students.ch | Ringier Advertising

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Digital

students.ch

The student platform

The leading service portal for students in Switzerland for over 15 years. As a trusty guide for students during their time at university, students.ch provides top tips all about living on campus, such as the job and housing market, community and information about student life.

Facts & Figures

Language:

German, French

Website:

https://www.students.ch

Facebook:

5'400

Instagram:

3'500

Source:

NET-Metrix-Profile 2020-1

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium:

Maxiboard

—

70 CHF

49 CHF

Halfpage Ad

—

70 CHF

49 CHF

Wideboard

—

70 CHF

49 CHF

Basic:

Universal Ad Package

—

50 CHF

35 CHF

Special:

Sitebar Ad

—

90 CHF

63 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
Additional production costs: + CHF 700 / for every additional language: + CHF 50

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
All other formats: surcharge CPM, Gross CHF 14.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium

Mobile Halfpage Ad

—

100 CHF

70 CHF

Mobile Poster Ad

—

85 CHF

59.5 CHF

Basic

Mobile Rectangle

—

75 CHF

52.5 CHF

Mobile Wideboard

—

65 CHF

45.5 CHF

Mobile Banner

—

20 CHF

14 CHF

Mobile Halfpage Ad:

Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
All other formats: surcharge CPM, Gross CHF 14.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Targetings

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Downloads

Specifications Guideline HTML5

Good to know

Targeting – reach your target group accurately

We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.