AD FORMAT
In-article interactive video (outstream)
Interactive in-article videos are ideal for increasing engagement, the view-through rate and the CTR. The deluxe version of the in-article video offers striking design features and interactive options such as player branding, shopping buttons, local branch/store finder, a video slidebar and more. Playback is in multi-device format. The player only starts when the in-article video is in the visible area. Users can activate the sound.
All brands
Ringier Digital Network
The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin, Le Temps and Handelszeitung ensure top-quality advertising environments.
Rates & specifications
Rates
| CPM gross | CHF 40 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Ringier Wirtschaftsnetz
The perfect package if you want to position yourself in the luxury, top-tier business journalism and finance spaces. Wirtschaftsnetz combines the leading Swiss financial and business sites with the content from Handelszeitung, BILANZ, HZ Banking, HZ Insurance, cash, BOLERO and persoenlich and covers all aspects of the national and international economy with the latest news, in-depth research, interesting background reports and current stock market data.
Rates & specifications
Rates
| CPM gross | CHF 90 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
RDN Sport Pool
With the RDN Sport Pool, you cover all major sports environments and relevant sports brands with a single booking. These inspire millions of fans every day with the latest information from the national and international world of football, ice hockey, tennis, cycling or skiing and more.
Rates & specifications
Rates
| CPM gross | CHF 47 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
blick.ch
Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.
Rates & specifications
Rates
| CPM gross | CHF 50 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
bluenews.ch
Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.
Rates & specifications
Rates
| CPM gross | CHF 50 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
beobachter.ch
Beobachter is committed to fairness. It offers sophisticated reporting and skilled advice, and plays an active legal and political role when required.
Rates & specifications
Rates
| CPM gross | CHF 90 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
cash.ch
Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.
Rates & specifications
Rates
| CPM gross | CHF 90 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
handelszeitung.ch
handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.
Rates & specifications
Rates
| CPM gross | CHF 90 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
schweizer-illustrierte.ch
Schweizer Illustrierte Online is always closer to the stars and knows what’s going on with Swiss and international celebrities and in the aristocratic houses of this world. In addition, the «Family» channel provides tips, tricks and interesting facts for family life, and «Body & Health» offers life hacks for a healthy and beautiful life. And with one click on the «Style» section, you’re always up to date on fashion, beauty and lifestyle. The topics on the Schweizer Illustrierte website are moving, informative and guaranteed to get conversations going.
Rates & specifications
Rates
| CPM gross | CHF 90 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
illustre.ch
illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, L’illustré has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.
Rates & specifications
Rates
| CPM gross | CHF 90 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
energy.ch
Energy.ch offers the optimal solution for the effective distribution of your advertising message: Benefit from maximum reach, continuous presence, a matching topic environment and precise targeting based on socio-demographic characteristics or interests.
Rates & specifications
Rates
| CPM gross | CHF 50 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
t-online.de
The #1 portal of the high-consumption “First Digital Generation” offers thematic environments for specific interests and target groups in an editorial quality environment.
Rates & specifications
Rates
| CPM gross | CHF 50 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
femelle.ch
Femelle.ch offers a daily dose of information and inspiration for modern women. The Swiss online portal is always in touch with the latest trends. We offer entertainment, advice and lifestyle ideas. We follow the latest trends, seek out exciting Swiss personalities, get advice from experts, and look at the things that really affect women.
Rates & specifications
Rates
| CPM gross | CHF 90 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
sport.ch
Sport.ch brings everything you need to know about Swiss sport together in one place. News, stories, live ticker, results, a comprehensive range of videos with live sport highlights, exclusive shows, original programming, entertainment formats and streams. The integrated vertical site ‘welovesnow.ch’ provides information and daily updates on the latest results and reports from the world of winter sports.
Rates & specifications
Rates
| CPM gross | CHF 50 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
transfermarkt.ch
Transfermarkt is one of the most popular football websites in the world and is known for its much-cited market values of players. The site has the world’s largest football database. This is based on a user-generated content principle similar to that of Wikipedia.
Rates & specifications
Rates
| CPM gross | CHF 50 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
Specifications – Vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 12 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
More information
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material:
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
SSL
All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
Sound
- Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
- Audio for instream video formats should be switched to ‘sound on’.
Flash
Flash files are not allowed.
Number of subjects
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad Intervention
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5
Branding Day background images
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
AdReload
An ad reload takes place after 30 seconds at the earliest.
