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Le Temps

Le Temps

Le Temps thumbnail

The newspaper of french-speaking Switzerland

French-speaking Switzerland’s newspaper of choice

Founded in 1998, Le Temps is the leading media outlet in French-speaking Switzerland, with the same high standards of quality and editorial independence across different formats. An indispensable source of information for opinion leaders and decision-makers, its editorial formula is based on four main areas: Politics, Economy & Finance, Culture and Lifestyle.

The weekday print edition has been condensed into a single-section paper, while offering meticulous, reliable, high value-added content. Le Temps provides continual coverage of all the latest news, with investigations and analysis of political and economic updates, as well as the Sports and Popular Culture sections. Since September 2021, Le Temps has been expanding into local regions with increased coverage of local news.

ENTRE-TEMPS: THE NEW WEEKEND SUPPLEMENT TO LE TEMPS FROM 27 NOVEMBER

One third culture, one third literature, one third society: ENTRE-TEMPS is the new supplement to the weekend edition of Le Temps. The weekend edition s is published on Saturdays and as part of its expansion into local regions, Le Temps is engaging with cultural stakeholders throughout Switzerland and strengthening its second Saturday edition with more pages (20) and a new, elegant layout.

Le Temps is the ideal channel for promoting your brands in a high-quality, targeted way.

Facts & Figures

Characteristic:

daily newspaper

Readership:

94'000 readers, French language group (Source: MACH Basic 2021-2)

Distributed circulation:

35'370 copies (source: WEMF/authenticated 2021)

1/1 page, gross rate:

CHF 13'500

Frequency:

Monday to Saturday

Distribution:

Switzerland

Cost-per-thousand:

4c gross CHF 143

Reach:

5.7% in the French language group (Source: MACH Basic 2021-2)

Gender

56 %

Male

44 %

Female

Age

18 %

between 14 and 34 years

34 %

between 35 and 54 years

48 %

older than 55 years

Household income

11 %

up to 4'000 CHF

34 %

between 4'001 and 8'000 CHF

55 %

more than 8'000 CHF

School education

13 %

compulsory

24 %

middle

63 %

high

Very strong affinities

110

Travel

128

Science and technology

160

Economy

172

Stock exchange, investments, financial markets

111

Education and further training

Overview

Advertising rates

Basic Rates

General guidelines

Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from November 1, 2021.

Formats

Width x height

Gross rate in CHF

Page

in mm

b/w or 4c

1/2 portrait

143 x 440

11'700

1/2 landscape

290 x 220

11'700

1/3 portrait

94 x 440

8'900

1/3 landscape

290 x 150

8'900

1/4 portrait

143 x 220

7'900

1/4 landscape

290 x 110

6'600

Maxi Juniorpage

241 x 318

11'900

1/1 page, inside page

290 x 440

13'500

2/1 panorama, page 2-3, 2/2 pages

605 x 440

27'900

1/1 Page Premium, Page 5

290 x 440

15'700

1/1 Page Premium, Page 7

290 x 440

13'900

1/1 page premium, economy & finance

290 x 440

13'900

Maxi junior page premium, page 7

241 x 318

13'800

Maxi junior page premium droite, Economie & Finance

241 x 318

13'800

junior page Premium, page 5

192 x 260

11'500

junior page Premium, page 7

192 x 260

10'900

junior page premium rhp, economie & finance

192 x 260

10'900

Inside Junior Page

192 x 260

9'900

1/4 portrait Premium Page 7

143 x 220

8'500

1/4 portrait premium rhp, economie & finance

143 x 220

8'500

1/5 landscape

290 x 80

4'900

1/4 landscape, page 2

290 x 110

6'900

Stripe, Frontpage Economy & Finance

290 x 90

6'500

corner, Météo maxi

94 x 90

1'350

corner, Météo mini

94 x 50

750

corner, front page

90 x 90

4'500

corner portrait, front page

90 x 160

9'500

corner landscape, front page

137 x 90

9'500

corner, front page economie & finance

94 x 90

3'600

All prices are quoted in Swiss francs and as gross costs excl. 7.7% VAT.

*1/1 page Premium, Economie & Finance: 1st right-hand page of rubric or left-hand page opposite rubric opening. Junior page Premium right, Economie & Finance: 1st right-hand page "Economie" only

*2/2 pages: 20% surcharge for a centered placement in the middle of the double page spread.

Double-page spreads

Formats

Width x height

Gross rate in CHF

Page

in mm

b/w or 4c

2/1 center

605 x 440

20 900

Cover pages

Formats
Page

Type area
Width x height in mm

Trim size
Width x height in mm

Gross rate in CHF
b/w or 4c

outside back cover

290 x 440

—

16 500

A trim of +5 mm is added to all four edges for bleed purposes.
Text and sections that should not be trimmed must be 8 mm from the net format margins.

Advertorial

Formats
Page

Type area
Width x height in mm

Trim size
Width x height in mm

Gross rate in CHF
b/w or 4c

1/1 page

290 x 440

—

13 500

1/2 landscape

290 x 220

—

11 700

2/1 Page

605 x 440

—

20 900

Publicité are not eligible for turnover discounts or agency commission/YTP.

Publicité design guidelines:

Name and logo of the carrier title and its classifieds may not be used.
The typography and layout must ensure that the reader can clearly distinguish between the Publicité and editorial content
The client must be clearly visible.
The Publicité must feature the word PUBLICITÉ at the top right or top left.
Prior to publication, we require a layout for approval by the publisher.
All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
Several colour advertisements can be placed on one page.

Advertisment guidelines:

Advertisements taking up less than 1/4 of a page are framed for layouting purposes
A trim of +5 mm is added to all four edges for bleed purposes Text and sections that should not be truncated must be 8 mm from the net format margins.
Anzeigen unter 1/1 Seite sind immer textanschliessend platziert.
All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).

Rates are subject to change; all rates in CHF gross plus 7,7% VAT; invoices in Euro on request.

Column Width (mm)

Columns

Ad

Display ad

1

26

45

2

55

94

3

84

143

4

113

192

5

142

241

6

172

290

7

201

—

8

231

—

10

290

—

Combinations

“Neue Zürcher Zeitung” and “Le Temps” offer an attractive advert mix: “NZZ BusinessCombi”.

Further information about this combination may be found here.

Classified advertisements

Format

Placement

Gross rate in CHF

Ad on text page column

Article-Page

12.20

Ad on text page column

SIX-Fonds-Page

11.00

Classified ads column

Job advertisement

3.00

Classified ads column

Advertisement under Sections (w/o Job advertisement)

2.70

Classified ads column

Obituary (b/w, 5 Columns)

1.55

Discounts

Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME Magazine and all their specials.

Turnover accumulated

Discount

40 000

3%

80 000

4%

120 000

5%

180 000

6%

240 000

7%

300 000

8%

400 000

9%

500 000

10%

600 000

11%

700 000

12%

800 000

13%

900 000

14%

1 000 000

15%

1 100 000

16%

1 200 000

17%

1 300 000

18%

1 400 000

20%

1 500 000

21%

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

Dynamic Pricing

Gross sales

General settlement discount

100 000

2%

200 000

3%

400 000

5%

500 000

6%

750 000

7%

1 000 000

8%

1 250 000

9%

1 500 000

10%

1 750 000

11%

2 000 000

12%

2 500 000

13%

3 000 000

14%

3 500 000

15%

Dynamic Pricing Guidelines

Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
All bookings must be made via the web-based Marketplace of Ringier Advertising.
Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.

Frequency discount

Quantity

Discount

3x

5%

6x

10%

13x

15%

26x

20%

52x

25%

104x

30%

Turnover and frequency discounts cannot be combined.

Agency commission AC

For authorised media and advertising agencies: 5% of net

T Magazine: 15% of net

Supplements

Basic rates

Monday - Friday

Le Temps: Printed circulation Monday to Friday 28 000 copies (subscription 24 000 copies/kiosk circulation 6 000 copies)

Printed circulation Saturday 35 000 copies (subscription 25'000 copies/kiosk circulation 10'000 copies)
T Magazine: Printed circulation 35 000 copies

All rates in CHF gross plus 7.7% VAT.

+3% Supplement

Weight

CHF

up to 15g

11 070

up to 25g

11 070

up to 35g

15 810

up to 50g

15 810

up to 75

21 330

up to 100g

25 290

Basic rates - Saturday

Weight

CHF

up to 15g

12 915

up to 25g

12 915

up to 35g

18 445

up to 50g

18 445

up to 75g

24 885

up to 100g

29 505

Basic rates - Le Temps T Magazine - loose inserts

Weight

CHF

up to 15g

12 915

up to 25g

12 915

up to 35g

18 445

up to 50g

18 445

up to 75g

24 885

up to 100g

29 505

Basic rates - Le Temps T Magazine - Binders

Weight

CHF

up to 15g

12 915

up to 25

12 915

up to 35g

18 445

up to 50g

18 445

up to 75g

24 885

up to 100

29 505

Basic rates - Le Temps T Magazine - Product sample

Weight

CHF

up to 25g

12 250

All prices in CHF gross, plus VAT.

Dates

Schedule 2022 - Lundi Finance

Published Lundi Finance: every monday
Focus topics always appear on the last Monday of the month.

Issue

Publication date

Advertising deadline

Topic

1

31.01.2022

24.01.2022

Real estate

2

28.02.2022

21.02.2022

Sustainable investments

3

28.03.2022

21.03.2022

Private Equity und Investitionen

4

25.04.2022

19.04.2022

Investment funds

5

30.05.2022

23.05.2022

Cryptocurrencies

6

27.06.2022

20.06.2022

Wealth, pension and succession planning

7

29.08.2022

22.08.2022

Passively managed funds (EFT)

8

26.09.2022

20.09.2022

Sustainable investments

9

31.10.2022

24.10.2022

Precaution

10

28.11.2022

21.11.2022

Finance and artificial intelligence robo-advisor

11

12.12.2022

05.12.2022

Investments and strategies of investments 2023

Schedule 2022 - Real Estate

First Wednesday of the month.

Issue

Publication date

Advertising deadline

Topic

1

02.02.2022

26.01.2022

—

2

02.03.2022

23.02.2022

—

3

06.04.2022

30.03.2022

—

4

04.05.2022

27.04.2022

—

5

01.06.2022

25.05.2022

—

6

07.09.2022

31.08.2022

—

7

05.10.2022

28.09.2022

—

8

02.11.2022

26.10.2022

—

9

07.12.2022

30.11.2022

—

Schedule 2022 - Formation

Last Friday of the month

Issue

Publication date

Advertising deadline

Topic

1

28.01.2022

21.01.2022

Special - Education

2

25.02.2022

18.02.2022

Special - Further education and MBA

3

25.03.2022

18.03.2022

Special - Private schools (attachment)

4

29.04.2022

22.04.2022

Special - Education

5

27.05.2022

20.05.2022

Special - Education

6

24.06.2022

17.06.2022

Special - Education

7

23.09.2022

16.09.2022

Special - MBA Ranking (attachement)

8

28.10.2022

21.10.2022

Special - Education

9

25.11.2022

18.11.2022

Special - Education

Schedule

Reservation is required for coloured classified ads, full pages, double page spreads, ads on text page, special positions and inserts.

Vessel Deadline

Daily newspaper: 3 working days before the date of publication , at 12.00 clock
Le Temps Week-end Ad deadline: 1 week before publication date, Friday at 10.00 clock Print Material: Wednesday at 12.00 clock
Carrières Advertisments circuit and print material: Tuesday at 9.00 clock Ads and final print material: Wednesday, from 9:00 clock
Death notices Ad deadline: the previous day to 17.00 clock or via email: carnets@letemps.ch
T Magazine Advertising deadline: 4 weeks Print material: 2 weeks

Carrières

Basic Rates

Format

Width x height

Gross rate in CHF

page

in mm

b/w or 4c

1/1 page, inside page

290 x 440

9 000

Frontpage Carrières Ohr

56 x 60

900

Frontpage Carrières Stripes

290 x 90

3000

Combination Culture

Basic Rates

Format

Width x height

Gross rate in CHF

page

in mm

b/w or 4c

Junior Page LT Week-end + Junior Page LT Culture

192 x 260 + 192 x 260

7 200

1/2 LT Week-end + 1/2 LT Culture

290 x 220 + 290 x 220

7 840

1/4 quer LT Week-end + 1/4 LT Culture

290 x 110 + 290 x 110

4 640

1/3 quer LT Week-end + 1/3 LT Culture

290 x 150 + 290 x 150

6 240

Duo – Culture Ad 1

45 x 90

432

Trio – Culture Ad 1

45 x 90

540

Duo – Culture Ad 2

94x 90

840

Trio – Culture Ad 2

94 x 90

1 050

Duo – Culture Ad 3

45 x 130

600

Trio – Culture Ad 3

45x 130

750

Duo – Culture Ad 4

94 x 130

1 140

Trio – Culture Ad 4

94 x 130

1 425

Duo – Culture Ad 5

192 x 130

2 280

Trio – Culture Ad 5

192 x 130

2 850

Conditions: same subject

T Magazine

Basic Rates

General guidelines

Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from November 1, 2021.

Format
page

Type area
Width x height in mm

Trim size
Width x height in mm

Gross rate in CHF
b/w or 4c

2/1 panorama, pages 2-3

440 x 252

470 x 300

27 900

2/1. Panorama

440 x 252

470 x 300

25 900

2/1 second panorama

440 x 252

470 x 300

24 900

2/1 third panorama

440 x 252

470 x 300

24 900

2/2. Panorama

440 x 252

470 x 300

24 900

2/3. Panorama

440 x 252

470 x 300

24 900

2/1 panorama

440 x 252

470 x 300

21 900

1/1 vis-à-vis Editorial (right)

206 x 252

235 x 300

15 900

1/1 vis-à-vis Content (right)

206 x 252

235 x 300

15 900

1/1 vis-à-vis La Question (right)

206 x 252

235 x 300

15 100

1/1 page, inside page

206 x 252

235 x 300

14 500

1/2 panorama

440 x 124

470 x 148

15 500

1/2 portrait

101 x 252

115 x 300

7 900*

1/2 landscape

206 x 124

235 x 148

7 900*

1/3 portrait

66 x 252

76 x 300

5 900*

1/3 landscape

206 x 81

235 x 99

5 900*

1/4 portrait

101 x 124

—

3 900*

1/4 landscape

206 x 60

—

3 900*

* Except «Editions» Fashion, Watches, Jewelry, Luxury

Cover pages

Format
page

Type area
Width x height in mm

Trim size
Width x height in mm

Gross rate in CHF
b/w or 4c

2nd cover T Magazine

235 x 300

245 x 310

17 500

3rd cover T Magazine

235 x 300

245 x 310

15 500

outside back cover T Magazine

235 x 300

245 x 310

19 500

Text and sections that should not be truncated must be 8 mm from the net format margins.

Schedule

Issue

Publication date

Advertising deadline

Topic

20

17.12.2022

28.11.2022

Holiday and Trends 2023

1

19.02.2022

07.02.2022

Business and Luxury - Combi 1

2

05.03.2022

14.02.2022

Fashion 1

3

19.03.2022

28.02.2022

Business and Luxury - Combi 2

4

02.04.2022

14.03.2022

Watches 1

5

16.04.2022

28.03.2022

Design

6

30.04.2022

11.04.2022

Beauty and Accessories

7

14.05.2022

25.04.2022

Architecture 1

8

28.05.2022

09.05.2022

Business and Luxury - Combi 3

9

11.06.2022

23.05.2022

Art

10

25.06.2022

07.06.2022

Summer, Travel and Culture

11

27.08.2022

08.08.2022

Business and Luxury - Combi 4

12

10.09.2022

22.08.2022

Fashion 2

13

24.09.2022

05.09.2022

Business and Luxury - Combi 5

14

08.10.2022

20.09.2022

Jewellery

15

22.10.2022

03.10.2022

Architecture 2

16

05.11.2022

17.10.2022

Watches 2

17

12.11.2022

24.10.2022

Special edition - TBC

18

19.11.2022

31.10.2022

Business and Luxury - Combi 6

19

03.12.2022

14.11.2022

Luxury

Advertorial (delivered)

Format
page

Type area
Width x height in mm

Trim size
Width x height in mm

Gross rate in CHF
b/w or 4c

1/1 page

206 x 252

235 x 300

14 500

1/2 page

206 x 124

235 x 148

7 900

2/1 panorama

440 x 252

470 x 300

21 900

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

Name and logo of the publication and its sections may not be used.
The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
The client must be clearly visible.
The advertorial must feature the word ADVERTORIAL at the top right or top left.
Prior to publication, we require a layout for approval by the publisher Advertisment guidelines:
All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).

Advertising rates effective 01.11.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

LT-Week-end / Culture

Basic rates

Format

Width x height

Gross rate in CHF

page

in mm

b/w or 4c

1/1 page, 1st rhp Le Temps- Weekend

290 x 440

9 000

1/1 Seite, inside page

290 x 440

8 500

Junior page, inside page

192 x 260

4 500

1/2 quer

290 x 220

4 900

1/3 quer

290 x 150

3 900

1/4 quer

290 x 110

2 900

1/4 hoch

143 220

3 900

Culture ad 1

45 x 90

360

Culture ad 2

94 x 90

700

Culture ad 3

45 x 130

500

Culture ad 4

94 x 130

950

Culture ad 5

192 x 130

1 900

outside back cover Le Temps Week-end

290 x 440

10 000

All rates in CHF gross plus 7.7% VAT

Specials

Overview

Name

Topic

Publication date

Advertising deadline

Downloads

Best Climate Champions

—

09.02.2022

19.01.2022

Best Employers

—

11.03.2022

18.02.2022

Best Recruitment Agencies

—

08.04.2022

18.03.2022

Top Law Firms

—

28.04.2022

07.04.2022

Financial Products

—

13.05.2022

22.04.2022

Brands

—

17.06.2022

27.05.2022

Magazine 25

—

24.06.2022

02.06.2022

Pharma / Life Science

—

01.07.2022

10.06.2022

Swiss Pension Fund

—

08.07.2022

17.06.2022

Precautionary Guide 2022/2023

—

30.09.2022

25.08.2022

Corporate Insurances

—

14.10.2022

23.09.2022

Investments (Funds and Structured Products)

—

28.10.2022

07.10.2022

Top Tax Accountant and Fiduciary Firms

—

04.11.2022

14.10.2022

Financial Planning

—

11.11.2022

21.10.2022

Corporate Social Responsibility (CSR)

—

16.12.2022

25.11.2022

Digital Day

tbd

—

—

Technical specifications

General guidelines for ads

Advertisements taking up less than 1/4 of a page are framed for layouting purposes
A trim of +5 mm is added to all four edges for bleed purposes Text and sections that should not be truncated must be 8 mm from the net format margins.
Anzeigen unter 1/1 Seite sind immer textanschliessend platziert.
All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7,7% VAT; invoices in Euro on request.

Format:

Minimum size for ads and commercials: 40mm (1 column 40 mm or 2 columns 20 mm)
Maximum value for millimeter (column x height): 3000 mm
For ads that are higher than 400 mm, the whole page height will be charged.

Specification of the reproduction

Le Temps:
Newsprint 45 g / m2
The correct resolution is 200 dpi for a picture and 1270 dpi for a logo or line element
ICC-Profil: ISO newspaper 26v4
UCR / GCR 240% (maximum area coverage of all 4 colors)

T Magazine:
T Magazine: Magazine paper 80 g/m2
Cover 200 g/m2
The correct resolution is 300dpi
ICC-Profil: ISO Coated_V2_300_eci
UCR/GCR max. 280%

Data preparation

PDF / X3:
The data must be delivered as a high-end PDF / X3 document

TXT Format:
The display texts which have to be processed, may be submitted as a Word file without formatting (.txt).

More information:
The display texts which have to be processed, may be submitted as a Word file without formatting (.txt).
The TrueType fonds are not accepted.
Our DTP service must revise all the ads that have been made with an office program (MS Word, MS Excel, etc.).

Data transfer

Via E-Mail:
Print material prepresse@ringier.ch
Convert Pantone colors to CMYK:
More on www.pdfx-ready.ch.

Compilation:
Deadline for print samples: 4 days
Pressure tests only possible from ¼ pages
Subject to changes
Palletizing of loose inserts:
In order to ensure timely progress of the contract and to avoid additional costs follow these guidelines, you can download them here.
For the final adoption of the supplement we need to have 3 mandatory dummy pattern at least 3 weeks before publication Ringier SA, Publicité Le Temps, Pont Bessières 3, 1002 Lausanne are sent.
Delivery address Inserts Le Temps: CIL Centre d'Impression Lausanne SA, Quai des imprimés no 1, Chemin de Mochettaz 8, CH - 1030 Bussigny

Delivery address Inserts T-Magazine: Swissprinters AG, Rampe 1-3, Brühlstrasse 5, 4800 Zofingen

Media Data

Le Temps

Category

Reader indicative

Reach

Structure

Affinity

Total

94 000

5.7 %

100.0 %

100

Gender:

Male

53 000

6.6 %

56.4 %

115

Female

41 000

4.9 %

43.6 %

85

Age:

Between 14 and 19 Years

4 000

3.1 %

4.4 %

54

Between 20 and 29 Years

8 000

3.2 %

8.8 %

56

Between 30 and 39 Years

10 000

3.6 %

10.5 %

64

Between 40 and 49 Years

19 000

6.7 %

20.1 %

118

Between 50 and 59 Years

15 000

5.3 %

15.6 %

93

60+ Years

38 000

9.0 %

40.6 %

157

Household income:

Up to 4'000 CHF

11 000

3.3 %

11.3 %

58

Between 4'001 and 8'000 CHF

32 000

4.8 %

33.8 %

84

More than 8'000 CHF

52 000

7.8 %

54.9 %

136

Type of settlement:

Main/Minor + belt agglomeration core

86 000

6.2 %

91.4 %

109

Outside agglomerations

8 000

3.1 %

8.6 %

53

Employment:

Full time

38 000

5.8 %

40.2 %

102

Part time

17 000

5.4 %

18.5 %

94

Training

4 000

2.4 %

4.2 %

43

Not working

35 000

6.8 %

37.1 %

119

Education and further training:

Compulsory

12 000

3.1 %

12.8 %

54

Middle

23 000

3.4 %

24.3 %

60

High

59 000

10.0 %

62.8 %

175

Strong and very strong interests:

Travel

67 000

6.3 %

70.5 %

110

Science and technology

59 000

7.3 %

62.3 %

128

Economy

58 000

9.1 %

61.0 %

160

Stock exchange, investments, financial markets

24 000

9.8 %

25.3 %

172

Education and further training

46 000

6.3 %

48.7 %

111

Source: MACH Basic 2021-2 / Basis: french-language group, 1'654'000 persons

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Your Contacts

Aurélie

Messerli

Consultant Media Service Print

Media Services Print & Digital

+41 58 909 98 23

aurelie.messerli@ringier.ch

Dominique

Durodié

Consultant Media Service Print

Media Services Print & Digital

+41 44 259 89 45

dominique.durodie@ringier.ch

Laurent

Monnier

Teamleader Media Service Print Business & Luxury / Romandie

Media Services Print & Digital

+41 58 909 98 21

laurent.monnier@ringier.ch

Susanne

Jerne

Consultant Media Service Print

Media Services Print & Digital

+41 58 909 98 24

susanne.jerne@ringier.ch

Ringier Advertising

Flurstrasse 55
Post Office Box
8021 Zurich

+ 41 44 259 88 44

advertising@ringier.ch