ad format
Midscroll Ad
The Midscroll ad is placed behind the website content and becomes visible through scrolling. It is guaranteed to draw attention due to its playful nature.
All brands
Ringier Digital Network
The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin, Le Temps and Handelszeitung ensure top-quality advertising environments.
Rates & specifications
Rates for desktop & mobile
| Gross Price | CHF 45 |
|---|
Excluding production and hosting costs.
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Rates for desktop & mobile
| Gross Price | CHF 45 |
|---|
Excluding production and hosting costs.
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Specifications for desktop & mobile – video
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Rates for desktop & mobile
| Gross Price | CHF 45 |
|---|
Excluding production and hosting costs.
Specifications for desktop & mobile
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Service providers
We work together with the following service providers. In addition, there are production and hosting costs.
Video metrics
If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.
Showcase
Ringier Wirtschaftsnetz
The perfect package if you want to position yourself in the luxury, top-tier business journalism and finance spaces. Wirtschaftsnetz combines the leading Swiss financial and business sites with the content from Handelszeitung, BILANZ, HZ Banking, HZ Insurance, cash, BOLERO and persoenlich and covers all aspects of the national and international economy with the latest news, in-depth research, interesting background reports and current stock market data.
Rates & specifications
Rates for desktio & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting cost.
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Rates for desktop & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting cost.
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Specifications for desktop & mobile – video
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Rates for desktop & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting cost.
Specifications for desktop & mobile
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Service providers
We work together with the following service providers. In addition, there are production and hosting costs.
View-Port
The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.
Video Metrics
If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.
Showcase
RDN Sport Pool
With the RDN Sport Pool, you cover all major sports environments and relevant sports brands with a single booking. These inspire millions of fans every day with the latest information from the national and international world of football, ice hockey, tennis, cycling or skiing and more.
Rates & specifications
Rates for desktio & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting cost.
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Rates for desktop & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting cost.
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Specifications for desktop & mobile – video
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Rates for desktop & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting cost.
Specifications for desktop & mobile
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Service providers
We work together with the following service providers. In addition, there are production and hosting costs.
View-Port
The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.
Video Metrics
If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.
Showcase
blick.ch
Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.
Rates & specifications
Rates for desktop & mobile
| Gross Price | CHF 50 |
|---|
Excluding production and hosting cost.
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Rates for desktop & mobile
| Gross Price | CHF 50 |
|---|
Excluding production and hosting cost.
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Specifications for desktop & mobile – video
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Rates for desktop & mobile
| Gross Price | CHF 50 |
|---|
Excluding production and hosting cost.
Specifications for desktop & mobile
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Service providers
We work together with the following service providers. In addition, there are production and hosting costs.
View-Port
The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.
Video metrics
If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.
Showcase
bluenews.ch
Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.
Rates & specifications
Rates
| Gross Price | CHF 50 |
|---|
Excluding production and hosting costs
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Rates for desktop & mobile
| Gross Price | CHF 50 |
|---|
Excluding production and hosting costs
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Specifications for desktop & mobile – video
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Rates for desktop & mobile
| Gross Price | CHF 50 |
|---|
Excluding production and hosting costs
Specifications for desktop & mobile
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Service providers
We work together with the following service providers. In addition, there are production and hosting costs.
View-Port
The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.
Video metrics
If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.
Showcase
cash.ch
Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.
Rates & specifications
Rates for desktop & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting costs
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 600 px |
| Remarks | Responsive visuals |
Rates for desktop & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting costs
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport-Höhe | 600 px |
| Remarks | Responsive visuals |
Specifications for desktop & mobile – video
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Rates for desktop & mobile
| Gross Price | CHF 100 |
|---|
Excluding production and hosting costs
Specifications for desktop & mobile
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Service providers
We work together with the following service providers. In addition, there are production and hosting costs.
View-Port
The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.
Video metrics
If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.
Showcase
handelszeitung.ch
handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.
Rates & Specifications
Rates
| Gross Price | CHF 110 |
|---|
Excluding production and hosting costs
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport-Höhe | 500 px |
| Bemerkungen | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport-Höhe | 600 px |
| Bemerkungen | Responsive visuals |
Rates
| Gross Price | CHF 110 |
|---|
Excluding production and hosting costs
Desktop specifications – background image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 500 px |
Mobile specifications – background image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | JPG, PNG or GIF |
| Viewport height | 600 px |
Desktop specifications – foreground image
| Pixel in width × height | 1420 x 1080 px |
|---|---|
| Possible file formats | PNG |
| Viewport height | 500 px |
| Remarks | Responsive visuals |
Mobile specifications – foreground image
| Pixel in width × height | 1080 x 1920 px |
|---|---|
| Possible file formats | PNG |
| Viewport-Höhe | 600 px |
| Remarks | Responsive visuals |
Specifications for desktop & mobile – video
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Rates for desktop & mobile
| Gross Price | CHF 110 |
|---|
Excluding production and hosting costs
Specifications for desktop & mobile
| Possible file formats | MOV, AVI or MP4 |
|---|---|
| Ratio | 16:9 / 9:16 |
| File size | max. 4 MB |
| Video length | max. 30 sec. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Service providers
We work together with the following service providers. In addition, there are production and hosting costs.
View-port
The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.
Video metrics
If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.
Showcase
More information
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material:
- Delivery address for display and newsletter advertising material: contentadvertising@ringier.ch
- Delivery address for advertorial & brand report advertising material: digitaladops@ringier.ch
SSL
All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
Sound
- Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
- Audio for instream video formats should be switched to ‘sound on’.
Flash
Flash files are not allowed.
Number of subjects
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad Intervention
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5
Branding Day background images
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
AdReload
An ad reload takes place after 30 seconds at the earliest.
