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Romandie MAX
 
Romandie MAX

L'illustré, TV8 and Le Temps are our flagships in French-speaking Switzerland. With all three together, you'll reach 29.7% of the population of western Switzerland. Romandie MAX can also be mixed in different variations. We have four versions for different target groups. An ideal mix for maximum reach in western Switzerland.

Facts & Figures
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Characteristic:
Combination
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Readership:
484'000 readers (Source: MACH Basic 2020-2)
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1/1 page, gross rate:
CHF 30'030
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Distribution:
french-speaking Switzerland
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Cost-per-thousand:
CHF 62
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Reach:
29.7% in the French language group
Overview
 
Advertising rates
 
 
Basic rates
 
 
Combination
 
Publications included
Title
Gross price in CHF
1/1 page
Discount
 
Gross price in CHF
Final
 
 
Romandie MAX
L'illustré, TV8 + Le Temps*
36 400
-6 370 / 17.5%
30 030
 
 
Romandie MAX
L'illustré + TV8 + T Magazine
41 000
-7 175 / 17.5%
33 825
 
 
Romandie MAX Family
L'illustré + TV8
26 500
-3 498 / 13.2%
23 002
 
 
Romandie MAX Consumer
L'illustré + Le Temps*
28 600
-4 633 / 16.2%
23 967
 
 
Romandie MAX Consumer
L'illustré + T Magazine
33 200
-5 378 / 16.2%
27 822
 
 

*Le Temps format: Juniorpage

 
 
Discounts
 
 
Discounts

The turnover discounts of the selected titles apply.

 
 
 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Agency commission AC

For authorised media and advertising agencies: 15% of net

Le Temps: 5% of net

Specialities (inserts, bound inserts, etc.): 5% of net

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages per year in one or more titles of Ringier Axel Springer Medien Schweiz AG 15%: of net

Specialities (inserts, bound inserts, etc.): 5% of net

 
 
Extra costs
 
 
Ad placement guarantee

10% of gross rate

 
 
Common campaign
  • Per third-party ad: 30% of the gross rate 1/1 page
  • Without turnover discount, AC or YTP
  • Template must be submitted to the publisher

General terms and conditions apply

 
 
Specialities 2021
 
 
Prices of specialities

On request

 
 
 
 
Dates
 
 
Schedule

First day of sale

L’illustre: weekly Wednesday
TV8: weekly Wednesday
Le Temps: weekly Thursday
T Magazine: 20 issues, Saturday

Deadline
Monday of previous week/TMag 4 weeks before publication date 

 
 
 
 
Additional terms
 
 

Conditions:

  • Two or three publications (L’Hebdo, L’illustré, TV8, Le Temps) must be selected
  • The adverts must appear in the same year
  • Combinations only possible fordouble, full or half-page adverts
  • Adverts inside the magazines
  • Same format for all publications
  • Same theme for all publications
  • All orders placed simultaneously for all publications
  • Cannot be added to other combinations
  • If a publication is cancelled, the unit prices will be charged (including for adverts that have already been published)
 
 
Technical specifications
 
 

Printed material PDF, incl. font style + binding colour proofs, ready for plate making
Printing process Offset printing

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Antoine
Paillette
Consultant Media Service Print
Media Services Print & Digital
Esther
Staub
Consultant Media Service Print
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich