ad format

Midscroll Ad

The Midscroll ad is placed behind the website content and becomes visible through scrolling. It is guaranteed to draw attention due to its playful nature.

Ringier Digital Network

The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin, Le Temps and Handelszeitung ensure top-quality advertising environments.

Rates & specifications

Rates for desktop & mobile

CPM grossCHF 45

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Mobile specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height600 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals

Rate for desktop

CPM grossCHF 45

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals

Specifications for desktop – video

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 45

Excluding production and hosting costs.

Specifications for desktop & mobile

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 45

Excluding production and hosting costs.

Specifications for desktop

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height1440 x 2560 px

Specifications for mobile

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height720 x 1280 px

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Service providers

We work together with the following service providers. In addition, there are production and hosting costs.

Video metrics

If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.

Showcase

Ringier Wirtschaftsnetz

The perfect package if you want to position yourself in the luxury, top-tier business journalism and finance spaces. Wirtschaftsnetz combines the leading Swiss financial and business sites with the content from HandelszeitungBILANZHZ BankingHZ InsurancecashBOLERO and persoenlich and covers all aspects of the national and international economy with the latest news, in-depth research, interesting background reports and current stock market data.

Rates & specifications

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500px
File size1 MB

Mobile specifications – background image

Pixel in width × height1080 x 1920 px
Possible file formatsJPG / PNG / GIF
Viewport height600px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals
File size1 MB

Rate for desktop

CPM grossCHF 100

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals
File size1 MB

Specifications for desktop – video

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Specifications for desktop & mobile

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Specifications for desktop

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height1440 x 2560 px

Specifications for mobile

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height720 x 1280 px

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Service providers

We work together with the following service providers. In addition, there are production and hosting costs.

View-Port

The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.

Video Metrics

If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.

Showcase

RDN Sport Pool

With the RDN Sport Pool, you cover all major sports environments and relevant sports brands with a single booking. These inspire millions of fans every day with the latest information from the national and international world of football, ice hockey, tennis, cycling or skiing and more.

Rates & specifications

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1420 x 1080 px
Possible file formatsJPG, PNG or GIF
Viewport height500 px
File size1 MB

Mobile specifications – background image

Pixel in width × height1080 x 1920 px
Possible file formatsJPG, PNG or GIF
Viewport height600 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals

Rate for desktop

CPM grossCHF 100

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1420 x 1080 px
Possible file formatsJPG, PNG or GIF
Viewport height500px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1420 x 1080 px
Possible file formatsPNG
Viewport height500 px
RemarksResponsive visuals

Specifications for desktop – video

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Specifications for desktop & mobile

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Specifications for desktop

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height1440 x 2560 px

Specifications for mobile

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height720 x 1280 px

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Service providers

We work together with the following service providers. In addition, there are production and hosting costs.

View-Port

The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.

Video Metrics

If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.

Showcase

blick.ch

Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

Rates & specifications

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500px
File size1 MB

Mobile specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height600px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals

Rate for desktop

CPM grossCHF 50

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1420 x 1080 px
Possible file formatsPNG
Viewport height500 px
RemarksResponsive visuals

Specifications for desktop – video

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Specifications for desktop & mobile

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Specifications for desktop

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height1440 x 2560 px

Specifications for mobile

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height720 x 1280 px

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Service providers

We work together with the following service providers. In addition, there are production and hosting costs.

View-Port

The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.

Video metrics

If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.

Showcase

bluenews.ch

Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.

Rates & specifications

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500px
File size1 MB

Mobile specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height600px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals

Rate for desktop

CPM grossCHF 50

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1420 x 1080 px
Possible file formatsPNG
Viewport height500 px
RemarksResponsive visuals

Specifications for desktop – video

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Specifications for desktop & mobile

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Specifications for desktop

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height1440 x 2560 px

Specifications for mobile

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height720 x 1280 px

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Service providers

We work together with the following service providers. In addition, there are production and hosting costs.

View-Port

The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.

Video metrics

If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.

Showcase

cash.ch

Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

Rates & specifications

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500px
File size1 MB

Mobile specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height600px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals

Rate for desktop

CPM grossCHF 100

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG
Viewport height500 px
RemarksResponsive visuals

Specifications for desktop – video

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Specifications for desktop & mobile

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 100

Excluding production and hosting costs.

Specifications for desktop

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height1440 x 2560 px

Specifications for mobile

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height720 x 1280 px

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Service providers

We work together with the following service providers. In addition, there are production and hosting costs.

View-Port

The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.

Video metrics

If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.

Showcase

handelszeitung.ch

handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

Rates & Specifications

Rates for desktop & mobile

CPM grossCHF 110

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500px
File size1 MB

Mobile specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height600px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals
File size1 MB

Rate for desktop

CPM grossCHF 110

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals

Specifications for desktop – video

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 110

Excluding production and hosting costs.

Specifications for desktop & mobile

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 110

Excluding production and hosting costs.

Specifications for desktop

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height1440 x 2560 px

Specifications for mobile

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height720 x 1280 px

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Service providers

We work together with the following service providers. In addition, there are production and hosting costs.

View-port

The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.

Video metrics

If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos must still be delivered physically as an MP4 file. Additionally, a click command is required for the background.

Showcase

kicker.ch

News, commentary and analysis as well as live coverage of all top events and over 100 international leagues are at the heart of the website, alongside detailed statistical information from the «kicker» database. Our amateur football section covers a total of 5,302 German leagues – currently including 2,112 men’s leagues, 371 women’s leagues and 2,819 junior leagues (A to C youth). In addition, «kicker» DIGITAL reports on motor sports, basketball, ice hockey, handball, tennis, winter sports, NFL/football and all important major sporting events.

Rates & specifications

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Mobile specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height600 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals
File size1 MB

Rate for desktop

CPM grossCHF 50

Excluding production and hosting costs.

Desktop specifications – background image

Pixel in width × height1440 x 2560 px
Possible file formatsPNG, JPG
Viewport height500 px
File size1 MB

Desktop specifications – foreground image

Pixel in width × height1440 x 720 px
Possible file formatsPNG, JPG, SVG
Viewport height500 px
RemarksResponsive visuals
File size1 MB

Specifications for desktop – video

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Specifications for desktop & mobile

Possible file formatsMP4, MOV, AVI, MKV
RatioHD/Full HD 16:9
File sizemax. 50 MB
Video lengthmax. 30 sec.

Rates for desktop & mobile

CPM grossCHF 50

Excluding production and hosting costs.

Specifications for desktop

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height1440 x 2560 px

Specifications for mobile

Possible file formatsHTML5
File sizemax. 2 MB
Video lengthmax. 30 sec.
Pixel in width × height720 x 1280 px

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Service providers

We work together with the following service providers. In addition, there are production and hosting costs.

View-Port

The content is opened up to a height of 500px. Therefore, we recommend placing visuals such as logos and call-to-actions that need to be visible together appropriately in the foreground image. Visuals placed in the background image may be clipped.

Video metrics

If this is to be measured with your own ad server, please supply VAST 2.0 TAGs. The videos m

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

  • Digital Services

    Media Service Digital
    +41 58 909 99 63
    digitalservices@ringier.ch

    Männliche Person sitzt am Schreibtisch mit einem Headset auf dem Kopf und schaut in den PC Bildschirm.