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T Magazine
 
The high-quality magazine dedicated to the good life in the french-speaking switzerland

«T Magazine» pursues the same high journalistic quality standards as «Le Temps». The magazine is included in the weekend edition of the daily newspaper on Saturdays. It is regularly devoted to the readers' favourite topics in six sections: art, design, fashion, watches, beauty, culture, gastronomy, tourism, sport and more:

  • Passe-Temps (Focus: News)
  • L'époque (dossier, focus topic)
  • Style (Style, Fashion, Design, Watches)
  • Culture (Culture, A work, an artist, etc.)
  • Escapade (Travel & Culinary, Tourism, Gastronomy)
  • Corps (Body & Mind: Beauty, Wellness, Sport)

«T» looks at the world and its constant change from the sophisticated, exciting side. A magazine that celebrates contemporary creativity in all its forms. In doing so, it conveys not only pleasure in aesthetics, but also depth.

«T» presents Swiss talents and strong personalities from various fields under an unusual angle, both on the cover and in the articles.

New features such as «Who's Who» and «To Do List» have been appearing since summer 2020.

Facts & Figures
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Characteristic:
lifestyle magazine
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Readership:
105'000 readers, French language group (Source: MACH Basic 2021-1)
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Distributed circulation:
Le Temps: 32'473 copies
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1/1 page, gross rate:
CHF 14'500
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Frequency:
20x per year
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Distribution:
Switzerland
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Cost-per-thousand:
4C CHF 138
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Reach:
6.3% in the french language group (Source: MACH Basic 2021-1)
Gender
57 %
Male
43 %
Female
Age
20 %
between 14 and 34 years
31 %
between 35 and 54 years
49 %
older than 55 years
Household income
11 %
up to 4'000 CHF
35 %
between 4'001 and 8'000 CHF
54 %
more than 8'000 CHF
School education
10 %
compulsory
25 %
middle
65 %
high
Very strong affinities
203
Economy
225
Stock exchange, investments, financial markets
126
Professional and working world, career
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 panorama, page 2-3
440 x 252
470 x 300
27 900
 
 
icon
2/1 first panorama
440 x 252
470 x 300
25 900
 
 
icon
2/1 second panorama
440 x 252
470 x 300
24 900
 
 
icon
2/1 third panorama
440 x 252
470 x 300
24 900
 
 
icon
2/1 panorama
440 x 252
470 x 300
21 900
 
 
icon
1/1 vis-à-vis Editorial (right)
206 x 252
235 x 300
15 900
 
 
icon
1/1 vis-à-vis content (right)
206 x 252
235 x 300
15 900
 
 
icon
1/1 inside page
206 x 252
235 x 300
14 500
 
 
icon
1/2 portrait
101 x 252
115 x 300
7 900
 
 
icon
1/2 landscape
206 x 124
235 x 148
7 900
 
 
icon
1/3 portrait
66 x 252
76 x 300
5 900
 
 
icon
1/3 landscape
206 x 81
235 x 99
5 900
 
 
icon
1/4 portrait
101 x 124
3 900
 
 
icon
1/4 landscape
206 x 60
3 900
 
 
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover T Magazine
206 x 252
235 x 300
17 500
 
 
icon
3rd cover T Magazine
206 x 252
235 x 300
15 500
 
 
icon
outside back cover T Magazine
206 x 252
235 x 300
19 500
 
 

For bleed-off, trim +5 mm applies on all 4 edges.

 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
206 x 252
235 x 300
14'500
 
 
icon
1/2 landscape
206 x 124
235 x 148
7'900
 
 
icon
2/1 panorama
440 x 252
470 x 300
21'900
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
  • The client must be clearly visible
  • The advertorial must feature the word ADVERTORIAL at the top right or top left
  • Prior to publication, we require a layout for approval by the publisher

Advertisment guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes
  • For bleed-off, trim +5 mm applies on all 4 edges
  • Text and parts which may not be trimmed must be 8 mm from the edge
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
  • Several colour advertisements can be placed on one page

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
Discounts
 
 
Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME Magazine and all their
specials.

 
 
Turnover accumulated
Discount
 
 
40 000
3%
 
 
80 000
4%
 
 
120 000
5%
 
 
180 000
6%
 
 
240 000
7%
 
 
300 000
8%
 
 
400 000
9%
 
 
500 000
10%
 
 
600 000
11%
 
 
700 000
12%
 
 
800 000
13%
 
 
900 000
14%
 
 
1 000 000
15%
 
 
1 100 000
16%
 
 
1 200 000
17%
 
 
1 300 000
18%
 
 
1 400 000
20%
 
 
1 500 000
21%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Frequency discount
 
 
 
 
 
 
Quantity
Discount
 
 
3x
5%
 
 
6x
10%
 
 
13x
15%
 
 
26x
20%
 
 
52x
25%
 
 
104x
30%
 
 

Turnover and frequency discounts cannot be combined.

 
 
Agency commission AC

For authorised media and advertising agencies: 15% of net 

 
 
Supplements
 
 
Basic rates
 
 
Weight
CHF
 
 
up to 20 g
12 250
 
 
up to 25 g
12 915
 
 
up to 50 g
18 445
 
 
up to 75 g
24 885
 
 
up to 100 g
42 385
 
 

All prices in CHF gross, plus VAT.

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
Topic
 
 
1
06.03.2021
15.02.2021
Business Luxury Combo 1
 
 
2
13.03.2021
22.02.2021
Fashion 1
 
 
3
27.03.2021
08.03.2021
Business Luxury Combo 2
 
 
4
03.04.2021
15.03.2021
Watches 1
 
 
5
17.04.2021
29.03.2021
Design
 
 
6
01.05.2021
12.04.2021
Fashion Accessoires
 
 
7
15.05.2021
26.04.2021
Architecture
 
 
8
29.05.2021
10.05.2021
Business Luxury Combo 3
 
 
9
05.06.2021
17.05.2021
Art
 
 
10
28.08.2021
09.08.2021
Business Luxury Combo 4
 
 
11
11.09.2021
23.08.2021
Fashion 2
 
 
12
18.09.2021
30.08.2021
Men
 
 
13
02.10.2021
13.09.2021
Business Luxury Combo 5
 
 
14
09.10.2021
20.09.2021
Jewellery
 
 
15
23.10.2021
04.10.2021
Architecture & Design
 
 
16
06.11.2021
18.10.2021
Watches 2
 
 
17
13.11.2021
25.10.2021
Wines and Flavours
 
 
18
20.11.2021
01.11.2021
Business Luxury Combo 6
 
 
19
04.12.2021
15.11.2021
Luxury
 
 
 
 
Technical specifications
 
 

Print material

Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
Mail: prepresse@ringier.ch
address: Admeira, Publicité Le Temps, Pont Bessières 3, 1002 Lausanne


Technical data
Magazine format 235 x 300 mm
Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge

 

 
Downloads
Factsheets
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Aurélie
Messerli
Consultant Media Service Print
Media Services Print & Digital
Dominique
Durodié
Consultant Media Service Print
Media Services Print & Digital
Laurent
Monnier
Teamleader Media Service Print Business & Luxury / Romandie
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Sezen
Yanik
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich