energy.ch | Ringier Advertising

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energy.ch

Energy

Looking for maximum reach, permanent presence, a relevant range of topics and a precise target group defined by socio-demographic or interest-based targeting? Energy.ch will always provide the right solution to present your advertising message most effectively

Facts & Figures

Reach:

5.1%

Monthly Unique Users:

233'000

Language:

German

Website:

https://energy.ch/

Desktop:

94%

Smartphone:

98%

Tablet:

45%

Source:

NET-Metrix-Profile 2020-2

Gender

52 %

Male

48 %

Female

Age

44 %

between 14 and 34 years

38 %

between 35 and 54 years

18 %

older than 55 years

Household income

7 %

up to 4'000 CHF

21 %

between 4'001 and 8'000 CHF

38 %

more than 8'000 CHF

School education

9 %

compulsory

51 %

middle

40 %

high

Very strong affinities

114

Clothing and fashion

114

Cosmetics, body care, beauty

115

Living and furnishing

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium:

Maxiboard

—

70 CHF

49 CHF

Billboard

—

70 CHF

49 CHF

Halfpage Ad

72.7%

70 CHF

49 CHF

Wideboard

72.9%

70 CHF

49 CHF

Basic:

Universal Ad Package

46.4%

50 CHF

35 CHF

Special:

Sitebar Ad

—

90 CHF

63 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
Additional production costs: + CHF 700 / for every additional language: + CHF 50

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
All other formats: surcharge CPM, Gross CHF 14.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium

Mobile Halfpage Ad

39.1%

100 CHF

70 CHF

Mobile Poster Ad

25.3%

85 CHF

59.5 CHF

Basic

Mobile Rectangle

53.5%

75 CHF

52.5 CHF

Mobile Wideboard

55.4%

65 CHF

45.5 CHF

Mobile Banner

—

20 CHF

14 CHF

Mobile Halfpage Ad:

Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
All other formats: surcharge CPM, Gross CHF 14.00

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Video Advertising

Run of site

Your spot will be displayed across the entire website without any restrictions.

Placement

Format

CPM Brut

CPM Net

Special:

Pre Roll (Video: max. 30 sec.)

120 CHF

84 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Targetings

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

Content Advertising

Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

Period: 1 week:

Teaser + article page

—

6'000 CHF

4'200 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

Placement

Format

Subscribers

Flat rate Brut

Flat rate Net

Broadcasts every two weeks:

Newsletter Medium Rectangle

270'000

3'250 CHF

2'275 CHF

Newsletter image/text

270'000

3'700 CHF

2'590 CHF

Newsletter Big Banner

270'000

2'800 CHF

1'960 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Media Facts

Category

Unique users per month

Range

Structure

Affinity

Total

233'000

5.1 %

100 %

100

Gender:

Male

121'000

5.2 %

51.8 %

102

Female

112'000

5 %

48.2 %

Age:

Between 14 and 59 Years

205'000

5.8 %

88.2 %

114

Between 14 and 19 Years

24'000

6.4 %

10.2 %

125

Between 20 and 29 Years

53'000

7.4 %

22.9 %

146

Between 30 and 39 Years

46'000

5.8 %

19.9 %

114

Between 40 and 49 Years

45'000

5.5 %

19.4 %

109

Between 50 and 59 Years

37'000

4.4 %

15.8 %

60+ Years

27'000

2.7 %

11.8 %

Between 14 and 34 Years

102'000

6.8 %

43.9 %

134

Between 35 and 54 Years

88'000

5.3 %

37.7 %

104

55+ Years

43'000

3 %

18.3 %

School Education:

Compulsory

21'000

3.1 %

9 %

Middle

118'000

5.1 %

50.5 %

100

High

94'000

5.9 %

40.5 %

117

Household Income:

Up to 4'000 CHF

17'000

3.9 %

7.3 %

Between 4'001 and 8'000 CHF

48'000

5.3 %

20.8 %

103

Between 8'001 and 10'000 CHF

28'000

5.2 %

12.1 %

102

Between 10'001 and 15'000 CHF

40'000

6.6 %

17.3 %

130

Between 15'001 and 20'000 CHF

12'000

4.6 %

5 %

More than 8'000 CHF

88'000

5.7 %

37.9 %

111

No information / refused

79'000

4.8 %

34 %

Household Management:

Yes, alone

63'000

4.5 %

27.2 %

Yes, together

125'000

5.2 %

53.8 %

101

No / not specified

44'000

5.9 %

19 %

116

Type of habitat:

City / Agglomeration

188'000

5.2 %

80.5 %

103

Countryside

45'000

4.6 %

19.2 %

Strong and very strong interests:

Travel

189'000

5.3 %

81.4 %

104

Family, children and partnership

153'000

5.4 %

65.8 %

107

Cosmetics, body care, beauty

97'000

5.8 %

41.6 %

114

Clothing and fashion

115'000

5.8 %

49.4 %

114

Cars and motorcycles

88'000

5.5 %

37.6 %

108

Living and furnishing

141'000

5.9 %

60.8 %

115

Entertainment and communication devices

135'000

5.5 %

58 %

108

Professional and working world, career

168'000

5.4 %

72.2 %

106

Internet usage, device usage:

Desktop computer OR Laptop, Notebook, Netbook

219'000

5.3 %

94.1 %

104

Web-enabled mobile phone, smartphone

228'000

6.6 %

97.8 %

129

Tablet PC (e.g. iPad), eBook reader

104'000

5.2 %

44.7 %

102

Source: NET-Metrix-Profile 2020-2 / Basis: german-language group, 4'567'000 Unique User

Downloads

Specifications Guideline HTML5

Good to know

Targeting – reach your target group accurately

We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.