students.ch | Ringier Advertising

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Digital

students.ch

The student platform

The leading service portal for students in Switzerland for over 15 years. As a trusty guide for students during their time at university, students.ch provides top tips all about living on campus, such as the job and housing market, community and information about student life.

Facts & Figures

Language:

German, French

Website:

https://www.students.ch

Facebook:

5'400

Instagram:

3'500

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

Placement

Format

CPM Brut

CPM Net

Premium:

Maxiboard

70 CHF

49 CHF

Halfpage Ad

70 CHF

49 CHF

Wideboard

70 CHF

49 CHF

Basic:

Universal Ad Package

50 CHF

35 CHF

Special:

Sitebar Ad

90 CHF

63 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
Additional production costs: + CHF 700 / for every additional language: + CHF 50

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

CPM Brut

CPM Net

Premium

Mobile Halfpage Ad

100 CHF

70 CHF

Mobile Poster Ad

85 CHF

59.5 CHF

Basic

Mobile Rectangle

75 CHF

52.5 CHF

Mobile Wideboard

65 CHF

45.5 CHF

Mobile Banner

20 CHF

14 CHF

Mobile Halfpage Ad:

Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.
All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Targetings

Contextual Targeting

Desktop

Place your ads in an appropriate context to reach your target group more effectively.

Find out more about contextual targeting and see our segment overview here.

Placement

Format

Flat rate Brut

Flat rate Net

Premium:

Maxiboard

84 CHF

58.8 CHF

Halfpage Ad

84 CHF

58.8 CHF

Wideboard

84 CHF

58.8 CHF

Basic:

Universal Ad Package

57 CHF

39.9 CHF

Special:

Sitebar Ad

104 CHF

72.8 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
Additional production costs: + CHF 700 / for every additional language: + CHF 50

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Contextual Targeting

Mobile

Place your ads in an appropriate context to reach your target group more effectively.

Find out more about contextual targeting and see our segment overview here.

Placement

Format

Flat rate Brut

Flat rate Net

Premium:

Mobile Halfpage Ad

114 CHF

79.8 CHF

Mobile Poster Ad

99 CHF

63.9 CHF

Basic:

Mobile Rectangle

89 CHF

62.3 CHF

Mobile Wideboard

79 CHF

55.3 CHF

Mobile Banner

27 CHF

18.9 CHF

Mobile Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Other Options

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Downloads

Specifications Guideline HTML5

Good to know

Targeting – reach your target group accurately

We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

Your Contacts

Anna Sylwia

Eppert

Consultant Media Services Digital

Media Services Print & Digital

+41 44 259 89 49

anna.eppert@ringier.ch

Ringier Advertising

Flurstrasse 55
Post Office Box
8021 Zurich

+ 41 58 909 91 11

advertising@ringier.ch