In 2017, BILANZ switched its publication frequency, now publishing on a monthly basis. This decision has paid off: for the second time since the change, the business magazine has recorded a higher number of readers. Since the last survey by MACH Basic, the number of readers has increased from 14,000 to 186,000. The magazine’s reach in German-speaking Switzerland has therefore increased by 3.9%. More readers and BOLERO on board.

Advertising customers thus have even more reason to place their message in BILANZ, where it will reach a high-calibre, loyal readership that has grown once again. Since 2019, both readers and advertisers have again benefited from the appeal of BILANZ, as it now features BOLERO, the well-known luxury and lifestyle magazine, which is published six times a year as an insert. The two titles complement each other brilliantly when it comes to addressing a discerning readership.

Book the coveted ad placements for 2021 in BILANZ now! We are happy to provide you with information about the focus topics planned for each month to ensure that your advertising message is placed in the right environment