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Glückspost
 
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Current, exciting and entertaining - every week

Whether in Hollywood or Switzerland, on the catwalks of the world or the local folk music scene: GlücksPost is always at the heart of the action.

In entertaining articles, we tell interesting stories from the royal houses, look behind the scenes of film and TV studios, report on captivating stories from Switzerland and abroad, and introduce people who are in the spotlight. GlücksPost also provides useful advice – with all the latest tips for increasing your quality of life. Our team of proven experts is equally at home in the fields of health, exercise, psychology and wellness as it is with animals, gardening, consumer issues, money and travel.

GlücksPost is not only exciting, it will help you get more out of life – every week!

Facts & Figures
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Characteristic:
women’s magazine
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Readership:
256 000 readers, German language group (Source: MACH Basic 2021-2)
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Distributed circulation:
109 280 copies (source: WEMF/authenticated 2021)
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1/1 page, gross rate:
4c CHF 12'900
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Frequency:
weekly Thursday
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c grossCHF 50
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Reach:
5.3% in the German language group (Source: MACH Basic 2021-2)
Gender
28 %
Male
72 %
Female
Age
11 %
between 14 and 34 years
22 %
between 35 and 54 years
67 %
older than 55 years
Household income
35 %
up to 4'000 CHF
44 %
between 4'001 and 8'000 CHF
21 %
more than 8'000 CHF
School education
35 %
compulsory
55 %
middle
10 %
high
Very strong affinities
113
Health and nutrition
113
Animals and nature
118
Family, children and partnership
134
Clothing and fashion
156
Cosmetics, body care, beauty
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
12'900
 
 
icon
2/1 panorama
398 x 261
420 x 282
23 200
 
 
icon
2/2 panorama
398 x 129
420 x 140
15 600
 
 
icon
1/2 portrait
93 x 261
104 x 282
7'800
 
 
icon
1/2 landscape
189 x 129
210 x 140
7'800
 
 
icon
1/3 portrait
61 x 261
71 x 282
5'500
 
 
icon
1/3 landscape
189 x 85
210 x 96
5'500
 
 
icon
1/4 portrait
45 x 261
56 x 282
4'200
 
 
icon
1/4 landscape
189 x 63
210 x 74
4'200
 
 
icon
1/4 corner
93 x 129
104 x 140
4'200
 
 
icon
1/8 landscape
189 x 28
210 x 38
2'300
 
 
icon
1/8 portrait
43 x 127
58 x 142
2'300
 
 
icon
1/8 corner
91 x 61
106 x 76
2'300
 
 
icon
1/16 portrait
43 x 61
58 x 76
1'300
 
 
icon
1/16 landscape
91 x 28
106 x 38
1'300
 
 
icon
1/32 landscape
43 x 28
58 x 38
680
 
 

Advertisment guidelines:

  • Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
  • For bleed-off, trim +5 mm applies on all 4 edges.
  • Text and parts which may not be trimmed must be 8 mm from the edge.
  • All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2nd cover
189 x 261
210 x 282
14'900
 
 
icon
3rd cover
189 x 261
210 x 282
14'500
 
 
icon
outside back cover
189 x 261
210 x 282
15'500
 
 
 
 
Advertorial

Advertorials are not eligible for volume discounts, agency commission or YTP.

 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
189 x 261
210 x 282
12'900
 
 
icon
2/1 Page
398 x 261
420 x 282
23'200
 
 

Design guidelines:

  • Name and logo of the publication and its sections may not be used.
  • The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
  • The client must be clearly visible.
  • The advertorial must feature the word ADVERTORIAL at the top right or top left.
  • Prior to publication, we require a layout for approval by the publisher
 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Caminada. Das Magazin, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60'000
2%
 
 
100'000
3%
 
 
200'000
4%
 
 
300'000
5%
 
 
400'000
6%
 
 
500'000
7%
 
 
600'000
8%
 
 
750'000
9%
 
 
900'000
10%
 
 
1'050'000
11%
 
 
1'200'000
12%
 
 
1'400'000
13%
 
 
1'650'000
14%
 
 
1'900'000
15%
 
 
2'150'000
16%
 
 
2'400'000
17%
 
 
2'700'000
18%
 
 
3'000'000
19%
 
 
3'300'000
20%
 
 
3'600'000
21%
 
 
3'900'000
22%
 
 
4'200'000
23%
 
 
4'500'000
24%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing

 
 
Gross sales
General settlement discount
 
 
100'000
2%
 
 
200'000
3%
 
 
400'000
5%
 
 
500'000
6%
 
 
750'000
7%
 
 
1'000'000
8%
 
 
1'250'000
9%
 
 
1'500'000
10%
 
 
1'750'000
11%
 
 
2'000'000
12%
 
 
2'500'000
13%
 
 
3'000'000
14%
 
 
3'500'000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
  • All bookings must be made via the web-based Marketplace of Ringier Advertising.
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.
 
 
Agency commission AC

For authorised media and advertising agencies: 15% of net
Specialities: 5% of net

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG 15% of net
Specialities (inserts, bound inserts, etc.) 5% of net 

 
 
Extra costs
 
 
Ad placement guarantee

1/2 page and larger: 10% of gross rate
Smaller than 1/2 page: 20% of gross rate
Minimum format: 1/3 page portrait or landscape

 
 
Common campaign

Per third-party ad: 30% of the gross rate 1/1 page. Without turnover discount, AC or YTP.
Template must be submitted to the publisher

General terms and conditions apply

 
 
Specialities 2021
 
 
Prices of specialities

Circulation 125 000 copies (subscription 97 000 copies / newsstands 28 000 copies) +3% surchages

All prices in CHF gross, plus VAT.

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
14 375
25 500
25 500
31 250
40 375
 
 
16 to 25 g
16 125
25 500
26 125
33 875
43 000
 
 
26 to 35 g
19 500
26 875
36 375
45 625
 
 
36 to 50 g
23 500
27 500
39 125
48 125
 
 
51 to 75 g
45 500
45 500
54 750
 
 
76 to 100 g
52 250
52 250
61 250
 
 

Heavier specialities upon request. Reservation/cancellation 5 weeks before publication.

30% surcharge for insert with product sample
Minimum format 140 x 90 mm / maximum format 210 x 148 mm

 
 
smartFinishing
 
 
 
 
 
Advertisement
Glued insert
Bound insert
Loose insert
Piggyback
 
 
Split
Ja
Ja
Ja
Ja
 
 
Split surcharge
3 000
3 000
3 000
3 000
3 000
 
 

4 Cycle/newsagents/subscriptions (post code)
5  Split surcharge is not eligible for turnover discounts, AC or YTP

 
 
Formats / Weights
 
 
 
 
 
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
Size min
2 Pages
4 Pages
2 Pages
2 Pages
 
 
Size max.
24 Pages
32 Pages
32 Pages
64 Pages
 
 
Thickness max
2mm
2mm
2mm
2mm
3mm
 
 
Format min. width
60mm
65mm
105/115mm
105mm
105mm
 
 
Format min. height
80mm
84mm
148mm
148mm
210mm
 
 
Format max. width
175mm
110mm
Magazine format
195mm
Magazine format
 
 
Format max. height
210mm
170mm
Magazine format
262mm
Magazine format
 
 
Paper weight min. 2 pages
120gm2
115gm2
115gm2
 
 
Paper weight min. 4–8 pages
80gm2
90gm2
80gm2
80gm2
 
 
Paper weight min. > 8 pages
50gm2
54gm2
50gm2
50gm2
 
 
Paper weight max. 4 pages
300gm2
300gm2
300gm2
300gm2
 
 
Total weight min.
2g
2g
2g
2g
2g
 
 
Total weight max.
20g
20g
49g
49g
99g
 
 
Overfold on back half of sheet
10mm
 
 
Head trim (fixed inserts only)
5mm
 
 
Foot trim max.
23mm
 
 
Glue strips
3mm from left edge
3mm from left edge
 
 
Max allowances +/-
9 mm / axial 4°
9 mm / axial 5°
 
 
Split options
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
Kiosk/Subscription
 
 
Layout errors
2%
2%
2%
2%
2%
 
 

3 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP

Fixed insert: in the front part of the magazine, top or bottom half, right-hand side
Product sample: in the front part or the artificial centre of the magazine
Bound insert: in the centre of the magazine
Loose insert: in an unspecified place in the magazine
Piggyback: on the back cover of the magazine

 
 
Technical specifications

Equipment
Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.

Packaging for delivery
Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.

Dummies, sketches
The final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.

Delivery
10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen

Delivery conditions
DDP (Incoterm 2010)

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
07.01.2021
21.12.2020
 
 
2
14.01.2021
28.12.2020
 
 
3
21.01.2021
07.01.2021
 
 
4
28.01.2021
14.01.2021
 
 
5
04.02.2021
21.01.2021
 
 
6
11.02.2021
28.01.2021
 
 
7
18.02.2021
04.02.2021
 
 
8
25.02.2021
11.02.2021
 
 
9
04.03.2021
18.02.2021
 
 
10
11.03.2021
25.02.2021
 
 
11
18.03.2021
04.03.2021
 
 
12
25.03.2021
11.03.2021
 
 
13
01.04.2021
18.03.2021
 
 
14
08.04.2021
25.03.2021
 
 
15
15.04.2021
01.04.2021
 
 
16
22.04.2021
08.04.2021
 
 
17
29.04.2021
15.04.2021
 
 
18
06.05.2021
22.04.2021
 
 
19
12.05.2021
29.04.2021
 
 
20
20.05.2021
06.05.2021
 
 
21
27.05.2021
11.05.2021
 
 
22
03.06.2021
20.05.2021
 
 
23
10.06.2021
27.05.2021
 
 
24
17.06.2021
01.06.2021
 
 
25
24.06.2021
10.06.2021
 
 
26
01.07.2021
17.06.2021
 
 
27
08.07.2021
24.06.2021
 
 
28
15.07.2021
01.07.2021
 
 
29
22.07.2021
08.07.2021
 
 
30
29.07.2021
15.07.2021
 
 
31
05.08.2021
22.07.2021
 
 
32
12.08.2021
29.07.2021
 
 
33
19.08.2021
05.08.2021
 
 
34
26.08.2021
12.08.2021
 
 
35
02.09.2021
19.08.2021
 
 
36
09.09.2021
26.08.2021
 
 
37
16.09.2021
02.09.2021
 
 
38
23.09.2021
09.09.2021
 
 
39
30.09.2021
16.09.2021
 
 
40
07.10.2021
23.09.2021
 
 
41
14.10.2021
30.09.2021
 
 
42
21.10.2021
07.10.2021
 
 
43
28.10.2021
14.10.2021
 
 
44
04.11.2021
21.10.2021
 
 
45
11.11.2021
28.10.2021
 
 
46
18.11.2021
04.11.2021
 
 
47
25.11.2021
11.11.2021
 
 
48
02.12.2021
18.11.2021
 
 
49
09.12.2021
25.11.2021
 
 
50
16.12.2021
02.12.2021
 
 
51
23.12.2021
09.12.2021
 
 
 
 
Super puzzle
 
 
Schedule
 
 
 
 

Published: monthly

First day of sale: Monday

Delivery of data: 15 working days before publication

Cancellation deadline: 20 working days before publication

 
 
Columns / Classified ads
 
 
Advertisment - Basic rates in CHF (per millimeter height)

Advertisment - Basic rates in CHF (per millimeter height)

 
 
Classifieds / sub-classifieds
1-column price 45 mm width
2-column price 95 mm width
 
 
Rendezvous
 
 
She seeks him
3.50
7.00
 
 
She seeks her
3.50
7.00
 
 
He seeks her
3.50
7.00
 
 
He seeks him
3.50
7.00
 
 
Leisure
3.50
7.00
 
 
Mediator
5.70
11.40
 
 
Consulting / Help
 
 
with 0900 no
4.70
9.40
 
 
privat, no 0900 no
4.70
9.40
 
 
Marketplace
2.00
4.00
 
 
cash loan / leasing
4.70
9.40
 
 
Vacation/Recreation
3.50
7.00
 
 
Health/Beauty
3.50
7.00
 
 
Job advertisement
3.50
7.00
 
 

Closing date: Thursday, 3:00 p.m. 7 days before publication, except in weeks with public holidays or if already sold out

 
 
Surcharges
 
 
 
 
Services
CHF
 
 
Box number fee
20
 
 
colours
50
 
 
Additional corrections
20
 
 
Frequency discount

Starting from 3 x 5% for orders submitted at the same time, no size or text changes.

 
 
Online discount

10% online discount

 
 
Other details

Cancellations are only accepted in writing

  • Layout ads with lettering and logos can be accepted in the sections.
  • Data media: PDF, JPEG, EPS, TIFF (300dpi).
  • The section chosen by the customer must be precisely specified. Otherwise, complaints will not be accepted.

Advertising rates effective 01.01.2021; rates subject to change; all rates in CHF gross plus 7.7% VAT. The editorial team reserves the right to request advance payment. The editorial team cannot accept any responsibility for the information and statements contained in advertisements.

For further information, please contact the sections department: Tel: +41 58 909 99 88 / gptreffpunkt@ringier.ch

 
 
Technical specifications
 
 

Print material

  • Colours: In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
  • Print process: Offset
  • UCR: 300% (sum of C+M+Y+K)
  • ICC profile: ISO Coated_V2_300_eci

Data preparation

  • Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
  • Documents: PDF/X-3. Other documents on request
  • Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi.
  • Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
  • Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
  • Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer

  • Mail: anzeigen-prod@ringier.ch
  • Postal address: Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data

  • Magazine format: 210 x 282 mm Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge
 
 
Media Data
 
 
 
 
Glückspost
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
256 000
5.3 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
72 000
2.9 %
27.9 %
56
 
 
Female
185 000
7.6 %
72.1 %
144
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
10 000
2.9 %
3.9 %
55
 
 
Between 20 and 29 Years
12 000
1.6 %
4.5 %
31
 
 
Between 30 and 39 Years
18 000
2.2 %
7.1 %
43
 
 
Between 40 and 49 Years
25 000
3.1 %
9.8 %
59
 
 
Between 50 and 59 Years
46 000
5.3 %
18.0 %
101
 
 
60+ Years
145 000
10.9 %
56.7 %
207
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
89 000
12.7 %
34.7 %
241
 
 
Between 4'001 and 8'000 CHF
112 000
6.1 %
43.8 %
115
 
 
More than 8'000 CHF
55 000
2.4 %
21.4 %
45
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
182 000
4.8 %
70.9 %
90
 
 
Outside agglomerations
75 000
7.1 %
29.1 %
135
 
 
 
 
 
Employment:
 
 
Full time
51 000
2.4 %
19.7 %
46
 
 
Part time
55 000
5.1 %
21.6 %
97
 
 
Training
8 000
2.6 %
3.2 %
50
 
 
Not working
142 000
10.2 %
55.4 %
194
 
 
 
 
 
Education and further training:
 
 
Compulsory
91 000
11.5 %
35.4 %
219
 
 
Middle
141 000
5.8 %
55.0 %
110
 
 
High
25 000
1.5 %
9.6 %
29
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition
210 000
6.0 %
82.1 %
113
 
 
Animals and nature
202 000
6.0 %
79.0 %
113
 
 
Family, children and partnership
183 000
6.2 %
71.3 %
118
 
 
Cosmetics, body care, beauty
110 000
8.2 %
43.0 %
156
 
 
Clothing and fashion
108 000
7.1 %
42.3 %
134
 
 

Source: MACH Basic 2021-2 / Basis: german-language group, 4'875'000 persons

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

Newsletter – Wir versorgen Sie mit den aktuellsten Neuigkeiten
 
Your Contacts
Lorris
Kennel
Media Consultant International
Sales International
Sarina
Guggiana
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich