Das Wirtschaftsnetz | Ringier Advertising

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Das Wirtschaftsnetz

Das Wirtschaftsnetz

the portals for executives, entrepreneurs, managers and investors

Your perfect combination if you want to position yourself in the environment of luxury and top-class business journalism. The business network bundles the leading Swiss financial pages HZ with the content of Handelszeitung, BILANZ and HZ Insurance as well as cash.ch and illuminates all facets of the national and international economy with daily news, in-depth research, exciting background reports or current stock market data.

Facts & Figures

Reach:

28 %

Monthly Unique Users:

1'696'000

Source:

NET-Metrix-Profile 2020-1

Gender

56 %

Male

44 %

Female

Age

25 %

between 14 and 34 years

42 %

between 35 and 54 years

33 %

older than 55 years

Household income

9 %

up to 4'000 CHF

21 %

between 4'001 and 8'000 CHF

38 %

more than 8'000 CHF

School education

14 %

compulsory

44 %

middle

43 %

high

Very strong affinities

105

National and international politics and topics

106

Economy

108

Arts and Culture

Overview

Display Advertising

Desktop Advertising

Run of site

Achieve both maximum reach and plenty of contacts with run-of-network placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts for the whole network if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium:

Maxiboard

—

70 CHF

49 CHF

Billboard

—

70 CHF

49 CHF

Halfpage Ad

—

70 CHF

49 CHF

Wideboard

—

70 CHF

49 CHF

Basic:

Universal Ad Package

—

50 CHF

35 CHF

Special:

Videohead

—

130 CHF

91 CHF

Sitebar Ad

—

90 CHF

63 CHF

Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
Additional production costs: + CHF 700 / for every additional language: + CHF 50

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Mobile Advertising

Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

Placement

Format

Viewability

CPM Brut

CPM Net

Premium

Mobile Halfpage Ad

—

100 CHF

70 CHF

Mobile Poster Ad

—

85 CHF

59.5 CHF

Basic

Mobile Rectangle

—

75 CHF

52.5 CHF

Mobile Wideboard

—

65 CHF

45.5 CHF

Mobile Banner

—

20 CHF

14 CHF

Mobile Halfpage Ad:

Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Special Ads

Welcome Ad

The large-format and high-performance welcome ad offers advertisers an exclusive premium placement, which can only be booked once a week or 52 times a year for mobile and desktop. This innovative ad reaches users at every access point and guarantees high visibility on all screen sizes – an important consideration in the development of this format.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

1 day per week:

Welcome Ad

90 000

15 390 CHF

—

All prices are in CHF and exclude VAT
AC: 5%
View GTCs here

Native Flex

Native Flex is a responsive multidevice ad that automatically adapts to the display of the website depending on the device. As a result, it fits seamlessly into the Site environment.

Placement

Format

Viewability

CPM Brut

CPM Net

Native Flex L

—

70 CHF

49 CHF

Native Flex XL

—

90 CHF

63 CHF

All prices are in CHF and exclude VAT
AC: 5%
View GTCs here

Video Advertising

Video Advertising

Run of site

Your spot will be displayed across the entire website without any restrictions.

Placement

Format

CPM Brut

CPM Net

Special:

In-Article Video

90 CHF

63 CHF

In-Article Bumper (Video: max. 6 sec.)

75 CHF

52.5 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Programmatic Advertising

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

Branding Day

Formats

Use Branding Day as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches.

Placement

Format

Performance indicative

Flat rate Brut

Flat rate Net

Period: 1 day:

Branding Day

70'000 PI

12'000 CHF

8'400 CHF

All prices are in CHF and exclude VAT
Net rate: includes 30% discount; before AC
AC: 5%
View GTCs here

Specifications

The following applies:

It applies as follows:

Advertising material delivery deadlines:
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Media Facts

Category

Unique users per month

Range

Structure

Affinity

Total

1'696'000

28.0 %

100 %

100

Gender:

Male

948'000

30.7 %

55.9 %

110

Female

748'000

25.1 %

44.1 %

90

Age:

Between 14 and 59 Years

1'313'000

27.6 %

77.4 %

99

Between 14 and 19 Years

104'000

21.2 %

6.1 %

76

Between 20 and 29 Years

204'000

20.9 %

12.1 %

75

Between 30 and 39 Years

276'000

25.9 %

16.3 %

92

Between 40 and 49 Years

359'000

32.4 %

21.2 %

116

Between 50 and 59 Years

369'000

33.1 %

21.7 %

119

60+ Years

382'000

29.3 %

22.6 %

105

Between 14 and 34 Years

418'000

20.8 %

24.6 %

74

Between 35 and 54 Years

708'000

31.7 %

41.8 %

113

55+ Years

570'000

31.3 %

33.6 %

112

School Education:

Compulsory

231'000

23.7 %

13.6 %

85

Middle

745'000

25.6 %

43.9 %

91

High

720'000

33.1 %

42.4 %

118

Household Income:

Up to 4'000 CHF

156'000

25.7 %

9.2 %

92

Between 4'001 and 8'000 CHF

363'000

28.0 %

21.4 %

100

Between 8'001 and 10'000 CHF

208'000

29.5 %

12.3 %

106

Between 10'001 and 15'000 CHF

257'000

32.9 %

15.2 %

118

Between 15'001 and 20'000 CHF

104'000

30.8 %

6.1 %

110

More than 8'000 CHF

639'000

31.6 %

37.7 %

113

No information / refused

537'000

25.2 %

31.7 %

90

Household Management:

Yes, alone

518'000

27.7 %

30.5 %

99

Yes, together

932'000

29.5 %

55.0 %

106

No / not specified

246'000

23.6 %

14.5 %

84

Regions / Languages:

German

996'000

21.9 %

58.8 %

78

French

699'000

46.2 %

41.2 %

165

Type of habitat:

City / Agglomeration

1'385'000

29.1 %

81.7 %

104

Countryside

311'000

23.8 %

18.3 %

85

Strong and very strong interests:

Science and technology

1'362'000

28.9 %

80.3 %

103

Sport

1'009'000

28.4 %

59.5 %

101

National and international politics and topics

1'255'000

29.5 %

74.0 %

105

Economy

1'084'000

29.6 %

63.9 %

106

Cars and motorcycles

637'000

28.8 %

37.6 %

103

Computer and IT

1'104'000

29.4 %

65.1 %

105

Arts and Culture

1'052'000

30.2 %

62.0 %

108

Film, cinema

1'179'000

29.0 %

69.6 %

104

Internet usage, device usage:

Desktop computer OR Laptop, Notebook, Netbook

1'584'000

28.4 %

93.4 %

102

Web-enabled mobile phone, smartphone

729'000

30.6 %

43.0 %

109

Tablet PC (e.g. iPad), eBook reader

1'551'000

33.7 %

91.5 %

121

Source: NET-Metrix-Profile 2020-1 / Basis: Total, 6'065'000 Unique User

Downloads

Specifications Guideline HTML5

Good to know

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

Read more

Your Contacts

Lorris

Kennel

Consultant Media Service International & Allmedia

Sales International

+41 44 259 89 92

lorris.kennel@ringier.ch

Ringier Advertising

Flurstrasse 55
Post Office Box
8021 Zurich

+ 41 44 259 88 44

advertising@ringier.ch