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Le Temps
 
Le Temps thumbnail
Leading media outlet of French-speaking Switzerland

Founded in 1998, Le Temps is the leading media outlet in French-speaking Switzerland, with the same high standards of quality and editorial independence across different formats. An indispensable source of information for opinion leaders and decision-makers, its editorial formula is based on four main areas: Politics, Economy & Finance, Culture and Lifestyle.

The weekday print edition has been condensed into a single-section paper, while offering meticulous, reliable, high value-added content. Le Temps provides rolling coverage of all the latest news, with investigations, interviews and analysis of political and economic news, as well as the Sports, Culture and Society sections. Since autumn 2021, Le Temps has been expanding into local regions with increased coverage of local news. 

 

The weekend edition of Le Temps is published on Saturdays. Two supplements make for a delightful read. The first supplement covers daily news and features the «Grande interview» on a double-page spread every Saturday, which puts a leading personality in the spotlight. The second supplement «Entre-Temps» (the new supplement in the weekend edition of Le Temps since November 2021) offers real value-added editorial content. Around 20 pages in length, it covers themes such as society, psychology, philosophy, books and gastronomy, all built around the theme of culture in its broadest sense, satisfying a demanding and curious readership with high purchasing power.

 

Le Temps is the ideal channel for promoting your brands in a high-quality, targeted way.

Le Temps is the ideal channel for promoting your brands in a high-quality, targeted way.

Facts & Figures
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Characteristic:
Daily newspaper
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Readership:
93 000 readers
French language group
Source: MACH Basic 2022-1
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Distributed circulation:
35 370 copies
Source: WEMF/authenticated 2021
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1/1 page, gross rate:
CHF 13 500
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Frequency:
Monday to Saturday
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Distribution:
French-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 145
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Reach:
5,6% in the French language group
Source: MACH Basic 2022-1
Gender
53 %
Male
47 %
Female
Age
20 %
between 14 and 34 years
32 %
between 35 and 54 years
48 %
older than 55 years
Household income
12 %
up to 4'000 CHF
32 %
between 4'001 and 8'000 CHF
55 %
more than 8'000 CHF
School education
13 %
compulsory
23 %
middle
64 %
high
Very strong affinities
113
Travel
126
Science and technology
151
Economy
178
Stock exchange, investments, financial markets
112
Education and further training
Overview
 
Advertising rates
 
 
Basic Rates

General guidelines

Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from November 1, 2021.

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
1/2 portrait
143 x 440
11 700
 
 
icon
1/2 landscape
290 x 220
11 700
 
 
icon
1/3 portrait
94 x 440
8 900
 
 
icon
1/3 landscape
290 x 150
8 900
 
 
icon
1/4 portrait
143 x 220
7 900
 
 
icon
1/4 landscape
290 x 110
6 600
 
 
icon
Maxi Juniorpage
241 x 318
11 900
 
 
icon
1/1 page, inside page
290 x 440
13 500
 
 
icon
2/1 panorama, page 2-3, 2/2 pages
605 x 440
27 900
 
 
icon
1/1 Page Premium, Page 5
290 x 440
15 700
 
 
icon
1/1 Page Premium, Page 7
290 x 440
13 900
 
 
icon
1/1 page premium, economy & finance
290 x 440
13 900
 
 
icon
Maxi junior page premium, page 7
241 x 318
13 800
 
 
icon
Maxi junior page premium droite, Economie & Finance
241 x 318
13 800
 
 
icon
junior page Premium, page 5
192 x 260
11 500
 
 
icon
junior page Premium, page 7
192 x 260
10 900
 
 
icon
junior page premium rhp, economie & finance
192 x 260
10 900
 
 
icon
Inside Junior Page
192 x 260
9 900
 
 
icon
1/4 portrait Premium Page 7
143 x 220
8 500
 
 
icon
1/4 portrait premium rhp, economie & finance
143 x 220
8 500
 
 
icon
1/5 landscape
290 x 80
4 900
 
 
icon
1/4 landscape, page 2
290 x 110
6 900
 
 
icon
Stripe, Frontpage Economy & Finance
290 x 90
6 500
 
 
icon
corner, Météo maxi
94 x 90
1 350
 
 
icon
corner, Météo mini
94 x 50
750
 
 
icon
corner, front page
90 x 90
4 500
 
 
icon
corner portrait, front page
90 x 160
9 500
 
 
icon
corner landscape, front page
137 x 90
9 500
 
 
icon
corner, front page economie & finance
94 x 90
3 600
 
 

All prices are quoted in Swiss francs and as gross costs excl. 7.7% VAT.

*1/1 page Premium, Economy & Finance: 1st right-hand page of rubric or left-hand page opposite rubric opening.
Junior page Premium right, Economy & Finance: 1st right-hand page "Economie" only

*2/2 pages: 20% surcharge for a centered placement in the middle of the double page spread.

 
 
Double-page spreads
 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
2/1 center
605 x 440
20 900
 
 
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
outside back cover
290 x 440
16 500
 
 
  • A trim of +5 mm is added to all four edges for bleed purposes.
  • Text and sections that should not be trimmed must be 8 mm from the net format margins.
 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
290 x 440
13 500
 
 
icon
1/2 landscape
290 x 220
11 700
 
 
icon
2/1 Page
605 x 440
20 900
 
 

Advertorials are not eligible for turnover discounts or agency commission/YTP.

 

Advertorial design guidelines:

  • Name and logo of the carrier title and its classifieds may not be used
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
  • The client must be clearly visible
  • The Advertiorial must feature the word "PUBLICITÉ" at the top right or top left.
  • Prior to publication, we require a layout for approval by the publisher
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
  • Several colour advertisements can be placed on one page

 

Advertisment guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes
  • A trim of +5 mm is added to all four edges for bleed purposes Text and sections that should not be truncated must be 8 mm from the net format margins
  • Advertisment/Advertorial smaller than 1/1 page are always placed under text pages
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)

 

Rates are subject to change; all rates in CHF gross plus 7,7% VAT; invoices in Euro on request.

 
 
Column Width (mm)
 
 
Columns
Ad
Display ad
 
 
1
26
45
 
 
2
55
94
 
 
3
84
143
 
 
4
113
192
 
 
5
142
241
 
 
6
172
290
 
 
7
201
 
 
8
231
 
 
10
290
 
 
 
 
Combinations

“Neue Zürcher Zeitung” and “Le Temps” offer an attractive advert mix: “NZZ BusinessCombi”.

Further information about this combination may be found here.

 
 
Classified advertisements
 
 
 
 
Format
Placement
Gross rate in CHF
 
 
Ad on text page column
Article-Page
12.20
 
 
Ad on text page column
SIX-Fonds-Page
11.00
 
 
Classified ads column
Job advertisement
3.00
 
 
Classified ads column
Advertisement under Sections (w/o Job advertisement)
2.70
 
 
Classified ads column
Obituary (b/w, 5 Columns)
1.55
 
 
 
 
Discounts
 
 
Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME and all their specials.

 
 
Turnover accumulated
Discount
 
 
40 000
3%
 
 
80 000
4%
 
 
120 000
5%
 
 
180 000
6%
 
 
240 000
7%
 
 
300 000
8%
 
 
400 000
9%
 
 
500 000
10%
 
 
600 000
11%
 
 
700 000
12%
 
 
800 000
13%
 
 
900 000
14%
 
 
1 000 000
15%
 
 
1 100 000
16%
 
 
1 200 000
17%
 
 
1 300 000
18%
 
 
1 400 000
20%
 
 
1 500 000
21%
 
 

*Gross according to rate less special discounts and plus additional costs (placement surcharges).

 
 
Dynamic Pricing
 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
300 000
4%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
  • All bookings must be made via the web-based Marketplace of Ringier Advertising.
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.
 
 
Frequency discount
 
 
 
 
 
 
Quantity
Discount
 
 
3x
5%
 
 
6x
10%
 
 
13x
15%
 
 
26x
20%
 
 
52x
25%
 
 
104x
30%
 
 

Turnover and frequency discounts cannot be combined.

 
 
Agency commission AC

For authorised media and advertising agencies: 5% of net

T, the magazine of Le Temps: 15% of net

 
 
Supplements
 
 
Basic rates

Le Temps

Monday - Friday
Printed circulation: 28 000 copies (subscription 22 000 copies/kiosk circulation 6 000 copies)
Saturday
Printed circulation: 34 000 copies (subscription 24 000 copies/kiosk circulation 10 000 copies)

T, the magazine of Le Temps (only possible on Saturdays)
Printed circulation 34 000 copies

All rates in CHF gross plus 7.7% VAT.

+3% Supplement

 
 
Weight
CHF
 
 
up to 15g
10 332
 
 
up to 25g
10 332
 
 
up to 35g
14 756
 
 
up to 50g
14 756
 
 
up to 75g
19 908
 
 
up to 100g
23 604
 
 

Base prices - Saturday or T, the magazine of Le Temps

 
 

Basic rates - Saturday

 
 
Weight
CHF
 
 
up to 15g
12 546
 
 
up to 25g
12 546
 
 
up to 35g
17 918
 
 
up to 50g
17 918
 
 
up to 75g
24 174
 
 
up to 100g
28 662
 
 
 
 

Basic rates - Le Temps; T, the magazine of Le Temps - loose inserts

 
 
Weight
CHF
 
 
up to 15g
12 546
 
 
up to 25g
12 546
 
 
up to 35g
17 918
 
 
up to 50g
17 918
 
 
up to 75g
24 174
 
 
up to 100g
28 662
 
 
 
 

Basic rates - T, the magazine of Le Temps  - binders

 
 
Weight
CHF
 
 
up to 15g
12 546
 
 
up to 25g
12 546
 
 
up to 35g
17 918
 
 
up to 50g
17 918
 
 
up to 75g
24 174
 
 
up to 100g
28 662
 
 
 
 

Basic rates - T, the magazine of Le Temps - product sample

 
 
Weight
CHF
 
 
up to 25g
12 250
 
 

All prices in CHF gross, plus VAT.

 
 
Dates
 
 

"Lundi Finance" - published every monday

Focus topics always appear on the last Monday of the month.

 
 
Issue
Publication date
Advertising deadline
Topic
 
 
7
29.08.2022
22.08.2022
Passively managed funds (EFT)
 
 
8
26.09.2022
20.09.2022
Sustainable investments
 
 
9
31.10.2022
24.10.2022
Precaution
 
 
10
28.11.2022
21.11.2022
Finance and artificial intelligence robo-advisor
 
 
11
12.12.2022
05.12.2022
Investments and strategies of investments 2023
 
 
 
 
 
 

"Formation" - published every last Friday of the month

 
 
Issue
Publication date
Advertising deadline
Topic
 
 
7
30.09.2022
23.09.2022
Special - MBA Ranking (attachement)
 
 
8
28.10.2022
21.10.2022
Special - Education
 
 
9
25.11.2022
18.11.2022
Special - Education
 
 
 
 
 
 

Schedule

  • Reservation is required for coloured classified ads, full pages, double page spreads, ads on text page, special positions and inserts.


Vessel Deadline
Daily newspaper
3 working days before the date of publication , at 12.00 clock
Le Temps Week-end
Ad deadline: 1 week before publication date, Friday at 10.00 clock
Print Material: Wednesday at 12.00 clock
Carrières, Advertisments circuit and print material
Tuesday at 9.00 clock
Ads
Ad deadline and final print material: Wednesday, from 9:00 clock
Death notices
Ad deadline the previous day to 17.00 clock or via email: carnets@letemps.ch
T, the magazine of Le Temps
Advertising deadline: 4 weeks
Print material: 2 weeks before of publication

 
 
Carrières
 
 
Basic Rates
 
 
 
 
Format
Width x height
Gross rate in CHF
page
in mm
b/w or 4c
 
 
icon
1/1 page, inside page
290 x 440
9 000
 
 
 
Frontpage Carrières Ohr
56 x 60
900
 
 
 
Frontpage Carrières Stripes
290 x 90
3 000
 
 
Combination Culture
 
 
Basic Rates
 
 
 
 
 
 
Format
Width x height
Gross rate in CHF
page
in mm
b/w or 4c
 
 
Junior Page LT Entre-Temps+ Junior Page LT Culture
192 x 260 + 192 x 260
7 200
 
 
1/2 LT Entre-Temps + 1/2 LT Culture
290 x 220 + 290 x 220
7 840
 
 
1/4 quer LT Entre-Temps + 1/4 LT Culture
290 x 110 + 290 x 110
4 640
 
 
1/3 quer LT Entre-Temps + 1/3 LT Culture
290 x 150 + 290 x 150
6 240
 
 
Duo – Culture Ad 1
45 x 90
432
 
 
Trio – Culture Ad 1
45 x 90
540
 
 
Duo – Culture Ad 2
94x 90
840
 
 
Trio – Culture Ad 2
94 x 90
1 050
 
 
Duo – Culture Ad 3
45 x 130
600
 
 
Trio – Culture Ad 3
45x 130
750
 
 
Duo – Culture Ad 4
94 x 130
1 140
 
 
Trio – Culture Ad 4
94 x 130
1 425
 
 
Duo – Culture Ad 5
192 x 130
2 280
 
 
Trio – Culture Ad 5
192 x 130
2 850
 
 

Conditions
Same subject for duo as well as trio.

 
 
T Magazine
 
 
Basic Rates

General guidelines

Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from November 1, 2021.

 
 
 
 
Format
page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 panorama, pages 2-3
440 x 252
470 x 300
27 900
 
 
icon
2/1. Panorama
440 x 252
470 x 300
25 900
 
 
icon
2/1 second panorama
440 x 252
470 x 300
24 900
 
 
icon
2/1 third panorama
440 x 252
470 x 300
24 900
 
 
icon
2/2. Panorama
440 x 252
470 x 300
24 900
 
 
icon
2/3. Panorama
440 x 252
470 x 300
24 900
 
 
icon
2/1 panorama
440 x 252
470 x 300
21 900
 
 
icon
1/1 vis-à-vis Editorial (right)
206 x 252
235 x 300
15 900
 
 
icon
1/1 vis-à-vis Content (right)
206 x 252
235 x 300
15 900
 
 
icon
1/1 vis-à-vis La Question (right)
206 x 252
235 x 300
15 100**
 
 
icon
1/1 page, inside page
206 x 252
235 x 300
14 500
 
 
icon
1/2 panorama
440 x 124
470 x 148
15 500
 
 
icon
1/2 portrait
101 x 252
115 x 300
7 900*
 
 
icon
1/2 landscape
206 x 124
235 x 148
7 900*
 
 
icon
1/3 portrait
66 x 252
76 x 300
5 900*
 
 
icon
1/3 landscape
206 x 81
235 x 99
5 900*
 
 
icon
1/4 portrait
101 x 124
3 900*
 
 
icon
1/4 landscape
206 x 60
3 900*
 
 

* Except «Editions» Fashion, Watches, Jewelry, Luxury

** 1/1 vis-à-vis La Question (right) has been replaced by: 3rd right page, format and prices remain the same

 
 
Cover pages
 
 
 
 
 
 
Format
page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover T Magazine
235 x 300
245 x 310
17 500
 
 
icon
3rd cover T Magazine
235 x 300
245 x 310
15 500
 
 
icon
outside back cover T Magazine
235 x 300
245 x 310
19 500
 
 

Text and sections that should not be truncated must be 8 mm from the net format margins.

 
 
Schedule
 
 
 
 
Issue
Publication date
Advertising deadline
Topic
 
 
12
10.09.2022
22.08.2022
Fashion 2
 
 
13
24.09.2022
05.09.2022
Business and luxury - package 5
 
 
14
08.10.2022
20.09.2022
Jewellery
 
 
15
22.10.2022
03.10.2022
Architecture 2
 
 
16
29.10.2022
10.10.2022
Special edition - VaniTés
 
 
17
05.11.2022
24.10.2022
Watchmaking 2
 
 
18
19.11.2022
31.10.2022
Business and luxury - package 6
 
 
19
03.12.2022
14.11.2022
Luxury
 
 
20
17.12.2022
28.11.2022
Holidays and trends 2023
 
 
Advertorial (delivered)
 
 
 
 
 
 
Format
page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
206 x 252
235 x 300
14 500
 
 
icon
1/2 page
206 x 124
235 x 148
7 900
 
 
icon
2/1 panorama
440 x 252
470 x 300
21 900
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used.
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
  • The client must be clearly visible.
  • The advertorial must feature the word ADVERTORIAL at the top right or top left.
  • Prior to publication, we require a layout for approval by the publisher Advertisment guidelines:
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).

Advertising rates effective 01.11.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
LT-Week-end / Culture
 
 
Basic rates
 
 
Format
Width x height
Gross rate in CHF
page
in mm
b/w or 4c
 
 
1/1 page, 1st rhp LT Entre-Temps
290 x 440
9 000
 
 
1/1page, inside page
290 x 440
8 500
 
 
Junior page, inside page
192 x 260
4 500
 
 
1/2 landscape
290 x 220
4 900
 
 
1/3 landscape
290 x 150
3 900
 
 
1/4 landscape
290 x 110
2 900
 
 
1/4 portrait
143 220
3 900
 
 
Culture ad 1
45 x 90
360
 
 
Culture ad 2
94 x 90
700
 
 
Culture ad 3
45 x 130
500
 
 
Culture ad 4
94 x 130
950
 
 
Culture ad 5
192 x 130
1 900
 
 
Outside back cover LT Entre-Temps
290 x 440
10 000
 
 

All rates in CHF gross plus 7.7% VAT

 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
Life Sciences
Together with HZ
09.09.2022
06.09.2022
 
 
Precautionary Guide 2022/2023
29.09.2022
25.08.2022
 
 
Corporate Insurances
14.10.2022
22.09.2022
 
 
Investments (Funds and Structured Products)
28.10.2022
07.10.2022
 
 
Top Tax Accountant and Fiduciary Firms
04.11.2022
12.10.2022
 
 
Financial Planning
11.11.2022
13.10.2022
 
 
Prix SVC Suisse Romande 22
18.11.2022
31.10.2022
 
 
Corporate Social Responsibility (CSR)
16.12.2022
25.11.2022
 
 
Zz: HZ = Handelszeitung
 
 
Zz: SoB = SonntagsBlick
 
 
Technical specifications
 
 

General guidelines for ads

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
  • A trim of +5 mm is added to all four edges for bleed purposes Text and sections that should not be truncated must be 8 mm from the net format margins.
  • Advertisements under 1/1 page are always placed text-adjacent.
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).


Advertising rates effective 01.11.2021; rates are subject to change; all rates in CHF gross plus 7,7% VAT; invoices in Euro on request.

 

Format:

  • Minimum size for ads and commercials: 40mm (1 column 40 mm or 2 columns 20 mm)
  • Maximum value for millimeter (column x height): 3000 mm
  • For ads that are higher than 400 mm, the whole page height will be charged.

 

Specification of the reproduction

Le Temps:

  • Newsprint 45 g / m2
  • The correct resolution is 200 dpi for a picture and 1270 dpi for a logo or line element
  • ICC-Profil: ISO newspaper 26v4
  • UCR / GCR 240% (maximum area coverage of all 4 colors)

 

T , the magazine of Le Temps

  • Magazine paper 80 g/m2
  • Cover 200 g/m2
  • The correct resolution is 300dpi
  • ICC-Profil: ISO Coated_V2_300_eci
  • UCR/GCR max. 280%

 

Data preparation

  • Documents: PDF/X-4. Other documents on request (settings at http://www.pdfx-ready.ch/en).
  • TXT Format: The display texts which have to be processed, may be submitted as a Word file without formatting (.txt).

 

More information:

  • The display texts which have to be processed, may be submitted as a Word file without formatting (.txt).
  • The TrueType fonds are not accepted.
  • Our DTP service must revise all the ads that have been made with an office program (MS Word, MS Excel, etc.).

 

Data transfer

 

Compilation:

  • Deadline for print samples: 4 days
  • Pressure tests only possible from ¼ pages
  • Subject to changes
  • Palletizing of loose inserts:
    In order to ensure timely progress of the contract and to avoid additional costs follow these guidelines, you can download them here.
    For the final adoption of the supplement we need to have 3 mandatory dummy pattern at least 3 weeks before publication Ringier SA, Publicité Le Temps, Pont Bessières 3, 1002 Lausanne are sent.
  • Delivery address Inserts Le Temps: CIL Centre d'Impression Lausanne SA, Quai des imprimés no 1, Chemin de Mochettaz 8, CH - 1030 Bussigny
  • Delivery address Inserts T, the magazine of Le Temps: Swissprinters AG, Rampe 1-3, Brühlstrasse 5, 4800 Zofingen
 
 
Media Data
 
 
 
 
Le Temps
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
93 000
5.6 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
49 000
6.1 %
53.1 %
108
 
 
Female
44 000
5.2 %
46.9 %
92
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
4 000
3.1 %
4.4 %
55
 
 
Between 20 and 29 Years
8 000
3.2 %
8.8 %
57
 
 
Between 30 and 39 Years
11 00
4.0 %
11.8 %
72
 
 
Between 40 and 49 Years
17 000
6.0 %
18.2 %
107
 
 
Between 50 and 59 Years
15 000
5.4 %
16.2 %
96
 
 
60+ Years
38 000
8.7 %
40.5 %
155
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
12 000
3.7 %
12.4 %
65
 
 
Between 4'001 and 8'000 CHF
30 000
4.6 %
32.3 %
81
 
 
More than 8'000 CHF
52 000
7.5 %
55.3 %
134
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
86 000
6.2 %
92.6 %
110
 
 
Outside agglomerations
7 000
2.6 %
7.4 %
46
 
 
 
 
 
Employment:
 
 
Full time
33 000
5.1 %
35.8 %
92
 
 
Part time
18 000
5.6 %
19.1 %
100
 
 
Training
3 000
1.6 %
2.8 %
28
 
 
Not working
39 000
7.4 %
42.3 %
132
 
 
 
 
 
Education and further training:
 
 
Compulsory
12 000
3.2 %
13.1 %
56
 
 
Middle
21 000
3.1 %
22.5 %
55
 
 
High
60 000
10.1 %
64.4 %
180
 
 
 
 
 
Strong and very strong interests:
 
 
Science and technology
56 000
7.1 %
60.1 %
126
 
 
Psychology
50 000
7.1 %
53.9 %
126
 
 
National and international politics and topics
80 000
8.0 %
86.0 %
142
 
 
Background reports and analysis
72 000
11.1 %
77.3 %
197
 
 
Economy
54 000
8.5 %
57.5 %
151
 
 
Stock exchange, investments, financial markets
25 000
10.0 %
27.2 %
178
 
 
Arts and Culture
71 000
8.2 %
76.1 %
146
 
 
Literature
64 000
8.9 %
68.4 %
158
 
 

1 660 000 persons - base: French-language group

Source: MACH Basic 2022-1

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

Newsletter – Wir versorgen Sie mit den aktuellsten Neuigkeiten
 
Your Contacts
Aurélie
Messerli
Consultant Media Service Print
Media Services Print & Digital
Dominique
Durodié
Consultant Media Service Print
Media Services Print & Digital
Laurent
Monnier
Teamleader Media Service Print Business & Luxury / Romandie
Media Services Print & Digital
Susanne
Jerne
Consultant Media Service Print
Media Services Print & Digital
Ringier AG
Always have your finger on the pulse of your target groups with advertising.
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich
Ringier AG
Always have your finger on the pulse of your target groups with advertising.
 
 
 
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich
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