Portfolio   bread crumb separator   Digital   bread crumb separator   Das Wirtschaftsnetz
Das Wirtschaftsnetz
 
the portals for executives, entrepreneurs, managers and investors

Your perfect combination if you want to position yourself in the environment of luxury and top-class business journalism. The business network bundles the leading Swiss financial pages HZ with the content of Handelszeitung, BILANZ and HZ Insurance as well as cash.ch and illuminates all facets of the national and international economy with daily news, in-depth research, exciting background reports or current stock market data.

Facts & Figures
dropdwon menu icon
Reach:
28 %
dropdwon menu icon
Monthly Unique Users:
1'696'000
dropdwon menu icon
Source:
NET-Metrix-Profile 2020-1
Gender
56 %
Male
44 %
Female
Age
25 %
between 14 and 34 years
42 %
between 35 and 54 years
33 %
older than 55 years
Household income
9 %
up to 4'000 CHF
21 %
between 4'001 and 8'000 CHF
38 %
more than 8'000 CHF
School education
14 %
compulsory
44 %
middle
43 %
high
Very strong affinities
105
National and international politics and topics
106
Economy
108
Arts and Culture
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-network placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts for the whole network if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
70 CHF  
49 CHF  
 
 
icon
Billboard  
70 CHF  
49 CHF  
 
 
icon
Halfpage Ad  
70 CHF  
49 CHF  
 
 
icon
Wideboard  
70 CHF  
49 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
50 CHF  
35 CHF  
 
 
 
 
 
Special:
 
 
icon
Videohead  
130 CHF  
91 CHF  
 
 
icon
Sitebar Ad  
90 CHF  
63 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
icon
Mobile Halfpage Ad  
100 CHF  
70 CHF  
 
 
icon
Mobile Poster Ad  
85 CHF  
59.5 CHF  
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle  
75 CHF  
52.5 CHF  
 
 
icon
Mobile Wideboard  
65 CHF  
45.5 CHF  
 
 
icon
Mobile Banner  
20 CHF  
14 CHF  
 
 

Mobile Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
In-Article Video  
90 CHF  
63 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
75 CHF  
52.5 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Branding Day
 
 
Formats

Use Branding Day as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 1 day:
 
 
icon
Branding Day
70'000 PI
12'000 CHF
8'400 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
1'696'000  
28.0 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
948'000  
30.7 %  
55.9 %  
110  
 
 
Female  
748'000  
25.1 %  
44.1 %  
90  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
1'313'000  
27.6 %  
77.4 %  
99  
 
 
Between 14 and 19 Years  
104'000  
21.2 %  
6.1 %  
76  
 
 
Between 20 and 29 Years  
204'000  
20.9 %  
12.1 %  
75  
 
 
Between 30 and 39 Years  
276'000  
25.9 %  
16.3 %  
92  
 
 
Between 40 and 49 Years  
359'000  
32.4 %  
21.2 %  
116  
 
 
Between 50 and 59 Years  
369'000  
33.1 %  
21.7 %  
119  
 
 
60+ Years  
382'000  
29.3 %  
22.6 %  
105  
 
 
Between 14 and 34 Years  
418'000  
20.8 %  
24.6 %  
74  
 
 
Between 35 and 54 Years  
708'000  
31.7 %  
41.8 %  
113  
 
 
55+ Years  
570'000  
31.3 %  
33.6 %  
112  
 
 
 
 
 
School Education:
 
 
Compulsory  
231'000  
23.7 %  
13.6 %  
85  
 
 
Middle  
745'000  
25.6 %  
43.9 %  
91  
 
 
High  
720'000  
33.1 %  
42.4 %  
118  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
156'000  
25.7 %  
9.2 %  
92  
 
 
Between 4'001 and 8'000 CHF  
363'000  
28.0 %  
21.4 %  
100  
 
 
Between 8'001 and 10'000 CHF  
208'000  
29.5 %  
12.3 %  
106  
 
 
Between 10'001 and 15'000 CHF  
257'000  
32.9 %  
15.2 %  
118  
 
 
Between 15'001 and 20'000 CHF  
104'000  
30.8 %  
6.1 %  
110  
 
 
More than 8'000 CHF  
639'000  
31.6 %  
37.7 %  
113  
 
 
No information / refused  
537'000  
25.2 %  
31.7 %  
90  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
518'000  
27.7 %  
30.5 %  
99  
 
 
Yes, together  
932'000  
29.5 %  
55.0 %  
106  
 
 
No / not specified  
246'000  
23.6 %  
14.5 %  
84  
 
 
 
 
 
Regions / Languages:
 
 
German  
996'000  
21.9 %  
58.8 %  
78  
 
 
French  
699'000  
46.2 %  
41.2 %  
165  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
1'385'000  
29.1 %  
81.7 %  
104  
 
 
Countryside  
311'000  
23.8 %  
18.3 %  
85  
 
 
 
 
 
Strong and very strong interests:
 
 
Science and technology  
1'362'000  
28.9 %  
80.3 %  
103  
 
 
Sport  
1'009'000  
28.4 %  
59.5 %  
101  
 
 
National and international politics and topics  
1'255'000  
29.5 %  
74.0 %  
105  
 
 
Economy  
1'084'000  
29.6 %  
63.9 %  
106  
 
 
Cars and motorcycles  
637'000  
28.8 %  
37.6 %  
103  
 
 
Computer and IT  
1'104'000  
29.4 %  
65.1 %  
105  
 
 
Arts and Culture  
1'052'000  
30.2 %  
62.0 %  
108  
 
 
Film, cinema  
1'179'000  
29.0 %  
69.6 %  
104  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
1'584'000  
28.4 %  
93.4 %  
102  
 
 
Web-enabled mobile phone, smartphone  
729'000  
30.6 %  
43.0 %  
109  
 
 
Tablet PC (e.g. iPad), eBook reader  
1'551'000  
33.7 %  
91.5 %  
121  
 
 

Source: NET-Metrix-Profile 2020-1 / Basis: Total, 6'065'000 Unique User

 
 

 

 
Downloads
Specifications Guideline HTML5
Good to know
 
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Lorris
Kennel
Consultant Media Service International & Allmedia
Content Marketing
Patrick
Petrikat
Consultant Media Services Digital
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich