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Blick
 
Journalism with people in mind

Blick is published from Monday to Saturday with a daily readership of a half million. As a Swiss tabloid newspaper, it sets standards and reports daily on topics that affect people in our country – uncomfortable, provocative and blunt when necessary. Blick is about emotion, in good times and bad. We show the people, we show the tears – of laughter and of sorrow. Big stories and big pictures in the news, economy, politics, world, lifestyle and sports segments. Blick is independent – neither left nor right of centre.

The separate sports section reports on current sporting events from Switzerland and around the world, telling the stories behind the statistics and talking frankly with the people involved. As exclusive supplements, the regular Blick special editions are dedicated to exciting topics such as travel, cars, football, ice hockey and much more.

In addition to the printed Blick publications, the Blick Group also reaches people over the online portals Blick.ch, apps such as Blick News & Sport, Blick E-Paper, and social media channels such as Facebook, Twitter, Instagram, Youtube and LinkedIn. SonntagsBlick and Blick TV round off the Blick Group portfolio.

Facts & Figures
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Characteristic:
daily newspaper
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Readership:
376'000 readers, German language group (Source: MACH Basic 2021-1)
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Distributed circulation:
95'944 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
4c CHF 26'200
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Frequency:
Monday to Saturday
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 70
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Reach:
7.7% in the German language group (Source: MACH Basic 2021-1)
Gender
60 %
Male
40 %
Female
Age
22 %
between 14 and 34 years
29 %
between 35 and 54 years
49 %
older than 55 years
Household income
21 %
up to 4'000 CHF
43 %
between 4'001 and 8'000 CHF
36 %
more than 8'000 CHF
School education
23 %
compulsory
58 %
middle
19 %
high
Very strong affinities
123
Cosmetics, body care, beauty
116
Sports
122
Stock exchange, investments, financial markets
149
Cars and motorcycles
115
Entertainment and communication devices
Overview
 
Advertising rates 2021
 
 
Basic Rates

All advertising formats placed adjoining text.

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
1/1 page
290 x 440
26 200
 
 
icon
First 1/1 page
290 x 440
32 800
 
 
icon
Juniorpage
241 x 342
23 600
 
 
icon
1/2 portrait
143 x 440
19 300
 
 
icon
1/2 landscape
290 x 218
19 300
 
 
icon
3/8 landscape
290 x 163
15 450
 
 
icon
1/3 portrait
94 x 440
13 800
 
 
icon
1/3 landscape
290 x 145
13 800
 
 
icon
1/4 portrait
143 x 218
11 300
 
 
icon
1/4 landscape
290 x 108
11 300
 
 
icon
1/6 portrait
45 x 440
8 600
 
 
icon
1/6 portrait
94 x 218
8 600
 
 
icon
1/6 landscape
290 x 71
8 600
 
 
icon
1/8 portrait
94 x 163
6 750
 
 
icon
1/8 landscape
143 x 108
6 750
 
 
icon
1/8 landscape
290 x 53
6 750
 
 
 
 
Double-page spreads
 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
2/1 center
610 x 440
53 600
 
 
icon
2x 1/1 not centrefold
610 x 440
49 800
 
 
icon
2x 1/1 starting panorama page 2+3
610 x 440
64 800
 
 
icon
2/2 not centrefold
610 x 218
44 700
 
 
icon
2/4 not centrefold
610 x 108
24 300
 
 
icon
1/1 centered panorama
290 x 440
36 700
 
 
icon
1/1 centered panorama
290 x 218
28 950
 
 
 
 
Special placement/form
 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
Frontpage, 1/3 landscape
290 x 145
30 900
 
 
icon
premium sport page, footer
290 x 33
7 800
 
 
icon
front page, footer
290 x 33
9 650
 
 
icon
last page, footer
290 x 33
7 800
 
 
icon
weather, footer
290 x 33
6 600
 
 
icon
weather, panel portrait
45 x 174
6 350
 
 
icon
weather, L-shaped ad
Total mm x 372
12 000
 
 
icon
mirrored ad, single column (2 x)
45 x 440
15 300
 
 
icon
mirrored ad, two columns (2 x)
94 x 440
27 600
 
 
icon
sole advertisement
94x 70
6 300
 
 
icon
circle advertisement
100 x 100
9 200
 
 
icon
triangle at base, right or left margin
145 x 145 x 206
13 900
 
 
icon
consecutive ads, 4 pages
4 x 290 x 440
79 600
 
 
icon
last page, 1/4 page
290 x 108
13 200
 
 
icon
1/2 landscape on page 3
290 x 218
28 700
 
 
 
 
Display ad

Placed at the bottom of an editorial page. Bordered by editorial content.

 
 
 
Formats
Width x height
Gross rate in CHF
 
Page
in mm
b/w or 4c
 
 
icon
1/4 portrait
143 x 218
13 550
 
 
icon
1/6 portrait
94 x 218
9 700
 
 
icon
1/8 portrait
94 x 163
7 800
 
 

We would be happy to advise you personally on other special ad placements.Prices valid from 1.1.2019 for dispositions from Switzerland, all prices in CHF plus value added tax.

 
 
Columns / Classified ads
 
 
Classified advertisements
 
 
 
 
Section
Publication date
Price in CHF 4c
Price in CHF b/w
Rate type
 
 
Marketplace
daily
10.00
8.60
1 Sp. / per mm
 
 
Vehicle market
daily
10.00
8.60
1 Sp. / per mm
 
 
Vehicle offers
daily
10.00
8.60
1 Sp. / per mm
 
 

Column widths / Formats:

 
 
 
 
 
 
Marketplace
Column widths
 
 
1 column
45 mm wide
 
 
2 columns
94 mm wide
 
 
3 columns
143 mm wide
 
 
4 columns
192 mm wide
 
 
5 columns
241 mm wide
 
 
6 columns
290 mm wide
 
 

Discounts: Frequency or turnover discount will be deducted. AC: 5% on all classifieds
Closing date: Two working days before publication with a deadline of 9:00 a.m.

 
 
 
 
 
 
Frequency discount classified advertisement
 
 
 
10x
5%
 
 
20x
8%
 
 
30x
10%
 
 
50x
15%
 
 
100x
20%
 
 

12 month period.

 
 
Online ad services

Classified ads can be posted on the internet as well (blick.ch/rubrikanzeigen). Discount for online orders: 5%.
Please note that payment for online orders must be made by credit card.

For further information, please contact the sections department: Tel: +41 58 909 99 66 / rubrikanzeigen@ringier.ch

 
 
Discounts
 
 
Discounts

Closing discount:

Cumulated annual gross turnover* at Blick & SonntagsBlick in CHF
(Blick.ch and BlickMobile may be taken into account by prior agreement)

 
 
Turnover accumulated
Discount
 
 
30 000
2%
 
 
55 000
4%
 
 
85 000
6%
 
 
150 000
7%
 
 
250 000
8%
 
 
350 000
9%
 
 
450 000
10%
 
 
625 000
12%
 
 
775 000
13%
 
 
950 000
14%
 
 
1 100 000
15%
 
 
1 300 000
16%
 
 
1 500 000
17%
 
 
1 700 000
18%
 
 
1 900 000
19%
 
 
2 100 000
20%
 
 
2 400 000
22%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing.

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines

Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
All bookings must be made via the web-based Marketplace of Ringier Advertising.
Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.

 
 
Frequency discount
 
 
 
 

For Blick only. No size changes, 1/4 page maximum. Change of subject/text for complete advertisements only.

 
 
Quantity
Discount
 
 
3
2%
 
 
6
5%
 
 
13
10%
 
 
26
13%
 
 
50
18%
 
 
100
20%
 
 

Separate frequency discount for classified advertisements.

 
 
Agency commission AC

Authorised media and advertising agencies: 5% of net.

 
 
Yearly turnover bonus YTP

At a minimum annual turnover of CHF 30 000 15% of net.

 
 
Special discounts

Special discount over 20% excludes further discounts such as volume, frequency and combination discounts, etc. No AC/YTP
from 35%.

Education and further education 12%
Political notices 15%
Culture and events 30%
Advertorials 0%

 
 
Supplements
 
 
Basic rates

All rates in CHF gross plus 7.7% VAT

circulation: Blick complete 125 000* (subsrciption 90 000 copies / Kiosk 32 000 copies) + 3% surcharges)

 
 
Weight
CHF
 
 
up to 15g
39 750
 
 
up to 25g
39 750
 
 
up to 35g
44 625
 
 
up to 50g
44 625
 
 
up to 75g
50 750
 
 
up to 100g
57 125
 
 

For loss inserts in Saturday publicaitons: 5% higher print circulations applies.

 
 
Fixed insert

Add your insert to Blick as a fixed insert. The basic price for a insert and fixed insertion fee is CHF 4 000. We would be happy to send you detailed information.

 
 
Third-party ads

If a loose insert contains a third-party ad, +20% of the gross price of a 1/1 page will be charged per ad.

 
 
Exclusivity

If an exclusivity right is required for an loose insert on the date of publicaton, the loose insert fee will be increased by 50%.

 
 
Placement surcharge

20%

 
 
Advertorials

On request: advertorial production CHF 7 500 (net/net) per page.

 
 
Technical specifications
  • Format minimum A5, 4 pages, 235 x 320 mm maximum
  • Weight minimin: 8 g, 125 g maximum
  • Loose inserts weighing over 125 g on request only after clarification of the technical possibilities
  • Folds No fanfolds or leporello folds, longer side closed
  • Layout errors: max. 2%
  • Dummy: The final approval of every order depends on the due submission of a binding sample
 
 
Delivery

Delivery address:
Ringier Print Adligenswil AG, Warenannahme 2 Ebikonerstrasse 75, CH-6043 Adligenswil tel. +41 41 375 11 11,
fax +41 41 375 16 90


Delivery:
3 working days prior to publication.

Containers:
Loose inserts with title page on top in packs of up to at least 50 copies, unpackaged and unbound and
stacked on EUR pallets. In layers of 8 to 10 cm (grip height) in pallet frames

 
 
Dates
 
 
 
 
 
 
Publication date
Advertising deadline
 
 
Tuesday
Friday, 09.00h
 
 
Wednesday
Monday, 09.00h
 
 
Monday
Thursday, 09.00h
 
 
Saturday
Thursday, 09.00h
 
 
Thursday
Tuesday, 09.00h
 
 
Friday
Wednesday, 09.00h
 
 

Published: daily, Monday to Friday

Delivery of data 1): 3 working days before publication

Right to postpone: 7 days

Advertisements subject to approval (of an editorial nature, political advertisements) and advertisements with proofs at least 5 working days before publication

The advertising deadline is the final date for schedulings, suspensions, corrections and delivery of print documents

In 2021, Blick will not be published on the following dates: 
01.01. / 02.01. / 02.04. / 05.04. / 01.05. / 13.05. / 24.05. / 25.12.2021

 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
Garden
20.03.2021
10.03.2021
 
 
Travel 2
17.04.2021
07.04.2021
 
 
Car (Spring)
30.04.2021
16.04.2021
 
 
BBQ
15.05.2021
04.05.2021
 
 
Travel 3
29.05.2021
19.05.2021
 
 
European Football Championship
05.06.2021
21.05.2021
 
 
Travel 4
28.08.2021
18.08.2021
 
 
Travel 5 (incl. Caravan)
23.10.2021
13.10.2021
 
 
Christmas
20.11.2021
05.11.2021
 
 
Travel 6
27.11.2021
20.11.2021
 
 
Spengler Cup
24.12.2021
14.12.2021
 
 
Technical specifications
 
 

Printing material b/w to 4-colour:

Printing process Newspaper web offset Tone valuation 3–98% (0% highlight = paper white) UCR 240% (Sum of C+M+Y+K) ICC profile ISO newspaper 26v4


Data medium (Mac and Windows):

Documents PDF/X-3. Other documents on request. Images resolution in Blick, SonntagsBlick and Blick am Abend: Bitmap 845 dpi, greyscale and multicolour 200 dpi (for 48-line raster) Format: PDF, no RGB, DCS or OPI images Fonts Smallest font sizes/reverse types: = 8 PT (bold, sans serif) Colour composition All ads must be configured according to process colours (cyan, magenta, yellow, black).


Data transfer:

Email blick-prod@ringier.ch Important: prior information to be sent to salesservices@ringier.ch specifying file name, publication, publication date, subject, contact details.

 
 
Media Data
 
 
 
 
Blick
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
376 000
7.7 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
227 000
9.3 %
60.5 %
121
 
 
Female
149 000
6.1 %
39.5 %
79
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
18 000
5.3 %
4.9 %
69
 
 
Between 20 and 29 Years
37 000
5.3 %
10.0 %
69
 
 
Between 30 and 39 Years
51 000
6.3 %
13.7 %
82
 
 
Between 40 and 49 Years
52 000
6.4 %
13.8 %
83
 
 
Between 50 and 59 Years
72 000
8.3 %
19.2 %
108
 
 
60+ Years
145 000
10.8 %
38.4 %
140
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
78 000
10.8 %
20.6 %
140
 
 
Between 4'001 and 8'000 CHF
162 000
8.6 %
43.1 %
112
 
 
More than 8'000 CHF
136 000
6.0 %
36.3 %
78
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
274 000
7.2 %
72.8 %
93
 
 
Outside agglomerations
102 000
9.7 %
27.2 %
126
 
 
 
 
 
Employment:
 
 
Full time
159 000
7.7 %
42.2 %
99
 
 
Part time
58 000
5.3 %
15.3 %
68
 
 
Training
14 000
4.4 %
3.6 %
57
 
 
Not working
146 000
10.5 %
38.8 %
136
 
 
 
 
 
Education and further training:
 
 
Compulsory
86 000
10.9 %
22.8 %
141
 
 
Middle
219 000
9.0 %
58.2 %
116
 
 
High
72 000
4.3 %
19.0 %
56
 
 
 
 
 
Strong and very strong interests:
 
 
Sport
259 000
8.9 %
68.8 %
116
 
 
Cosmetics, body care, beauty
138 000
9.5 %
36.8 %
123
 
 
Stock exchange, investments, financial markets
95 000
9.4 %
25.4 %
122
 
 
Cars and motorcycles
116 000
11.5 %
30.8 %
149
 
 
Entertainment and communication devices
182 000
8.9 %
48.4 %
115
 
 

Source: MACH Basic 2021-1 / Basis: german-language group, 4'875'000 persons

 
Your Contacts
Diana
Ramunno
Consultant Media Service Print
Media Services Print & Digital
Frankie
Dietschi
Consultant Media Service Print
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Violetta
Sprung
Consultant Media Service Print
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich