AD FORMAT
IAB standards
With the IAB standard formats, you can combine the advertising formats leaderboard, skyscraper and medium rectangle. The perfect trio to generate low-cost, high-reach advertising.
All brands
Ringier Digital Network
The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin, Le Temps and Handelszeitung ensure top-quality advertising environments. The advertising services include desktop and mobile formats, and can be booked in programmatic or traditional form (via IO).
Rates & specifications
Rates
| CPM Brutto | CHF 5 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 5 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 5 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
Ringier Wirtschaftsnetz
Your perfect combination if you want to position yourself in the environment of luxury and top-class business journalism. The business network bundles the leading Swiss financial pages HZ with the content of Handelszeitung, BILANZ and HZ Insurance as well as cash.ch and illuminates all facets of the national and international economy with daily news, in-depth research, exciting background reports or current stock market data.
Rates & specifications
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd Party Tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
blick.ch
blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.
Rates & specifications
Rates
| CPM Brutto | CHF 15 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 15 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 15 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd Party Tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
- All prices are in CHF and excl. VAT.
- Net rate: 30% discount included; before advisory commission
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
bluenews.ch
Swisscom blue is Switzerland’s top news and entertainment portal and provides over half a million readers from Switzerland and all over the world with current, quick and clear access to the relevant news every day. Blue News gives you the story behind the story (excitingly packaged in exclusive videos, background reports or interviews), and thanks to its links with blue TV, it also provides a high-quality TV experience with all that implies: as well as keeping an eye on key results via the ticker, sports fans also have a unique opportunity to watch football, ice hockey, tennis and skiing events up close and live on TV.
Rates & specifications
Rates
| CPM Brutto | CHF 15 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 15 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 15 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
- All prices are in CHF and excl. VAT.
- Net rate: 30% discount included; before advisory commission
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
beobachter.ch
Beobachter is committed to fairness. It offers sophisticated reporting and skilled advice, and plays an active legal and political role when required.
Rates & specifications
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Tarife
| CPM Brutto | CHF 50 |
|---|
Spezifikationen
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd Party Tag |
| Info | Universal Ad Package Combination of Leaderboard, Skyscraper & Medium Rectangle. Important: At least 2 formats – one of which must be the Medium Rectangle – must be supplied. |
Tarife
| CPM Brutto | CHF 50 |
|---|
Spezifikationen
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd Party Tag |
| Info | Universal Ad Package Combination of Leaderboard, Skyscraper & Medium Rectangle. Important: At least 2 formats – one of which must be the Medium Rectangle – must be supplied. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
cash.ch
Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.
Rates & specifications
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd Party Tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd Party Tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
- All prices are in CHF and excl. VAT.
- Net rate: 30% discount included; before advisory commission
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
handelszeitung.ch
Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.
Rates & specifications
Tarife
| CPM Brutto | CHF 90 |
|---|
Spezifikationen
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd Party Tag |
| Info | Universal Ad Package Combination of Leaderboard, Skyscraper & Medium Rectangle. Important: At least 2 formats – one of which must be the Medium Rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 90 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 90 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
- All prices are in CHF and excl. VAT.
- Net rate: 30% discount included; before advisory commission
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
schweizer-illustrierte.ch
Closer to the stars. Popular website Schweizer Illustrierte focuses on its strength: the excitement of the royals. In the ‘People’ section, the online editorial team not only provides information about the royals, but also offers the latest knowledgeable details of Swiss celebrities and international stars. Other sections such as ‘Family’, ‘Lifestyle’ and ‘Body & Health’ offer plenty of daily knowledge and interest, as well as helpful everyday tips and tricks. Current topics that will inspire and are guaranteed to be a talking point!
Rates & specifications
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd Party Tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
- All prices are in CHF and excl. VAT.
- Net rate: 30% discount included; before advisory commission
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
illustre.ch
illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, L’illustré has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.
Rates & specifications
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
- All prices are in CHF and excl. VAT.
- Net rate: 30% discount included; before advisory commission
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
energy.ch
Maximum reach, a permanent presence, a savvy subject environment, or the precise target group, defined by socio-demographic or interest-based targeting? Energy.ch consistently offers the right solution for the most effective way to spread an advertising message.
Rates & specifications
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 50 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
- All prices are in CHF and excl. VAT.
- Net rate: 30% discount included; before advisory commission
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
t-online.de
The #1 portal of the high-consumption “First Digital Generation” offers thematic environments for specific interests and target groups in an editorial quality environment.
Rates & specifications
Rates
| CPM Brutto | CHF 15 |
|---|
Specifications
| Pixel in width × height | 728 x 90 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 30 |
|---|
Specifications
| Pixel in width × height | 160 x 600 px or 120 x 600 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
Rates
| CPM Brutto | CHF 15 |
|---|
Specifications
| Pixel in width × height | 300 x 250 px |
|---|---|
| File size | max. 150 KB |
| Possible file formats | JPG/PNG/GIF/HTML5 or 3rd party tag |
| Info | Universal ad package combination of leaderboard, skyscraper & medium rectangle. Important: At least 2 formats – one of which must be the medium rectangle – must be supplied. |
- All prices are in CHF and excl. VAT.
- Net rate: 30% discount included; before advisory commission
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – 50%.
- General terms and conditions
More information
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material:
- Delivery address for display and newsletter advertising material: contentadvertising@ringier.ch
- Delivery address for advertorial & brand report advertising material: digitaladops@ringier.ch
SSL
All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
Sound
- Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
- Audio for instream video formats should be switched to ‘sound on’.
Flash
Flash files are not allowed.
Number of subjects
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad Intervention
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5
Branding Day background images
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
AdReload
An ad reload takes place after 30 seconds at the earliest.
