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letemps.ch

Le Temps is committed to providing reliable, high-quality information above all else – which means that an exceptional editorial team lies behind the content produced across all platforms.

Thus, when the journalists write and express themselves, they bring their discernment and exacting standards to all Le Temps' information distribution channels. The website has been enhanced to offer readers richer content throughout the day. Its new responsive design adapts to any screen type, offering users a more comfortable reading experience. It also features exclusive online content and a range of multimedia materials. A forerunner in the development of creative formats, letemps.ch is the ideal platform for exclusive event promotion.

What's more, Le Temps also offers its readers a hidden gem: an insight into its more than 200-year history. At letempsarchives.ch, readers can browse the digitised historical archives of Le Temps' media ancestors, Journal de Genève, Gazette de Lausanne and Le Nouveau Quotidien.

Facts & Figures
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Reach:
69.6 %
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Monthly Unique Users:
1'064'000
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Language:
French
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Facebook:
208'000
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Instagram:
44'400
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LinkedIn:
28'000
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Source:
NET-Metrix-Profile 2020-2
Gender
49 %
Male
51 %
Female
Age
34 %
between 14 and 34 years
43 %
between 35 and 54 years
23 %
older than 55 years
Household income
11 %
up to 4'000 CHF
25 %
between 4'001 and 8'000 CHF
36 %
more than 8'000 CHF
School education
20 %
compulsory
38 %
middle
42 %
high
Very strong affinities
105
National and international politics and topics
103
Economy
103
Arts and Culture
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard
70 CHF
49 CHF
 
 
icon
Billboard
70 CHF
49 CHF
 
 
icon
Halfpage Ad
84.7%
70 CHF
49 CHF
 
 
icon
Wideboard
33.6%
70 CHF
49 CHF
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package
75.7%
50 CHF
35 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
  • All other formats: surcharge CPM, Gross CHF 14.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
icon
Mobile Halfpage Ad
72.3%
90 CHF
63 CHF
 
 
icon
Mobile Poster Ad
62.3%
75 CHF
52.5 CHF
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle
52.9%
65 CHF
45.5 CHF
 
 
icon
Mobile Wideboard
44.5%
55 CHF
38.5 CHF
 
 
icon
Mobile Banner
10 CHF
7 CHF
 
 

Mobile Halfpage Ad:

  • Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
  • All other formats: surcharge CPM, Gross CHF 14.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Special Ads
 
 
Native Flex

Native Flex is a responsive multidevice ad that automatically adapts to the display of the website depending on the device. As a result, it fits seamlessly into the Site environment.

Read more

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
icon
Native Flex L
70 CHF
49 CHF
 
 
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
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In-Article Video  
90 CHF  
63 CHF  
 
 
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In-Article Bumper (Video: max. 6 sec.)  
75 CHF  
52.5 CHF  
 
 
icon
In-Article Interactive Video  
75 CHF  
52.5 CHF  
 
 

In-Article Interactive Video:

  • Studio costs: additional CPM of CHF 1

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
  •  
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Branding Week
 
 
Desktop & Mobile

Use Branding Week as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Week, you and your message are the stars of the homepage, occupying all large-format ad placements exclusively for one week. This prominent week-long placement is ideal for image campaigns and product launches.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 1 Week:
 
 
icon
Branding Week Desktop Culture + Lifestyle
30'000
5'070 CHF
3'549 CHF
 
 
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Branding Week Multidevice Culture + Lifestyle
60'000
8'000 CHF
5'600 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Branding Day
 
 
Formats

Use Branding Day as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Economie+Sports+Suisse+Sciences:
 
 
icon
Branding Day Sandwich Desktop Home
20'000 PI
4'000 CHF
2'800 CHF
 
 
icon
Branding Day Sandwich Multi Device Home
75'000 PI
15'000 CHF
10'500 CHF
 
 
 
 
 
Period: 1 day:
 
 
icon
Branding Day Skin Desktop Home
15'000 PI
9'750 CHF
6'825 CHF
 
 
icon
Branding Day Skin Multi Device Home
30'000 PI
12'350 CHF
8'645 CHF
 
 
icon
Branding Day Sandwich Desktop Home
15'000 PI
7'500 CHF
5'250 CHF
 
 
icon
Branding Day Sandwich Multi Device Home
30'000 PI
9'500 CHF
6'650 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 1 Week:
 
 
icon
Teaser + article page
180'000 AI
10'000 CHF
7'000 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Subscribers
Flat rate Brut
Flat rate Net
 
 
 
 
 
Broadcasts Tuesdays and Fridays:
 
 
icon
Newsletter LeTemps Un temps pour soi Banner
8'800
Price on request CHF
 
 
icon
Newsletter LeTemps Un temps pour soi Medium Rectangle
8'800
Price on request CHF
 
 
 
 
 
Broadcasts from Monday to Saturday:
 
 
icon
Newsletter LeTemps le briefing Banner
31'000
4'000 CHF
2'800 CHF
 
 
icon
Newsletter LeTemps le briefing Medium Rectangle
31'000
4'000 CHF
2'800 CHF
 
 
icon
Newsletter LeTemps Le point éco Banner
21'000
2'500 CHF
1'750 CHF
 
 
icon
Newsletter LeTemps Le point éco Medium Rectangle
21'000
2'500 CHF
1'750 CHF
 
 
icon
Newsletter LeTemps Un jour une idée Banner
8'400
Price on request CHF
 
 
icon
Newsletter LeTemps Un jour une idée Medium Rectangle
8'400
Price on request CHF
 
 
 
 
 
Broadcasts weekly on Monday:
 
 
icon
Newsletter LeTemps Le Vestiaire Banner
2'500
Price on request CHF
 
 
icon
Newsletter LeTemps Le Vestiaire Medium Rectangle
2'500
Price on request CHF
 
 
 
 
 
Broadcasts weekly on Wednesday:
 
 
icon
Newsletter LeTemps LeTemps Sciences Banner
4'500
Price on request CHF
 
 
icon
Newsletter LeTemps LeTemps Sciences Medium Rectangle
4'500
Price on request CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
1'064'000  
69.6 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
526'000  
67.3 %  
49.4 %  
97  
 
 
Female  
538'000  
72.1 %  
50.6 %  
103  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
906'000  
74.1 %  
85.1 %  
106  
 
 
Between 14 and 19 Years  
87'000  
70.3 %  
8.2 %  
101  
 
 
Between 20 and 29 Years  
181'000  
71.1 %  
17 %  
102  
 
 
Between 30 and 39 Years  
213'000  
75.1 %  
20 %  
108  
 
 
Between 40 and 49 Years  
229'000  
77.7 %  
21.5 %  
112  
 
 
Between 50 and 59 Years  
195'000  
73.5 %  
18.3 %  
106  
 
 
60+ Years  
158'000  
51.9 %  
14.9 %  
74  
 
 
Between 14 and 34 Years  
364'000  
70.7 %  
34.3 %  
102  
 
 
Between 35 and 54 Years  
459'000  
77.6 %  
43.1 %  
111  
 
 
55+ Years  
241'000  
57.1 %  
22.6 %  
82  
 
 
 
 
 
School Education:
 
 
Compulsory  
210'000  
64.6 %  
19.7 %  
93  
 
 
Middle  
403'000  
66.3 %  
37.9 %  
95  
 
 
High  
451'000  
75.8 %  
42.4 %  
109  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
112'000  
63.9 %  
10.5 %  
92  
 
 
Between 4'001 and 8'000 CHF  
261'000  
68.5 %  
24.5 %  
98  
 
 
Between 8'001 and 10'000 CHF  
142'000  
74.7 %  
13.3 %  
107  
 
 
Between 10'001 and 15'000 CHF  
151'000  
75.9 %  
14.2 %  
109  
 
 
Between 15'001 and 20'000 CHF  
56'000  
77.1 %  
5.3 %  
111  
 
 
More than 8'000 CHF  
380'000  
75.5 %  
35.7 %  
108  
 
 
No information / refused  
311'000  
66.5 %  
29.3 %  
95  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
361'000  
68.8 %  
33.9 %  
99  
 
 
Yes, together  
540'000  
70.8 %  
50.7 %  
102  
 
 
No / not specified  
163'000  
67.9 %  
15.3 %  
98  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
886'000  
71 %  
83.3 %  
102  
 
 
Countryside  
178'000  
63.7 %  
16.7 %  
91  
 
 
 
 
 
Strong and very strong interests:
 
 
Family, children and partnership  
625'000  
71.2 %  
58.7 %  
102  
 
 
National and international politics and topics  
738'000  
73.1 %  
69.4 %  
105  
 
 
Economy  
618'000  
71.9 %  
58 %  
103  
 
 
Living and furnishing  
555'000  
70.9 %  
52.1 %  
102  
 
 
Arts and Culture  
723'000  
71.6 %  
67.9 %  
103  
 
 
Professional and working world, career  
677'000  
71.3 %  
63.6 %  
102  
 
 
Education and further training  
723'000  
70.8 %  
67.9 %  
102  
 
 
Film, cinema  
794'000  
71.4 %  
74.6 %  
103  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
994'000  
71 %  
93.4 %  
102  
 
 
Web-enabled mobile phone, smartphone  
1'013'000  
81.2 %  
95.1 %  
117  
 
 
Tablet PC (e.g. iPad), eBook reader  
450'000  
71.2 %  
42.2 %  
102  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: french-language group, 1'528'000 Unique User

 

 

 
Downloads
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich