The joys of life and the beauty of Switzerland!
The magazine covers topics such as hikes and walks in Switzerland, portraits of local producers, easy-to prepare recipes, encounters with artisans, advertorials, the beauty of gardens, practical tips, DIYs and special knitting pages.
Facts
- CharacteristicPublic
- Readership233 000
- Reach13 %
- Distributed circulation66 193
- 1/1 page, gross rateCHF 20 900
- Frequency4x per year
- DistributionFrench-speaking Switzerland
Source for readership and reach: MACH Basic 2024-1 (basis: French-speaking language group of 1 786 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2023
Media Facts
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 233 | 13 % | 100 % | 100 |
| Gender | ||||
| Male | 88 | 10.1 % | 37.8 % | 78 |
| Female | 145 | 15.8 % | 62.2 % | 121 |
| Age | ||||
| 14 – 34 years | 29 | 5.2 % | 12.3 % | 40 |
| 35 – 54 years | 61 | 10.2 % | 26.3 % | 78 |
| 55+ years | 143 | 22.7 % | 61.4 % | 174 |
| Age | ||||
| 14 – 19 years | 8 | 5.8 % | 3.4 % | 45 |
| 20 – 29 years | 12 | 4.3 % | 5 % | 33 |
| 30 – 39 years | 19 | 6.4 % | 8.2 % | 49 |
| 40 – 49 years | 29 | 9.7 % | 12.4 % | 74 |
| 50 – 59 years | 45 | 14.7 % | 19.3 % | 113 |
| 60+ years | 120 | 25.1 % | 51.7 % | 192 |
| Household income in CHF | ||||
| Up to 3,999 | 56 | 16.9 % | 24.2 % | 130 |
| 4,000 – 7,999 | 104 | 14.2 % | 44.8 % | 109 |
| 8,000+ | 72 | 10.1 % | 31 % | 77 |
| Type of residential area | ||||
| Metropolitan area: central core | 183 | 12.2 % | 78.4 % | 93 |
| Outside metropolitan areas | 50 | 17.6 % | 21.6 % | 135 |
| Employment | ||||
| Full time | 55 | 8.4 % | 23.6 % | 65 |
| Part time | 43 | 12.6 % | 18.6 % | 97 |
| In education/training | 11 | 6.6 % | 4.8 % | 51 |
| Unemployed | 123 | 19.8 % | 52.9 % | 152 |
| Education | ||||
| Compulsory | 60 | 15.2 % | 26 % | 117 |
| Medium | 105 | 14.2 % | 45.1 % | 109 |
| High | 67 | 10.3 % | 29 % | 79 |
| Very strong/generally strong interest | ||||
| Information for consumers | 152 | 17.3 % | 65.3 % | 133 |
| Cosmetics. body care. beauty | 73 | 16.4 % | 31.2 % | 126 |
| Health and nutrition | 175 | 15.3 % | 75.2 % | 117 |
| Clothes and fashion | 83 | 15.2 % | 35.7 % | 117 |
| Living and furnishing | 107 | 15.2 % | 46.1 % | 117 |
Publication and advertising deadlines
Publication and advertising deadlines
| Issue | Publication | Advertising deadline | Deadline for print material |
|---|---|---|---|
| 01 | 24.04.2024 | 03.04.2024 | 03.04.2024 |
| 02 | 12.06.2024 | 22.05.2024 | 22.05.2024 |
| 03 | 25.09.2024 | 04.09.2024 | 04.09.2024 |
| 04 | 20.11.2024 | 30.10.2024 | 30.10.2024 |
Rates
Rates
Cover pages
| Formats | Placement | Full bleed in mm (B x H) | Print space in mm (B x H) | Gross price CHF |
|---|---|---|---|---|
| 2nd cover page | – | 210 x 282 | 189 x 261 | 23,500 |
| 3rd cover page | – | 210 x 282 | 189 x 261 | 23,500 |
| 4th cover page | – | 210 x 282 | 189 x 261 | 26,200 |
| Opening | 420 x 282 | 398 x 261 | 48,500 |
Double-page spreads
| Formats | Full bleed in mm (B x H) | Print space in mm (B x H) | Gross price CHF |
|---|---|---|---|
| 2/1 page | 420 x 282 | 398 x 261 | 41,800 |
| 2 x 1/2 landscape | 420 x 140 | 398 x 129 | 30,000 |
Advertorials
| Formats | Full bleed in mm (B x H) | Print space in mm (B x H) | Gross price CHF |
|---|---|---|---|
| 2/1 page | 420 x 282 | 398 x 261 | 43,300 |
| 1/1 page | 210 x 282 | 189 x 261 | 22,400 |
Production surcharges
The following production surcharges apply when creating print material (text and design) via the Brand Studio*:
| Formats | Layout | Full bleed in mm (W x H) | Gross price in CHF** |
|---|---|---|---|
| 2/1 page | Magazine or journal format | 420 x 282 | 5,000 |
| 1/1 page | Magazine or journal format | 210 x 282 | 3,300 |
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium
Bound supplement
- Heavy specialities on request
| Weights in gramm | Gross price CHF |
|---|---|
| ≤ 15 | 23,460 |
| 16 – 25 | 25,852 |
| 26 – 35 | 28,520 |
| 36 – 50 | 32,844 |
Tip-on
- Heavy specialities on request
| Weights in gramm | Gross price CHF |
|---|---|
| ≤ 15 | 11,040 |
| 16 – 25 | 13,616 |
| 26 – 35 | 16,376 |
| 36 – 50 | 19,964 |
Loose supplement
- Heavy specialities on request
- 30 % surcharge for inserts with samples
| Weights in gramm | Gross price CHF |
|---|---|
| ≤ 15 | 24,840 |
| 16 – 25 | 27,508 |
| 26 – 35 | 30,176 |
| 36 – 50 | 34,776 |
Product supplement
| Weights in gramm | Gross price CHF |
|---|---|
| ≤ 15 | 21,068 |
| 16 – 25 | 21,068 |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.
Specials
Specials
Specifications & delivery
Specifications & delivery
Publishing title
Circulation
| Title | Circulation 2024 | Subscriptions | Kiosk sales |
|---|---|---|---|
| CôtéNature | 92,000* | 66,000 | 26,000 |
Technical conditions
| Print process | Offset |
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine |
| UCR | 300 % (sum C+M+Y+K) |
| ICC profile | ISO Coated_V2_300_eci |
| Print material colours | To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard. |
| Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
| Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
| Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
| Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Delivery
| Address for data transfer | prepresse@ringier.ch |
| Technical information | Ringier SA Prépresse Annonces Lise Schaeffler +41 58 269 28 97 |
| Postal address | Ringier SA Prépresse Annonces Pont Bessières 3 CP 7289 CH-1002 Lausanne |
Requirements for the creation of advertorials
| Publishing title | The name and logo of the title and its sections may not be used |
| Typography & Layout | The advertorial must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader |
| Client | The advertiser must be clearly recognisable |
| Note | The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right |
| Autorisation | Before publication, we request a layout for approval by the publisher |
Bound supplement
Technical conditions
| Formate | Minimum: 115 x 140 mm Maximum: 210 x 282 mm |
| Scope | Minimum: 2 pages Maximum: 48 pages (higher number of pages following the presentation of a dummy version) |
| Paper | 2 pages: max. 100 – 240 gm2 4 – 8 pages: max. 60 gm2 From 8 pages: max. 40 gm2 |
| Trim | Header trim: 5mm Footer trim: min. 5mm and max. 23mm (ideal) |
| Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplements is stuck into the binding. Supplements with more than 4 pages should not be stapled. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication. |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time. |
| Scheduling | Multiple bound supplements are possible per issue. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). four or more third-party ads on request. |
| Design | For bleed designs, texts and image elements that must not be cut must be 8 mm from the edge of the format (cut differences and fold rise). |
| Positioning | Between 2 printed sheets. |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Delivery times
| Monday – Thursday | 07.00h – 11.30h or 13.30h – 15.30h |
| Friday | 07.00h – 11.30h |
Delivery times
Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60
Delivery from outside Switzerland
The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.
Tip-on
Technical conditions
| Formats | Minimum: 60 x 80 mm Maximum: 170 x 252 mm |
| Scope | min. 2 pages |
| Weight | max. 20 g |
| Thickness | max. 2 mm |
| Quality | Postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm2 and maximum 300 gm2. |
| Restrictions | Bound tip-ons on agreement only (stapling position). |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.). |
| Booking & Cancellation | 5 weeks before publication. |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Glue strips | 3 mm from the left edge (glue strips on the item to be glued) |
| Positioning | – On the right-hand ad page – On the top or bottom half of the page (according to the tip-on diagram) |
| Positional deviations | +/- 9 mm possible (horizontal/vertical) / 4° axial |
| Carrier ad | Minimum format 1/1 page |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Delivery times
| Monday – Thursday | 07.00h – 11.30h or 13.30h – 15.30h |
| Friday | 07.00h – 11.30h |
Delivery times
Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60
Delivery from outside Switzerland
The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.
Loose supplement
Technical conditions
| Formats | Minimum: 100 x 150 mm Maximum: 195 x 267 mm |
| Scope | Minimum: 2 pages Maximum: 32 pages (higher number of pages following the presentation of a dummy version) |
| Paper | Individual sheet, double-sided: max. 120 – 300 gm2 4 – 8 pages: 80 gm2 (higher on request) From 8 pages: 60 gm2 (higher on request) |
| Weight | max. 49 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm (thicker product on request) |
| Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time |
| Scheduling | Multiple loose supplements are possible per issue |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Positioning | Anywhere inside the magazine |
Packaging specifications
- Quantities suitable for handling
- A grip height of maximum 12 cm per layer
- Not entwined or bound, cleanly palletised
- Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
- The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Stack inserts and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Delivery times
| Monday – Thursday | 07.00h – 11.30h or 13.30h – 15.30h |
| Friday | 07.00h – 11.30h |
Delivery times
Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60
Delivery from outside Switzerland
The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.
Product sample
Technical conditions
| Formats | Minimum: 65 x 84 mm Maximum: 110 x 170 mm |
| Weight | max. 20 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm |
| Glue strips | 3 mm |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge. |
| Scheduling | Only one product sample is possible per magazine and issue. |
| Positioning | – On the right-hand ad page – On the top or bottom half of the page (according to the tip-on diagram) |
| Carrier ad | Minimum format 1/1 page |
Plastic bag properties
- Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
- Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
- Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material
The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.
Strain
Bags containing liquid must withstand the following weights:
| Static pressure | 1,000 kg for 15 seconds or 600 kg for 8 hours |
| Dynamic pressure | 600 kg for 1 hour |
| Heat resistance | min. 200°C |
Quality standards
95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:
- Positional deviations
- horizontal/vertical: max. +/- 8 mm
- axial: max. 5°
- Missing tip-ons
- Tip-ons glued in the wrong way round
Packaging of product samples for delivery
Bags that are delivered randomly mixed up or that stick to each other cannot be processed.
- Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
- Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:
- Supplement name, especially type description (code and similar)
- Item
- Issue/no.
- Product type
- Copies per pallet
- Pallet number
- Client
- Sender
- Production date
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.
Delivery times
| Monday – Thursday | 07.00h – 11.30h or 13.30h – 15.30h |
| Friday | 07.00h – 11.30h |
Delivery times
Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
+41 58 787 34 32 or +41 58 787 33 60
Delivery from outside Switzerland
The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
Côté NATURE
Advertising formats
Your Points of Contact
Claudia Dippel
Head of Sales Publikumsmedien
Sales
+41 44 259 89 43
claudia.dippel@ringier.ch
Print Services
Media Service Print
Operations
+41 44 259 88 44
mediaserviceprint@ringier.ch
