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Beobachter: knowledge helps.

With coronavirus, climate change, concerns about the future of the economy and an increasingly loud cacophony of different opinions, many people are feeling anxious and confused. We believe that sound information and easy-to-understand analyses give people direction and help them to prepare as well as possible for the challenges ahead.

Every two weeks, the Beobachter delivers reports on various issues affecting Switzerland. We’re also online every day, picking up on what readers need to know in order to navigate a world that is changing with increasing speed. And if you have any questions of your own, there are over 30 experts at Beobachter ready and waiting to advise you. Not sure whether your employment contract is correct? Think you may have been wrongfully evicted? Wondering how to go about settling your inheritance? Our experts are here to help.

We can’t solve every problem. But we stand for the following values:

  • Injustices must be exposed and rectified
  • Effort must be rewarded
  • We should help those less able than ourselves
  • Future generations have a right to a clean environment
  • Justice, decency and democracy must be upheld
  • Quality must remain Switzerland’s trademark
  • In short: fairness at every level

The Beobachter is also making a difference – with its foundation SOS Beobachter for people in need and with the Prix Courage, the annual Beobachter award for civil courage.

The Beobachter is more than a magazine. We want to shape the future together.

Facts & Figures
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Characteristic:
general-interest magazine
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Readership:
756 000 readers, German language group (Source: MACH Basic 2020-2)
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Distributed circulation:
239'620 copies (source: WEMF/authenticated 2020)
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1/1 page, gross rate:
CHF 23'830
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Frequency:
every 14 days, 26x per year
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Distribution:
German-speaking Switzerland
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Cost-per-thousand:
4c gross CHF 32
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Reach:
15.5% in the German language group (Source: MACH Basic 2020-2)
Gender
47 %
Male
53 %
Female
Age
16 %
between 14 and 34 years
32 %
between 35 and 54 years
52 %
older than 55 years
Household income
16 %
up to 4'000 CHF
42 %
between 4'001 and 8'000 CHF
42 %
more than 8'000 CHF
School education
16 %
compulsory
53 %
middle
31 %
high
Very strong affinities
135
Consumer information
114
Economy
110
Stock exchange, investments, financial markets
Overview
 
Advertising rates 2021
 
 
Basic Rates
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
189 x 261
210 x 282
23 830
 
 
icon
2/1 panorama
398 x 261
420 x 282
47 670
 
 
icon
2/3 landscape facing matter
189 x 173
210 x 184
17 550
 
 
icon
2/3 portrait, Textanschluss
125 x 261
135 x 282
17 550
 
 
icon
1/2 landscape facing matter
189 x 129
210 x 140
13 990
 
 
icon
1/2 portrait, facing matter
93 x 261
104 x 282
13 990
 
 
icon
1/3 landscape facing matter
189 x 85
210 x 96
9 440
 
 
icon
1/3 portrait facing matter
61 x 261
71 x 282
9 440
 
 
icon
1/4 landscape facing matter
189 x 63
210 x 74
7 450
 
 
icon
1/4 landscape
182 x 58
6 270
 
 
icon
1/4 corner, facing matter
93 x 129
104 x 140
7 450
 
 
icon
1/4 corner
90 x 119
6 270
 
 
icon
1/6 landscape
122 x 58
3 800
 
 
icon
1/6 portrait
60 x 119
3 800
 
 
icon
1/8 landscape
91 x 58
2 850
 
 
icon
1/12 portrait
60 x 58
1 900
 
 
icon
Stripe landscape, facing matter
189 x 28
210 x 39
3 700
 
 
icon
2x 1/2 landscape panorama
398 x 129
420 x 140
27 980
 
 

5 mm trim for ads with bleed. be trimmed must be 5 mm from the edge. All prices excluding
7.7% VAT

The prices apply to ads with between one and four colours (flat rate), based on the scale colours cyan, magenta, yellow and
black. Ads that are smaller than 1/4 of a page will appear on a page of ads.

 
 
Cover pages
 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
2nd cover
189 x 261
210 x 282
27 410
 
 
icon
outside back cover
189 x 261
210 x 282
28 600
 
 
 
 
Advertorial

Prices delivered in CHF net/net

 
 
 
Formats
Type area
Trim size
Gross rate in CHF
 
Page
Width x height in mm
Width x height in mm
b/w
 
 
icon
1/1 page
189 x 261
210 x 282
28 000
 
 
icon
1/2 landscape
189 x 129
210 x 140
16 075
 
 
icon
2/1 page
398 x 261
420 x 282
56 000
 
 

Advertorials are not eligible for volume discounts, agency commission or YTP.

Price of ad features created by the editorial staff, on request


Bulletin board/Classified ads:


Designed ads:
CHF 23.20 per mm, minimum amount CHF 348 (excl. VAT)
Between one and four colours (flat rate), one-column, 42.5 mm wide, minimum height: 15 mm
amount excl. VAT, eligible for discount (frequency discount).

Text ads:
Price is calculated per line
1 line contains 32 characters
Subscribers receive a 35% discount
Amount (excluding VAT) for payment in advance

 
 
Discounts
 
 
Discounts

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer
Illustrierte, Tele, TV Star, TV4, TV8 and all their specials.

 
 
Turnover accumulated
Discount
 
 
60 000
2%
 
 
100 000
3%
 
 
200 000
4%
 
 
300 000
5%
 
 
400 000
6%
 
 
500 000
7%
 
 
600 000
8%
 
 
750 000
9%
 
 
900 000
10%
 
 
1 050 000
11%
 
 
1 200 000
12%
 
 
1 400 000
13%
 
 
1 650 000
14%
 
 
1 900 000
15%
 
 
2 150 000
16%
 
 
2 400 000
17%
 
 
2 700 000
18%
 
 
3 000 000
19%
 
 
3 300 000
20%
 
 
3 600 000
21%
 
 
3 900 000
22%
 
 
4 200 000
23%
 
 
4 500 000
24%
 
 

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 
 
Dynamic Pricing

The following closing discount scale applies to all customers using Dynamic Pricing.

 
 
Gross sales
General settlement discount
 
 
100 000
2%
 
 
200 000
3%
 
 
400 000
5%
 
 
500 000
6%
 
 
750 000
7%
 
 
1 000 000
8%
 
 
1 250 000
9%
 
 
1 500 000
10%
 
 
1 750 000
11%
 
 
2 000 000
12%
 
 
2 500 000
13%
 
 
3 000 000
14%
 
 
3 500 000
15%
 
 
Dynamic Pricing Guidelines

Guidelines Dynamic Pricing:

Bookings must be made dynamically for the entire period of a contract agreement; multiple changes between dynamic and classic pricing are not possible.
All bookings must be made via the web-based Marketplace of Ringier Advertising.
Unjustly granted discounts, e.g. due to cancellations, will be charged retroactively.
The provisions of the advertising rate and the General Terms and Conditions of Insertion on ringier-advertising.ch continue to apply.

 
 
Frequency discount
 
 
 
 

(Ads smaller than 1/4 of a page will appear on a page of ads)

 
 
Quantity
Discount
 
 
3x
2%
 
 
6x
4%
 
 
9x
6%
 
 
12x
8%
 
 
18x
10%
 
 
24x
12%
 
 

Franc discounts and frequency discounts cannot be combined.

 
 
Agency commission AC

AC and ATP cannot be combined.

Authorised media and advertising agencies: 15%
"Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc. 5% of net

 
 
Yearly turnover bonus YTP

A minimum volume of 3 pages per year in one or more Ringier Axel Springer Medien Schweiz AG: 15%

AC and ATP cannot be combined.

General conditions:

The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta,
yellow and black. Chromatic colours (Pantone) on request. All prices excluding 8% VAT. Placement guarantee: 20% of gross price.
Prices subject to change. Other special formats available on request. Expenditure and frequency discounts cannot be combined.
5 mm trim for ads with bleed.
Text and images that should not be truncated must be 5 mm from the margin.
Ads that point to a collaboration or partnershipwith Beobachter are not permitted. (For example: an offer for Beobachter readers)

 
 
Specialities 2021
 
 
Prices of specialities

Printing circulation: 230'000 copies (+3% surcharges)

Subscrition ciruculation 220'000 / Kiosk circulation 10'000

 
 
Weight
Glued insert
Product sample
Bound insert
Loose insert
Piggyback
 
 
up to 15 g
26 680
42 780
44 390
68 540
68 540
 
 
16 to 25 g
31 050
42 780
47 150
71 760
71 760
 
 
26 to 35 g
35 650
53 590
76 130
76 130
 
 
36 to 50 g
40 250
61 180
82 800
82 800
 
 
51 to 75 g
96 830
96 830
96 830
 
 
76 to 100 g
109 250
109 250
109 250
 
 

Loose Inserts

Minimum format 105 x 148 mm

Maximum format 210 x 275 mm (only magazine format, just Piggyback is possible)

Split placing
Split run of at least 20,000 copies after residential region possible. Split surcharge: CHF 3'000. Publication date subject to
change.
Splt surcharge is not eligable for AC/YTP.

Finishing: Creased, minimum 100 copies, uncrossed, unfolded within the package.

Placement: The inserts are placed inside the Beobachter or on the back side. Loose inserts that are placed inside the
magazine must not be larger than 195 x 260 mm – anything larger is included as a piggyback. The magazine
is encased in polyethylene packaging for shipping.

Bound inserts

Minimum format 105 x 148 mm (A6)

Maximum format 210 x 275 mm (magazine format) foot/front trim: Non-bleed elements must be placed at least 8 mm from
the format trim due to binding taper

Split placing Split run not possible

Ad with tipped insert

Formate and Stand on demand

Minimum order 1/1 page

Finishing Trimmed to final size; errors of up to 1% of the quantity provided are within the tolerance.

Paper weight At least 150 g/m2, maximum 300 g/m2; postcards must comply with the relevant postage regulations.

Advertising cover sheets

Costs each 1000 copies: CHF 254.– Price includes shipping and technical costs

Format: 210 x 275 mm (magazine format)

The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

General conditionds

Sampel for advertising formats: loose inserts, bound inserts, fixed inserts, free samples:
Before final confirmation, five samples and one original to be checked by us. Loose inserts that create additional work due to
thickness or other properties will be subject to a surcharge.

Surcharge for advertising formats: loose inserts, bound inserts, fixed inserts, free samples:
Other ads will be charged at full occupancy per subject / page with 10% on the price of an ad page. For the exclusivity rights in an issue a surcharge of 20% is charged

Delivery

Loose inserts, bound inserts, etc. must be sent to the printers at the earliest 10 and at the latest 7 working days before
publication.
(Swissprinters AG, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen), Telephone. +41 58 787 33 60.
If loose inserts are to be issued folded, they should be compiled into packets of at least 50 to 50 pieces. All potential costs or
fees are to be paid by the client.

Print run/Delivery run: 260 000 copies (+2% surcharge)

Special arrangements: We will not check delivered brochures for completeness and correctness if the loose inserts/bound
inserts were not produced by our printing house.

References in loose inserts which point to a partnership or collaboration with Beobachter are not permitted. (Example: an offer
for Beobachter readers.)All prices quoted are advertising rates excl. printing costs. All specialities are eligible for turnover and
commission discounts; AC/ATP 5% on specialities.

 
 
Dates
 
 
 
 
Issue
Publication date
Advertising deadline
 
 
1
04.01.2021
14.12.2020
 
 
2
15.01.2021
29.12.2020
 
 
3
29.01.2021
14.01.2021
 
 
4
12.02.2021
28.01.2021
 
 
5
26.02.2021
11.02.2021
 
 
6
12.03.2021
25.02.2021
 
 
7
26.03.2021
11.03.2021
 
 
8
09.04.2021
25.03.2021
 
 
9
23.04.2021
08.04.2021
 
 
10
07.05.2021
22.04.2021
 
 
11
21.05.2021
06.05.2021
 
 
12
04.06.2021
20.05.2021
 
 
13
18.06.2021
03.06.2021
 
 
14
02.07.2021
17.06.2021
 
 
15
16.07.2021
01.07.2021
 
 
16
30.07.2021
15.07.2021
 
 
17
13.08.2021
29.07.2021
 
 
18
27.08.2021
12.08.2021
 
 
19
10.09.2021
26.08.2021
 
 
20
24.09.2021
09.09.2021
 
 
21
08.10.2021
23.09.2021
 
 
22
22.10.2021
07.10.2021
 
 
23
05.11.2021
21.10.2021
 
 
24
19.11.2021
04.11.2021
 
 
25
03.12.2021
18.11.2021
 
 
26
17.12.2021
02.12.2021
 
 

Published: every 2 weeks
First day of sale: Friday
Delivery of data: 10 working days before publication

 
 
Specials
 
 
Overview
 
 
 
 
Name
Topic
Publication date
Advertising deadline
Downloads
 
 
Health 1
Health
29.01.2021
04.01.2021
 
 
Leisure / Nature
Leisure / Nature
12.03.2021
11.02.2021
 
 
Construction & Housing 1
Construction & Housing
26.03.2021
25.02.2021
 
 
Health 2
Health
09.04.2021
11.03.2021
 
 
Health 3
Health
21.05.2021
22.04.2021
 
 
Health 4
Health
18.06.2021
20.05.2021
 
 
Health 5
Health
27.08.2021
29.07.2021
 
 
Construction & Housing 2
Construction & Housing
10.09.2021
12.08.2021
 
 
Health 6
Health
24.09.2021
26.08.2021
 
 
Leisure / Nature
Leisure / Nature
08.10.2021
09.09.2021
 
 
Health 7
Health
22.10.2021
23.09.2021
 
 
Financial Planning
Financial Planning
05.11.2021
07.10.2021
 
 
Christmas
Christmas
19.11.2021
21.10.2021
 
 
Health 8
Health
03.12.2021
04.11.2021
 
 
Technical specifications
 
 

Print material

Colours
In order to guarantee the best possible reproduction of the advertisement, the printer must receive a
binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra
media wedge must be present on the proof. If no colour proof is available as a reference, your order will
be printed in line with our PSO standard
Print process Offset
UCR 300% (sum of C+M+Y+K)
ICC profile ISO Coated_V2_300_eci

Data preparation

Data format Delivery as a PDF file is considered standard and is preferable to the delivery of other file formats.
Documents PDF/X-3. Other documents on request
Images
Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS
or OPI images
Colour composition
All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan,
Magenta, Yellow, Black).
Panorama pages For 2/1 pages with overflowing text, take the gutter allowance into account or consult Ringier Advertising.

Data transfer
E-Mail anzeigen-prod@ringier.ch
Postal address Ringier AG, Ringier Advertising, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich

Technical data
Magazine format 210 x 282 mm
Bleed advertisements
+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from
the booklet edge

 
 
Media Data
 
 
 
 
Beobachter
 
 
Category
Reader indicative
Reach
Structure
Affinity
 
 
Total
756 000
15.5 %
100.0 %
100
 
 
 
 
 
Gender:
 
 
Male
350 000
14.4 %
46.3 %
93
 
 
Female
406 000
16.6 %
53.7 %
107
 
 
 
 
 
Age:
 
 
Between 14 and 19 Years
16 000
4.5 %
2.1 %
29
 
 
Between 20 and 29 Years
60 000
8.4 %
7.9 %
54
 
 
Between 30 and 39 Years
85 000
10.6 %
11.3 %
68
 
 
Between 40 and 49 Years
106 000
12.8 %
14.1 %
83
 
 
Between 50 and 59 Years
160 000
18.7 %
21.2 %
120
 
 
60+ Years
329 000
25.0 %
43.5 %
161
 
 
 
 
 
Household income:
 
 
Up to 4'000 CHF
119 000
16.3 %
15.7 %
105
 
 
Between 4'001 and 8'000 CHF
315 000
16.6 %
41.7 %
107
 
 
More than 8'000 CHF
322 000
14.4 %
42.6 %
92
 
 
 
 
 
Type of settlement:
 
 
Main/Minor + belt agglomeration core
595 000
15.6 %
78.7 %
100
 
 
Outside agglomerations
161 000
15.3 %
21.3 %
99
 
 
 
 
 
Employment:
 
 
Full time
255 000
12.2 %
33.7 %
79
 
 
Part time
186 000
16.9 %
24.6 %
109
 
 
Training
18 000
6.1 %
2.4 %
39
 
 
Not working
297 000
21.5 %
39.3 %
138
 
 
 
 
 
Education and further training:
 
 
Compulsory
114 000
14.0 %
15.0 %
90
 
 
Middle
400 000
16.4 %
52.9 %
105
 
 
High
242 000
15.1 %
32.0 %
97
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition
605 000
16.7 %
80.1 %
108
 
 
Consumer information
492 000
21.0 %
65.2 %
135
 
 
Economy
358 000
17.9 %
47.3 %
115
 
 
Stock exchange, investments, financial markets
174 000
17.3 %
23.0 %
111
 
 
Environmental protection
608 000
17.3 %
80.5 %
111
 
 

Source: MACH Basic 2020-2 / Basis: german-language group, 4'864'000 Persons

 
Good to know
 
Dynamic pricing – manage your discount in print media

Directly influence the price in print media and invest efficiently: thanks to dynamic pricing, you can dynamically determine and manage your discount according to five criteria.

Marketplace – the booking platform for print advertising

Marketplace gives you direct access to our entire print portfolio of 30 high-quality titles. From the quote through to the booking and invoicing: your campaign can be dynamically managed and your expenditure optimised as required with just a few clicks.

 
Your Contacts
Noemi
Steinkeller
Teamleader Media Service Print Publikumsmedien
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich