ad format

Connected TV

Connected TV is growing continuously and combines digital entertainment with a modern advertising experience.

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Connected TV

The Connected TV offering already reaches 600 000 unique users and 7 million impressions per month in Switzerland. Our products are available on platforms such as Funke, TV Plus, Samsung TV Plus, VEVO, LG Ads and we do tv.

Rates & specifications

Rates

CPMCHF 90

Specifications

Possible file formatsMP4
ProtocolVAST only, no VPAID / Trackings and media files secured
CodecH264 (MP4)
FormatAt least 1280 x 720 pixels
BitrateAt least 2,500 Kb/s.
Max. spot lengthBumper Ad 6 sec. PreRoll / MidRoll non-skippable up to 30 sec.
Framerate25 frames / second
Audio / SoundThe volume standard EBU R 128 must be complied with and the sound must be integrated into the video.
AudioMPEG Layer 3 (MP3). Stereo
AudioversionVersion 1
Audio Bitrate Modeconstant
Audio Bitrate / Audiochannels128 Kb/s / 2
Wrapper Levelmax. 2

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • No advisory commission
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

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