Ad Format
Yaleo Video Ad
Yaleo Video Ad brings vertical video formats directly into the feed – exactly where the user’s attention is highest. In the mobile full screen, interactive elements and strong moving images unfold their full effect and ensure an intensive brand experience.
Yaleo
Yaleo is the digital advertising network of over 200 Swiss premium websites. It combines visible reach with guaranteed brand suitability and uses strong formats to get brand messages exactly where they are needed – in the right editorial environment.
Rates & specifications
Rates
| Yaleo Exclusive Run of Yaleo Display | Mobile Video Ad | D-CH CHF 28.25 (CPM)| F-CH CHF 28.25 (CPM)| I-CH CHF 28.25 (CPM) |
| Yaleo Reach Run of Yaleo Display | Mobile Video Ad | D-CH CHF 17.25 (CPM)| F-CH CHF 17.25 (CPM)| I-CH CHF 17.25 (CPM) |
Yaleo Story Ad Production costs
If ads are created via Yaleo
| Mobile Story Ad | Fixed price CHF 500 |
| Landingpage | Fixed price CHF 1 500 |
Specifications
Available at yaleo.com
Delivery at least 10 working days before the start of the campaign
Discounts and conditions
- All prices are in CHF and excl. VAT.
- No advisory commission
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
More information
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material:
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
SSL
All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
Sound
- Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
- Audio for instream video formats should be switched to ‘sound on’.
Flash
Flash files are not allowed.
Number of subjects
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad Intervention
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5
Branding Day background images
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
AdReload
An ad reload takes place after 30 seconds at the earliest.
The right format for every objective
Yaleo Advertising
Yaleo advertising is a digital advertising network by Ringier Advertising and audienzz. It offers high-quality advertising formats with real appeal, placed in a strong, reliable network of more than 200 premium Swiss websites.
