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search.ch
 
The leading Swiss search and information service

search.ch is the leading Swiss search and information service that offers targeted, simple and fast information and services on any end device, which can help you plan and organise your professional and private life. At the moment, the service includes the current and official telephone directory, the interactive map of Switzerland, which provides precise local weather information for more than 3000 locations, the route planner, the public transport timetable and a live search function, which can deliver useful information on the respective location to your smartphone at any time.

Facts & Figures
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Reach:
42.5%
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Monthly Unique Users:
2'706'000
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Language:
German, French, Italian, English
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Desktop:
91%
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Smartphone:
85%
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Tablet:
44%
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Source:
NET-Metrix-Profile 2020-2
Gender
47 %
Male
53 %
Female
Age
27 %
between 14 and 34 years
40 %
between 35 and 54 years
33 %
older than 55 years
Household income
10 %
up to 4'000 CHF
22 %
between 4'001 and 8'000 CHF
35 %
more than 8'000 CHF
School education
15 %
compulsory
48 %
middle
37 %
high
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
25 CHF  
17.5 CHF  
 
 
icon
Billboard  
25 CHF  
17.5 CHF  
 
 
icon
Halfpage Ad  
25 CHF  
17.5 CHF  
 
 
icon
Wideboard  
25 CHF  
17.5 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
10 CHF  
7 CHF  
 
 
 
 
 
Special:
 
 
icon
Sitebar Ad  
40 CHF  
28 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle  
25 CHF  
17.5 CHF  
 
 
icon
Mobile Wideboard  
15 CHF  
10.5 CHF  
 
 
icon
Mobile Banner  
5 CHF  
3.5 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
2'706'000  
42.5 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
1'260'000  
38.8 %  
46.6 %  
91  
 
 
Female  
1'446'000  
46.3 %  
53.4 %  
109  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
2'066'000  
41.5 %  
76.3 %  
98  
 
 
Between 14 and 19 Years  
173'000  
33.8 %  
6.4 %  
80  
 
 
Between 20 and 29 Years  
345'000  
33.8 %  
12.7 %  
80  
 
 
Between 30 and 39 Years  
458'000  
40.4 %  
16.9 %  
95  
 
 
Between 40 and 49 Years  
530'000  
45.2 %  
19.6 %  
106  
 
 
Between 50 and 59 Years  
560'000  
48.9 %  
20.7 %  
115  
 
 
60+ Years  
640'000  
46.3 %  
23.7 %  
109  
 
 
Between 14 and 34 Years  
722'000  
34.4 %  
27.7 %  
81  
 
 
Between 35 and 54 Years  
1'075'000  
45.6 %  
39.7 %  
107  
 
 
55+ Years  
909'000  
47.7 %  
33.6 %  
112  
 
 
 
 
 
School Education:
 
 
Compulsory  
403'000  
38.9 %  
14.9 %  
91  
 
 
Middle  
1'290'000  
42.3 %  
47.7 %  
100  
 
 
High  
1'013'000  
44.4 %  
37.4 %  
105  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
265'000  
41.6 %  
9.8 %  
98  
 
 
Between 4'001 and 8'000 CHF  
592'000  
43.4 %  
21.9 %  
102  
 
 
Between 8'001 and 10'000 CHF  
336'000  
43.9 %  
12.4 %  
103  
 
 
Between 10'001 and 15'000 CHF  
360'000  
43.1 %  
13.3 %  
101  
 
 
Between 15'001 and 20'000 CHF  
141'000  
43.1 %  
5.2 %  
102  
 
 
More than 8'000 CHF  
934'000  
43.8 %  
34.5 %  
103  
 
 
No information / refused  
915'000  
41 %  
33.8 %  
96  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
919'000  
45.6 %  
33.9 %  
107  
 
 
Yes, together  
1'408'000  
42.3 %  
52 %  
100  
 
 
No / not specified  
380'000  
37.1 %  
14 %  
87  
 
 
 
 
 
Regions / Languages:
 
 
German  
2'093'000  
45.8 %  
77.4 %  
108  
 
 
French  
523'000  
34.2 %  
19.3 %  
80  
 
 
Italian  
90'000  
33.2 %  
3.3 %  
78  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
2'114'000  
41.7 %  
78.1 %  
98  
 
 
Countryside  
592'000  
45.7 %  
21.9 %  
108  
 
 
 
 
 
Strong and very strong interests:
 
 
Health and nutrition  
2'219'000  
43 %  
82 %  
101  
 
 
Family, children and partnership  
1'668'000  
43.1 %  
61.6 %  
101  
 
 
Cosmetics, body care, beauty  
973'000  
43.8 %  
36 %  
103  
 
 
Clothing and fashion  
1'119'000  
42.8 %  
41.4 %  
101  
 
 
Local and regional information and topics  
2'371'000  
42.9 %  
87.6 %  
101  
 
 
National and international politics and topics  
1'991'000  
43.4 %  
73.6 %  
102  
 
 
Economy  
1'715'000  
43 %  
63.4 %  
101  
 
 
Living and furnishing  
1'422'000  
41.7 %  
42.6 %  
101  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
2'467'000  
42.8 %  
91.2 %  
101  
 
 
Web-enabled mobile phone, smartphone  
2'300'000  
46.6 %  
85 %  
110  
 
 
Tablet PC (e.g. iPad), eBook reader  
1'180'000  
42.7 %  
43.6 %  
101  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: Total, 6'367'000 Unique User

 

 

 
Downloads
Specifications Guideline HMTL5
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Anna Sylwia
Eppert
Consultant Media Services Digital
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich