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Schweizer-illustrierte.ch
 
SI digital - closer to the stars

Schweizer-illustrierte.ch is the website of Schweizer Illustrierte – Switzerland's most popular and widely read people-magazine. We deliver fast, knowledgeable reporting on stars from Switzerland and around the world. Our editors also cover topics that cause a stir and give people something to talk about: family, raising children, health, travel, love, sexuality.

Facts & Figures
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Reach:
37.3 %
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Monthly Unique Users:
1'702'000
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Language:
German
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Facebook:
34'700
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Instagram:
28'600
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Desktop:
92 %
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Smartphone:
95 %
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Tablet:
46 %
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Source:
NET-Metrix-Profile 2020-2
Gender
46 %
Male
54 %
Female
Age
32 %
between 14 and 34 years
37 %
between 35 and 54 years
31 %
older than 55 years
Household income
8 %
up to 4'000 CHF
21 %
between 4'001 and 8'000 CHF
35 %
more than 8'000 CHF
School education
13 %
compulsory
51 %
middle
36 %
high
Very strong affinities
103
Clothing and fashion
104
Cosmetics, body care, beauty
106
Arts and Culture
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
70 CHF  
49 CHF  
 
 
icon
Billboard  
70 CHF  
49 CHF  
 
 
icon
Halfpage Ad  
70 CHF  
49 CHF  
 
 
icon
Wideboard  
70 CHF  
49 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
50 CHF  
35 CHF  
 
 
 
 
 
Special:
 
 
icon
Sitebar Ad  
90 CHF  
63 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
icon
Mobile Halfpage Ad  
90 CHF  
63 CHF  
 
 
icon
Mobile Poster Ad  
70 CHF  
49 CHF  
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle  
60 CHF  
42 CHF  
 
 
icon
Mobile Wideboard  
50 CHF  
35 CHF  
 
 
icon
Mobile Banner  
10 CHF  
7 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Branding Week
 
 
Desktop & Mobile

Nutzen Sie die Branding Week für Ihren grossen, exklusiven und individuellen Auftritt auf der Homepage. Während der Branding Week sind Sie auf der Startseite der Star und belegen für 1 Woche grossflächige Werbeplatzierungen exklusiv mit Ihrer Botschaft. Besonders gut eignet sich die prominente Wochenplatzierung für Imagekampagnen und Produktlancierungen.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1x week on home:
 
 
icon
Branding Week Multi Device
250'000
32'500 CHF
22'750 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Social Media
 
 
Our channels

Reach your target group via our social channels.

 
 
Placement
Format
Follower
Price Brut
Price Net
 
 
 
 
 
1x Post within feed:
 
 
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Facebook
36'800
2'900 CHF
2'900 CHF
 
 
 
 
 
1x Post within story:
 
 
icon
Instagram
28'000
1'400 CHF
1'400 CHF
 
 
 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1x Week on home:
 
 
icon
Teaser + article page
100'000 AI
9'600 CHF
6'720 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Abonnenten
Flat rate Brut
Flat rate Net
 
 
 
 
 
1x per week on Friday:
 
 
icon
Newsletter image/text
28'000
1'500 CHF
1'050 CHF
 
 
icon
Newsletter Banner
28'000
1'500 CHF
1'050 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
1'702'000  
37.3 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
778'000  
33.5 %  
45.7 %  
90  
 
 
Female  
925'000  
41.2 %  
54.3 %  
110  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
1'348'000  
38.1 %  
79.2 %  
102  
 
 
Between 14 and 19 Years  
127'000  
34.3 %  
7.5 %  
92  
 
 
Between 20 and 29 Years  
268'000  
37.4 %  
15.8 %  
100  
 
 
Between 30 and 39 Years  
313'000  
39 %  
18.4 %  
105  
 
 
Between 40 and 49 Years  
320'000  
39.3 %  
18.8 %  
105  
 
 
Between 50 and 59 Years  
320'000  
38.6 %  
18.8 %  
103  
 
 
60+ Years  
354'000  
34.3 %  
20.8 %  
92  
 
 
Between 14 and 34 Years  
550'000  
36.8 %  
32.3 %  
99  
 
 
Between 35 and 54 Years  
625'000  
37.9 %  
36.7 %  
102  
 
 
55+ Years  
527'000  
37.1 %  
31 %  
100  
 
 
 
 
 
School Education:
 
 
Compulsory  
214'000  
31.9 %  
12.6 %  
86  
 
 
Middle  
615'000  
38.8 %  
36.1 %  
104  
 
 
High  
873'000  
37.8 %  
51.3 %  
101  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
134'000  
31.2 %  
7.9 %  
84  
 
 
Between 4'001 and 8'000 CHF  
353'000  
38.4 %  
20.7 %  
103  
 
 
Between 8'001 and 10'000 CHF  
206'000  
38 %  
12.1 %  
102  
 
 
Between 10'001 and 15'000 CHF  
229'000  
37.6 %  
13.4 %  
101  
 
 
Between 15'001 and 20'000 CHF  
100'000  
40 %  
5.9 %  
107  
 
 
More than 8'000 CHF  
598'000  
38.5 %  
35.1 %  
103  
 
 
No information / refused  
617'000  
37.1 %  
36.3 %  
99  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
517'000  
37.1 %  
30.4 %  
100  
 
 
Yes, together  
932'000  
38.4 %  
54.7 %  
103  
 
 
No / not specified  
254'000  
34.1 %  
14.9 %  
91  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
1'313'000  
36.5 %  
77.1 %  
98  
 
 
Countryside  
389'000  
40.1 %  
22.9 %  
108  
 
 
 
 
 
Strong and very strong interests:
 
 
Travel  
1'378'000  
38.5 %  
81 %  
103  
 
 
Health and nutrition  
1'430'000  
38.6 %  
84 %  
104  
 
 
Family, children and partnership  
1'105'000  
39.2 %  
64.9 %  
105  
 
 
Cosmetics, body care, beauty  
651'000  
39 %  
38.2 %  
105  
 
 
Clothing and fashion  
779'000  
39.4 %  
45.7 %  
106  
 
 
Living and furnishing  
948'000  
39.2 %  
55.7 %  
105  
 
 
Arts and Culture  
955'000  
38.6 %  
56.1 %  
103  
 
 
Film, cinema  
1'116'000  
38.8 %  
65.6 %  
104  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
1'562'000  
37.9 %  
91.8 %  
102  
 
 
Web-enabled mobile phone, smartphone  
1'620'000  
46.8 %  
95.2 %  
125  
 
 
Tablet PC (e.g. iPad), eBook reader  
784'000  
39.1 %  
46 %  
105  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: german-language group, 4'567'000 Unique User

 
Downloads
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Andjelka
Milovanovic
Consultant Media Services Digital
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich