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Ringier Digital Network
 
Switzerland's digital media network – exceptional, easy, effective

The Ringier Digital Network brings together all the titles of premium publishers Ringier Axel Springer, Ringier and Swisscom to create Switzerland's highest reach digital advertising network. Around 30 top-flight, prominent media brands, such as blick.ch, Bluewin, Le Temps and Bilanz, guarantee the highest quality advertising environments.

The advertising products include desktop and mobile formats and can be booked on a programmatic or conventional basis (via IO).

Facts & Figures
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Reach:
85.6 %
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Monthly Unique Users:
5'448'000
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Language:
German, French, Italien
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Source:
NET-Metrix-Profile 2020-2 / Basis: Gesamt, 6'367'000 Unique User
Gender
51 %
Male
49 %
Female
Age
33 %
between 14 and 34 years
38 %
between 35 and 54 years
29 %
older than 55 years
Household income
10 %
up to 4'000 CHF
21 %
between 4'001 and 8'000 CHF
35 %
more than 8'000 CHF
School education
16 %
compulsory
47 %
middle
37 %
high
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Looking for maximum reach, high-quality environments and an efficient campaign process from booking through to reporting? With the Admeira Digital Network, you can occupy placements on around 30 premium media brands and reach more than 80% of internet users across Switzerland with just one booking.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
25 CHF  
17.5 CHF  
 
 
icon
Billboard  
25 CHF  
17.5 CHF  
 
 
icon
Halfpage Ad  
30 CHF  
21 CHF  
 
 
icon
Wideboard  
25 CHF  
17.5 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
5 CHF  
3.5 CHF  
 
 
 
 
 
Special:
 
 
icon
Sitebar Ad  
50 CHF  
35 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile network-placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
icon
Mobile Halfpage Ad  
45 CHF  
31.5 CHF  
 
 
icon
Mobile Poster Ad  
35 CHF  
24.5 CHF  
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle  
25 CHF  
17.5 CHF  
 
 
icon
Mobile Wideboard  
20 CHF  
14 CHF  
 
 
icon
Mobile Banner  
4 CHF  
2.8 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Video Advertising
 
 
Video Advertising
Run of site

Want your spot to appear in high-reach, premium online environments – and with minimal effort on your part? On the Admeira Digital Network, your video ad will be featured by about 30 leading Swiss media brands and you will reach more than 77% of internet users across the country with just one booking (source: NET Metrix profile 2016-2). Your spot will be displayed across the entire network without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll (Video: max. 30 sec.)  
60 CHF  
42 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
37 CHF  
25.9 CHF  
 
 
icon
In-Article Video  
40 CHF  
28 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
30 CHF  
21 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Performance Products
 
 

Ringier Click

Benefit from our attractive billing model for your performance campaign and pay only for the click.

Read more

 
 
Targetings
 
 
Sociodemographic Targeting
Desktop

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
32 CHF  
22.4 CHF  
 
 
icon
Billboard  
32 CHF  
22.4 CHF  
 
 
icon
Halfpage Ad  
37 CHF  
25.9 CHF  
 
 
icon
Wideboard  
32 CHF  
22.4 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
6.5 CHF  
4.55 CHF  
 
 
 
 
 
Special:
 
 
icon
Sitebar Ad  
57 CHF  
39.9 CHF  
 
 

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Sociodemographic Targeting
Mobile

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Mobile Halfpage Ad  
52 CHF  
36.4 CHF  
 
 
icon
Mobile Poster Ad  
42 CHF  
29.4 CHF  
 
 
 
 
 
Basic:
 
 
icon
Mobile Rectangle  
32 CHF  
22.4 CHF  
 
 
icon
Mobile Wideboard  
27 CHF  
18.9 CHF  
 
 
icon
Mobile Banner  
5.5 CHF  
3.85 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Sociodemographic Targeting
Video

Reach your target groups efficiently with our qualitative sociodemographic targeting.

Find out more about sociodemographic targeting here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll (Video: max. 30 Sek)  
67 CHF  
46.9 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
37 CHF  
25.9 CHF  
 
 
icon
In-Article Video  
47 CHF  
32.9 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
37 CHF  
25.9 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Desktop

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
32 CHF  
22.4 CHF  
 
 
icon
Billboard  
32 CHF  
22.4 CHF  
 
 
icon
Halfpage Ad  
37 CHF  
25.9 CHF  
 
 
icon
Wideboard  
32 CHF  
22.4 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
6.5 CHF  
4.55 CHF  
 
 
 
 
 
Special:
 
 
icon
Sitebar Ad  
57 CHF  
39.9 CHF  
 
 

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar / Liquid Ad / Liquid Ad Plus:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Mobile

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Premium:
 
 
icon
Mobile Halfpage Ad  
52 CHF  
36.4 CHF  
 
 
icon
Mobile Poster Ad  
42 CHF  
29.4 CHF  
 
 
 
 
 
Basic:
 
 
icon
Mobile Rectangle  
32 CHF  
22.4 CHF  
 
 
icon
Mobile Wideboard  
27 CHF  
18.9 CHF  
 
 
icon
Mobile Banner  
5.5 CHF  
3.85 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Interest Targeting
Video

Our qualitative interest targeting lets you reach your target groups efficiently.

Discover more about interest targeting and see our segment overview here.

 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Special:
 
 
icon
Pre Roll (Video: max. 30 Sek)  
67 CHF  
46.9 CHF  
 
 
icon
Pre Roll Bumper (Video: max. 6 sec.)  
37 CHF  
25.9 CHF  
 
 
icon
In-Article Video  
47 CHF  
32.9 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
37 CHF  
25.9 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Other Options
 

Looking for another targeting option?
We also offer other options such as intent or B2B targeting.

Read more

 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
5'448'000  
85.6 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
2'760'000  
85.0 %  
50.7 %  
99  
 
 
Female  
2'688'000  
86.2 %  
49.3 %  
101  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
4'337'000  
87.0 %  
79.6 %  
102  
 
 
Between 14 and 19 Years  
438'000  
85.6 %  
8.0 %  
100  
 
 
Between 20 and 29 Years  
871'000  
85.5 %  
16.0 %  
100  
 
 
Between 30 and 39 Years  
986'000  
86.9 %  
18.1 %  
102  
 
 
Between 40 and 49 Years  
1'040'000  
88.7 %  
19.1 %  
104  
 
 
Between 50 and 59 Years  
1'002'000  
87.4 %  
18.4 %  
102  
 
 
60+ Years  
1'111'000  
80.3 %  
20.4 %  
94  
 
 
Between 14 and 34 Years  
1'793'000  
85.4 %  
32.9 %  
100  
 
 
Between 35 and 54 Years  
2'081'000  
88.2 %  
38.2 %  
103  
 
 
55+ Years  
1'574'000  
82.5 %  
28.9 %  
96  
 
 
 
 
 
School Education:
 
 
Compulsory  
876'000  
84.6 %  
16.1 %  
99  
 
 
Middle  
2'562'000  
84.0 %  
47.0 %  
98  
 
 
High  
2'010'000  
88.1 %  
36.9 %  
103  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
525'000  
82.6 %  
9.6 %  
96  
 
 
Between 4'001 and 8'000 CHF  
1'157'000  
84.9 %  
21.2 %  
99  
 
 
Between 8'001 and 10'000 CHF  
669'000  
87.2 %  
12.3 %  
102  
 
 
Between 10'001 and 15'000 CHF  
737'000  
88.3 %  
13.5 %  
103  
 
 
Between 15'001 and 20'000 CHF  
291'000  
89.1 %  
5.3 %  
104  
 
 
More than 8'000 CHF  
1'883'000  
88.2 %  
34.6 %  
103  
 
 
No information / refused  
1'883'000  
84.3 %  
34.6 %  
99  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
1'712'000  
85.0 %  
31.4 %  
99  
 
 
Yes, together  
2'863'000  
86.0 %  
52.6 %  
101  
 
 
No / not specified  
873'000  
85.2 %  
16.0 %  
100  
 
 
 
 
 
Regions / Languages:
 
 
German  
3'919'000  
85.8 %  
71.9 %  
100  
 
 
French  
1'311'000  
85.8 %  
24.1 %  
100  
 
 
Italian  
219'000  
80.5 %  
4.0 %  
94  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
4'332'000  
85.4 %  
79.5 %  
100  
 
 
Countryside  
1'116'000  
86.2 %  
20.5 %  
101  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
4'966'000  
86.2 %  
91.1 %  
101  
 
 
Web-enabled mobile phone, smartphone  
4'526'000  
91.8 %  
83.1 %  
107  
 
 
Tablet PC (e.g. iPad), eBook reader  
2'380'000  
86.2 %  
43.7 %  
101  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: Total, 6'367'000 Unique User

 

 

 
Downloads
Specifications Guideline HTML5
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Beniamino
Esposito
Head of Sales Publikumsmedien & Network Sales
Sales
Lorris
Kennel
Consultant Media Service International & Allmedia
Content Marketing
Ursina
Sigrist
Sales Manager Network & Programmatic
Network Sales
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich