ad format

Story Ad

The story ad has its origins in social media and is just as suitable as an advertising format for storytelling and finely coordinated videos or images. The change from one slide to the next is automatic, but can also be controlled using the arrows.

Ringier Digital Network

The Ringier Digital Network brings together all the titles of premium publishers Ringier Medien Schweiz and Swisscom to create Switzerland’s highest reach digital advertising network. Around 30 top-flight, prominent media brands, such as blick.ch, Bluewin and Handelszeitung, guarantee the highest quality advertising environments.

Rates & specifications

Rates

CPM gross*CHF 40

*additional production and hosting costs

Specifications

Pixel in width × heightMobile + Desktop: at least 320 x 480 pixels (or a multiple of it)
DeliveryAt least 3, max. 5 stories/slides
Advertiser logo must be delivered: 64 x 64 px, formats: JPG, PNG, PSD
Advertiser name next to the logo: 40 characters incl. spaces
Possible file formats
Image
: JPG or PNG
Video: MP4
PreviewRealisation Story Ad with BKW

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

blick.ch

Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

Rates & specifications

Rates

CPM gross*CHF 45

*additional production and hosting costs

Specifications

Pixel in width × heightMobile + Desktop: at least 320 x 480 pixels (or a multiple of it)
DeliveryAt least 3, max. 5 stories/slides
Advertiser logo must be delivered: 64 x 64 px, formats: JPG, PNG, PSD
Advertiser name next to the logo: 40 characters incl. spaces
Possible file formatsImage: JPG or PNG
Video: MP4
PreviewRealisation Story Ad with BKW

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

bluenews.ch

Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.

Rates & specifications

Rates

CPM gross*CHF 45

*additional production and hosting costs

Specifications

Pixel in width × heightMobile + Desktop: at least 320 x 480 pixels (or a multiple of it)
DeliveryAt least 3, max. 5 stories/slides
Advertiser logo must be delivered: 64 x 64 px, formats: JPG, PNG, PSD
Advertiser name next to the logo: 40 characters incl. spaces
Possible file formats
Image
: JPG or PNG
Video: MP4
PreviewRealisation Story Ad with BKW

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

cash.ch

Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

Rates & specifications

Rates

CPM gross*CHF 45

*additional production and hosting costs

Specifications

Pixel in width × heightMobile + Desktop: at least 320 x 480 pixels (or a multiple of it)
DeliveryAt least 3, max. 5 stories/slides
Advertiser logo must be delivered: 64 x 64 px, formats: JPG, PNG, PSD
Advertiser name next to the logo: 40 characters incl. spaces
Possible file formats
Image
: JPG or PNG
Video: MP4
PreviewRealisation Story Ad with BKW

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

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