daskannwas.ch | Ringier Advertising

Portfolio

Digital

daskannwas.ch

DAS KANN WAS

The Swiss gadget portal featuring tests, unboxing, product comparisons, news and videos all about mobile phones, technology, digital life and everything that’s cool and entertaining. We test products so you don’t have to. Critically, fairly and honestly.

Facts & Figures

Language:

German

Website:

https://www.daskannwas.ch

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium:

Halfpage Ad

46.2%

40 CHF

28 CHF

Wideboard

76.2%

40 CHF

28 CHF

Basic:

Universal Ad Package

79.4%

20 CHF

14 CHF

Special:

Sitebar Ad

—

60 CHF

42 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium

Mobile Halfpage Ad

59.6%

60 CHF

42 CHF

Mobile Poster Ad

55.5%

50 CHF

42 CHF

Basic

Mobile Rectangle

48.9%

40 CHF

28 CHF

Mobile Wideboard

48.8%

30 CHF

21 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Downloads

Specifications Guideline HTML5

Good to know

Programmatic – book our portfolio programmatically

Our digital portfolio can also be purchased on a programmatic basis. This means that in addition to the classic booking method, purchases can also be made with the help of a demand-side platform via the open or private marketplace, on individual pages as well as on the Ringier Digital Network (RDN). With around five million unique users, the RDN accounts for approx. 79% of the Swiss digital advertising market.

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.