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energy.ch
 
Energy

Looking for maximum reach, permanent presence, a relevant range of topics and a precise target group defined by socio-demographic or interest-based targeting? Energy.ch will always provide the right solution to present your advertising message most effectively

Facts & Figures
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Reach:
5.1%
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Monthly Unique Users:
233'000
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Language:
German
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Desktop:
94%
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Smartphone:
98%
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Tablet:
45%
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Source:
NET-Metrix-Profile 2020-2
Gender
52 %
Male
48 %
Female
Age
44 %
between 14 and 34 years
38 %
between 35 and 54 years
18 %
older than 55 years
Household income
7 %
up to 4'000 CHF
21 %
between 4'001 and 8'000 CHF
38 %
more than 8'000 CHF
School education
9 %
compulsory
51 %
middle
40 %
high
Very strong affinities
114
Clothing and fashion
114
Cosmetics, body care, beauty
115
Living and furnishing
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
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Maxiboard
70 CHF
49 CHF
 
 
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Billboard
70 CHF
49 CHF
 
 
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Halfpage Ad
72.7%
70 CHF
49 CHF
 
 
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Wideboard
72.9%
70 CHF
49 CHF
 
 
 
 
 
Basic:
 
 
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Universal Ad Package
46.4%
50 CHF
35 CHF
 
 
 
 
 
Special:
 
 
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Sitebar Ad
90 CHF
63 CHF
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
  • All other formats: surcharge CPM, Gross CHF 14.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
Viewability
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
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Mobile Halfpage Ad
39.1%
100 CHF
70 CHF
 
 
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Mobile Poster Ad
25.3%
85 CHF
59.5 CHF
 
 
 
 
 
Basic
 
 
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Mobile Rectangle
53.5%
75 CHF
52.5 CHF
 
 
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Mobile Wideboard
55.4%
65 CHF
45.5 CHF
 
 
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Mobile Banner
20 CHF
14 CHF
 
 

Mobile Halfpage Ad:

  • Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Cost surcharge First Impression & Channel Targeting:

  • Universal Ad Package, Leaderboard, Skyscraper, Medium Rectangle: surcharge CPM, gross CHF 7.00
  • All other formats: surcharge CPM, Gross CHF 14.00

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
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Pre Roll (Video: max. 30 sec.)  
120 CHF  
84 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 1 week:
 
 
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Teaser + article page
6'000 CHF
4'200 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Subscribers
Flat rate Brut
Flat rate Net
 
 
 
 
 
Broadcasts every two weeks:
 
 
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Newsletter Medium Rectangle
270'000
3'250 CHF
2'275 CHF
 
 
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Newsletter image/text
270'000
3'700 CHF
2'590 CHF
 
 
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Newsletter Big Banner
270'000
2'800 CHF
1'960 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
233'000  
5.1 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
121'000  
5.2 %  
51.8 %  
102  
 
 
Female  
112'000  
5 %  
48.2 %  
98  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
205'000  
5.8 %  
88.2 %  
114  
 
 
Between 14 and 19 Years  
24'000  
6.4 %  
10.2 %  
125  
 
 
Between 20 and 29 Years  
53'000  
7.4 %  
22.9 %  
146  
 
 
Between 30 and 39 Years  
46'000  
5.8 %  
19.9 %  
114  
 
 
Between 40 and 49 Years  
45'000  
5.5 %  
19.4 %  
109  
 
 
Between 50 and 59 Years  
37'000  
4.4 %  
15.8 %  
87  
 
 
60+ Years  
27'000  
2.7 %  
11.8 %  
52  
 
 
Between 14 and 34 Years  
102'000  
6.8 %  
43.9 %  
134  
 
 
Between 35 and 54 Years  
88'000  
5.3 %  
37.7 %  
104  
 
 
55+ Years  
43'000  
3 %  
18.3 %  
59  
 
 
 
 
 
School Education:
 
 
Compulsory  
21'000  
3.1 %  
9 %  
61  
 
 
Middle  
118'000  
5.1 %  
50.5 %  
100  
 
 
High  
94'000  
5.9 %  
40.5 %  
117  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
17'000  
3.9 %  
7.3 %  
77  
 
 
Between 4'001 and 8'000 CHF  
48'000  
5.3 %  
20.8 %  
103  
 
 
Between 8'001 and 10'000 CHF  
28'000  
5.2 %  
12.1 %  
102  
 
 
Between 10'001 and 15'000 CHF  
40'000  
6.6 %  
17.3 %  
130  
 
 
Between 15'001 and 20'000 CHF  
12'000  
4.6 %  
5 %  
91  
 
 
More than 8'000 CHF  
88'000  
5.7 %  
37.9 %  
111  
 
 
No information / refused  
79'000  
4.8 %  
34 %  
93  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
63'000  
4.5 %  
27.2 %  
89  
 
 
Yes, together  
125'000  
5.2 %  
53.8 %  
101  
 
 
No / not specified  
44'000  
5.9 %  
19 %  
116  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
188'000  
5.2 %  
80.5 %  
103  
 
 
Countryside  
45'000  
4.6 %  
19.2 %  
90  
 
 
 
 
 
Strong and very strong interests:
 
 
Travel  
189'000  
5.3 %  
81.4 %  
104  
 
 
Family, children and partnership  
153'000  
5.4 %  
65.8 %  
107  
 
 
Cosmetics, body care, beauty  
97'000  
5.8 %  
41.6 %  
114  
 
 
Clothing and fashion  
115'000  
5.8 %  
49.4 %  
114  
 
 
Cars and motorcycles  
88'000  
5.5 %  
37.6 %  
108  
 
 
Living and furnishing  
141'000  
5.9 %  
60.8 %  
115  
 
 
Entertainment and communication devices  
135'000  
5.5 %  
58 %  
108  
 
 
Professional and working world, career  
168'000  
5.4 %  
72.2 %  
106  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
219'000  
5.3 %  
94.1 %  
104  
 
 
Web-enabled mobile phone, smartphone  
228'000  
6.6 %  
97.8 %  
129  
 
 
Tablet PC (e.g. iPad), eBook reader  
104'000  
5.2 %  
44.7 %  
102  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: german-language group, 4'567'000 Unique User

 
Downloads
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Anna Sylwia
Eppert
Consultant Media Services Digital
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich