
2/1
420 x 282
23 980
 
 
1/1
210 x 282
11 990
 
 
 
 
Ads in programme section – section tips
 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
Width x height in mm
b/w
 
 
icon
section tips
396 x 34
4 350
 
 
icon
section tips - left or right
190 x 34
2 175
 
 
icon
section tips - left or right
60 x 34
788
 
 

In conjunction with ad campaigns

 
 
Ads in programme section – film tips
 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
Width x height in mm
b/w
 
 
icon
film tips
266 x 70
5 925
 
 
icon
film tips - left-hand or right-hand
125 x 70
3 000
 
 
icon
film tips - left-hand or right-hand
60 x 44
1 013
 
 
 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 500 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement;
  • multiple changes between dynamic and classic pricing are not possible.
  • All bookings must be made via the web-based Marketplace of Ringier Advertising.
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.
 
 
Frequency discount
 
 
 
 

Can be combined with Ads up to max. 1/4 page.

 
 
Quantity
Discount
 
 
6x
2%
 
 
12x
4%
 
 
18x
6%
 
 
24x
8%
 
 
30x
10%
 
 
 
 
Agency commission AC

AC and ATP cannot be combined.

Authorised media and advertising agencies: 15%


"Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc. 5% of net

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages per year in one or more Ringier Axel Springer Medien Schweiz AG: 15% of net

 
 
Special discounts
50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list / not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts

  • Consecutive ads: from 4 pages, 25% additional discount.

General conditions:

  • The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta, yellow and black.
  • Chromatic colours (Pantone) on request.
  • All prices excluding 8% VAT.
  • Placement guarantee: 20% of gross price.
  • Prices subject to change.
  • Other special formats available on request.
  • Expenditure and frequency discounts cannot be combined.
  • 5 mm trim for ads with bleed.
  • Text and images that should not be truncated must be 5 mm from the margin. Ads that point to a collaboration or partnershipwith Beobachter are not permitted. (For example: an offer for Beobachter readers)
 
 
Specialities 2021
 
 
Prices of specialities

Printing circulation: 95'000 copies (+3% surcharges)

Subscrition ciruculation 85'000 / Kiosk circulation 10'000

All prices in CHF gross, plus VAT.

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
11 020
17 670
18 335
28 310
 
 
16 to 25 g
12 825
17 670
19 475
29 640
 
 
26 to 35 g
16 625
22 135
31 445
 
 
36 to 50 g
20 140
25 270
34 200
 
 
51 to 75 g
41 325
 
 
76 to 100 g
48 735
 
 
 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Format min. width
55 mm
105 / 115 mm
105 mm
148 mm
 
 
Format min. height
80 mm
148 mm
148 mm
148 mm
 
 
Format max. width
180 mm
210 mm
195 mm
210 mm
 
 
Format max. height
210 mm
282 mm
262 mm
282 mm
 
 
Overfold on back half of sheet
-
10 mm
-
 
 
Grind-off margin
5 mm
-
 
 
Head trim (fixed inserts only)
-
23 mm
-
 
 
Foot trim max.
-
4 mm
-
 
 
Front trim max
-
-
 
 
Max allowances +/-
+/- 10 mm/ axial 5°
-
 
 

Piggypack: further formats upon request

Advertising cover sheets

  • Cost per 1,000 copies: CHF 254 incl. postage and technical costs
  • Format: 210 x 282 mm (magazine format)
  • The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

Conditions

  • Split placing The publisher reserves the right to change the date of publication. Only possible for loose inserts.
  • Split surcharge CHF 3'000.00
  • Minimum order 1/1-page for fixed inserts
  • AC 5%
  • External advertisements Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
  • Sample: The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
  • Delivery 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen
 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
2
06.01.2021
23.12.2020
 
 
3
13.01.2021
30.12.2020
 
 
4
20.01.2021
06.01.2021
 
 
5
27.01.2021
13.01.2021
 
 
6
03.02.2021
20.01.2021
 
 
7
10.02.2021
27.01.2021
 
 
8
17.02.2021
03.02.2021
 
 
9
24.02.2021
10.02.2021
 
 
10
03.03.2021
17.02.2021
 
 
11
10.03.2021
24.02.2021
 
 
12
17.03.2021
03.03.2021
 
 
13
24.03.2021
10.03.2021
 
 
15
07.04.2021
24.03.2021
 
 
16
14.04.2021
31.03.2021
 
 
17
21.04.2021
07.04.2021
 
 
18
28.04.2021
14.04.2021
 
 
19
05.05.2021
21.04.2021
 
 
20
12.05.2021
28.04.2021
 
 
21
19.05.2021
05.05.2021
 
 
22
26.05.2021
11.05.2021
 
 
23
02.06.2021
19.05.2021
 
 
24
09.06.2021
26.05.2021
 
 
25
16.06.2021
02.06.2021
 
 
26
23.06.2021
09.06.2021
 
 
27
30.06.2021
16.06.2021
 
 
28
07.07.2021
23.06.2021
 
 
29
14.07.2021
30.06.2021
 
 
30
21.07.2021
07.07.2021
 
 
32
04.08.2021
21.07.2021
 
 
33
11.08.2021
28.07.2021
 
 
34
18.08.2021
04.08.2021
 
 
35
25.08.2021
11.08.2021
 
 
36
01.09.2021
18.08.2021
 
 
37
08.09.2021
25.08.2021
 
 
38
15.09.2021
01.09.2021
 
 
39
22.09.2021
08.09.2021
 
 
40
29.09.2021
15.09.2021
 
 
41
06.10.2021
22.09.2021
 
 
42
13.10.2021
29.09.2021
 
 
43
20.10.2021
06.10.2021
 
 
44
27.10.2021
13.10.2021
 
 
45
03.11.2021
20.10.2021
 
 
46
10.11.2021
27.10.2021
 
 
47
17.11.2021
03.11.2021
 
 
48
24.11.2021
10.11.2021
 
 
49
01.12.2021
17.11.2021
 
 
50
08.12.2021
24.11.2021
 
 
51
15.12.2021
01.12.2021
 
 
52
22.12.2021
08.12.2021
 
 

Published: Weekly
First day of sale: Wednesday
Delivery of data: 10 working days before publication

 
 
Technical specifications
 
 

Print material

  • Colours: In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding
  • Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
  • Print process Offset
  • UCR 300% (sum of C+M+Y+K)
  • ICC profile ISO Coated_V2_300_eci

Data preparation:

  • Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
  • Documents PDF/X-3. Other documents on request
  • Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi.
  • Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images Colour composition All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
  • Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer

  • E-Mail: anzeigen-prod@ringier.ch
  • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data

  • Magazine format: 210 x 282 mm
  • Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge
 
 
Media Data
 
 
 
 
TELE
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
280 000
5.8 %
100 %
100
 
 
 
 
 
Gender:
 
 
Male
137 000
5.7 %
48.9 %
98
 
 
Female
143 000
5.9 %
51.1 %
102
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
10 000
2.9 %
3.6 %
51
 
 
Between 20 and 29 Years
15 000
2.2 %
5.5 %
37
 
 
Between 30 and 39 Years
18 000
2.3 %
6.5 %
39
 
 
Between 40 and 49 Years
28 000
3.4 %
10.1 %
60
 
 
Between 50 and 59 Years
53 000
6.2 %
19.0 %
108
 
 
60+ Years
155 000
11.8 %
55.2 %
204
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
60 000
8.2 %
21.3 %
142
 
 
Between 4'001 and 8'000 CHF
123 000
6.5 %
44.0 %
113
 
 
More than 8'000 CHF
97 000
4.3 %
34.7 %
75
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
228 000
6.0 %
81.3 %
104
 
 
Outside agglomerations
52 000
5.0 %
18.7 %
86
 
 
 
 
 
Employment:
 
 
Full time
78 000
3.8 %
27.9 %
65
 
 
Part time
47 000
4.3 %
16.8 %
75
 
 
Training
6 000
2.1 %
2.2 %
36
 
 
Not working
149 000
10.8 %
53.0 %
187
 
 
 
 
 
Education and further training:
 
 
Compulsory
67 000
8.2 %
23.8 %
143
 
 
Middle
149 000
6.1 %
53.2 %
106
 
 
High
64 000
4.0 %
23.0 %
70
 
 
 
 
 
Strong and very strong interests:
 
 
Animals and nature
214 000
6.2 %
76.4 %
108
 
 
Cosmetics, body care, beauty
95 000
6.5 %
34.0 %
113
 
 
Stock exchange, investments, financial markets
68 000
6.7 %
24.2 %
117
 
 
Living and furnishing
135 000
6.1 %
48.3 %
106
 
 
Entertainment and communication devices
131 000
6.3 %
46.8 %
109
 
 

Source: MACH Basic 2020-2 / Basis: german-language group, 4'864'000 Persons

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Ruia
Rahimi
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich