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Homes
 
New in Handelszeitung and BILANZ

Homes is published twice a year as an insert in BILANZ and Handelszeitung. This elegantly designed magazine focuses on all aspects of real estate and good living: it features opulent photo-reports spotlighting stylish apartments, houses and gardens, interviews with designers, real estate experts and architects, well-founded, useful information about smart home products and the housing market, and inspiring ideas and tips for readers who love well-designed settings and like to surround themselves with beautiful things.

In the second part of Homes, readers will find current listings from the housing market, accompanied by plenty of pictures and all the relevant facts.

As of this year, we are now handling the layout and design of these pages in-house. The well-known online tool Immoscout24.ch is no longer active. So send us your images and text – we will take care of the rest until it’s ready to print.

Facts & Figures
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Characteristic:
real estate magazine
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Readership:
213'000 readers, German language group (Source: MACH Basic 2021-1)
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Distributed circulation:
37'579 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
4c CHF 16'985
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Frequency:
2x per year
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 80
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Reach:
4.4% in the German language group (Source: MACH Basic 2021-1)
Gender
73 %
Male
27 %
Female
Age
21 %
between 14 and 34 years
38 %
between 35 and 54 years
41 %
older than 55 years
Household income
8 %
up to 4'000 CHF
30 %
between 4'001 and 8'000 CHF
62 %
more than 8'000 CHF
School education
10 %
compulsory
36 %
middle
54 %
high
Very strong affinities
144
Science and technology
209
Economy
291
Stock exchange, investments, financial markets
144
Cars and motorcycles
149
Computer and IT
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 panorama
390 x 238
420 x 282
37 367
 
 
icon
1/1 inside page
179 x 238
210 x 282
16 985
 
 
icon
1/2 landscape
179 x 117
210 x 139
10 615
 
 

Prices valid from 1.1.2021, all prices in CHF plus value added tax. Rates subject to change.

  • Prices valid for 1- to 4-colour advertisements (standard price) based on the Euroscale colours cyan, yellow, magenta and black
  • For bleed-off, trim +3 mm applies on all 4 edges. Keep all non-bleed elements at least 10 mm from edges to allow for trim
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover
179 x 238
210 x 282
22 081
 
 
icon
outside back cover
179 x 238
210 x 282
22 081
 
 
 
 
Advertorial
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
179 x 238
210 x 282
19 985
 
 
icon
1/2 landscape
179 x 117
210 x 139
13 615
 
 
icon
2/1 page
90 x 238
420 x 282
40 627
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Design guidelines:

  • Name and logo of the publication and its sections may not be used
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
  • The client must be clearly visible
  • The advertorial must feature the word ADVERTORIAL at the top right or top left
  • Prior to publication, we require a layout for approval by the publisher

Advertisment guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes
  • For bleed-off, trim +5 mm applies on all 4 edges
  • Text and parts which may not be trimmed must be 8 mm from the edge
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)
  • Several colour advertisements can be placed on one page

Advertising rates effective 01.01.2021; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

 
 
Discounts
 
 
Discounts

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Bolero, Handelszeitung, Le Temps, PME Magazine and all their specials.

 
 
Turnover accumulated
Discount
 
 
40 000
3%
 
 
80 000
4%
 
 
120 000
5%
 
 
180 000
6%
 
 
240 000
7%
 
 
300 000
8%
 
 
400 000
9%
 
 
500 000
10%
 
 
600 000
11%
 
 
700 000
12%
 
 
800 000
13%
 
 
900 000
14%
 
 
1 000 000
15%
 
 
1 100 000
16%
 
 
1 200 000
17%
 
 
1 300 000
18%
 
 
1 400 000
20%
 
 
1 500 000
21%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing.

 
 
Gross sales
General settlement discount
 
 
100'000
2%
 
 
200'000
3%
 
 
400'000
5%
 
 
500'000
6%
 
 
750'000
7%
 
 
1'000'000
8%
 
 
1'250'000
9%
 
 
1'500'000
10%
 
 
1'750'000
11%
 
 
2'000'000
12%
 
 
2'500'000
13%
 
 
3'000'000
14%
 
 
3'500'000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible
  • All bookings must be made via the web-based Marketplace of Ringier Advertising
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply

     

 
 
Agency commission AC

For authorised media and avertising agencies: 15% of net
Specialities: 5% of net

 
 
Yearly turnover bonus YTP

15% from CHF 60 000 gross

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
29.04.2021
12.04.2021
 
 
2
28.10.2021
11.10.2021
 
 

*Insertion with Handelszeitung 29.04. / Insertion with Bilanz 30.04.

**Insertion with Handelszeitung 28.10. / Insertion with mit Bilanz 29.10.


Published: 2x per year
First day of sale: varies, depending on carrier title
Delivery of data: 15 working days before publication

 
 
Real estate presentation
 
 
Downloads
 
 
Instructions and templates
Downloads
 
 
 
Template 1: 3 images on the right
 
 
 
 
Template 2: 3 images on the left
 
 
 
 
Template 3: 2 images landscape
 
 
 
 
Template 4: 3 images, landscape and square
 
 
 
 
Basic rates
 
 
 
 
 
 
Format
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate
b/w or 4c
 
 
icon
1/1 page
179 x 238
210 x 282
2'350
 
 
Discounts for real estate presentations
 
 
 
 
Frequency
Discount
Gross rate in CHF
 
 
1x
2'350
 
 
2x
3%
2'280
 
 
4x
5%
2'233
 
 
6x
10%
2'115
 
 
8x
15%
1'998
 
 
10x
20%
1'880
 
 
12x
30%
1'640
 
 
ab 14x
40%
1'410
 
 

Not eligible for agency commission or annual turnover bonus.
The discount rate is based on the guaranteed amount of insertions per calendar year.

 
 
Discounts for architects real estate presentations

We offer architectural offices the opportunity to present their ongoing projects in an attractive way. Win over potential
customers and show your company in the best light

Not eligible for acquisition and agency commission/ARB.
The discount level is granted on the basis of the guaranteed reserved volume of advertisements per calendar year

 
 
 
 
Frequency
Discount
Gross rate in CHF
Gross rate in CHF
 
 
1/1 Page
2/1 Page
 
 
1x
2 600
5 720
 
 
2x
3%
2 522
5 548
 
 
4x
5%
2 470
5 434
 
 
6x
10%
2 340
5 148
 
 
8x
15%
4 862
4 862
 
 
10x
20%
2 080
4 576
 
 
12x
30%
1 820
4 004
 
 
ab 14x
40%
1 560
3 432
 
;
 
Price for Property/Image firm ads
 
 
 
 
 
 
Format
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 Image ad
179 x 238
210 x 282
10'000
 
 
icon
2/1 Panorama*
390 x 238
420 x 282
7'000
 
 

* image ad for your property firm Placement before property presentations

**property presentation with separate entry placement after properties

 
 
Technical specifications
 
 

Print material

Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data
Magazine format 210 x 282 mm
Bleed advertisements
+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from
the booklet edge

 
 
Media Data
 
 
 
 
Homes
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
213 000
4.4 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
155 000
6.4 %
72.7 %
146
 
 
Female
58 000
2.4 %
27.3 %
55
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
6 000
1.9 %
3.0 %
43
 
 
Between 20 and 29 Years
19 000
2.7 %
9.0 %
62
 
 
Between 30 and 39 Years
39 000
4.8 %
18.3 %
110
 
 
Between 40 and 49 Years
36 00
4.5 %
17.0 %
102
 
 
Between 50 and 59 Years
48 000
5.5 %
22.4 %
126
 
 
60+ Years
64 000
4.8 %
30.3 %
111
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
18 000
2.5 %
8.3 %
56
 
 
Between 4'001 and 8'000 CHF
63 000
3.4 %
29.8 %
77
 
 
More than 8'000 CHF
132 000
5.8 %
61.9 %
133
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
178 000
4.6 %
83.5 %
106
 
 
Outside agglomerations
35 000
3.3 %
16.5 %
77
 
 
 
 
 
Employment:
 
 
Full time
120 000
5.8 %
56.5 %
133
 
 
Part time
34 000
3.1 %
15.9 %
71
 
 
Training
4 000
1.4 %
2.0 %
31
 
 
Not working
54 000
3.9 %
25.6 %
89
 
 
 
 
 
Education and further training:
 
 
Compulsory
21 000
2.7 %
9.9 %
61
 
 
Middle
77 000
3.2 %
36.2 %
72
 
 
High
115 000
7.0 %
53.8 %
159
 
 
 
 
 
Strong and very strong interests:
 
 
Science and technology
157 000
6.3 %
73.8 %
144
 
 
Economy
183 000
9.1 %
86.2 %
209
 
 
Stock exchange, investments, financial markets
129 000
12.7 %
60.6 %
291
 
 
Cars and motorcycles
63 000
6.3 %
29.8 %
144
 
 
Computer and IT
103 000
6.5 %
48.3 %
149
 
 

Source: MACH Basic 2021-1 / Basis: german-language group, 4'875'000 Personen

 
Downloads
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich