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Schweizer Illustrierte
 
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A piece of the real Switzerland

It’s perfect for any setting, the most relevant and popular weekly magazine in German-speaking Switzerland. Schweizer Illustrierte brings readers closer to people achieving great things in Switzerland: successful women and men from the fields of sport, business, politics, culture and entertainment.

It features surprising stories and profiles, interviews with the country’s opinion leaders and behind-the-scenes insights into the world of politics. It spotlights successful entrepreneurs, visits artists in their studios, shares knowledge, provides entertaining and beautiful home stories, and celebrates our athletes. But Schweizer Illustrierte also focuses on people like you and me, thus displaying the diversity of our wonderful country. The photos are striking and unique – taken by the most talented photographers.

Since the launch of the new format in 2019, Schweizer Illustrierte has worked together with its sister magazine L’illustré specifically on major interviews with well-known Swiss personalities.

And Schweizer Illustrierte has a long history behind it, as it has been an established name on Switzerland’s media scene since 1911.

Facts & Figures
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Characteristic:
glossy magazine, general-interest magazine
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Readership:
490'000 readers, German language group (Source: MACH Basic 2020-2)
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Distributed circulation:
127'027 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
4c CHF 26 310
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Frequency:
weekly friday
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 54
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Reach:
10.1% in the German language group (Source: MACH Basic 2020-2)
Gender
38 %
Male
62 %
Female
Age
18 %
between 14 and 34 years
34 %
between 35 and 54 years
48 %
older than 55 years
Household income
17 %
up to 4'000 CHF
43 %
between 4'001 and 8'000 CHF
40 %
more than 8'000 CHF
School education
19 %
compulsory
59 %
middle
22 %
high
Very strong affinities
112
Health and nutrition
113
Local and regional information and topics
153
Stories about celebrities
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
189 x 261
210 x 282
26 310
 
 
icon
2/1 panorama
398 x 261
420 x 282
52 620
 
 
icon
2/2 panorama
398 x 129
420 x 140
32 472
 
 
icon
1/2 portrait
93 x 261
104 x 282
16 236
 
 
icon
1/2 landscape
189 x 129
210 x 140
16 236
 
 
icon
1/3 portrait
61 x 261
71 x 282
13 570
 
 
icon
1/3 landscape
189 x 85
210 x 96
13 570
 
 
icon
1/4 portrait
45 x 261
56 x 282
8 130
 
 
icon
1/1 premium page, 1st + 2nd advertising pages
189 x 261
210 x 282
27 624
 
 
icon
1/1 page, 2nd half of the magazine, without specific placement
189 x 261
210 x 282
24 995
 
 
icon
2/3 landscape facing matter
189 x 173
210 x 184
22 250
 
 
icon
2/3 portrait, Textanschluss
125 x 261
135 x 282
22 250
 
 
icon
1/4 landscape
189 x 63
210 x 74
8 130
 
 
icon
1/4 corner
93 x 129
104 x 140
8 130
 
 
icon
1/8 landscape
189 x 28
210 x 39
4 697
 
 
icon
1/8 portrait
43 x 127
4 697
 
 
icon
1/8 corner
93 x 61
4 697
 
 

Advertisements guidelines:

- Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Cover pages
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
2nd cover
189 x 261
210 x 282
30 260
 
 
icon
3rd cover
189 x 261
210 x 282
29 470
 
 
icon
outside back cover
189 x 261
210 x 282
31 580
 
 
icon
Opening
398 x 261
420 x 282
59 201
 
 
 
 
Advertorial
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
189 x 261
210 x 282
30 000
 
 
icon
2/1 page
389 x 261
420 x 282
60 000
 
 

Design guidelines:

– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT

 
 
Discounts
 
 
Discounts

Closing discount:

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer
Illustrierte, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60'000
2%
 
 
100'000
3%
 
 
200'000
4%
 
 
300'000
5%
 
 
400'000
6%
 
 
500'000
7%
 
 
600'000
8%
 
 
750'000
9%
 
 
900'000
10%
 
 
1'050'000
11%
 
 
1'200'000
12%
 
 
1'400'000
13%
 
 
1'650'000
14%
 
 
1'900'000
15%
 
 
2'150'000
16%
 
 
2'400'000
17%
 
 
2'700'000
18%
 
 
3'000'000
19%
 
 
3'300'000
20%
 
 
3'600'000
21%
 
 
3'900'000
22%
 
 
4'200'000
23%
 
 
4'500'000
24%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing.

 
 
Gross sales
General settlement discount
 
 
100'000
2%
 
 
200'000
3%
 
 
400'000
5%
 
 
500'000
6%
 
 
750'000
7%
 
 
1'000'000
8%
 
 
1'250'000
9%
 
 
1'500'000
10%
 
 
1'750'000
11%
 
 
2'000'000
12%
 
 
2'500'000
13%
 
 
3'000'000
14%
 
 
3'500'000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
    All bookings must be made via the web-based Marketplace of Ringier Advertising.
    Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
    The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.

     

 
 
Agency commission AC

For authorised media and avertising agencies: 15% of net
Specialities: 5% of net

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG 15% of net Specialities (inserts, bound inserts, etc.) 5% of net

 
 
Extra costs
 
 
Ad placement guarantee

1/2 page and larger: 10% of gross rate
Smaller than 1/2 page: 20% of gross rate
Minimum format: 1/4 page portrait or landscape

 
 
Common campaign

Per third-party ad: 30% of the gross rate 1/1 page. Without turnover discount, AC or YTP. Template must be submitted to
the publisher

General terms and conditions apply

 
 
Specialities 2021
 
 
Prices of specialities

Printed circulation 130 000 Exemplare (Subscription 105 000 copies/ Newsstand 25 000 copies). (+3% Surcharges)

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
16 510
29 380
47 190
47 190
57 460
 
 
16 to 25 g
18 460
29 380
50 180
50 180
60 450
 
 
26 to 35 g
21 970
53 560
53 560
63 700
 
 
36 to 50 g
26 390
56 810
56 810
67 080
 
 
51 to 75 g
68 900
65 650
75 920
 
 
76 to 100 g
86 710
78 780
88 920
 
 

Heavier specialities upon request. Reservation/cancellation 5 weeks before publication.

30% surcharge for insert with product sample
Minimum format 140 x 90 mm / maximum format 210 x 148 mm


 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split
Yes
Yes (Subscription only)
Yes
Yes
 
 
Split surcharge
3'000
3'000
3'000
3'000
3'000
 
 

Split min. 60 000 copies*
Split surcharge: Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for
turnover discounts, AC or YTP.

*Split surcharge is not eligible for turnover discounts, AC or YTP

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Volume min
60'000 copies
60'000 copies
110'000 copies (Abo)
60'000 copies
60'000 copies
 
 
Size min
2 Pages
-
4 Pages
2 Pages
2 Pages
 
 
Size max.
24 Pages
-
32 Pages
32 Pages
64 Pages
 
 
Thickness max
2 mm
2 mm
2 mm
2 mm
3 mm
 
 
Format min. width
60 mm
65 mm
105/115 mm*
105 mm
148 mm
 
 
Format min. height
80 mm
84 mm
148 mm*
148 mm
210 mm
 
 
Format max. width
175 mm
110 mm
Magazine format*
195 mm
Magazine format*
 
 
Format max. height
210 mm
170 mm
Magazine format*
262 mm
Magazine format*
 
 
Paper weight min. 2 pages
120 m2
-
-
115 m2
115 m2
 
 
Paper weight min. 4–8 pages
80 gm2
-
90 gm2
80 gm2
80 gm2
 
 
Paper weight min. > 8 pages
50 gm2
-
54 gm2
50 gm2
50 gm2
 
 
Paper weight max. 4 pages
300 gm2
-
300 gm2
300 gm2
300 gm2
 
 
Total weight min.
2 g
2 g
2 g
2 g
2 g
 
 
Total weight max.
20 g
20 g
49 g
49 g
99 g
 
 
Overfold on back half of sheet
-
-
10 mm
-
-
 
 
Head trim (fixed inserts only)
-
-
5 mm
-
-
 
 
Foot trim max.
-
-
23 m
-
-
 
 
Glue strips
3 mm from the left edge
3 mm from the left edge
-
-
-
 
 
Max allowances +/-
9 mm / axial 4°
9 mm / axial 5°
-
-
-
 
 
Split options
Kiosk / Subscription
Kiosk / Subscription
Kiosk / Subscription
Kiosk / Subscription
Kiosk / Subscription
 
 
Layout errors
2%
2%
2%
2%
2%
 
 

Split possilbilties view smartFinishing

Fixed insert: in the front part of the magazine, top or bottom half, right-hand side
Product sample: in the front part or the artificial centre of the magazine
Bound insert: in the centre of the magazine
Loose insert: in an unspecified place in the magazine
Piggyback: on the back cover of the magazine

 
 
Technical specifications

Equipment
Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross,
centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts
must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon
consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts
must not show any breakages of the coating application in the fold. In the event of any production problems,
completion of the print run shall have priority over special applications.

Packaging for delivery
Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly
palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects
diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the
products and protect them from moisture. The pallets must indicate the following information on at least two
pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object
c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.

Dummies,sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for
production) and a detailed sketch.

Delivery
10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery
conditions: DDP (Incoterm 2010)

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
08.01.2021
21.12.2020
 
 
2
15.01.2021
28.12.2020
 
 
3
22.01.2021
08.01.2021
 
 
4
29.01.2021
15.01.2021
 
 
5
05.02.2021
22.01.2021
 
 
6
12.02.2021
29.01.2021
 
 
7
19.02.2021
05.02.2021
 
 
8
26.02.2021
12.02.2021
 
 
9
05.03.2021
19.02.2021
 
 
10
12.03.2021
26.02.2021
 
 
11
19.03.2021
05.03.2021
 
 
12
26.03.2021
12.03.2021
 
 
13
01.04.2021
19.03.2021
 
 
14
09.04.2021
26.03.2021
 
 
15
16.04.2021
31.03.2021
 
 
16
23.04.2021
09.04.2021
 
 
17
30.04.2021
16.04.2021
 
 
18
07.05.2021
23.04.2021
 
 
19
14.05.2021
30.04.2021
 
 
20
21.05.2021
07.05.2021
 
 
21
28.05.2021
12.05.2021
 
 
22
04.06.2021
21.05.2021
 
 
23
11.06.2021
28.05.2021
 
 
24
18.06.2021
04.06.2021
 
 
25
25.06.2021
11.06.2021
 
 
26
02.07.2021
18.06.2021
 
 
27
09.07.2021
25.06.2021
 
 
28
16.07.2021
02.07.2021
 
 
29
23.07.2021
09.07.2021
 
 
30
30.07.2021
16.07.2021
 
 
31
06.08.2021
23.07.2021
 
 
32
13.08.2021
30.07.2021
 
 
33
20.08.2021
06.08.2021
 
 
34
27.08.2021
13.08.2021
 
 
35
03.09.2021
20.08.2021
 
 
36
10.09.2021
27.08.2021
 
 
37
17.09.2021
03.09.2021
 
 
38
24.09.2021
10.09.2021
 
 
39
01.10.2021
17.09.2021
 
 
40
08.10.2021
24.09.2021
 
 
41
15.10.2021
01.10.2021
 
 
42
22.10.2021
08.10.2021
 
 
43
29.10.2021
15.10.2021
 
 
44
05.11.2021
22.10.2021
 
 
45
12.11.2021
29.10.2021
 
 
46
19.11.2021
05.11.2021
 
 
47
26.11.2021
12.11.2021
 
 
48
03.12.2021
19.11.2021
 
 
49
10.12.2021
26.11.2021
 
 
50
17.12.2021
03.12.2021
 
 
51
24.12.2021
10.12.2021
 
 
52
31.12.2021
17.12.2021
 
 

Published: Weekly
First day of sale: Friday
Delivery of data: 10 working days before publication

 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
GREEN 1
12.02.2021
22.01.2021
 
 
Travel 1
19.02.2021
29.01.2021
 
 
Spring
19.03.2021
05.03.2021
 
 
Car Extra Spring
09.04.2021
19.03.2021
 
 
al dente 1
16.04.2021
26.03.2021
 
 
Equal Voice
23.04.2021
02.04.2021
 
 
Sports 1
23.04.2021
02.04.2021
 
 
GREEN 2
14.05.2021
23.04.2021
 
 
Sports 2
04.06.2021
14.05.2021
 
 
al dente 2
25.06.2021
04.06.2021
 
 
Sports 3
23.07.2021
02.07.2021
 
 
Back to School
06.08.2021
23.07.2021
 
 
GREEN 3
13.08.2021
23.07.2021
 
 
ZFF (Zurich Film Festival)
17.09.2021
27.08.2021
 
 
Baloise
24.09.2021
10.09.2021
 
 
al dente 3
01.10.2021
10.09.2021
 
 
Car Extra Fall
08.10.2021
17.09.2021
 
 
GREEN 4
15.10.2021
24.09.2021
 
 
Christmas
19.11.2021
29.10.2021
 
 
al dente 4
03.12.2021
12.11.2021
 
 
Car of the Year
17.12.2021
03.12.2021
 
 
Technical specifications
 
 

Print material

Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats. Documents PDF/X-3. Other documents on request Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images Colour composition All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black). Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data
Magazine format 210 x 282 mm
Bleed advertisements
+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from
the booklet edge

 
 
Media Data
 
 
 
 
Schweizer Illustrierte
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
490 000
10.1 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
188 000
7.8 %
38.3 %
77
 
 
Female
302 000
12.4 %
61.7 %
123
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
22 000
6.4 %
4.6 %
63
 
 
Between 20 and 29 Years
38 000
5.3 %
7.7 %
52
 
 
Between 30 and 39 Years
62 000
7.7 %
12.7 %
77
 
 
Between 40 and 49 Years
82 000
9.9 %
16.8 %
99
 
 
Between 50 and 59 Years
91 000
10.6 %
18.5 %
105
 
 
60+ Years
195 000
14.9 %
39.8 %
147
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
85 000
11.7 %
17.4 %
116
 
 
Between 4'001 and 8'000 CHF
202 000
10.7 %
41.3 %
106
 
 
More than 8'000 CHF
203 000
9.0 %
41.4 %
90
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
365 000
9.6 %
74.4 %
95
 
 
Outside agglomerations
125 000
11.9 %
25.6 %
118
 
 
 
 
 
Employment:
 
 
Full time
161 000
7.7 %
32.9 %
77
 
 
Part time
125 000
11.4 %
25.6 %
113
 
 
Training
14 000
4.5 %
2.8 %
45
 
 
Not working
190 000
13.8 %
38.8 %
137
 
 
 
 
 
Education and further training:
 
 
Compulsory
92 000
11.3 %
18.7 %
112
 
 
Middle
284 000
11.6 %
57.9 %
115
 
 
High
114 000
7.1 %
23.3 %
71
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition
406 000
11.2 %
82.8 %
111
 
 
Family, children and partnership
373 000
11.5 %
76.1 %
114
 
 
Cosmetics, body care, beauty
202 000
13.8 %
41.3 %
137
 
 
Clothing and fashion
214 000
12.9 %
43.7 %
128
 
 
Living and furnishing
268 000
12.1 %
54.6 %
120
 
 

Source: MACH Basic 2020-2 / Basis: german-language group, 4'864'000 Persons

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Sarina
Guggiana
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich