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Caminada. Das Magazin
 
Caminada. Das Magazin

«Caminada. Das Magazin» stands for everything that is important to cult chef Andreas Caminada: His passion for cooking. His producers. His friends. His interest in art, design, fashion, architecture. The chef not only contributes his best recipes, he sets the topics and lets you participate exclusively in interviews and stories.

Facts & Figures
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1/1 page, gross rate:
4c CHF 16'500
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Frequency:
2x per year
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Language:
German
Overview
 
Advertising rates
 
 
Basic Rates

General guidelines

Prices and data are subject to change without notice. All technical data and weight specifications are given without guarantee. All prices in CHF excl. 7.7% VAT; prices valid from November 1, 2021.

Technical specifications

  • Regular issue: 100 000 copies
 
 
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
2/1 first panorama
420 x 282
33'500
 
 
icon
2/1 second panorama
420 x 282
31'900
 
 
icon
2/1 third panorama
420 x 282
29'000
 
 
icon
2/1 panorama
420 x 282
29'000
 
 
icon
1/1 page
210 x 282
16'500
 
 
 
 
Basic Rates
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
1/1 page
210 x 282
220 x 292
16'500
 
 
icon
2/1 panorama
420 x 282
430 x 292
29'000
 
 
 
 
Cover pages
 
 
 
 
Formats
Page
Type area
Width x height in mm
Trim size
Width x height in mm
Gross rate in CHF
b/w or 4c
 
 
icon
3rd cover
210 x 282
17'500
 
 
icon
outside back cover
210 x 282
19'500
 
 
icon
Opening
420 x 282
34'800
 
 
 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Caminada. Das Magazin, Interview, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60'000
2%
 
 
100'000
3%
 
 
200'000
4%
 
 
300'000
5%
 
 
400'000
6%
 
 
500'000
7%
 
 
600'000
8%
 
 
750'000
9%
 
 
900'000
10%
 
 
1'050'000
11%
 
 
1'200'000
12%
 
 
1'400'000
13%
 
 
1'650'000
14%
 
 
1'900'000
15%
 
 
2'150'000
16%
 
 
2'400'000
17%
 
 
2'700'000
18%
 
 
3'000'000
19%
 
 
3'300'000
20%
 
 
3'600'000
21%
 
 
3'900'000
22%
 
 
4'200'000
23%
 
 
4'500'000
24%
 
 
*Gross according to rate less special discouonts, plus additional costs (placement surcharges)
 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing.

 
 
Gross sales
General settlement discount
 
 
100'000
2%
 
 
200'000
3%
 
 
400'000
5%
 
 
500'000
6%
 
 
750'000
7%
 
 
1'000'000
8%
 
 
1'250'000
9%
 
 
1'500'000
10%
 
 
1'750'000
11%
 
 
2'000'000
12%
 
 
2'500'000
13%
 
 
3'000'000
14%
 
 
3'500'000
15%
 
 
Dynamic Pricing Guidelines
  • Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
  • All bookings must be made via the web-based Marketplace of Ringier Advertising.
  • Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
  • The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.
 
 
Agency commission AC

Authorised media and advertising agencies: 15%

 
 
Yearly turnover bonus YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
18.06.2021
21.05.2021
 
 
2
19.11.2021
22.10.2021
 
 
 
 
Technical specifications
 
 

Print material

Colours: In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print process: Offset
UCR: 300% (sum of C+M+Y+K)
ICC-Profil: PSO_Uncoated.icc

Data preparation:

Data format: Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents: PDF/X-3. Other documents on request
Images Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour composition: All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pages: For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer:

E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data:

Magazine format 210 x 282 mm
Bleed advertisements +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge

 
Your Contacts
Esther
Staub
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich
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