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blue TV
 
The Blue TV experience for laptops, tablets and smartphones

Blue TV brings the best entertainment in Switzerland to your laptop, tablet and smartphone. Live TV with outstanding picture quality on up to 200 channels, replay and recording functions and thousands of films, serials and live sport events make Blue TV unmistakeable experience on any screen.

Each month more than half a million people visit Blue TV (Source: Net-Metrix-Profile 2020-2).

Facts & Figures
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Reach:
9.2 %
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Monthly Unique Users:
583'000
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Language:
German, French, Italian, English
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Source:
NET-Metrix-Profile 2020-1
Gender
58 %
Male
42 %
Female
Age
30 %
between 14 and 34 years
40 %
between 35 and 54 years
29 %
older than 55 years
Household income
10 %
up to 4'000 CHF
23 %
between 4'001 and 8'000 CHF
35 %
more than 8'000 CHF
School education
26 %
compulsory
41 %
middle
33 %
high
Very strong affinities
101
Sports
105
Cars and motorcycles
102
Computer and IT
Overview
 
Video Advertising
 
 
Video Advertising
Run of site

Your moving-image campaign will be displayed as a welcome ad or channel switch ad on Blue TV before the start of the TV programme or during a channel change.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
Welcome Ad  
70 CHF  
49 CHF  
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
593'000  
9.4 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
331'000  
10.3 %  
55.8 %  
110  
 
 
Female  
262'000  
8.4 %  
44.2 %  
90  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
448'000  
9.0 %  
75.5 %  
96  
 
 
Between 14 and 19 Years  
53'000  
10.2 %  
8.9 %  
109  
 
 
Between 20 and 29 Years  
63'000  
6.2 %  
10.7 %  
66  
 
 
Between 30 and 39 Years  
88'000  
7.9 %  
14.9 %  
85  
 
 
Between 40 and 49 Years  
129'000  
11.1 %  
21.8 %  
118  
 
 
Between 50 and 59 Years  
114'000  
9.8 %  
19.2 %  
105  
 
 
60+ Years  
145'000  
10.8 %  
24.5 %  
115  
 
 
Between 14 and 34 Years  
153'000  
7.3 %  
25.9 %  
78  
 
 
Between 35 and 54 Years  
236'000  
10.0 %  
39.8 %  
107  
 
 
55+ Years  
204'000  
10.8 %  
34.4 %  
116  
 
 
 
 
 
School Education:
 
 
Compulsory  
123'000  
12.0 %  
20.8 %  
129  
 
 
Middle  
271'000  
8.9 %  
45.7 %  
95  
 
 
High  
199'000  
8.7 %  
33.5 %  
93  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
69'000  
10.6 %  
11.7 %  
113  
 
 
Between 4'001 and 8'000 CHF  
137'000  
10.1 %  
23.1 %  
108  
 
 
Between 8'001 and 10'000 CHF  
62'000  
8.5 %  
10.5 %  
91  
 
 
Between 10'001 and 15'000 CHF  
67'000  
8.3 %  
11.3 %  
88  
 
 
Between 15'001 and 20'000 CHF  
29'000  
8.4 %  
4.9 %  
90  
 
 
More than 8'000 CHF  
179'000  
8.6 %  
30.2 %  
92  
 
 
No information / refused  
207'000  
9.2 %  
35.0 %  
99  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
188'000  
9.5 %  
31.7 %  
102  
 
 
Yes, together  
301'000  
9.2 %  
50.7 %  
98  
 
 
No / not specified  
104'000  
9.6 %  
17.6 %  
103  
 
 
 
 
 
Regions / Languages:
 
 
German  
380'000  
8.3 %  
64.0 %  
89  
 
 
French  
163'000  
10.8 %  
27.6 %  
115  
 
 
Italian  
50'000  
18.6 %  
8.4 %  
199  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
459'000  
9.2 %  
77.4 %  
98  
 
 
Countryside  
134'000  
10.0 %  
22.6 %  
107  
 
 
 
 
 
Strong and very strong interests:
 
 
Sport  
352'000  
9.5 %  
59.3 %  
101  
 
 
Local and regional information and topics  
503'000  
9.3 %  
84.8 %  
99  
 
 
Economy  
351'000  
9.3 %  
59.3 %  
99  
 
 
Cars and motorcycles  
228'000  
9.8 %  
38.5 %  
105  
 
 
Computer and IT  
375'000  
9.6 %  
63.3 %  
102  
 
 
Entertainment and communication devices  
321'000  
9.3 %  
54.1 %  
100  
 
 
Film, cinema  
393'000  
9.2 %  
66.2 %  
99  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
545'000  
9.4 %  
91.9 %  
100  
 
 
Web-enabled mobile phone, smartphone  
244'000  
9.8 %  
41.1 %  
104  
 
 
Tablet PC (e.g. iPad), eBook reader  
487'000  
10.1 %  
82.2 %  
108  
 
 

Source: NET-Metrix-Profile 2020-1 / Basis: Total, 6'332'000 Unique User

 

 

 
Downloads
Specifications Guideline HTML5
Good to know
 
Programmatic – book our portfolio programmatically

Our digital portfolio can also be purchased on a programmatic basis. This means that in addition to the classic booking method, purchases can also be made with the help of a demand-side platform via the open or private marketplace, on individual pages as well as on the Ringier Digital Network (RDN). With around five million unique users, the RDN accounts for approx. 79% of the Swiss digital advertising market.

Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Joshua
Berni
Consultant Media Services Digital
Media Services Print & Digital
Lorris
Kennel
Consultant Media Service International & Allmedia
Sales International
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich