search.ch | Ringier Advertising

Portfolio

Digital

search.ch

search.ch

The leading Swiss search and information service

search.ch is the leading Swiss search and information service that offers targeted, simple and fast information and services on any end device, which can help you plan and organise your professional and private life. At the moment, the service includes the current and official telephone directory, the interactive map of Switzerland, which provides precise local weather information for more than 3000 locations, the route planner, the public transport timetable and a live search function, which can deliver useful information on the respective location to your smartphone at any time.

Facts & Figures

Reach:

42.5%

Monthly Unique Users:

2'706'000

Language:

German, French, Italian, English

Website:

https://www.search.ch/

Desktop:

91%

Smartphone:

85%

Tablet:

44%

Source:

NET-Metrix-Profile 2020-2

Gender

47 %

Male

53 %

Female

Age

27 %

between 14 and 34 years

40 %

between 35 and 54 years

33 %

older than 55 years

Household income

10 %

up to 4'000 CHF

22 %

between 4'001 and 8'000 CHF

35 %

more than 8'000 CHF

School education

15 %

compulsory

48 %

middle

37 %

high

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium:

Maxiboard

—

25 CHF

17.5 CHF

Billboard

—

25 CHF

17.5 CHF

Halfpage Ad

—

25 CHF

17.5 CHF

Halfpage Ad (Channel)

84,6%

—

—

Wideboard

77,6%

25 CHF

17.5 CHF

Basic:

Universal Ad Package

79,3%

10 CHF

7 CHF

Special:

Sitebar Ad

—

40 CHF

28 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
Additional production costs: + CHF 700 / for every additional language: + CHF 50

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
All other formats: surcharge CPM, Gross CHF 7.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Basic

Mobile Rectangle

16,7%

25 CHF

17.5 CHF

Mobile Wideboard

26,4%

15 CHF

10.5 CHF

Mobile Banner

48,1%

5 CHF

3.5 CHF

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 3.50
All other formats: surcharge CPM, Gross CHF 7.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Targetings

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Media Facts

Category

Unique users per month

Range

Structure

Affinity

Total

2'706'000

42.5 %

100 %

100

Gender:

Male

1'260'000

38.8 %

46.6 %

91

Female

1'446'000

46.3 %

53.4 %

109

Age:

Between 14 and 59 Years

2'066'000

41.5 %

76.3 %

98

Between 14 and 19 Years

173'000

33.8 %

6.4 %

80

Between 20 and 29 Years

345'000

33.8 %

12.7 %

80

Between 30 and 39 Years

458'000

40.4 %

16.9 %

95

Between 40 and 49 Years

530'000

45.2 %

19.6 %

106

Between 50 and 59 Years

560'000

48.9 %

20.7 %

115

60+ Years

640'000

46.3 %

23.7 %

109

Between 14 and 34 Years

722'000

34.4 %

27.7 %

81

Between 35 and 54 Years

1'075'000

45.6 %

39.7 %

107

55+ Years

909'000

47.7 %

33.6 %

112

School Education:

Compulsory

403'000

38.9 %

14.9 %

91

Middle

1'290'000

42.3 %

47.7 %

100

High

1'013'000

44.4 %

37.4 %

105

Household Income:

Up to 4'000 CHF

265'000

41.6 %

9.8 %

98

Between 4'001 and 8'000 CHF

592'000

43.4 %

21.9 %

102

Between 8'001 and 10'000 CHF

336'000

43.9 %

12.4 %

103

Between 10'001 and 15'000 CHF

360'000

43.1 %

13.3 %

101

Between 15'001 and 20'000 CHF

141'000

43.1 %

5.2 %

102

More than 8'000 CHF

934'000

43.8 %

34.5 %

103

No information / refused

915'000

41 %

33.8 %

96

Household Management:

Yes, alone

919'000

45.6 %

33.9 %

107

Yes, together

1'408'000

42.3 %

52 %

100

No / not specified

380'000

37.1 %

14 %

87

Regions / Languages:

German

2'093'000

45.8 %

77.4 %

108

French

523'000

34.2 %

19.3 %

80

Italian

90'000

33.2 %

3.3 %

78

Type of habitat:

City / Agglomeration

2'114'000

41.7 %

78.1 %

98

Countryside

592'000

45.7 %

21.9 %

108

Strong and very strong interests:

Health and nutrition

2'219'000

43 %

82 %

101

Family, children and partnership

1'668'000

43.1 %

61.6 %

101

Cosmetics, body care, beauty

973'000

43.8 %

36 %

103

Clothing and fashion

1'119'000

42.8 %

41.4 %

101

Local and regional information and topics

2'371'000

42.9 %

87.6 %

101

National and international politics and topics

1'991'000

43.4 %

73.6 %

102

Economy

1'715'000

43 %

63.4 %

101

Living and furnishing

1'422'000

41.7 %

42.6 %

101

Internet usage, device usage:

Desktop computer OR Laptop, Notebook, Netbook

2'467'000

42.8 %

91.2 %

101

Web-enabled mobile phone, smartphone

2'300'000

46.6 %

85 %

110

Tablet PC (e.g. iPad), eBook reader

1'180'000

42.7 %

43.6 %

101

Source: NET-Metrix-Profile 2020-2 / Basis: Total, 6'367'000 Unique User

Downloads

Specifications Guideline HMTL5

Good to know

Targeting – reach your target group accurately

We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.

Read more

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

Read more

Your Contacts

Anna Sylwia

Eppert

Consultant Media Services Digital

Media Services Print & Digital

+41 44 259 89 49

anna.eppert@ringier.ch

Lorris

Kennel

Consultant Media Service International & Allmedia

Sales International

+41 44 259 89 92

lorris.kennel@ringier.ch

Ringier Advertising

Flurstrasse 55
Post Office Box
8021 Zurich

+ 41 44 259 88 44

advertising@ringier.ch