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pme.ch
 
The reference for managers in French-speaking Switzerland

The quality of information and proximity to companies in French-speaking Switzerland are the main commitments of the PME brand. It is therefore a single editorial team that produces content for all platforms (magazine, website, social networks and newsletter).

The website offers its readers daily content. There are articles on business, management and finance. The website also has a community of bloggers who regularly publish content.

pme.ch offers optimal reading comfort and exclusive content with various multimedia elements. The PME newsletters also inform readers and users about the latest trends and developments. Here, the editorial team focuses, among other things, on entrepreneurs (change of armchair) as well as their companies and start-ups in French-speaking Switzerland. In addition, there is a separate newsletter, Agenda, with events (online and offline) that should not be missed.

In addition, PME offers its readers / users monthly live chats in which an expert answers all questions on a certain topic and gives direct advice.

Facts & Figures
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Reach:
3.3%
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Monthly Unique Users:
51'000
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Language:
French
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Facebook:
1'500
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LinkedIn:
10'800
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Desktop:
61%
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Smartphone:
95%
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Tablet:
43%
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Source:
NET-Metrix-Profile 2020-2
Gender
53 %
Male
47 %
Female
Age
30 %
between 14 and 34 years
45 %
between 35 and 54 years
25 %
older than 55 years
Household income
10 %
up to 4'000 CHF
26 %
between 4'001 and 8'000 CHF
39 %
more than 8'000 CHF
School education
17 %
compulsory
33 %
middle
50 %
high
Overview
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

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Prime Week
 
 
Formats

Your message will always attract attention and occupy an exclusive placement on your favourite format for one week

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 2 weeks:
 
 
icon
Wideboard + Mobile Wideboard
20'000 AI
1'920 CHF
1'344 CHF
 
 
icon
Halfpage Ad + Mobile Halfpage Ad
16'000 AI
1'920 CHF
1'344 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Social Media
 
 
Our channels

Reach your target group via our social channels.

 
 
Placement
Format
Follower
Reach
Price Brut
Price Net
 
 
 
 
 
1x Post within feed:
 
 
icon
LinkedIn
8'700
20 000
2'900 CHF
2'900 CHF
 
 
 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

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Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 4 weeks:
 
 
icon
Teaser + article page
60'000 AI
5'000 CHF
3'500 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Subscribers
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x on the first Monday of the month:
 
 
icon
Newsletter PME Start-up Banner
31'500
1'400 CHF
980 CHF
 
 
icon
Newsletter PME Start-up Medium Rectangle
31'500
1'400 CHF
980 CHF
 
 
 
 
 
1 x per week on Wednesday:
 
 
icon
Newsletter PME Edito Banner
31'500
1'400 CHF
980 CHF
 
 
icon
Newsletter PME Edito Medium Rectangle
31'500
1'400 CHF
980 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:
  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 
 
 
Downloads
Good to know
 
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich