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Schweizer LandLiebe
 
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Back to nature

LandLiebe, a premium quality magazine from Ringier, picks up on this trend. We show Switzerland in all its authenticity. We live with the seasons. We don't meet stars, but people who are rooted in their environments, achieve amazing feats and have great stories to tell.

LandLiebe slows things down, with an air of romance and poetry, free of pomp and circumstance, and is very Swiss; LandLiebe is anything but dreary and unadventurous. LandLiebe loves the mountains: we traverse the country for and with our readers. We climb the peaks. We show authentic and surprising sides of Switzerland.

Those who write for LandLiebe, you have green fingers. Like to live in the country. Know how country wives cook. Have friends who are fabulous knitters. LandLiebe is also a service. The editors and well-regarded columnists guarantee quality and reading enjoyment.

Facts & Figures
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Characteristic:
general-interest magazine
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Readership:
552'000 readers, German language group (Source: MACH Basic 2021-2)
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Distributed circulation:
159'947 copies (source: WEMF/authenticated 2021)
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1/1 page, gross rate:
4c CHF 21'900
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Frequency:
8x per year
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 40
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Reach:
11,3% in the German language group (Source: MACH Basic 2021-2)
Gender
28 %
Male
73 %
Female
Age
11 %
between 14 and 34 years
31 %
between 35 and 54 years
58 %
older than 55 years
Household income
20 %
up to 4'000 CHF
44 %
between 4'001 and 8'000 CHF
36 %
more than 8'000 CHF
School education
20 %
compulsory
58 %
middle
23 %
high
Very strong affinities
118
Animals and nature
118
Clothing and fashion
128
Cosmetics, body care, beauty
119
Gastronomy, food and cooking
125
Living and furnishing
Overview
 
Advertising rates 2021
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
Regular issue
Gross rate in CHF
Bilanz Richest issue
 
 
icon
2nd cover
189 x 261
210 x 282
27 500
 
 
icon
outside back cover
189 x 261
210 x 282
27 500
 
 
icon
Coverspread
398 x 261
420 x 282
52 700
 
 
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
21 900
 
 
icon
1/1 Imprint
189 x 261
210 x 282
24'000
 
 
icon
2/1 panorama
398 x 261
420 x 282
43'800
 
 
icon
2/2 panorama
398 x 129
420 x 140
33'200
 
 
icon
1/2 landscape facing matter
189 x 129
210 x 140
16'600
 
 
icon
1/2 portrait, facing matter
93 x 261
104 x 282
16'600
 
 
icon
1/3 landscape facing matter
189 x 85
210 x 96
10'800
 
 
icon
1/3 portrait facing matter
61 x 261
71 x 282
10'800
 
 
icon
1/4 landscape facing matter
189 x 63
210 x 74
8'900
 
 
icon
1/4 portrait facing matter
45 x 261
56 x 282
8'900
 
 
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover
189 x 261
210 x 282
27 500
 
 
icon
outside back cover
189 x 261
210 x 282
27 500
 
 
 
 
Advertorial

Advertorials delivered

 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
26 200
 
 
icon
2/1 Page
398 x 261
420 x 282
52 400
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

– Name and logo of the publication and its sections may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher

Advertisment guidelines:

– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on
request.

 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Caminada. Das Magazin, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 050 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing.

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines

Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
All bookings must be made via the web-based Marketplace of Ringier Advertising.
Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.

 
 
Agency commission AC

Authorised media and advertising agencies: 15% of net
Specialities (inserts, bound inserts, etc.): 5% of net

Advertorials are not eligible for turnover discounts, AC/YTP.

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG 15% of net
Specialities (inserts, bound inserts, etc.) 5% of net

Advertorials are not eligible for turnover discounts, AC/YTP

 
 
Extra costs
 
 
Ad placement guarantee

1/2 page and larger: 10% of gross rate
Smaller than 1/2 page: 20% of gross rate
Minimum format: 1/3 page portrait or landscape

 
 
Common campaign

Per third-party ad: 30% of the gross rate 1/1 page. Without turnover discount, AC or YTP. Template must be submitted to
the publisher

General terms and conditions apply

 
 
Specialities 2021
 
 
Prices of specialities

Circulation 190 000 copies (Subscription 152 000 / Newsstand 38 000)

(+3% Surcharges)

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
21 470
41 040
61 180
61 180
70 870
 
 
16 to 25 g
23 940
41 040
65 170
65 170
74 670
 
 
26 to 35 g
28 500
69 350
69 350
78 660
 
 
36 to 50 g
34 200
73 530
73 530
82 650
 
 
51 to 75 g
89 300
85 120
93 670
 
 
76 to 100 g
112 290
102 030
109 630
 
 

30% surcharge for inserts with product sample
Including technical costs


 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split
On request
On request
On request
On request
On request
 
 
Split surcharge
3 000
3 000
3 000
3 000
3 000
 
 

Split surcharge is not eligible for turnover discounts, AC or YTP

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Size min
2 Pages
2 Pages
2 Pages
2 Pages
 
 
Size max.
24 Pages
48 Pages format related
32 Pages
64 Pages
 
 
Thickness max
2 mm
2 mm
2 mm
3 mm
 
 
Format min. width
60 mm
65 mm
115 mm
100 mm
148 mm
 
 
Format min. height
80 mm
84 mm
140 mm
150 mm
210 mm
 
 
Format max. width
170 mm
110 mm
Magazine format
195 mm
Magazine format
 
 
Format max. height
252 mm
170 mm
Magazine format
267 mm
Magazine format
 
 
Paper weight min. 2 pages
120 gm2
120 gm2
120 gm2
 
 
Paper weight min. 4–8 pages
60 gm2
80 gm2
80 gm2
 
 
Paper weight min. > 8 pages
40 gm2
50 gm2
50 gm2
 
 
Paper weight max. 4 pages
300 gm2
240 gm2
300 gm2
350 gm2
 
 
Total weight min.
2 g
2 g
2 g
2 g
2 g
 
 
Total weight max.
20 g
20 g
 
 
Grind-off margin
3 mm
 
 
Head trim (fixed inserts only)
5 mm
 
 
Foot trim max.
23 mm
 
 
Glue strips
3 mm from the left edge
3 mm from the left edge
 
 
Max allowances +/-
9 mm / axial 4°
9 mm / axial 4°
 
 
Split options
Kiosk / Subscription
Kiosk / Subscription
Kiosk / Subscription
Kiosk / Subscription
Kiosk / Subscription
 
 
Layout errors
2%
2%
2%
2%
2%
 
 

Fixed insert: in the front part of the brochure above or below the middle of the page, aligned right
Product sample: in the front part of the brochure
Bound insert: in the centre of the brochure or artificial centre of the brochure
Loose insert: in an unspecified place in the magazine
Piggyback: At the back of the magazine


For magazine format: Note trims in the format table. Deviations from these standards must always be clarified in advance.

Third-party advertisements of up to 3 pages are charged at 30% of the gross price of 1/1 page per advertisement and are neither eligible for a contract discount nor for a AC/YTP.

*view smartFinishing

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
14.01.2021
23.12.2020
 
 
2
04.03.2021
11.02.2021
 
 
3
22.04.2021
01.04.2021
 
 
4/5
10.06.2021
20.05.2021
 
 
6
26.08.2021
05.08.2021
 
 
7
07.10.2021
16.09.2021
 
 
8
25.11.2021
04.11.2021
 
 

Delivery of data: 3 working days after the advertising deadline

 
 
Technical specifications
 
 

Print material

Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data
Magazine format 210 x 282 mm
Bleed advertisements
+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from
the booklet edge

 
 
Media Data
 
 
 
 
LandLiebe
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
552 000
11.3 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
151 000
6.2 %
27.5 %
55
 
 
Female
400 000
16.4 %
72.5 %
145
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
15 000
4.4 %
2.8 %
39
 
 
Between 20 and 29 Years
24 000
3.5 %
4.4 %
31
 
 
Between 30 and 39 Years
56 000
6.9 %
10.2 %
61
 
 
Between 40 and 49 Years
79 000
9.7 %
14.3 %
86
 
 
Between 50 and 59 Years
117 000
13.5 %
21.3 %
120
 
 
60+ Years
259 000
19.4 %
47.0 %
172
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
111 000
15.8 %
20.1 %
140
 
 
Between 4'001 and 8'000 CHF
240 000
12.9 %
43.5 %
114
 
 
More than 8'000 CHF
200 000
8.6 %
36.3 %
76
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
384 000
10.1 %
69.7 %
89
 
 
Outside agglomerations
167 000
15.9 %
30.3 %
141
 
 
 
 
 
Employment:
 
 
Full time
141 000
6.8 %
25.5 %
60
 
 
Part time
148 000
13.5 %
26.8 %
120
 
 
Training
12 000
3.7 %
2.1 %
33
 
 
Not working
251 000
18.0 %
45.5 %
159
 
 
 
 
 
Education and further training:
 
 
Compulsory
108 00
13.7 %
19.6 %
121
 
 
Middle
319 000
13.1 %
57.8 %
115
 
 
High
124 000
7.6 %
22.6 %
67
 
 
 
 
 
Strong and very strong interests:
 
 
Animals and nature
452 000
13.3 %
82.0 %
118
 
 
Cosmetics, body care, beauty
194 000
14.5 %
35.2 %
128
 
 
Clothing and fashion
205 000
13.3 %
37.1 %
118
 
 
Gastronomy, food and cooking
404 000
13.4 %
73.2 %
119
 
 
Living and furnishing
295 000
14.2 %
53.5 %
125
 
 

Source: MACH Basic 2021-2 / Basis: german-language group, 4'875'000 persons

 
Downloads
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

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Your Contacts
Lorris
Kennel
Media Consultant International
Sales International
Ruia
Rahimi
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich