AD FORMAT

In-article interactive video (outstream)

Interactive in-article videos are ideal for increasing engagement, the view-through rate and the CTR. The deluxe version of the in-article video offers striking design features and interactive options such as player branding, shopping buttons, local branch/store finder, a video slidebar and more. Playback is in multi-device format. The player only starts when the in-article video is in the visible area. Users can activate the sound.

Ringier Digital Network

The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin, Le Temps and Handelszeitung ensure top-quality advertising environments. The advertising services include desktop and mobile formats, and can be booked in programmatic or traditional form (via IO).

Rates

CPM Brutto	CHF 40

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

Ringier Wirtschaftsnetz

Your perfect combination if you want to position yourself in the environment of luxury and top-class business journalism. The business network bundles the leading Swiss financial pages HZ with the content of Handelszeitung, BILANZ and HZ Insurance as well as cash.ch and illuminates all facets of the national and international economy with daily news, in-depth research, exciting background reports or current stock market data.

Rates

CPM Brutto	CHF 90

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Spezifikationen – VAST Redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

blick.ch

blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

bluenews.ch

Swisscom blue is Switzerland’s top news and entertainment portal and provides over half a million readers from Switzerland and all over the world with current, quick and clear access to the relevant news every day. Blue News gives you the story behind the story (excitingly packaged in exclusive videos, background reports or interviews), and thanks to its links with blue TV, it also provides a high-quality TV experience with all that implies: as well as keeping an eye on key results via the ticker, sports fans also have a unique opportunity to watch football, ice hockey, tennis and skiing events up close and live on TV.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

beobachter.ch

Beobachter is committed to fairness. It offers sophisticated reporting and skilled advice, and plays an active legal and political role when required.

Rates

CPM Brutto	CHF 90

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness standard EBU R 12 – 23 LUFs

Specifications VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness standard EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

cash.ch

Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

Rates

CPM Brutto	CHF 90

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm

Specifications- VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

handelszeitung.ch

Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

Rates

CPM Brutto	CHF 90

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

schweizer-illustrierte.ch

Closer to the stars. Popular website Schweizer Illustrierte focuses on its strength: the excitement of the royals. In the ‘People’ section, the online editorial team not only provides information about the royals, but also offers the latest knowledgeable details of Swiss celebrities and international stars. Other sections such as ‘Family’, ‘Lifestyle’ and ‘Body & Health’ offer plenty of daily knowledge and interest, as well as helpful everyday tips and tricks. Current topics that will inspire and are guaranteed to be a talking point!

Rates

CPM Brutto	CHF 90

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

illustre.ch

illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, L’illustré has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

energy.ch

Maximum reach, a permanent presence, a savvy subject environment, or the precise target group, defined by socio-demographic or interest-based targeting? Energy.ch consistently offers the right solution for the most effective way to spread an advertising message.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – VAST redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

t-online.de

The #1 portal of the high-consumption “First Digital Generation” offers thematic environments for specific interests and target groups in an editorial quality environment.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

femelle.ch

Femelle.ch offers a daily dose of information and inspiration for modern women. The Swiss online portal is always in touch with the latest trends. We offer entertainment, advice and lifestyle ideas. We follow the latest trends, seek out exciting Swiss personalities, get advice from experts, and look at the things that really affect women.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

sport.ch

Sport.ch brings everything you need to know about Swiss sport together in one place. News, stories, live ticker, results, a comprehensive range of videos with live sport highlights, exclusive shows, original programming, entertainment formats and streams. The integrated vertical site ‘welovesnow.ch’ provides information and daily updates on the latest results and reports from the world of winter sports.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications- vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

tf1.fr

MYTF1 is the digital brand of the TF1 group and provides viewers with a unique, free mobile service on PC, tablet and smartphone with videos, film blockbusters, news, sport, hit US series, and editorial background reports from the whole world of French-language TV.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

transfermarkt.ch

Transfermarkt is one of the most popular football websites in the world and is known for its much-cited market values of players. The site has the world’s largest football database. This is based on a user-generated content principle similar to that of Wikipedia.

Rates

CPM Brutto	CHF 50

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	Upon request

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – 50%.
General terms and conditions

More information

Advertising material delivery deadlines

Standard formats: three working days
Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

Delivery address for display and newsletter advertising material: contentadvertising@ringier.ch
Delivery address for advertorial & brand report advertising material: digitaladops@ringier.ch

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Guideline HTML Download

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

Your Point of Contact

Digital Services
Media Service Digital
Operations
+44 58 909 99 63
digitalservices@ringier.ch

AD FORMAT

In-article interactive video (outstream)

Ringier Digital Network

Rates & specifications

Rates

Specifications – physical delivery

Specifications – VAST redirect

Discounts and conditions

Ringier Wirtschaftsnetz

Rates & specifications

Rates

Specifications – physical delivery

Spezifikationen – VAST Redirect

Discounts and conditions

blick.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – VAST redirect

Discounts and conditions

bluenews.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – VAST redirect

Discounts and conditions

beobachter.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications VAST redirect

Discounts and conditions

cash.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications- VAST redirect

Discounts and conditions

handelszeitung.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – VAST redirect

Discounts and conditions

schweizer-illustrierte.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – VAST redirect

Discounts and conditions

illustre.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – VAST redirect

Discounts and conditions

energy.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – VAST redirect

Discounts and conditions

t-online.de

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Discounts and conditions

femelle.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Discounts and conditions

sport.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications- vast redirect

Discounts and conditions