letemps.ch | Ringier Advertising

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letemps.ch

letemps.ch

letemps.ch

Le Temps is committed to providing reliable, high-quality information above all else – which means that an exceptional editorial team lies behind the content produced across all platforms.

Thus, when the journalists write and express themselves, they bring their discernment and exacting standards to all Le Temps' information distribution channels. The website has been enhanced to offer readers richer content throughout the day. Its new responsive design adapts to any screen type, offering users a more comfortable reading experience. It also features exclusive online content and a range of multimedia materials. A forerunner in the development of creative formats, letemps.ch is the ideal platform for exclusive event promotion.

What's more, Le Temps also offers its readers a hidden gem: an insight into its more than 200-year history. At letempsarchives.ch, readers can browse the digitised historical archives of Le Temps' media ancestors, Journal de Genève, Gazette de Lausanne and Le Nouveau Quotidien.

Facts & Figures

Reach:

69.6 %

Monthly Unique Users:

1'064'000

Language:

French

Website:

https://www.letemps.ch

Facebook:

208'000

Instagram:

44'400

LinkedIn:

28'000

Source:

NET-Metrix-Profile 2020-2

Gender

49 %

Male

51 %

Female

Age

34 %

between 14 and 34 years

43 %

between 35 and 54 years

23 %

older than 55 years

Household income

11 %

up to 4'000 CHF

25 %

between 4'001 and 8'000 CHF

36 %

more than 8'000 CHF

School education

20 %

compulsory

38 %

middle

42 %

high

Very strong affinities

105

National and international politics and topics

103

Economy

103

Arts and Culture

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium:

Maxiboard

—

70 CHF

49 CHF

Billboard

—

70 CHF

49 CHF

Halfpage Ad

84.7%

70 CHF

49 CHF

Wideboard

33.6%

70 CHF

49 CHF

Basic:

Universal Ad Package

75.7%

50 CHF

35 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
All other formats: surcharge CPM, Gross CHF 14.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium

Mobile Halfpage Ad

72.3%

90 CHF

63 CHF

Mobile Poster Ad

62.3%

75 CHF

52.5 CHF

Basic

Mobile Rectangle

52.9%

65 CHF

45.5 CHF

Mobile Wideboard

44.5%

55 CHF

38.5 CHF

Mobile Banner

—

10 CHF

7 CHF

Mobile Halfpage Ad:

Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
All other formats: surcharge CPM, Gross CHF 14.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Special Ads

Native Flex

Native Flex is a responsive multidevice ad that automatically adapts to the display of the website depending on the device. As a result, it fits seamlessly into the Site environment.

Placement

Format

Viewability

CPM Brut

CPM Net

Native Flex L

—

70 CHF

49 CHF

All prices are in CHF and exclude VAT
AC: 5%
View GTCs here

Video Advertising

Video Advertising

Run of site

Your spot will be displayed across the entire website without any restrictions.

Placement

Format

CPM Brut

CPM Net

Special:

In-Article Video

90 CHF

63 CHF

In-Article Bumper (Video: max. 6 sec.)

75 CHF

52.5 CHF

In-Article Interactive Video

75 CHF

52.5 CHF

In-Article Interactive Video:

Studio costs: additional CPM of CHF 1

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Branding Week

Desktop & Mobile

Use Branding Week as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Week, you and your message are the stars of the homepage, occupying all large-format ad placements exclusively for one week. This prominent week-long placement is ideal for image campaigns and product launches.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

Period: 1 Week:

Branding Week Desktop Culture + Lifestyle

30'000

5'070 CHF

3'549 CHF

Branding Week Multidevice Culture + Lifestyle

60'000

8'000 CHF

5'600 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Branding Day

Formats

Use Branding Day as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

Economie+Sports+Suisse+Sciences:

Branding Day Sandwich Desktop Home

20'000 PI

4'000 CHF

2'800 CHF

Branding Day Sandwich Multi Device Home

75'000 PI

15'000 CHF

10'500 CHF

Period: 1 day:

Branding Day Skin Desktop Home

15'000 PI

9'750 CHF

6'825 CHF

Branding Day Skin Multi Device Home

30'000 PI

12'350 CHF

8'645 CHF

Branding Day Sandwich Desktop Home

15'000 PI

7'500 CHF

5'250 CHF

Branding Day Sandwich Multi Device Home

30'000 PI

9'500 CHF

6'650 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Targetings

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

Content Advertising

Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

Period: 1 Week:

Teaser + article page

180'000 AI

10'000 CHF

7'000 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Newsletter

Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

Placement

Format

Subscribers

Flat rate Brut

Flat rate Net

Broadcasts from Monday to Saturday:

Newsletter LeTemps le briefing Banner

31'000

4'000 CHF

2'800 CHF

Newsletter LeTemps le briefing Medium Rectangle

31'000

4'000 CHF

2'800 CHF

Newsletter LeTemps Le point éco Banner

21'000

2'500 CHF

1'750 CHF

Newsletter LeTemps Le point éco Medium Rectangle

21'000

2'500 CHF

1'750 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Media Facts

Category

Unique users per month

Range

Structure

Affinity

Total

1'064'000

69.6 %

100 %

100

Gender:

Male

526'000

67.3 %

49.4 %

97

Female

538'000

72.1 %

50.6 %

103

Age:

Between 14 and 59 years

906'000

74.1 %

85.1 %

106

Between 14 and 19 years

87'000

70.3 %

8.2 %

101

Between 20 and 29 years

181'000

71.1 %

17 %

102

Between 30 and 39 years

213'000

75.1 %

20 %

108

Between 40 and 49 years

229'000

77.7 %

21.5 %

112

Between 50 and 59 years

195'000

73.5 %

18.3 %

106

60+ years

158'000

51.9 %

14.9 %

74

Between 14 and 34 years

364'000

70.7 %

34.3 %

102

Between 35 and 54 years

459'000

77.6 %

43.1 %

111

55+ years

241'000

57.1 %

22.6 %

82

School Education:

Compulsory

210'000

64.6 %

19.7 %

93

Middle

403'000

66.3 %

37.9 %

95

High

451'000

75.8 %

42.4 %

109

Household Income:

Up to 4'000 CHF

112'000

63.9 %

10.5 %

92

Between 4'001 and 8'000 CHF

261'000

68.5 %

24.5 %

98

Between 8'001 and 10'000 CHF

142'000

74.7 %

13.3 %

107

Between 10'001 and 15'000 CHF

151'000

75.9 %

14.2 %

109

Between 15'001 and 20'000 CHF

56'000

77.1 %

5.3 %

111

More than 8'000 CHF

380'000

75.5 %

35.7 %

108

No information / refused

311'000

66.5 %

29.3 %

95

Household Management:

Yes, alone

361'000

68.8 %

33.9 %

99

Yes, together

540'000

70.8 %

50.7 %

102

No / not specified

163'000

67.9 %

15.3 %

98

Type of habitat:

City / Agglomeration

886'000

71 %

83.3 %

102

Countryside

178'000

63.7 %

16.7 %

91

Strong and very strong interests:

Family, children and partnership

625'000

71.2 %

58.7 %

102

National and international politics and topics

738'000

73.1 %

69.4 %

105

Economy

618'000

71.9 %

58 %

103

Living and furnishing

555'000

70.9 %

52.1 %

102

Arts and Culture

723'000

71.6 %

67.9 %

103

Professional and working world, career

677'000

71.3 %

63.6 %

102

Education and further training

723'000

70.8 %

67.9 %

102

Film, cinema

794'000

71.4 %

74.6 %

103

Internet usage, device usage:

Desktop computer OR Laptop, Notebook, Netbook

994'000

71 %

93.4 %

102

Web-enabled mobile phone, smartphone

1'013'000

81.2 %

95.1 %

117

Tablet PC (e.g. iPad), eBook reader

450'000

71.2 %

42.2 %

102

Source: NET-Metrix-Profile 2020-2 / Basis: french-language group, 1'528'000 Unique User

Downloads

Specifications Content Specifications Guideline HTML5

Good to know

Newsletter – Wir versorgen Sie mit den aktuellsten Neuigkeiten

Targeting – reach your target group accurately

We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.

Read more

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

Read more

Your Contacts

Lorris

Kennel

Media Consultant International

Sales International

+41 44 259 89 92

lorris.kennel@ringier.ch

Ringier Advertising

Flurstrasse 55
Post Office Box
8021 Zurich

+ 41 44 259 88 44

advertising@ringier.ch