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illustre.ch
 
illustre.ch

The latest news, the best photos, people, services and practical tips – a range of subjects whose formula is tweaked from time to time. Exclusive stories, info on high-profile personalities, current events, practical tips and ideas for the entire family, blogs on topics including music, sport and lifestyle.

Facts & Figures
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Reach:
14.9%
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Monthly Unique Users:
227'000
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Language:
Französisch
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Facebook:
263'000
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Instagram:
11'800
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Source:
NET-Metrix-Profile 2020-2
Gender
45 %
Male
55 %
Female
Age
24 %
between 14 and 34 years
51 %
between 35 and 54 years
25 %
older than 55 years
Household income
10 %
up to 4'000 CHF
24 %
between 4'001 and 8'000 CHF
37 %
more than 8'000 CHF
School education
18 %
compulsory
38 %
middle
44 %
high
Very strong affinities
107
Family, children and partnership
105
Cosmetics, body care, beauty
105
Living and furnishing
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard
70 CHF
49 CHF
 
 
icon
Billboard
70 CHF
49 CHF
 
 
icon
Halfpage Ad
74%
70 CHF
49 CHF
 
 
icon
Wideboard
61%
70 CHF
49 CHF
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package
58%
50 CHF
35 CHF
 
 
 
 
 
Special:
 
 
icon
Sitebar Ad
90 CHF
63 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
  • All other formats: surcharge CPM, Gross CHF 14.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
icon
Mobile Halfpage Ad
62.1%
90 CHF
63 CHF
 
 
icon
Mobile Poster Ad
76.5%
75 CHF
52.5 CHF
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle
50.6%
65 CHF
45.5 CHF
 
 
icon
Mobile Wideboard
83%
55 CHF
38.5 CHF
 
 
icon
Mobile Banner
10 CHF
7 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
  • All other formats: surcharge CPM, Gross CHF 14.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Special Ads
 
 
Welcome Ad

The large-format and high-performance welcome ad offers advertisers an exclusive premium placement, which can only be booked once a week or 52 times a year on blick.ch for mobile and desktop. This innovative ad reaches users at every access point on blick.ch and guarantees high visibility on all screen sizes – an important consideration in the development of this format.


Read more

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 day per week:
 
 
icon
Welcome Ad
6 000
1 050 CHF
 
 
 
 
Native Flex

Native Flex is a responsive multidevice ad that automatically adapts to the display of the website depending on the device. As a result, it fits seamlessly into the Site environment.

Read more

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
icon
Native Flex L
70 CHF
49 CHF
 
 
icon
Native Flex XL
90 CHF
63 CHF
 
 
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
In-Article Video  
90 CHF  
63 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Social Media
 
 
Our channels

Reach your target group via our social channels.

 
 
Placement
Format
Follower
Reach
Price Brut
Price Net
 
 
 
 
 
1x Post within feed:
 
 
icon
Facebook
268'700
40 000
2'900 CHF
2'900 CHF
 
 
 
 
 
1x Post within story:
 
 
icon
Instagram
11'200
20 000
1'400 CHF
1'400 CHF
 
 
 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1x week home + run of site:
 
 
icon
Teaser + article page
65'000 AI
3'250 CHF
2'275 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Subscribers
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x per week on Thursday (2 weeks term):
 
 
icon
Newsletter L'Illustré Actu Banner
23'700
800 CHF
560 CHF
 
 
icon
Newsletter L'Illustre Actu Medium Rectangle
23'700
800 CHF
560 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
227'000  
14.9 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
102'000  
13 %  
44.8 %  
88  
 
 
Female  
125'000  
16.8 %  
55.2 %  
113  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
191'000  
15.6 %  
84 %  
105  
 
 
Between 14 and 19 Years  
12'000  
9.5 %  
5.2 %  
64  
 
 
Between 20 and 29 Years  
27'000  
10.7 %  
12 %  
72  
 
 
Between 30 and 39 Years  
44'000  
15.4 %  
19.3 %  
104  
 
 
Between 40 and 49 Years  
58'000  
19.8 %  
25.7 %  
133  
 
 
Between 50 and 59 Years  
50'000  
18.7 %  
21.8 %  
126  
 
 
60+ Years  
36'000  
11.9 %  
16 %  
80  
 
 
Between 14 and 34 Years  
55'000  
10.7 %  
24.3 %  
72  
 
 
Between 35 and 54 Years  
116'000  
19.7 %  
51.2 %  
132  
 
 
55+ Years  
56'000  
13.2 %  
24.5 %  
89  
 
 
 
 
 
School Education:
 
 
Compulsory  
41'000  
12.7 %  
18.2 %  
86  
 
 
Middle  
86'000  
14.1 %  
37.9 %  
95  
 
 
High  
100'000  
16.7 %  
43.9 %  
113  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
23'000  
13.1 %  
10.1 %  
88  
 
 
Between 4'001 and 8'000 CHF  
55'000  
14.5 %  
24.4 %  
98  
 
 
Between 8'001 and 10'000 CHF  
33'000  
17.5 %  
14.6 %  
118  
 
 
Between 10'001 and 15'000 CHF  
32'000  
16.4 %  
14.3 %  
110  
 
 
Between 15'001 and 20'000 CHF  
11'000  
15.7 %  
5 %  
106  
 
 
More than 8'000 CHF  
84'000  
16.7 %  
37 %  
112  
 
 
No information / refused  
65'000  
13.8 %  
28.5 %  
93  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
82'000  
15.7 %  
36.3 %  
106  
 
 
Yes, together  
117'000  
15.3 %  
51.5 %  
103  
 
 
No / not specified  
28'000  
11.5 %  
12.2 %  
78  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
182'000  
14.6 %  
80.2 %  
98  
 
 
Countryside  
45'000  
16.1 %  
19.8 %  
109  
 
 
 
 
 
Strong and very strong interests:
 
 
Travel  
173'000  
15.2 %  
76.1 %  
102  
 
 
Family, children and partnership  
139'000  
15.9 %  
61.4 %  
107  
 
 
Cosmetics, body care, beauty  
70'000  
15.6 %  
31.0 %  
105  
 
 
Clothing and fashion  
 
—  
—  
—  
 
 
Living and furnishing  
122'000  
15.6 %  
53.9 %  
105  
 
 
Arts and Culture  
152'000  
15.0 %  
66.9 %  
101  
 
 
Professional and working world, career  
146'000  
15.4 %  
64.5 %  
104  
 
 
Education and further training  
156'000  
15.2 %  
68.5 %  
106  
 
 
Film, cinema  
170'000  
15.3 %  
74.8 %  
106  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
213'000  
15.2 %  
94.1 %  
103  
 
 
Web-enabled mobile phone, smartphone  
219'000  
17.6 %  
96.4 %  
118  
 
 
Tablet PC (e.g. iPad), eBook reader  
99'000  
15.7 %  
43.6 %  
106  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: french-language group, 1'528'000 Unique User

 

 

 
Downloads
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich